2. Firstly, the way in which the video uses the convention of
sexualising women in music video creates a massive appeal for males
to watch this music video as they are drawn in by the use of the
male gaze, making it very repeatable from the males perspective.
This can be viewed in another way in which h the female audience
could find it offensive in a way and that therefore shrinks the
audience for the music video but then again maybe they can relate
to the promiscuous mum in this video. Either way, this couldnt have
been avoided due to the fact that they use this to simply make sure
that the visuals of the music video are directly representing the
lyrics of the song. This also plays on the way in which this is
from a young boys imagination perspective so it therefore makes it
more comedic and comedy is a good aspect for repeatability. This
can also link to the way in which music videos can often bring true
a fantasy through visuals and this fantasy of the raunchy women who
the young boy has an erotic crush on can easily be related back to
the audiences childhood as they may have found themselves in the
same kind of situation. This relates back to star image within the
music video as it somewhat idolizes the mum in the video, making
her as much the star in the video as the lead singer as the entire
song is dedicated to her. This links with the idea that there
should also be links between lyrics and visuals within the video
too, which is another theory from Goodwin.
3. Secondly, I will be exploring the common convention of the
way the artists will be shown as playing the instruments to show
the way in which they are true musicians rather than fakes. This
therefore makes the audience much more dedicated to the song and
wants to listen to the song more as they will think they are
listening to true music rather than something which is far less
than it appears. This is something I want to use in my own music
video as I want my audience to feel dedicated to the music video
and therefore want to watch the music video a lot and that can
therefore increase repeatability. This links with Goodwins theories
on thought beats and star image, the way in which visual beats are
presented is through the way in which we see the musicians play
instruments in time with the song, therefore seeing the beats. We
also get a bit of star image through the way in which the use of
instruments some what idolizes the band member at this point,
making him seem very important. These are both things we will
consider putting in our own music video.
4. Thirdly, the convention in which the song uses the visuals
in the music video to link to the lyrics in the song such as the
way in which the singer sings the line At the p-p-pool and you can
see the main character lounging in a pool. This therefore makes the
video and the song much easier to understand and to follow as they
both support each other, this therefore makes the music video much
more repeatable as they will find it easy to understand and think
they can watch it again and still enjoy it rather than still trying
to understand what it is all about. This is definitely something
that I want to use in my music video as I want my audience to find
the video easy to understand and not too complex so that it
therefore reaches more people and makes it much more appealing to
repeat. This falls in well with Andrew Goodwins theory and the way
in which he says that music videos should use visual lyrics and
therefore we should consider using these kinds of visual lyrics
even more.
5. Finally, I will be exploring the use of the convention of
the strong dominance of both performance and narrative. This is
used very successfully in this video as the performers are either
cut to through a random change or seen through an item in the
narrative, this gives and even clash of both the performers and the
storyline so that you dont get lost about what is going on in the
storyline but at the same time you get to see the true performers
behind the song. This therefore gives the audience a dosage of both
the things they need to enjoy the music video so they can therefore
enjoy the music video and want to watch it again. This is something
I will definitely want to use in my music video as I will want to
ensure that my audience dont get bored of either sides of the video
so I will ensure that they get good dosages of both. This therefore
will make my audience want to repeatedly watch the video. This also
links to Goodwin's theory of having a narration and performance in
music videos, therefore making these very important to consider to
go into our music video.