An Overview of HubSpot Inbound Marketing SystemSocial Media Marketing Platform

[26 slides]

Tom King, President/CEOForward Marketing

tk@forwardm.comwww.forwardm.com(713) 449-2000

Advertising Direct Marketing

800-555-1234AnnoyingSalesperson

Outbound Marketing

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Inbound Marketing

Blog SEO Social Media

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Inbound Marketing Creates Leverage

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HubSpot Inbound Marketing System

GET FOUND

CONVERT

ANALYZE

QUALIFIED TRAFFIC

SALES

SEO, Blog, Social Media, Content Creation

Landing Pages, Lead Nurturing & Intelligence

Marketing Analytics

Get Found

Convert

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Tools to Get Found: On-Page SEO

Keyword Grader

•Determine which keywords to optimize pages for based on relevance, search volume & difficulty of ranking on the first page of Google results

•Identify critical long tail words = high conversion, low competition

•Monitor competitive rank for each keyword/phrase

•Determine which pages rank for each keyword (phrase) & get automated suggestions for further improvement

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Tools to Get Found: Off-Page SEO

Link Grader

•Identify ways to generate more return from your existing links

•Monitor which inbound links producing the most value so you can nurture them

•Discover competitors’ inbound links to uncover new link-building opportunities

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Tools to Get Found: Site-Wide SEO

Page Grader

•Analyze each page to see which pages produce the most value

•Traffic•Leads•Ranked keywords•Inbound links

•Leverage automated recommendations to help you further optimize all pages

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Tools to Get Found: Create Content

• Manage your website content without technical skills or reliance on IT• Enjoy the flexibility and agility to update content as your market changes• Maintain existing site branding with professional migration for $10/page*

*Use of the HubSpot CMS is required to qualify for HubSpot Small. Migration from an existing site to the HubSpot CMS is provided at $20 per page, $250 minimum.9

Tools to Get Found: Optimized Blogging

•Create & optimize a blog to get more frequent search engine crawls and improve authority

•Develop an audience of email & RSS subscribers

•Attract more inbound links to improve your site authority

•Assess & optimize blog posts for top search rankings & maximum social media distribution

Blog Platform & Analytics

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Tools to Get Found: Blog SEO

• Optimize blogs posts based on automatic reviews that suggest optimizations for your target keywords

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Tools to Get Found: Social Media

HubFeed•Dashboard & Social Media Tools provide filterable views of the buzz on relevant topics from the leading social media outlets

•Blogosphere•LinkedIn•Twitter•Facebook•Delicious, Digg, Reddit, Sphinn •Yahoo Answers & Yahoo Buzz

•Tap into alerts about your brand, industry or competition as they happen so you can:

•Listen•Contribute•Gain insights

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Tools to Get Found: Email Marketing

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•Integrated email marketing tool for seamless email sends to your leads

• Newsletters• Special Offers & Promotions• Webinar Invitations

•Easy to use editor helps you create emails in 2 simple steps

•Analytics show you click-through and unsubscribes

•Automatically manages unsubscribing of leads

Tools to Convert: Landing Pages & Forms

•Create & launch landing pages in seconds with easy-to-use wizard

•Optimize conversion rates by creating unique landing pages & offers for each campaign

•Capture valuable analytics for closed loop marketing

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Tools to Convert: Pre-Identify Prospects

•Identify the companies & geographies your visitors represent

•Know of latent interest before you talk to or meet with prospects

•Proactively target interested companies with valuable content & offers

•Track the number of visitors, frequency of visits, pages visited & specific individuals visited

Prospects Tool

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Tools to Convert: Work the Funnel

•Review and manage all leads based on conversion events, dates & campaigns in a simple dashboard

•Filter leads to rapidly identify & act upon the best leads

•Export/Import into any customer relationship management (CRM) system to enable closed loop marketing

Lead Intelligence

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Tools to Convert: Keep Leads Engaged

•Don’t let warm leads go cold•Create automated outreach emails to keep working leads that aren’t quite ready to buy

•Educate prospects in advance of sales calls

•Reduce manual nurturing efforts

•Customize lead nurturing campaigns to dovetail with prospects unique interests

Lead Nurturing

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Tools to Convert: Connect with Leads

Social CRM

•Quickly access social media streams created by leads

•Connect more easily with hard-to-reach prospects

•Gain intelligence about the interests & needs of your potential customers

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Tools to Analyze: Competitive Tracking

•Track progress against competitors in key search engine metrics•Pinpoint opportunities to leapfrog industry leaders

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Tools to Analyze: Closed-Loop Reporting

• Know how many leads became customers• Discern which marketing programs are driving sales• Keep doing what works … stop spending on low returns

HubSpot provides End to End View of Campaigns to Customers

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Tools to Analyze: Closed Loop ROI Analysis

•Review aggregate marketing ROI including Lead Conversion•Drill down to assess the effectiveness on a campaign-by-campaign level•Optimize resource allocation to maximize sales with actionable analytics

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Get Started for Success: HubSpot Quick Start

•Small Group training sessions that complement robust e-learning center so you can learn at your own pace & ask questions of an instructor

•HubSpot’s methodology & experienced team support you in implementing tools & strategies customized to your goals

*All new HubSpot customers are required to participate in the Quick Start program for $250 to get started.

HubSpot Quick Start*

•Meet with your dedicated Inbound Marking Consultant 30 minutes a week to gain valuable insights, hands-on help & advice on using the data to your best advantage.

Premium Support is available for $250 per month with a minimum 6 month commitment.

Optional HubSpot Premium Support

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ROI of Using HubSpot?

MIT study shows: HubSpot users experienced lead

increases ranging from 25% up to 760% within 5 months*

HubSpot’s State of Inbound Marketing report shows:

businesses that focus on inbound-marketing have a 61% lower cost per lead than those

that don’t* Average increase varies according to how many leads users were capturing when they first set up HubSpot. Customers who had1 to 5 monthly leads when they started using HubSpot saw 8.6 times more leads in the first 5 months. Review the full study at www.hubspot.com/roi

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Learn more from HubSpot customers …

Available online: HubSpot Customer Case Studies

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Accessing All Today’s Presentations

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Thank You!

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Tom King, President/CEOForward Marketing

tk@forwardm.comwww.forwardm.com(713) 449-2000