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The Impact of Product on Sales Volumes of Aluminum Products CHAPTER 1 INTRODUCTION Technological oriented companies have begun to recognize that a blend of development and marketing in their overall strategy is vitall y important to the achievement of the corporate goal of the firm. The corporate goal of a company could be multifarious but the most common one that cut across many firms in a competitive market is SURVIVAL, which is achieved partly thr ough profits. To achieve this goal, the blend of pr oduct development and marketing concept philosop hy must be harmonized with the compa ny’s global strategy. Product development on the other hand involves the introduction of a new good or service that is new or substantially improved. This might include improvements in functional characteristics, technical abilities, ease of use, or any other dimension. Product development can be separated into three basic categori es :( 1) line extensions, (2) me-too products, and (3) new-to-the-world products. Line extensions are products still familiar to the business organization but new to the market. Me-too products are considered new to the business organization but familiar to the market; that is, imitations of competitors’ products. New-to-the-world products are considered new to both the business organization and the market [2]. At the declining stage, it will be necessary to innovate product, in order to make it withstand the strong competition from competing products and to suit the T.K.M Centre for Higher Education ,Kollam 1

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http://www.aluminum-profiles.com/products/certificate_award.htm

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