Upload
nhung-tuyet
View
218
Download
0
Embed Size (px)
Citation preview
8/3/2019 III Danh Gia Hoat Dong Marketing
1/12
III. nh gi hot ng marketing ca doanh nghip KFC
ti Vit Nam
Thnhcng
nh gi
Hn ch
8/3/2019 III Danh Gia Hoat Dong Marketing
2/12
Thnh cng
B
C
D
AThng hiu
Cht lng snphm
Dch v khchhng
H thng phn phi
8/3/2019 III Danh Gia Hoat Dong Marketing
3/12
Thng hiu
Khng nh thng hius 1 trong th trngfastfoot trn Th gii.
Ni ting vi phngthc tm p c bit t11 loi hng v thomc, ph hp vi xuhng khu v ca tng
min khi m thc ca VNht sc phong ph v adng.
8/3/2019 III Danh Gia Hoat Dong Marketing
4/12
Min Bc : thch s m m, cn thmnhng loi ra n km nhm gim v bo
ngy ca mn g rn. Min Nam: khu v ngt nn c th thm
mt cht ng vo mn n v nc
ung i km l nc sa da Min Trung: thch s bt mt, khu v cay
trong mn n nn trang tr mn n nhiu
mu sc ng thi thm cc gia v caynh ht tiu, t
8/3/2019 III Danh Gia Hoat Dong Marketing
5/12
Cht lng snphm
Lng tin ni khch hngv cht lng sn phmv an ton v sinh thcphm.
Cht lng sn phm tt,m bo v hp khu vngi tiu dng, KFCkhng nhng to ra skhc bit m cn a dang
ha sn phm tp nnthc n v cng phongph c ngi tiudng a chung.
8/3/2019 III Danh Gia Hoat Dong Marketing
6/12
Dch v khch hng
li n tng trong ngi tiu dng phong cch phcv c o,chuyn nghip.
Lng tin v s a chung khch hng khi KFC trinkhai hiu qu chng trnh Ght tr, l chng trnhcam kt giao hng trong vng 30 pht, nu sau 30pkhch hng s nhn c mt phn qu t KFC
8/3/2019 III Danh Gia Hoat Dong Marketing
7/12
H thng phnphi
V th ca KFC trn th gii lrt ln.khi KFC l cng ty niting trn Th Gii v vicchuyn nhng quyn thng
mi vi nhng chui nh hngng nht v cht lng. Snphm ca KFC c mi ngia chung.
i vi Vit Nam, KFC m rng
ch yu tp trung ni cc thnhph ln v mng li ca hnghin nay l 76 ca hng trnton Vit Nam.
8/3/2019 III Danh Gia Hoat Dong Marketing
8/12
Nhng chin lc m KFC a ra, thc sthnh cng. Khi KFC v ang gi th phncao nht, khng nh v tr thc n nhanh s 1
ca KFC, to nn thng hiu c nhiungi bit n
Chim 60 % th trng thc n nhanh Vit Nam
8/3/2019 III Danh Gia Hoat Dong Marketing
9/12
Hn ch
i th cnhtranh
Gic Nhn lc
8/3/2019 III Danh Gia Hoat Dong Marketing
10/12
Gi c
Vit Nam a phn cthu nhp thp nncha ph hp vi
ngi tiu dng caVit Nam.
Chi ph mua m hnhkinh doanh fsanchise,
chi ph cao s dn tidoanh nghip khngth h gi thnh.
8/3/2019 III Danh Gia Hoat Dong Marketing
11/12
Nhn lc
Nhn lc khng nnh, thay i thngxuyn do nhn vinkhng c b dy kinh
nghim dn n thiuxt trong vic phc vkhch hng v chbin thc n, tn nhiu
chi ph tuyn dng vo to m thi gians dng nhn vin likhng lu
8/3/2019 III Danh Gia Hoat Dong Marketing
12/12
i th cnhtranh
Th trng Vit Namhin c xem lming mi bo b cho
cc i gia fastfood, do KFC ang phi chup lc cnh tranh tnhiu i th nh :
Lotteria, Joliebeevc bit ng lu ls c mt caMacdonals.