PRESS RELEASEMARCH 1, 2010

AG Hair Cosmetics’ new split end spa wins coveted Elle Award

(Burnaby, BC, Canada): 750 testers. 300 products. Only 1 winning serum. AG Hair Cosmetics’ newest product, split end spa repair serum, earned top honours in the coveted 2010 Elle Quebec/ Elle Canada Beauty Grand Prix Awards in Montreal last week.

“A must-have! I will be buying it. It’s definitely salon-quality.” — said one of the Elle readers who blind tested products for 12 weeks, ranking unmarked new and existing products based solely on performance.”

“Split end spa became an enormous success from the second we launched it. It provides instant, noticeable results that people can’t get enough of,” says Lotte Davis, AG’s CEO and Co-Founder. “To be honoured with the coveted Elle Award just confirms our consumers’ love for the product. It’s especially rewarding considering the award was based on the unbiased opinions of beauty experts like Elle readers.”

AG’s split end spa is an ultra light repair serum that conditions, repairs and helps to eliminate split ends. In addition to providing damage control for frayed ends, split end spa also protects hair colour from fading with AG’s CARE (colour and radiance enhancing) Complex, a potent blend of herbal extracts, meadowfoam and sunflower seed extract.

Split end spa retails for $24.00, 50 ml/1.69 oz and is available in salons across North America.

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Use. Love. Repeat. It’s a philosophy AG Hair Cosmetics’ customers have been following since 1989, and for good reason. Founded by Ernst & Young Entrepreneurs of the Year John and Lotte Davis, AG is one of the leading manufacturers of salon hair care products in Canada and is sold in more than 11,000 salons internationally. You can find AG’s more than 45 products in salons by visiting aghaircosmetics.com.

For more information, please contact:

Tatiana JovicMANAGER, PUBLIC RELATIONS AND COMMUNICATIONS

p 604 294 8870 ext 130tjovic@aghaircosmetics.com