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By HSMAI 2016 ADRIAN AWARDS DINNER RECEPTION & GALA NEW YORK MARRIOTT MARQUIS February 21, 2017 HONORING EXCELLENCE IN TRAVEL MARKETING Advertising Digital Marketing Public Relations

HSMAI 2016 ADRIAN AWARDS Gold Silver Bronze Winner… · HSMAI 2016 ADRIAN AWARDS DINNER RECEPTION & GALA NEW YORK MARRIOTT MARQUIS February 21, 2017 HONORING EXCELLENCE IN TRAVEL

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    HSMAI 2016 ADRIAN AWARDS DINNER RECEPTION & GALA

    NEW YORK MARRIOTT MARQUISFebruary 21, 2017

    HONORING EXCELLENCE IN TRAVEL MARKETINGAdvertising Digital Marketing Public Relations

  • DIGITAL MARKETINGGold 2016 ADRIAN AWARDS

    17Hospitality Sales & Marketing Association International

    DIGITAL MARKETING

    24 North HotelENTRY: 24 North Hotel custom website designCATEGORY: Website User Experience

    AGENCY: Travel Tripper

    Adrift Hotel and SpaENTRY: Advocacy Campaign with Flip.to for Adrift Hotel and SpaCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Flip.to

    AMResortsENTRY: Secrets Resorts & Spas Secrets to Romance Viral VideoCATEGORY: Video

    Aruba Tourism AuthorityENTRY: Aruba : Local Shortcut SeriesCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Concept Farm

    Aruba Tourism AuthorityENTRY: Aruba & AFAR : Insta-AdventureCATEGORY: Social Media CampaignAGENCY: Concept Farm

    Aruba Tourism AuthorityENTRY: Aruba & AFAR : Insta-AdventureCATEGORY: GameAGENCY: Concept Farm

    Austrian Tourist OfficeENTRY: Relaunch www.austria.info / Austrian Tourist OfficeCATEGORY: Web Site

    Austrian Tourist OfficeENTRY: Global campaign #austriantimeCATEGORY: Global

    BENCHMARK, a global hospitality companyENTRY: The ChattanooganCATEGORY: Web SiteAGENCY: Interactive Sites

    Berjaya Hotels and ResortsENTRY: Berjaya Hotels & Resorts Website DevelopmentCATEGORY: Web SiteAGENCY: eMarketingEyeBest Western Hotels & ResortsENTRY: Best Western to Go! AppCATEGORY: App User Experience

    Best Western Hotels & ResortsENTRY: Best Westerns 360-Degree Scavenger Hunt VideoCATEGORY: Digital Marketing InnovationAGENCY: Ideas Collide & 11 Dollar Bill

    Best Western Hotels & ResortsENTRY: Best Westerns Disney Media Summer PartnershipCATEGORY: Contest/SweepstakesAGENCY: Ideas Collide

    BHGENTRY: Se Joga nos JogosCATEGORY: NEW Multi-CulturalAGENCY: Pmweb

    British Virgin Island Tourist Board and Film CommissionENTRY: British Virgin Islands Website UXCATEGORY: Website User ExperienceAGENCY: CP Travel | Connelly Partners

    Castle Resorts & HotelsENTRY: CastleResorts.comCATEGORY: Web Site

    Cheeca Lodge & SpaENTRY: Cheeca Lodge & Spa Website RedesignCATEGORY: Web SiteAGENCY: HeBS Digital

    DogTrekker.comENTRY: DogTrekker.com Mobile ApplicationCATEGORY: App User ExperienceAGENCY: Madden Media

    Experience KissimmeeENTRY: Becoming DadCATEGORY: BlogAGENCY: Madden Media

    FRHI Hotels & ResortsENTRY: Fairmont Unforgettable Moments Winter CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)

    Georgia Department of Economic DevelopmentENTRY: Explore Georgia The Year of Georgia Music MicrositeCATEGORY: Website User ExperienceAGENCY: Miles Partnership

    Greater Raleigh Convention and Visitors BureauENTRY: Raleigh, N.C.s Passionate MindsCATEGORY: Multimedia (Video, Flash, Animation) Series

    Hilton WorldwideENTRY: Waldorf Astoria ChicagoCATEGORY: Web SiteAGENCY: [D] Digital Design + Development

    Houston First Corp.ENTRY: Top 10 Crawfish Joints in HoustonCATEGORY: Blog

    Hudson Yards New YorkENTRY: Hudson Yards New York WebsiteCATEGORY: Web SiteAGENCY: VERB Interactive

    Innovation NorwayENTRY: Visit Norway WebsiteCATEGORY: Web SiteAGENCY: Simpleview

    Irving TX CVBENTRY: Irving Convention Center WebsiteCATEGORY: Website User Experience

    Gold 2016 ADRIAN AWARDS

    17Hospitality Sales & Marketing Association International

  • 18

    DIGITAL MARKETINGGold2016 ADRIAN AWARDS

    Hospitality Sales & Marketing Association International 18

    JW MarriottENTRY: JW Marriotts Two Bellmen TwoCATEGORY: VideoAGENCY: Marriott Content Studio and Substance Over Hype

    Lonely PlanetENTRY: Lonely Planets Best in Travel 2016CATEGORY: Integrated Market Campaign for Consumers (B2C)

    Louisiana Office of TourismENTRY: Louisiana Office of Tourism Destination Recipe Video SeriesCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Miles Partnership

    Louisville Convention & Visitors BureauENTRY: Go To Louisville Website Design & DevelopmentCATEGORY: Web SiteAGENCY: Tempest

    Marriott CALA ResortsENTRY: Student Filmmaker in ParadiseCATEGORY: Multimedia (podcasts, video,)

    Marriott CALA ResortsENTRY: Student Filmmaker in ParadiseCATEGORY: Video

    Marriott CALA ResortsENTRY: Student Filmmaker in ParadiseCATEGORY: Multimedia (Video, Flash, Animation) Series

    Marriott InternationalENTRY: Marriott Love TravelsCATEGORY: NEW LGBTAGENCY: IMG Live

    Marriott InternationalENTRY: The Marriott Consumer JourneyCATEGORY: Digital Marketing InnovationAGENCY: MEC

    Marriott International / Fairfield Inn & SuitesENTRY: Fairfield Inn & Suites: Becoming Mr. Guaran-TCATEGORY: Social Media CampaignAGENCY: mcgarrybowenMarriott International / Fairfield Inn & SuitesENTRY: Fairfield Inn & Suites: Becoming Mr. Guaran-TCATEGORY: Web Ad SeriesAGENCY: mcgarrybowen

    Marriott International / Residence InnENTRY: Residence Inn: RI RunsCATEGORY: Mapping & Location MarketingAGENCY: mcgarrybowen

    Marriott International / Residence InnENTRY: Residence Inn: RI RunsCATEGORY: Mobile MarketingAGENCY: mcgarrybowen

    Marriott International | M Live Global MarketingENTRY: M Live Pokmon Go Catch em AllCATEGORY: Social Media/Social Networking

    Milestone Internet Marketing, Inc.ENTRY: Chase Park PlazaCATEGORY: Web SiteAGENCY: Milestone Internet Marketing, Inc.

    Missouri Division of TourismENTRY: Missouri Division of Tourism Its Your Show MicrositeCATEGORY: Web SiteAGENCY: H & L Partners

    Missouri Division of TourismENTRY: Missouri Division of Tourism 2015 Fall MicrositeCATEGORY: Web SiteAGENCY: H & L Partners

    Missouri Division of TourismENTRY: Missouri Division of Tourism Fall 2015 Digital CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: H & L Partners

    Missouri Division of TourismENTRY: Missouri Division of Tourism Its Your Show Digital CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: H & L Partners

    Mote Marine Laboratory & AquariumENTRY: Mote Marine Laboratory & Aquarium Oh Baby: Life Cycles of the Sea $6 SaturdaysCATEGORY: Web AdAGENCY: Paradise Advertising & Marketing, Inc.

    Outer Banks of North CarolinaENTRY: Outer Banks WebsiteCATEGORY: Web SiteAGENCY: Simpleview

    Outrigger Hotels and ResortsENTRY: Outrigger.com RedesignCATEGORY: Web SiteAGENCY: Swift

    Park County Travel CouncilENTRY: Park County Travel Council: Cody/Yellowstone CountryCATEGORY: Social Media CampaignAGENCY: VERB Interactive

    Red Roof InnENTRY: From Brake Lights to Rested NightsCATEGORY: Search Marketing StrategyAGENCY: 360i

    Renaissance HotelsENTRY: Renaissance Hotels presents The Navigators Table with Andrew ZimmernCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Intuitive Content

    DIGITAL MARKETINGGold2016 ADRIAN AWARDS

    Hospitality Sales & Marketing Association International

  • DIGITAL MARKETINGGold 2016 ADRIAN AWARDS

    19Hospitality Sales & Marketing Association International

    DIGITAL MARKETINGGold 2016 ADRIAN AWARDS

    Renaissance Hotels by MarriottENTRY: Renaissance Hotels Business UnusualCATEGORY: VideoAGENCY: Marriott Creative & Content Marketing and Substance Over HypeSan Francisco Travel AssociationENTRY: San Francisco: Culinary CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)

    Shores Resort & SpaENTRY: Advocacy Campaign with Flip.to for Shores Resort & SpaCATEGORY: GlobalAGENCY: Flip.to

    Space FloridaENTRY: Space Florida We Are Go WebsiteCATEGORY: Web SiteAGENCY: Paradise Advertising & Marketing, Inc.

    The British Virgin Islands Tourist BoardENTRY: BVI Secrets Revealed Sales Companion & Agent TrainingCATEGORY: Integrated Market Campaign for GDS and Travel Agents (B2B)AGENCY: TravPRO Mobile

    The Ritz-Carlton Hotel CompanyENTRY: Journey Into The Ritz-Carlton Content HubCATEGORY: Digital Marketing InnovationAGENCY: Team One, MEC, Manifest, Rosetta

    Tsogo SunENTRY: Tsogo Sun Website Design & DevelopmentCATEGORY: Web SiteAGENCY: HeBS Digital

    Utah Office of TourismENTRY: Website Optimization and Future ProofingCATEGORY: Web SiteAGENCY: Aristotle

    VISIT FLORIDAENTRY: VISIT FLORIDA Love, Florida London TakeoverCATEGORY: Integrated Market Campaign for Consumers (B2C)

    Visit OrlandoENTRY: Visit Orlando Brazil Take OverCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Ariadna

    Visit SeattleENTRY: VisitSeattle.tvCATEGORY: Web SiteAGENCY: Publicis Seattle

    Visit VacavilleENTRY: Visit Vacaville Website Design & DevelopmentCATEGORY: Web SiteAGENCY: Tempest

    VisitGreenvilleSCENTRY: FlyMeToGSP Chicago MicrositeCATEGORY: Web Site

    Wyndham Hotel GroupENTRY: Wyndham Rewards App User ExperienceCATEGORY: App User Experience

    Wyndham Hotel GroupENTRY: App User ExperienceCATEGORY: App User Experience

    Wyoming Office of TourismENTRY: Wyoming Office of Tourism Travel Website Redesign: TravelWyoming.comCATEGORY: Web SiteAGENCY: Miles Partnership

    19Hospitality Sales & Marketing Association International

  • 20

    DIGITAL MARKETINGSilver2016 ADRIAN AWARDS

    Hospitality Sales & Marketing Association International

    1 HotelsENTRY: 1 Hotels WebsiteCATEGORY: Web SiteAGENCY: VERB Interactive

    Amelia Island CVBENTRY: #LoveAmeliaCATEGORY: Webcast Series

    AMResortsENTRY: Secrets to RomanceCATEGORY: Integrated Market Campaign for Consumers (B2C)

    Aruba Tourism AuthorityENTRY: Aruba : Local Shortcut SeriesCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Concept Farm

    Asheville Convention & Visitors BureauENTRY: FoodtopiaCATEGORY: Web Site

    Asheville Convention & Visitors BureauENTRY: Asheville. N.C. Fall Color ReportsCATEGORY: E-mail Series

    Best Western Hotels & ResortsENTRY: Best Westerns 2016 Summer PromotionCATEGORY: Web AdAGENCY: Ideas Collide & Initiative

    Best Western Hotels & ResortsENTRY: Best Westerns #BWsmiles CampaignCATEGORY: VideoAGENCY: Ideas Collide

    Best Western Hotels & ResortsENTRY: Best Westerns #BWsmiles CampaignCATEGORY: Multimedia (Video, Flash, Anima-tion) SeriesAGENCY: Ideas Collide

    Best Western Hotels & ResortsENTRY: Best Westerns VR Technology UseCATEGORY: Digital Marketing InnovationAGENCY: Ideas Collide

    Best Western Hotels & ResortsENTRY: Best Westerns Bucket Trippin Video Series with Chet GarnerCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Ideas Collide

    Best Western Hotels & ResortsENTRY: Best Westerns Disney Media Summer PartnershipCATEGORY: Mobile CampaignAGENCY: Ideas Collide

    Best Western Hotels & ResortsENTRY: Best Westerns Disney Media Summer PartnershipCATEGORY: In-House Guest Capture CampaignAGENCY: Ideas Collide

    Best Western Hotels & ResortsENTRY: Best Westerns You Must Be TrippinCATEGORY: BlogAGENCY: Ideas Collide

    BHGENTRY: Se Joga nos JogosCATEGORY: Web SiteAGENCY: Pmweb

    BHGENTRY: Se Joga nos JogosCATEGORY: Website User ExperienceAGENCY: Pmweb

    BHGENTRY: Se Joga nos JogosCATEGORY: NEW YouthAGENCY: Pmweb

    Brand USAENTRY: Visit The USA Flavours of the USA: Texas Culinary VideoCATEGORY: VideoAGENCY: Miles Partnership

    British Virgin Island Tourist Board and Film CommissionENTRY: British Virgin Islands Website DevelopmentCATEGORY: Web SiteAGENCY: CP Travel | Connelly Partners

    Colwen HotelsENTRY: AC Boston North WebsiteCATEGORY: Web SiteAGENCY: TravelClick

    Connecticut Office of TourismENTRY: Connecticut Office of Tourism, CTvisit.comCATEGORY: Web SiteAGENCY: Adams & Knight

    Daytona Beach Area CVBENTRY: Daytona Beach, CVB The Original American Beach Campaign (Weather.com)CATEGORY: Web Ad SeriesAGENCY: Paradise Advertising & Marketing, Inc.

    Destination DCENTRY: Destination DC Website RedesignCATEGORY: Web SiteAGENCY: MMGY Global

    Explore St. LouisENTRY: St. Louis Civic Pride Brand AnthemCATEGORY: Video

    FRHI Hotels & ResortsENTRY: Fairmont Cocktails BlogCATEGORY: Blog

    HiltonENTRY: 2016 Hilton World Tour SweepstakesCATEGORY: Contest/SweepstakesAGENCY: HZDG

  • DIGITAL MARKETINGSilver 2016 ADRIAN AWARDS

    21Hospitality Sales & Marketing Association International

    Hilton Garden InnENTRY: Hilton Garden Inn-Guest at the GardenCATEGORY: Social Media CampaignAGENCY: GSD&M

    Hilton Head IslandENTRY: Mobile App Download CampaignCATEGORY: Mobile MarketingAGENCY: Net Conversion

    Home2 SuitesENTRY: Home2 Suites Fresh New Way Campaign 2016CATEGORY: Multimedia (Video, Flash, Animation) Series

    InterContinental Hotels GroupENTRY: Hotel Indigo Facebook Messenger BotCATEGORY: Digital Marketing Innovation

    Irving TX CVBENTRY: Irving Circle Irving, TexasCATEGORY: Social Media Campaign

    KLMENTRY: KLM Its An AirlineCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Finn Partners

    Le Mridien Hotels & ResortsENTRY: Le Mridien #DestinationUnlocked Summer Brand CampaignCATEGORY: Social Media CampaignAGENCY: Day One Agency

    Lowes HotelsENTRY: Loews Hotels Wish You Were Here BlogCATEGORY: BlogAGENCY: North Street Creative, Inc.

    Marriott InternationalENTRY: Marriott Rewards 50 to 50 SweepstakesCATEGORY: Loyalty Program-Consumer

    Marriott InternationalENTRY: Consumer Journey Activation: A Revolutionary Approach to People-Based Travel MarketingCATEGORY: Mobile CampaignAGENCY: MECMarriott International / Residence InnENTRY: Residence Inn: Race Against DarknessCATEGORY: Social Media CampaignAGENCY: mcgarrybowen

    Marriott International | M Live Global MarketingENTRY: Global Marketing Real-Time Command Center: M Live HQ, APAC, CALA, EUROPECATEGORY: Digital Marketing Innovation

    Memphis Convention & Visitors BureauENTRY: Memphis Originals Video SeriesCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Miles Partnership

    MINOR HOTELSENTRY: Anantara Hotels, Resorts & Spas Driving Profitability from Return Visitors Grabbing the low hangCATEGORY: Search Marketing StrategyAGENCY: eMarketingEye

    Napili Kai Beach ResortENTRY: Napili Kai Beach Resort WebsiteCATEGORY: Website User ExperienceAGENCY: Lights On Digital

    New Jersey Travel & TourismENTRY: NJ Travel & Tourism Content/ Infographic SeriesCATEGORY: Web Ad SeriesAGENCY: Dana Communications

    New Orleans Hotel CollectionENTRY: Price Check Driving Direct BookingsCATEGORY: Digital Marketing InnovationAGENCY: Triptease

    Newfoundland and Labrador TourismENTRY: Broader Palette Digital Video SeriesCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Target

    Newfoundland and Labrador TourismENTRY: Paint the Town ContestCATEGORY: Contest/SweepstakesAGENCY: Target

    Nickelodeon Suites ResortENTRY: Family Fun Photos Photo Contest and Advocacy Campaign with Flip.to for Nickelodeon Suites ResortCATEGORY: Contest/SweepstakesAGENCY: Flip.to

    Noble StudiosENTRY: Yosemite.comCATEGORY: Web Site

    Ocala/Marion County VCBENTRY: Ocala/Marion County Contobox Multimedia ENTRY: CATEGORY: Multimedia (podcasts, video,)AGENCY: evok advertising

    Omni Hotels & ResortsENTRY: Omni Hotels & Resorts Say Goodnight to HungerCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: The Richards Group

    One&Only PalmillaENTRY: One&Only PalmillaCATEGORY: VideoAGENCY: BCV

    Outrigger ResortsENTRY: Outrigger CyberSaleCATEGORY: E-mail Series

    Palazzo Versace DubaiENTRY: Palazzo Versace Dubai WebsiteCATEGORY: Web SiteAGENCY: TravelClick

  • DIGITAL MARKETINGSilver 2016 ADRIAN AWARDS

    23Hospitality Sales & Marketing Association International

    Paradise Coast CVBENTRY: Collier County A Taste of Paradise Landing PageCATEGORY: Web SiteAGENCY: Paradise Advertising & Marketing, Inc.

    Pebble Beach ResortsENTRY: Pebble Beach Resorts WebsiteCATEGORY: Web SiteAGENCY: VERB Interactive

    Powderhorn Mountain Resort, ColoradoENTRY: Powderhorn Website Redesign and RebrandingCATEGORY: Web SiteAGENCY: Hill Aevium Marketing & Advertising

    Rio Quente ResortsENTRY: Rio Quente Resorts WebsiteCATEGORY: Mobile MarketingAGENCY: Pmweb

    Salishan Spa & Golf ResortENTRY: Salishan Spa & Golf Resort Website Design & DevelopmentCATEGORY: Web SiteAGENCY: HeBS Digital

    Seminole County TourismENTRY: Orlando North, Seminole County Tourism PlayOrlandoNorth.comCATEGORY: Web SiteAGENCY: Paradise Advertising & Marketing, Inc.

    Solmar Hotels & ResortENTRY: Solmar Hotels & Resorts WebsiteCATEGORY: Web SiteAGENCY: Milestone Internet Marketing, Inc.

    South Dakota Department of TourismENTRY: South Dakota Department of Tourism | My Great Place Social Media CampaignCATEGORY: Social Media CampaignAGENCY: MMGY Global

    The Ascott LimitedENTRY: Ascott Online Member Advantage How We Did The Impossible Increasing The Brand.Com BookingsCATEGORY: Loyalty Program-MemberAGENCY: eMarketingEye

    The Brown Palace Hotel and SpaENTRY: The Brown Palace Hotel and Spa Vanity Website Design & DevelopmentCATEGORY: Web SiteAGENCY: HeBS Digital

    The HendersonENTRY: The HendersonCATEGORY: Web SiteAGENCY: HyperDisk Marketing

    The Ritz-CarltonENTRY: The Ritz-Carlton Wow StoriesCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Team One

    Town of MaranaENTRY: Discover Marana Website Design & DevelopmentCATEGORY: Web SiteAGENCY: Tempest

    Triumph HotelsENTRY: Triumph Hotels Members Only ProgramCATEGORY: Digital Marketing InnovationAGENCY: HeBS Digital

    Trump HotelsENTRY: Trump HotelsCATEGORY: Web SiteAGENCY: Sabre Hospitality Solutions

    Twin FarmsENTRY: Twin Farms WebsiteCATEGORY: Web SiteAGENCY: Lights On Digital

    Universal Studios HollywoodENTRY: Location-Specific Campaigns & MessagingCATEGORY: Mapping & Location MarketingAGENCY: Net Conversion

    Visit AnchorageENTRY: Anchorage WebsiteCATEGORY: Web SiteAGENCY: Simpleview

    Visit CaliforniaENTRY: Visit California: California Dream Eater Chicago Consumer ActivationCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Development Counsellors International

    Visit CaliforniaENTRY: California STAR Global Sales CompanionCATEGORY: Digital Marketing InnovationAGENCY: TravPRO Mobile

    Visit FairfaxENTRY: StorytellersCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: WHITE64

    Visit FloridaENTRY: Visit Florida YouTube Family Influencer CampaignCATEGORY: Social Media Campaign

    Visit Huntington BeachENTRY: My #SurfCityUSA Ambassador CampaignCATEGORY: Social Media CampaignAGENCY: Destination Think!

  • 24

    DIGITAL MARKETINGSilver2016 ADRIAN AWARDS

    Hospitality Sales & Marketing Association International

    Visit KCENTRY: Visit KC | Interactive MapCATEGORY: Mapping & Location MarketingAGENCY: MMGY Global

    Visit LoudounENTRY: User-Generated Content Campaign #LoveLoudoun #FindYourVineCATEGORY: Social Media Campaign

    Visit Norway/Innovation NorwayENTRY: SheepWithAViewCATEGORY: Social Media Campaign

    Visit SeattleENTRY: Seattle First TakesCATEGORY: Web Ad Series

    VisitGreenvilleSCENTRY: We Just Keep Winning VideoCATEGORY: Video

    Waldorf Astoria ChicagoENTRY: Waldorf Astoria ChicagoCATEGORY: VideoAGENCY: Chicago

    Waldorf Astoria ChicagoENTRY: Waldorf Astoria ChicagoCATEGORY: VideoAGENCY: Chicago

    Waldorf Astoria Hotels & ResortsENTRY: Around the World in 360 Degrees: #WaldorfDrive 2016CATEGORY: NEW Virtual RealityAGENCY: BCV

    Wyndham Dallas SuitesENTRY: Wyndham Dallas SuitesCATEGORY: Web SiteAGENCY: Sabre Hospitality Solutions

    Wyndham Hotel GroupENTRY: Wyndham Rewards and Visa Checkout PromotionCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Olson 1to1

    Wyndham IrvineENTRY: Wyndham Irvine, Orange CountyCATEGORY: Web SiteAGENCY: Sabre Hospitality Solutions

    Wyndham RewardsENTRY: Have Points, Will Travel SweepstakesCATEGORY: Social Media Campaign

    Wyndham RewardsENTRY: Wyndham Rewards + Six Flags Dynamic EmailCATEGORY: Email

    Wyndham RewardsENTRY: Wyndham Rewards Umbrella Email SeriesCATEGORY: E-mail Series

    ABOUT HSMAIThe Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industrys leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

    PMS-377 PMS-2617 PMS-444 669933 663399 999999

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  • DIGITAL MARKETINGBronze 2016 ADRIAN AWARDS

    25Hospitality Sales & Marketing Association International

    AC Hotels by MarriottENTRY: AC Hotels: A New Way to HotelCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Figliulo & Partners

    Amelia Island CVBENTRY: All Day AmeliaCATEGORY: Contest/SweepstakesAGENCY: Digital Edge

    AMResortsENTRY: Crave AppCATEGORY: App User Experience

    Apex HotelsENTRY: Apex Hotels Website Design & DevelopmentCATEGORY: Web SiteAGENCY: HeBS Digital

    Austin Convention & Visitors BureauENTRY: An Afternoon in AustinCATEGORY: Location Based Demographically Targeted CampaignAGENCY: Sparkloft Media

    Benchmark Hospitality InternationalENTRY: Benchmark Resorts & HotelsCATEGORY: Web Site

    BENCHMARK, a global hospitality companyENTRY: Benchmark Resorts & HotelsCATEGORY: Web SiteAGENCY: Interactive Sites

    Best Western Hotels & ResortsENTRY: Best Westerns 2016 Summer PromotionCATEGORY: Web Ad SeriesAGENCY: Ideas Collide & Initiative

    Best Western Hotels & ResortsENTRY: Best Westerns Destination Travel Inspiration Video SeriesCATEGORY: Multimedia (Video, Flash, Animation) SeriesAGENCY: Ideas Collide

    Best Western Hotels & ResortsENTRY: Best Westerns Roadtrippin WithCATEGORY: Web SiteAGENCY: Ideas Collide & Initiative

    Best Western Hotels & ResortsENTRY: Best Westerns 360-Degree Scavenger Hunt VideoCATEGORY: GameAGENCY: Ideas Collide

    Best Western Hotels & ResortsENTRY: Best Westerns Disney Media Summer PartnershipCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Ideas Collide

    Best Western Hotels & ResortsENTRY: Best Westerns Project Runway CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Ideas Collide & Initiative

    Best Western Hotels & ResortsENTRY: Best Westerns Wheres Your Wherever CampaignCATEGORY: Social Media CampaignAGENCY: Ideas Collide

    Best Western Hotels & ResortsENTRY: Best Westerns WaffleMatch.com CampaignCATEGORY: Social Media/Social NetworkingAGENCY: Ideas Collide

    Best Western Hotels & ResortsENTRY: Best Westerns 2015 Rewards Worth Celebrating Fall PromotionCATEGORY: Web Ad SeriesAGENCY: Ideas Collide & Initiative

    BHGENTRY: Se Joga nos JogosCATEGORY: EmailAGENCY: Pmweb

    Chatrium Hotels and ResidencesENTRY: Chatrium Hotels & Residences New Look to the PPC StrategyCATEGORY: Search Marketing StrategyAGENCY: eMarketingEye

    Cheeca Lodge & SpaENTRY: Cheeca Lodge & Spa 70th Anniversary CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: HeBS Digital

    Discover The Palm BeachesENTRY: Discover The Palm Beaches Content MicrositeCATEGORY: Web SiteAGENCY: Miles Partnership

    Four Seasons Hotel TorontoENTRY: Four Seasons Hotel Toronto Summer CampaignCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: CP Travel | Connelly Partners

    FRHI Hotels & ResortsENTRY: Social Media #fairmontmomentsCATEGORY: Social Media Campaign

    Georgia TourismENTRY: Georgia Music Backstage PassCATEGORY: Social Media CampaignAGENCY: Dalton Agency

  • 26

    DIGITAL MARKETINGBronze2016 ADRIAN AWARDS

    Hospitality Sales & Marketing Association International

    Grand Junction Visitor & Convention BureauENTRY: Grand Junction Responsive WebsiteCATEGORY: Web SiteAGENCY: Miles

    Hong Kong Tourism BoardENTRY: Confronting Traditional Wisdom: Building Twitter with NO Paid AdvertisingCATEGORY: Social Media Campaign

    Houston First CorporationENTRY: My Gay Houston Website & PPCCATEGORY: NEW LGBTAGENCY: Simpleview

    Hyatt Ziva/Playa ResortsENTRY: Hyatt Ziva Los CabosCATEGORY: Webcast SeriesAGENCY: travAlliancemedia

    Hyatt Ziva/Playa ResortsENTRY: Hyatt Ziva CancunCATEGORY: Webcast SeriesAGENCY: travAlliancemedia

    Irving TX CVBENTRY: Irving Convention Center WebsiteCATEGORY: Web Site

    Las Vegas Convention and Visitors AuthorityENTRY: Snapchat Launch with DJ KhaledCATEGORY: Social Media/Social NetworkingAGENCY: R&R Partners

    Long Beach Convention & Visitors BureauENTRY: Long Beach Convention & Visitors Bureau: #ArtsinLB Social Media CampaignCATEGORY: Social Media CampaignAGENCY: Development Counsellors International

    Marriott HotelsENTRY: Marriott Hotels Bourbon ProgramCATEGORY: Integrated Market Campaign for Consumers (B2C)AGENCY: Marriott Creative & Content Marketing and GREY

    Minor HotelsENTRY: Anantara Hotels, Resorts & Spas Driving Profitability from Return VisitorsCATEGORY: Search Marketing StrategyAGENCY: eMarketingEye

    Missouri Division of TourismENTRY: Missouri Division of Tourism Its Your Show Web Ad SeriesCATEGORY: Web Ad SeriesAGENCY: H & L Partners

    Nassau Paradise IslandENTRY: Nassau Paradise IslandCATEGORY: Social Media CampaignAGENCY: VERB Interactive

    Newfoundland and Labrador TourismENTRY: broaderpalette.caCATEGORY: Website User ExperienceAGENCY: Target

    Orlando MagicENTRY: International Location MarketingCATEGORY: Mapping & Location MarketingAGENCY: Net Conversion

    Palmetto Dunes Oceanfront ResortENTRY: Palmetto Dunes Oceanfront ResortCATEGORY: BlogAGENCY: VERB Interactive

    Pebble Beach ResortsENTRY: Pebble Beach ResortsCATEGORY: Website User ExperienceAGENCY: VERB Interactive

    PGA National Resort & SpaENTRY: PGA National Resort & Spa Search CampaignCATEGORY: Search Marketing StrategyAGENCY: Miles Partnership

    Plaza Vacation ClubENTRY: Plaza & Barber ShopCATEGORY: EmailAGENCY: Pmweb

    Prince Resorts HawaiiENTRY: Prince Hawaii ResortsCATEGORY: Web SiteAGENCY: Sabre Hospitality Solutions

    Running Y Ranch ResortENTRY: Running Y Ranch Resort Website Design & DevelopmentCATEGORY: Web SiteAGENCY: HeBS Digital

    Scrub IslandENTRY: Scrub IslandCATEGORY: Website User ExperienceAGENCY: VERB Interactive

    Seminole County TourismENTRY: Orlando North, Seminole County Tourism Play Orlando North Email CampaignCATEGORY: E-mail SeriesAGENCY: Paradise Advertising & Marketing, Inc.

    Streamsong ResortENTRY: Streamsong ResortCATEGORY: EmailAGENCY: VERB Interactive

    Taj HotelsENTRY: Taj Hotels custom website designCATEGORY: Web Site

    AGENCY: Travel Tripper

  • DIGITAL MARKETINGBronze 2016 ADRIAN AWARDS

    27Hospitality Sales & Marketing Association International

    The Athenaeum Hotel & ResidencesENTRY: The Athenaeum Hotel & Residences WebsiteCATEGORY: Web SiteAGENCY: UP Hotel Agency

    The Brown Palace Hotel and SpaENTRY: The Brown Palace Hotel and Spa Search Engine MarketingCATEGORY: Search Marketing StrategyAGENCY: HeBS Digital

    The Ritz-CarltonENTRY: The New RitzCarlton.comCATEGORY: Web Site

    Tivoli LodgeENTRY: Tivoli Lodge Email Campaign Seven Days of Sensational Winter SavingsCATEGORY: E-mail SeriesAGENCY: GCommerce Solutions

    TownePlace Suites by MarriottENTRY: TownePlace Suites Essence VideoCATEGORY: VideoAGENCY: Marriott Creative & Content Marketing, Loqey, Jingle Punks

    Ventana InnENTRY: Ventana InnCATEGORY: Web SiteAGENCY: HyperDisk Marketing

    Visit Las CrucesENTRY: Las Cruces Music VideoCATEGORY: Video

    Visit North CarolinaENTRY: Project 543CATEGORY: Web SiteAGENCY: Luquire George Andrews, Inc.

    Visit San AntonioENTRY: Thrill Chaser GameCATEGORY: GameAGENCY: Proof Advertising

    Visit TallahasseeENTRY: Visit Tallahassee IHeartTally HubCATEGORY: Web SiteAGENCY: The Zimmerman Agency

    Visit Tampa BayENTRY: Floridas Most Culinary TreasuresCATEGORY: Video

    VisitGreenvilleSCENTRY: FlyMeToGSP Chicago Digital Marketing CampaignCATEGORY: Location Based Demographically Targeted Campaign

    W Fort LauderdaleENTRY: W Fort LauderdaleCATEGORY: Social Media/Social NetworkingAGENCY: BCV

    Wisconsin Department of TourismENTRY: TravelWisconsin.com WebsiteCATEGORY: Web SiteAGENCY: Ascedia

    Yoo2 by IntercityENTRY: Yoo2 CariocallyCATEGORY: EmailAGENCY: Pmweb

    Yoo2 by IntercityENTRY: Yoo2 CariocallyCATEGORY: E-mail SeriesAGENCY: Pmweb

  • ADVERTISINGGold 2016 ADRIAN AWARDS

    29Hospitality Sales & Marketing Association International

    AMResortsENTRY: Secrets Akumal Riviera Maya Rack BrochureCATEGORY: BROCHURE Consumer

    Audubon Nature InstituteENTRY: Audubon Nature Institute Tourist Booster CampaignCATEGORY: LOYALTY PROGRAM-Consumer MarketingAGENCY: Peter Mayer Advertising

    Bermuda Tourism AuthorityENTRY: Bermuda Tourism Authority | Out Here, Where You BelongCATEGORY: REPOSITIONING-Consumer/Group Sales/Travel TradeAGENCY: MMGY Global

    Best Western Hotels & ResortsENTRY: Best Westerns Roadtrippin WithCATEGORY: CONTEST/SWEEPSTAKES Consumer/GroupSales/TravelTradeAGENCY: Ideas Collide & Initiative

    Best Western Hotels & ResortsENTRY: Best Westerns Build Your Own Breakfast and Signature Heart WaffleCATEGORY: ON PROPERTY/IN FLIGHT Consumer, Group Sales or Travel Trade

    Brand USAENTRY: 2016 Travel USA Inspiration GuideCATEGORY: MAGAZINE OR NEWSPAPER ConsumerAGENCY: Miles Partnership

    Brand USAENTRY: Brand USA Great Outdoors CampaignCATEGORY: NEW Advertising Innovation

    Brand USAENTRY: Brand USA Great Outdoors CampaignCATEGORY: NEW Global

    Courtyard by MarriottENTRY: Courtyard- NFL Fathers DayCATEGORY: DVD/CD/VIDEO Consumer/Group Sales/Travel TradeAGENCY: IMG

    Detroit Metro Convention & Visitors BureauENTRY: Visit Detroit magazineCATEGORY: MAGAZINE OR NEWSPAPER ConsumerAGENCY: Octane Design

    Experience KissimmeeENTRY: 2015 Kissimmee Destination MagazineCATEGORY: BROCHURE ConsumerAGENCY: Miles

    HiltonENTRY: Stop Clicking Around CampaignCATEGORY: NEW GlobalAGENCY: Fold7

    Kennedy Space Center Visitor ComplexENTRY: Kennedy Space Center Visitor Complex Print CampaignCATEGORY: LOYALTY PROGRAM Consumer MarketingAGENCY: Peter Mayer Advertising

    Micato SafarisENTRY: 2016-2017 Micato Safaris BrochureCATEGORY: BROCHURE Consumer

    Micato SafarisENTRY: 2016-2017 Micato Safaris BrochureCATEGORY: BROCHURE Travel Trade

    Missouri Division of TourismENTRY: Missouri Division of Tourism Its Your Show TVCATEGORY: TELEVISION-ConsumerAGENCY: H & L Partners

    Montana Office of Tourism and Business DevelopmentENTRY: Its Time: Montana Out Of Home Campaign in ChicagoCATEGORY: Signage Outdoor/TransientAGENCY: MERCURYcsc

    Newfoundland and Labrador TourismENTRY: CrayonsCATEGORY: TELEVISION ConsumerAGENCY: Target

    Renaissance HotelsENTRY: Renaissance Hotels Global Day of DiscoveryCATEGORY: NEW GlobalAGENCY: Ballantines PR, BMF Media, Xeno Productions

    South Dakota Department of TourismENTRY: My Great Place Sticker FSICATEGORY: MAGAZINE OR NEWSPAPER ConsumerAGENCY: Lawrence & Schiller

    The National WWII MuseumENTRY: The National WWII Museum Road to Tokyo CampaignCATEGORY: LOYALTY PROGRAM Consumer MarketingAGENCY: Peter Mayer Advertising

    The Venetian Las VegasENTRY: 2016 New Years Eve InvitationCATEGORY: CONTEST/SWEEPSTAKES Consumer/GroupSales/TravelTrade

    The Venetian Las VegasENTRY: The Venetian and The Palazzo Banquet MenuCATEGORY: BROCHURE Group Sales/ Meetings

    Visit North CarolinaENTRY: Vacation Big CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Luquire George Andrews, Inc.

  • 30

    ADVERTISINGGold2016 ADRIAN AWARDS

    Hospitality Sales & Marketing Association International

    Visit North CarolinaENTRY: Vacation Big Scroll TV SpotCATEGORY: TELEVISION ConsumerAGENCY: Luquire George Andrews, Inc.

    Visit SeattleENTRY: VisitSeattle.tvCATEGORY: Advertising InnovationAGENCY: Publicis Seattle

    Visit SeattleENTRY: Seattle First Takes: Taking FlightCATEGORY: TELEVISION ConsumerAGENCY: Publicis Seattle

    Visit SeattleENTRY: Feast for the SensesCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Publicis Seattle

    Visit SeattleENTRY: Seattle First Takes: Pike Place MarketCATEGORY: TELEVISION ConsumerAGENCY: Publicis Seattle

    VisitGreenvilleSCENTRY: Connect Sports Executive Advisory Board Meeting Invitation Video MailerCATEGORY: DIRECT MAIL Group Sales/Meetings

    VisitGreenvilleSCENTRY: Happy G Sports Print Ad SeriesCATEGORY: PRINT MEDIA-Group Sales/ Meetings

    VisitGreenvilleSCENTRY: Happy G Sports Print Ad LacrosseCATEGORY: MAGAZINE OR NEWSPAPER- Group Sales/Meetings

    VisitGreenvilleSCENTRY: The Ultimate Meeting Destination Aluminum USA BMW Box MailerCATEGORY: DIRECT MAIL Group Sales/Meetings

    Wyndham RewardsENTRY: Wyndham Rewards 2016 Umbrella Campaign Television CommercialsCATEGORY: TELEVISION-Consumer

  • ADVERTISINGSilver 2016 ADRIAN AWARDS

    31Hospitality Sales & Marketing Association International

    Aruba Tourism AuthorityENTRY: Aruba : Local Shortcut SeriesCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Concept Farm

    Bermuda Tourism AuthorityENTRY: Bermuda Tourism Authority Out Here PrintCATEGORY: PRINT MEDIA ConsumerAGENCY: MMGY Global

    Best Western Hotels & ResortsENTRY: Best Westerns Disney Media Summer PartnershipCATEGORY: CONTEST/SWEEPSTAKES Consumer/GroupSales/TravelTradeAGENCY: Ideas Collide

    Best Western Hotels & ResortsENTRY: Best Western Rewards Welcome KitCATEGORY: BROCHURE ConsumerAGENCY: Ideas Collide

    Connecticut Office of TourismENTRY: Connecticut Tourism BrochureCATEGORY: BROCHURE Travel TradeAGENCY: Adams & Knight

    Connecticut Office of TourismENTRY: Connecticut Office of TourismCATEGORY: TELEVISION-ConsumerAGENCY: Adams & Knight

    Exclusive ResortsENTRY: CURATED Magazine Spring/Summer 2016CATEGORY: BROCHURE Travel Trade

    Explore St. LouisENTRY: St. Louis LGBT CampaignCATEGORY: LGBT

    Four Seasons Resort LanaiENTRY: Lanai by Four Seasons | An Island Of ContrastsCATEGORY: REPOSITIONING-Consumer/Group Sales/Travel TradeAGENCY: CP Travel | Connelly Partners

    Four Seasons Resorts HawaiiENTRY: Four Seasons Resorts Hawaii CoOp | Make My HawaiiCATEGORY: COMPLETE CAMPAIGN (to include Positioning) Consumer/Group Sales/Travel TradeAGENCY: CP Travel | Connelly Partners

    HiltonENTRY: 2016 Hilton Concert SeriesCATEGORY: LOYALTY PROGRAM Member MarketingAGENCY: HZDG

    HiltonENTRY: Stop Clicking Around TV CommercialCATEGORY: TELEVISION ConsumerAGENCY: Fold7

    Inspirato CollectionENTRY: InspiratoCATEGORY: MAGAZINE OR NEWSPAPER ConsumerAGENCY: LaneTerralever

    Jet Linx AviationENTRY: SOAR MagazineCATEGORY: MAGAZINE OR NEWSPAPER Consumer

    Marriott International (New York City)ENTRY: JW Marriott Essex House Curated Central Park TourCATEGORY: ON PROPERTY/IN FLIGHT Consumer, Group Sales or Travel Trade

    New Orleans Convention and Visitors Bureau & Expedia Media SolutionsENTRY: Gnome Roams New OrleansCATEGORY: REPOSITIONING-Consumer/Group Sales/Travel TradeAGENCY: Expedia Media Solutions

    Newfoundland and Labrador TourismENTRY: Crayons CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Target

    Omni Hotels & ResortsENTRY: Omni Hotels Never Stay the SameCATEGORY: MAGAZINE OR NEWSPAPER ConsumerAGENCY: The Richards Group

    Pocono Mountains Visitors BureauENTRY: Pocono Mountains Multicultural Advertising CampaignsCATEGORY: NEW Multi-Cultural

    Utah Office of TourismENTRY: Find Your GreatestCATEGORY: COMPLETE CAMPAIGN (to include Positioning) Consumer/Group Sales/Travel TradeAGENCY: Struck

    VISIT FLORIDAENTRY: VISIT FLORIDA Come for Vacation, Discover Your Heritage CampaignCATEGORY: Multi-Cultural

    Visit OrlandoENTRY: Visit Orlando: The Never Ending Story at IPWCATEGORY: TRADESHOW MARKETING

    Visit OrlandoENTRY: Visit Orlando The Never Ending Story Print AdCATEGORY: MAGAZINE OR NEWSPAPER Consumer

    Visit OrlandoENTRY: Visit Orlando The Never Ending Story Global CampaignCATEGORY: NEW Global

  • 32

    ADVERTISINGSilver2016 ADRIAN AWARDS

    Hospitality Sales & Marketing Association International

    Visit SeattleENTRY: Sounds By The SoundCATEGORY: Advertising Innovation

    Visit Tampa BayENTRY: Greybeard the Business PirateCATEGORY: TRADESHOW MARKETING

    Visit Tampa BayENTRY: Greybeard the Tampa Bay Business PirateCATEGORY: TRADESHOW MARKETING

    VisitGreenvilleSCENTRY: 2016 Official Greenville, SC Visitors GuideCATEGORY: BROCHURE Consumer

    VisitGreenvilleSCENTRY: Corporate Group Sales Print Ad WOMMY AwardCATEGORY: MAGAZINE OR NEWSPAPER- Group Sales/Meetings

    VisitGreenvilleSCENTRY: Happy G Group Sales Presentation FolderCATEGORY: BROCHURE Group Sales/ Meetings

    VisitGreenvilleSCENTRY: Happy G Sports Marketing CampaignCATEGORY: GROUP SALES

    VisitGreenvilleSCENTRY: Happy G Sports Print Ad Mat SportsCATEGORY: MAGAZINE OR NEWSPAPER- Group Sales/Meetings

    VisitGreenvilleSCENTRY: Happy G Sports Print Ad BasketballCATEGORY: MAGAZINE OR NEWSPAPER- Group Sales/Meetings

    VisitGreenvilleSCENTRY: FlyMeToGSP Chicago Cooperative Marketing CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel Trade

    Wisconsin Department of TourismENTRY: Travel Wisconsin Launches Innovative, First-in-Industry Supper Club Concessions StandsCATEGORY: Advertising InnovationAGENCY: Laughlin Constable

    Wyndham Hotel GroupENTRY: Super 8 Gas Station Advertising CampaignCATEGORY: SPECIAL ADVERTISTING SECTION

    Wyndham Hotel GroupENTRY: Travelodge & GO. CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel Trade

    Wyndham RewardsENTRY: Wyndham Rewards 2016 Umbrella Complete CampaignCATEGORY: REPOSITIONING-Consumer/Group Sales/Travel Trade

    Wyndham RewardsENTRY: Wyndham Rewards 2016 Global Umbrella Advertising CampaignCATEGORY: NEW Global

  • ADVERTISINGBronze 2016 ADRIAN AWARDS

    33Hospitality Sales & Marketing Association International

    Asheville Convention & Visitors BureauENTRY: Asheville: Not Just Meeting. Exceeding.CATEGORY: MAGAZINE OR NEWSPAPER Group Sales/Meetings

    Atlantis, Paradise IslandENTRY: Atlantis Direct Response Promotional ShowCATEGORY: TELEVISION ConsumerAGENCY: GoConvergence

    Best Western Hotels & ResortsENTRY: Best Westerns Brand RefreshCATEGORY: REPOSITIONING Consumer/Group Sales/Travel TradeAGENCY: Ideas Collide, Allison+Partners, Mires Ball

    Daytona Beach Area CVBENTRY: Daytona Beach, CVB The Original American Beach Campaign (Television/ In-State Cable Uploads)CATEGORY: TELEVISION ConsumerAGENCY: Paradise Advertising & Marketing, Inc.

    Destination ClevelandENTRY: Destination Cleveland | Cleveland Print CampaignCATEGORY: PRINT MEDIA ConsumerAGENCY: MMGY Global

    Eden Roc Miami Beach Resort & SpaENTRY: Eden Roc 50 Shades of RomanceCATEGORY: ON PROPERTY/IN FLIGHT- Consumer, Group Sales or Travel TradeAGENCY: The Zimmerman Agency

    Exclusive ResortsENTRY: Create Your Next Remember WhenCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel Trade

    Explore St. LouisENTRY: ST. LOUIS IS THE STOP FOR NONSTOP FUN 2.0CATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel Trade

    Grand Junction Visitor & Convention BureauENTRY: Everyone Wins with Colorados Wine CountryCATEGORY: DIRECT MAIL Group Sales/MeetingsAGENCY: Hill Aevium Marketing & Advertising

    HiltonENTRY: Stop Clicking Around CampaignCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel TradeAGENCY: Fold7

    HiltonENTRY: Stop Clicking Around TV CommercialCATEGORY: TELEVISION ConsumerAGENCY: Fold7

    JW MarriottENTRY: The JW Treatment JW Marriott Global Marketing CampaignCATEGORY: NEW GlobalAGENCY: Mother New York

    Marriott International/Marriott RewardsENTRY: Marriott Summer Vacation Seeker CampaignCATEGORY: BROCHURE ConsumerAGENCY: Marriott Creative & Content Marketing and PACE

    Paradise Coast CVBENTRY: Collier County Emerils Florida Dining VideoCATEGORY: TELEVISION ConsumerAGENCY: Paradise Advertising & Marketing, Inc.

    The Beaches of Fort Myers & SanibelENTRY: National Seashell DayCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel Trade

    The Beaches of Fort Myers & SanibelENTRY: Spring Newspaper 2016CATEGORY: MAGAZINE OR NEWSPAPER Consumer

    The Beaches of Fort Myers & SanibelENTRY: Slow Down TV Spring, 2016CATEGORY: TELEVISION-Consumer

    Visit KCENTRY: Visit KC | How We Do Kansas CityCATEGORY: COMPLETE CAMPAIGN (to include Positioning) -Consumer/Group Sales/Travel TradeAGENCY: MMGY Global

    Visit OrlandoENTRY: Share Orlando Print Campaign SeriesCATEGORY: PRINT MEDIA-Group Sales/ Meetings

    Visit St. Petersburg/ClearwaterENTRY: Live Amplified Winter Out of HomeCATEGORY: Signage Outdoor/TransientAGENCY: BVK

    VisitGreenvilleSCENTRY: Corporate Group Sales Print Ad New York TimesCATEGORY: MAGAZINE OR NEWSPAPER- Group Sales/Meetings

    VisitGreenvilleSCENTRY: Corporate Group Sales Print Ad SeriesCATEGORY: PRINT MEDIA-Group Sales/ Meetings

    VisitNorfolkENTRY: Visit Norfolk PRIDE CampaignCATEGORY: NEW LGBT

  • PUBLIC RELATIONSGold 2016 ADRIAN AWARDS

    35Hospitality Sales & Marketing Association International

    21c Museum HotelsENTRY: Interior Design: Motor of ChangeCATEGORY: FEATURE PLACEMENT PRINT Trade PublicationAGENCY: Baltz & Company

    21c Museum HotelsENTRY: The New York Times: Boutique Brands Find a Niche in Smaller U.S. CitiesCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Baltz & Company

    Allianz Global AssistanceENTRY: Allianz Travel Insurance Influencer Marketing ProgramCATEGORY: Influencer MarketingAGENCY: Finn Partners

    AmaWaterwaysENTRY: Tracing Jewish Heritage Along the Danube, AmaWaterwaysCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Hemsworth Communications

    American Express TravelENTRY: AMERICAN EXPRESS TRAVEL; DEVELOPING A THOUGHT LEADERSHIP PLATFORM WITHIN THE TRAVEL INDUSTRYCATEGORY: SPECIAL EVENTAGENCY: The Decker/Royal Agency

    American QueenENTRY: Chicago Tribune FeatureCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Lou Hammond Group

    Angama MaraENTRY: Angama Mara Afar MagazineCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: WEILL

    Antoines RestaurantENTRY: CBS Sunday Morning features An-toines Restaurant in New OrleansCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Peter A. Mayer Advertising

    Aqua ExpeditionsENTRY: Aqua Mekong, Conde Nast TravelerCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: WEILL

    Aqua-Aston HospitalityENTRY: Launching the Surfjack Hotel & Swim Club, Waikikis Hip New Place to StayCATEGORY: NEW OPENING/LAUNCHAGENCY: Quinn / Stryker Weiner & Yokota

    Baglioni Hotel Cala del PortoENTRY: Road to Discover Punta Ala & Baglioni Hotel Cala del PortoCATEGORY: NEW GlobalAGENCY: Parasol

    Bermuda Tourism AuthorityENTRY: Bermuda: Finding an Islands Adventurous SideCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: TURNER

    Best Western Hotels & ResortsENTRY: Every Guest, Every Time EGETCATEGORY: FEATURE PLACEMENT ONLINE Trade MediaAGENCY: Hemsworth Communications

    Best Western Hotels & ResortsENTRY: Brands New DayCATEGORY: FEATURE PLACEMENT PRINT Trade PublicationAGENCY: Hemsworth Communications

    Best Western Hotels & ResortsENTRY: Small but MightyCATEGORY: FEATURE PLACEMENT PRINT Trade PublicationAGENCY: Hemsworth Communications

    Black TomatoENTRY: Black Tomatos Drone the World PR LaunchCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Blackbird PR

    Brand USAENTRY: Brand USA National Parks Adventure Film PremiereCATEGORY: SPECIAL EVENT

    Caneel Bay ResortENTRY: CBS Sunday Morning The Virgin Island that remained virginCATEGORY: FEATURE PLACEMENT TELEVISION

    Canyon RanchENTRY: Wellness Pioneer Canyon Ranch Launches International Outpost in Troubled WatersCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Nancy J. Friedman Public Relations

    Casa Magna Marriott Cancun ResortENTRY: Kidfluencers in CancunCATEGORY: NEW Influencer MarketingAGENCY: Diamond Public Relations

    Chatham Bars InnENTRY: Chatham Bars Inn teams up with LexusCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: Mfa, Ltd.

    CheapCaribbean.comENTRY: CheapCaribbeans Deal of Fortune in Thrillists spotlightCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: MMGY Global

    Conrad Hotels & ResortsENTRY: The Boston Globe Conrad Hotels & ResortsCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Magrino

  • 36

    PUBLIC RELATIONSGold2016 ADRIAN AWARDS

    Hospitality Sales & Marketing Association International

    Cox & Kings, The AmericasENTRY: Cox & Kings Off The Beaten Path LuxuryCATEGORY: MARKETING PROGRAM ConsumerAGENCY: D & D PR

    Cox & Kings, The AmericasENTRY: Cox & Kings Off The Beaten Path LuxuryCATEGORY: MARKETING PROGRAM ConsumerAGENCY: D & D PR

    Cox & Kings, The AmericasENTRY: Cox & Kings Targets Travel Industry ProfessionalsCATEGORY: MARKETING PROGRAM TradeAGENCY: D & D PR

    CunardENTRY: Queen Mary 2 RemasteredCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: MGA Media Group

    CunardENTRY: Queen Mary 2 Remastered Debut Event in NYCCATEGORY: SPECIAL EVENTAGENCY: MGA Media Group

    CunardENTRY: Associated Press feature for Queen Mary 2 RemasteredCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: MGA Media Group

    Curacao Tourist BoardENTRY: Travel Agent Magazine LGBT Travel to the CaribbeanCATEGORY: FEATURE PLACEMENT PRINT Trade PublicationAGENCY: Diamond Public Relations

    Destination New South WalesENTRY: Turning the Lens North of Sydney to Focus on Byron Bay, AustraliaCATEGORY: MARKETING PROGRAM ConsumerAGENCY: LDPR

    Discover The Palm BeachesENTRY: Discover The Palm Beaches: Palm of Your Hand NY Post FeatureCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or Newspaper

    Dunton Hot SpringsENTRY: Dunton Hot Springs BRIDESCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: WEILL

    Dunton Hot SpringsENTRY: Dunton Hot Springs Zagat.comCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: WEILL

    Euro Capital PropertiesENTRY: The Watergate Hotel in Vanity Fair onlineCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: DKC

    Euro Capital PropertiesENTRY: The Watergate Hotel in Adweek onlineCATEGORY: FEATURE PLACEMENT ONLINE Trade MediaAGENCY: DKC

    Euro Capital PropertiesENTRY: The Watergate Hotel Departures magazine featureCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: DKC

    Euro Capital PropertiesENTRY: The Watergate Hotel Hospitality Design magazine interview featureCATEGORY: FEATURE PLACEMENT PRINT Trade PublicationAGENCY: DKC

    Fairmont Hotels & ResortsENTRY: Bee Sustainable ExpansionCATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITY

    Fondo Mixto de Promocin Turstica del Distrito Federal ENTRY: MARKETING MEXICO CITYS CULINARY RENAISSANCECATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Weber Shandwick

    Fort Worth Convention & Visitors BureauENTRY: MiNDFOOD STYLECATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Kent Marketing

    Furnace Creek ResortENTRY: In A Universe Not That Far Away (Death Valley)CATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Percepture

    Grand Canyon RailwayENTRY: Ive Been Working On The Railroad, All The Live Long Day.CATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Percepture

    Greater Fort Lauderdale Convention & Visitors BureauENTRY: Greater Fort Lauderdale: Welcoming the Transgender TravelerCATEGORY: LGBTAGENCY: Finn Partners

  • PUBLIC RELATIONSGold 2016 ADRIAN AWARDS

    37Hospitality Sales & Marketing Association International

    Greater Miami Convention & Visitors BureauENTRY: Miamis Moment: Maxim MagazineCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Current Marketing

    Greater Miami Convention & Visitors BureauENTRY: Miamis Moment: Maxim MagazineCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Current Marketing

    Greater Palm Springs CVBENTRY: Greater Palm Springs CVB: Los Angeles TimesCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Development Counsellors Interna-tional

    Hampton by HiltonENTRY: Hampton by Hilton with rbb Communications Use Star Power to Stir Seekenders to Seize Summer WeekendsCATEGORY: NEW Influencer MarketingAGENCY: rbb Communications

    Hampton by HiltonENTRY: First Comes Like, then Comes Love: Hampton by Hilton Taps into Hispanic Buying PowerCATEGORY: NEW Multi-CulturalAGENCY: rbb Communications

    Hedonism IIENTRY: Hedonism II in Cosmopolitan MagazineCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Diamond Public Relations

    Hedonism IIENTRY: Hedonism II in Bustle.comCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Diamond Public Relations

    HiltonENTRY: Heart of Hilton CampaignCATEGORY: EMPLOYEE PROGRAM

    Hirsch Bedner AssociatesENTRY: HBA Featured in Contract MagazineCATEGORY: FEATURE PLACEMENT PRINT Trade PublicationAGENCY: Murphy OBrien PR

    Hong Kong Tourism BoardENTRY: Marvels Heroes & Villains Pop-Up Dinner SeriesCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)

    Hotel CommonwealthENTRY: Hotel Commonwealth Helps You Paint the Town RedCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: Nancy J. Friedman Public Relations

    IHGENTRY: Hotel Indigo Color of Discovery Launch EventCATEGORY: NEW OPENING/LAUNCHAGENCY: Weber Shandwick

    IHGENTRY: EVEN Hotels New York City LaunchCATEGORY: NEW OPENING/LAUNCH

    IHGENTRY: Hotel Indigo Color of Discovery Launch EventCATEGORY: NEW OPENING/LAUNCH

    InterContinental New York BarclayENTRY: A New York Times Reporter Wanders Back in Time at the Renovated InterContinental New York BarclayCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Hawkins International PR

    Intrepid TravelENTRY: Intrepid Travel 365 Day Adventure (Cyber Monday)CATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: MMGY Global

    Island of Hawaii Visitors BureauENTRY: Introducing the #InstaFamous to the Island of HawaiiCATEGORY: NEW Influencer MarketingAGENCY: Anthology Marketing Group

    Kennedy Space Center Visitor ComplexENTRY: See A Tiny Astronaut Visit Kennedy Space Center Visitor ComplexCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Sandy Hillman Communications

    Kingsmill ResortENTRY: What If Hillary, Trump & Bernie Created a Golf Package?CATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Percepture

    Las Vegas Convention and Visitors AuthorityENTRY: #WestJetVegasUpgradeCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: R&R Partners

    Le Bristol ParisENTRY: Departures Magazine FeatureCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Lou Hammond Group

    Le Mridien Hotels & ResortsENTRY: Just Kidding Around: Upscale Le Mridien Launches Industry-First with LEGOCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: Day One Agency

  • 38

    PUBLIC RELATIONSGold2016 ADRIAN AWARDS

    Hospitality Sales & Marketing Association International

    Leading Hotels of the WorldENTRY: Leading Hotels of the World | Discovering Enchanted England Through The Leading Hotels of the WorldCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: MMGY Global

    Los Cabos Tourism BoardENTRY: Cabos Here + NowCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Carolyn Izzo Integrated Communications

    Major League BaseballENTRY: 2016 MLB All-Star WeekCATEGORY: SPECIAL EVENTAGENCY: i.d.e.a.

    Mandarin Oriental Las VegasENTRY: Travel + Leisure Zodiac CocktailsCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Lou Hammond Group

    Marriott InternationalENTRY: Evolving at the Speed of BrooklynCATEGORY: NEWSLETTER Print or eNewsletter

    Marriott InternationalENTRY: Marriott Hotels Bourbon BattlesCATEGORY: SPECIAL EVENTAGENCY: GREY New York

    Marriott InternationalENTRY: Fast Company: Marriott Is Preparing For Gen Z With An Innovation Lab HotelCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: GREY New York

    Marriott InternationalENTRY: Marriott Rewards x UMG: Music is UniversalCATEGORY: SPECIAL EVENT

    Marriott International (New York City)ENTRY: #UnexpectedNYC Influencer ProgramCATEGORY: NEW Influencer Marketing

    Marriott RewardsENTRY: Marriott Rewards Reunited to Race CampaignCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: GREY New York

    MMGY GlobalENTRY: MMGY Globals Portrait of American Travelers Launch EventCATEGORY: MARKETING PROGRAM ConsumerAGENCY: MMGY Global

    Moxy HotelsENTRY: Moxy Hotels DO NOT DISTURB YouTube Series Premiere Featuring Taryn SouthernCATEGORY: NEW OPENING/LAUNCHAGENCY: Ballantines PR

    Moxy HotelsENTRY: Moxy New Orleans Grand OpeningCATEGORY: NEW OPENING/LAUNCHAGENCY: Ballantines PR

    New York Marriott at the Brooklyn BridgeENTRY: #BKMarriottTransformed ensures travelers never Fuhgeddaboudit againCATEGORY: Influencer MarketingAGENCY: Laura Davidson Public Relations

    Newport Beach & CompanyENTRY: Newport Beach Picture Perfect HolidayCATEGORY: SPECIAL EVENT

    NH Hotel GroupENTRY: NH Hotel Group | Cover story on NHs technology in Prevue MagazineCATEGORY: FEATURE PLACEMENT PRINT Trade PublicationAGENCY: MMGY Global

    North Dakota Department of Commerce Tourism DivisionENTRY: Legendary Star PowerCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Fahlgren Mortine

    Omni Hotels & ResortsENTRY: Omni Hotels & Resorts Say Goodnight to HungerCATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITYAGENCY: LDWWgroup

    Omni Hotels & ResortsENTRY: Omni Hotels & Resorts Discover The Magic Of MapleCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Bullfrog + Baum

    One&Only PalmillaENTRY: Laird Hamilton & Laird Apparel Experience at One&Only PalmillaCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: Parasol

    Pikes Peak RailwayENTRY: To The Top: Pikes Peak Railway Celebrates 125 Years On The ClimbCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Percepture

    Providence Tourism CouncilENTRY: Creative City CampaignCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Lou Hammond Group

    Puerto Rico Hotel & Toursim AssociationENTRY: #Crisis IslandCATEGORY: NEW Influencer MarketingAGENCY: Synapse, LLC

  • PUBLIC RELATIONSGold 2016 ADRIAN AWARDS

    39Hospitality Sales & Marketing Association International

    Renaissance Aruba Resort & CasinoENTRY: Renaissance Aruba Resort & Casino | National Pink Flamingo Day Wedding Anniversary CampaignCATEGORY: SPECIAL EVENTAGENCY: MMGY Global

    Renaissance HotelsENTRY: Renaissance Hotels Fearlessly Chic LaunchCATEGORY: NEW OPENING/LAUNCHAGENCY: Ballantines PR

    Richard Sandoval RestaurantsENTRY: Latinicity Spices Up ChicagoCATEGORY: NEW OPENING/LAUNCHAGENCY: Zapwater Communications, Inc.

    Ritz Carlton Hotel CompanyENTRY: Opening Feature in Travel + Leisure for Mandapa, a Ritz-Carlton ReserveCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Blackbird PR

    Ritz-Carlton Hotel CompanyENTRY: TREY RATCLIFF PHOTOGRAPHS AMERICA IN PARTNERSHIP WITH THE RITZ-CARLTONCATEGORY: Influencer Marketing

    Royal Caribbean InternationalENTRY: ROYAL CARIBBEAN BOATY MCBOATFACECATEGORY: MARKETING PROGRA ConsumerAGENCY: Weber Shandwick

    Royal Caribbean InternationalENTRY: Royal Caribbean Ann Street Studio Makes Cruising Chic AgainCATEGORY: NEW Influencer MarketingAGENCY: Weber Shandwick

    Sandals Resorts InternationalENTRY: SANDALS GETS THE FINAL ROSE: PUTTING THE FANTASY IN FANTASY SUITESCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: The Decker/Royal Agency

    Sandals Resorts InternationalENTRY: SANDALS GETS THE FINAL ROSE: THE ULTIMATE PROPOSALCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: The Decker/Royal Agency

    Sandals Resorts InternationalENTRY: SANDALS RESORTS: USING VOLUN-TOURISM TO BRING GUESTS BEYOND THE GATESCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: The Decker/Royal Agency

    Sonoma County TourismENTRY: Chicago Tribune Beyond the VineCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Lou Hammond Group

    South African TourismENTRY: #MeetSouthAfrica: Madibas JourneyCATEGORY: NEW Influencer MarketingAGENCY: Sparkloft Media

    South Dakota Department of TourismENTRY: South Dakota Department of Tourism | The State Where The Buffalo RoamCATEGORY: SPECIAL EVENTAGENCY: MMGY Global

    Springfield Missouri Convention & Visitors BureauENTRY: Springfield Missouri Convention & Visitors Bureau | One Jet Jaunts Influencer ProgramCATEGORY: NEW Influencer MarketingAGENCY: MMGY Global

    Suzhou Municipal Tourism AdministrationENTRY: Suzhou Tourism: Venice of ChinaCATEGORY: MARKETING PROGRAM ConsumerAGENCY: PHG Consulting

    The Asbury HotelENTRY: Sowing Seeds of Salt to Grow Community Relations in Asbury Park RevivalCATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITYAGENCY: Nancy J. Friedman Public Relations

    The Peninsula ChicagoENTRY: The Peninsula Chicago: Opening Doors to High-Tech, High-Design and the CityCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: Murphy OBrien PR

    The Resort at Paws UpENTRY: Paws Up (Montana) Drives Off-Season Business with Unique Weekend EventsCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Laura Davidson Public Relations

    The Williamsburg HotelENTRY: Brooklyn Bread Lab: Starter Dough for Launching The Williamsburg HotelCATEGORY: NEW OPENING/LAUNCHAGENCY: Nancy J. Friedman Public Relations

    The Williamsburg HotelENTRY: A Call to Carbs: How Brooklyn Bread Lab Won GMACATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Nancy J. Friedman Public Relations

    Tourism New ZealandENTRY: Tourism New Zealand News MediaCATEGORY: NEWSLETTER Print or eNewsletterAGENCY: DQMPR

  • PUBLIC RELATIONSGold 2016 ADRIAN AWARDS

    41Hospitality Sales & Marketing Association International

    TOURISM Santa FeENTRY: Margarita Trail CampaignCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Lou Hammond Group

    TravelNevadaENTRY: TravelNevada Wins Big with Millennial CampaignCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Fahlgren Mortine

    Tres SantosENTRY: Tres Santos Featured in Conde Nast TravelerCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Murphy OBrien PR

    Ventura Visitors & Convention BureauENTRY: A Memorable Welcome for the Tour of CaliforniaCATEGORY: SPECIAL EVENT

    Visit CaliforniaENTRY: Visit California: Backpacker MagazineCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Development Counsellors International

    VISIT FLORIDAENTRY: VISIT FLORIDA Sao Paulo Fashion Week CampaignCATEGORY: Influencer Marketing

    Visit Tampa BayENTRY: Henry Brings Business to Tampa BayCATEGORY: VIDEO NEWS RELEASE

    VisitGreenvilleSCENTRY: With Dark Days Behind It, Greenville Springs to Life -Chicago TribuneCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: TK Public Relations

    VisitGreenvilleSCENTRY: Candygrams Stakeholder Announcements of Won BusinessCATEGORY: PUBLIC AFFAIRS/PSAs

    VisitScotlandENTRY: Its a Ruff job, but someone has to do itCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Laura Davidson PR

    Waldorf Astoria Hotels & ResortsENTRY: Waldorf Astoria Partners with Automobili Lamborghini to Launch Waldorf Astoria Driving ExperiencesCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: Magrino

    Waldorf Astoria Hotels & ResortsENTRY: Taste of Waldorf Astoria Waldorf Astoria Hotels & ResortsCATEGORY: SPECIAL EVENTAGENCY: Magrino

    Waldorf Astoria Hotels & ResortsENTRY: Rome Cavalieri, Waldorf Astoria Hotels & ResortsCATEGORY: NEW Influencer MarketingAGENCY: The Brandman Agency

    Waldorf Astoria Orlando & Hilton Orlando Bonnet CreekENTRY: Trade Media Devours Hotels Group F&B Program with 34 Million+ ImpressionsCATEGORY: MARKETING PROGRAM TradeAGENCY: Quinn

    Westin Hotels & ResortsENTRY: Westin Hotels & Resorts Declares Sweatworking the New Networking for Global Running DayCATEGORY: SPECIAL EVENTAGENCY: Mfa, Ltd.

    Wilderness SafarisENTRY: Wilderness Safaris on CNNs The Wonder List with Bill WeirCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Hawkins International Public Relations

    Wilderness SafarisENTRY: Wilderness Safaris on CNNs The Wonder List with Bill WeirCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Hawkins International PR

    Wyndham Grand Rio MarENTRY: Bubble Wrap SurpriseCATEGORY: NEW Influencer MarketingAGENCY: Synapse, LLC

    Wyndham Hotel GroupENTRY: When The Art Comes Down: Works from the Super 8 CollectionCATEGORY: SPECIAL EVENT

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    PUBLIC RELATIONSSilver2016 ADRIAN AWARDS

    Hospitality Sales & Marketing Association International

    Abercrombie & KentENTRY: Curating Custom Travel: Abercrombie & Kents Tailor Made VacationsCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Laura Davidson Public Relations

    AC HotelsENTRY: AC Hotels x Nigel Barker and Startup Grind in AdweekCATEGORY: FEATURE PLACEMENT ONLINE Trade MediaAGENCY: Ballantines PR

    Allianz Global AssistanceENTRY: Allianz Travel Insurance Saves The Day For A Guy Who Should Know BetterCATEGORY: FEATURE PLACEMENT ONLINE Trade MediaAGENCY: Finn Partners

    AmaneraENTRY: The Unexpected Dominican Republic AMANERA Shines on the North Coast!CATEGORY: NEW OPENING/LAUNCHAGENCY: Laura Davidson Public Relations

    Amelia Island CVBENTRY: Amelia Island A Southern Elegance Christmas / Dickens on CentreCATEGORY: SPECIAL EVENT

    Amelia Island CVBENTRY: Grocery Isle Partnership: Amelia Island and Harris TeeterCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)

    Antoines RestaurantENTRY: Antoines 175th Anniversary Associated Press FeatureCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Peter A. Mayer Advertising

    Aruba Marriott Resort & Stellaris CasinoENTRY: Girls Meet Globe in ArubaCATEGORY: Influencer MarketingAGENCY: Diamond Public Relations

    Ashford CastleENTRY: Ashford Castle, Departures MagazineCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: WEILL

    Ashford CastleENTRY: Ashford Castle --Robb ReportCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: WEILL

    Benchmark HospitalityENTRY: Benchmark Hospitalitys Top Meeting Trends for 2016CATEGORY: MARKETING PROGRAM TradeAGENCY: Ken Ellens Communications

    Benchmark HospitalityENTRY: Benchmark Hospitality Merges with Gemstone Hotels & ResortsCATEGORY: FEATURE PLACEMENT PRINT Trade PublicationAGENCY: Ken Ellens Communications

    Best Western Hotels & ResortsENTRY: Best Western Changing Name, LogosCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Hemsworth Communications

    Best Western Hotels & ResortsENTRY: Best Western Launches Lower-Priced Boutique Hotel Brand for Young TravelersCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Hemsworth Communications

    Best Western Hotels & ResortsENTRY: Leisure Travel Summits in New York and TorontoCATEGORY: SPECIAL EVENTAGENCY: Hemsworth Communications

    Best Western Hotels & ResortsENTRY: Best Western Re-invents Itself with Complete Brand RefreshCATEGORY: MARKETING PROGRAM TradeAGENCY: Hemsworth Communications

    Bowling Green CVBENTRY: 6 THINGS YOURE MISSING IN BOWLING GREENCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: The Decker/Royal Agency

    BrightlineENTRY: CNBC FeatureCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Lou Hammond Group

    BrightlineENTRY: Pre-Launch CampaignCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Lou Hammond Group

    Brush Creek RanchENTRY: Brush Creek Ranch NewsletterCATEGORY: NEWSLETTER Print or eNewsletterAGENCY: Dana Communications

    Choice Hotels InternationalENTRY: Comfort Inn & Comfort Suites Celebrates National Waffle Day 2016CATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITYAGENCY: Cohn & Wolfe

    Choice Hotels InternationalENTRY: The 8th Annual Steve Harvey Mentoring Program for Young Men National CampCATEGORY: NEW YouthAGENCY: Cohn & Wolfe

    Choice Hotels InternationalENTRY: Choice Privileges: The Faster Way to RewardsCATEGORY: LOYALTY PROGRAM-CONSUMERAGENCY: Cohn & Wolfe

  • PUBLIC RELATIONSSilver 2016 ADRIAN AWARDS

    43Hospitality Sales & Marketing Association International

    Conrad Hotels & ResortsENTRY: Conrad Stay Inspired LaunchCATEGORY: NEW OPENING/LAUNCHAGENCY: Magrino

    Courtyard MarriottENTRY: Courtyard: Journey to Super Bowl 50CATEGORY: MARKETING PROGRAM ConsumerAGENCY: WME IMG

    Cox & Kings, The AmericasENTRY: Cox & Kings The Old Is New AgainCATEGORY: FEATURE PLACEMENT PRINT Trade PublicationAGENCY: D & D PR

    Crown CenterENTRY: Halls/Crown Center | Frances Valentine LaunchCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: MMGY Global

    Cultural Council of Palm Beach CountyENTRY: Cultural Concierge CampaignCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Lou Hammond Group

    Curacao Tourist BoardENTRY: Curaao Tourist Board and Refinery29 Influencer CampaignCATEGORY: NEW Influencer MarketingAGENCY: Diamond Public Relations

    Del Friscos GrilleENTRY: NYC Restaurant Successfully Uses Digital Influencer Campaign to Increase Guest Traffic More Than 14%CATEGORY: Influencer MarketingAGENCY: Quinn

    Euro Capital PropertiesENTRY: The Watergate Hotel-DKC PR CampaignCATEGORY: NEW OPENING/LAUNCHAGENCY: DKC

    Experience KissimmeeENTRY: Freezin Gator ZiplineCATEGORY: SPECIAL EVENTAGENCY: FCB-X

    Extended Stay America hotelsENTRY: Hotel Keys of Hope Cancer Survivors ReunionCATEGORY: SPECIAL EVENTAGENCY: Zimmerman Agency

    Fairmont Hotels & ResortsENTRY: Classics.Perfected.CATEGORY: NEW Global

    Fondo Mixto de Promocin Turstica del Distrito FederalENTRY: MEXICO CITY CHANGING MEDIA PERCEPTIONSCATEGORY: FEATURE PLACEMENT ONLINE Trade MediaAGENCY: Weber Shandwick

    Fort Lauderdale Marriott Pompano Beach Resort & SpaENTRY: Dj Vu WeddingCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Eric Mower + Associates

    Friendly Planet TravelENTRY: FRIENDLY PLANET TRAVEL: ALL I WANT FOR CHRISTMAS IS DOWNTON ABBEYCATEGORY: MARKETING PROGRAM ConsumerAGENCY: The Decker/Royal Agency

    Furnace Creek ResortENTRY: Finding Life In Death ValleyCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Percepture

    Greater Miami Convention & Visitors BureauENTRY: MAKING THE CASE FOR INLAND MIAMI: WHY YOU SHOULD SKIP THE BEACH AND HANG IN THE CITY INSTEADCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Current Marketing

    Greater Williamsburg Chamber & Tourism AllianceENTRY: Raise a Glass or Pint to Williamsburg, Virginia!CATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Percepture

    Hampton by HiltonENTRY: Hampton by Hilton with rbb Communications Use Star Power to Stir Seekenders to Seize Summer WeekendsCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: rbb Communications

    Heritage Hotels & ResortsENTRY: Nativo Lodge Artist RoomsCATEGORY: Public Relations Innovation

    Hilton Head Island-Bluffton Chamber of CommerceENTRY: HILTON HEAD ISLAND: TORONTO STARCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Weber Shandwick

    Hilton WorldwideENTRY: Tru by Hilton Making a Tru DebutCATEGORY: NEW OPENING/LAUNCHAGENCY: rbb Public Relations

    Homewood Suites and Home2 Suites by HiltonENTRY: Homewood Suites and Home2 Suites by Hiltons Suite Travel Guarantee CampaignCATEGORY: MARKETING PROGRAM ConsumerAGENCY: rbb Communications

  • 44

    PUBLIC RELATIONSSilver2016 ADRIAN AWARDS

    Hospitality Sales & Marketing Association International

    Homewood Suites by HiltonENTRY: Homewood Suites by Hiltons Home Cooked MealsCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: rbb Communications

    Homewood Suites by HiltonENTRY: Homewood Suites by Hiltons Home Cooked Meals CampaignCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: rbb Communications

    Hong Kong Tourism BoardENTRY: NBC TV Extras Mansions & Millionaires: Lights, Camera, Hong KongCATEGORY: FEATURE PLACEMENT TELEVISION

    Hostelling International USAENTRY: Explore the World Travel ScholarshipsCATEGORY: COMMUNITY SERVICE/SOCIAL RESPONSIBILITY

    Hotel CommonwealthENTRY: Hotel Commonwealths Fenway Park Suite Wins First Pitch on Sox Season OpenerCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Nancy J. Friedman Public Relations

    Hotel Indigo Lower East SideENTRY: Hotel Indigo Launches Flagship Hotel with 356 Million National ImpressionsCATEGORY: NEW OPENING/LAUNCHAGENCY: Quinn

    Hotel Majestic BarriereENTRY: Capitalizing on Cannes CampaignCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Lou Hammond Group

    IcelandairENTRY: Icelandair Launches Nonstop Service from Chicago to ReykjavkCATEGORY: NEW OPENING/LAUNCHAGENCY: Zapwater Communications, Inc.

    Irving TX CVBENTRY: Irving Circle Irving, TexasCATEGORY: SPECIAL EVENT

    Irving TX CVBENTRY: Blue Bells ReturnCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)

    Jamaica Tourist BoardENTRY: JAMAICAA Track Record of Golden DominanceCATEGORY: SPECIAL EVENTAGENCY: Finn Partners

    JW Marriott el Convento CuscoENTRY: New York Daily News: Chef Thais Inca-Inspired Summer DrinksCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Diamond Public Relations

    Kiawah Island Golf ResortENTRY: Kiawah Island Golf Resort NewsletterCATEGORY: NEWSLETTER Print or eNewsletterAGENCY: Dana Communications

    La Fonda on the PlazaENTRY: Santa Fe Star: La Fonda on the Plaza hotel debuts a vintage chic makeoverCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Tucker & Associates

    La MamouniaENTRY: La Mamounia X Temple St. Clair X Architectural DigestCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: The Brandman Agency

    Lexington, NC Tourism AuthorityENTRY: BBQ Capital CampaignCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Lou Hammond Group

    Los Cabos Tourism BoardENTRY: Putting Cabo Back on the A-ListCATEGORY: CRISIS COMMUNICATION/ RECOVERY COMMUNICATIONAGENCY: Carolyn Izzo Integrated Communications

    Mandarin Oriental MilanENTRY: Opening CampaignCATEGORY: NEW OPENING/LAUNCHAGENCY: Lou Hammond Group

    Margaritaville Hollywood Beach ResortENTRY: Margaritaville Hollywood Beach Resort Grand OpeningCATEGORY: NEW OPENING/LAUNCHAGENCY: Hemsworth Communications

    Market New HavenENTRY: Make It Happen Here PR CampaignCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Lou Hammond Group

    Marriott InternationalENTRY: Marriott Rewards x UMG: Music is UniversalCATEGORY: LOYALTY PROGRAM-MEMBER

    Marriott InternationalENTRY: Marriott Rewards & UMG #WithTheBand with JuanesCATEGORY: NEW Influencer MarketingAGENCY: LINKS Worldgroup

    Milestone HotelENTRY: The Milestone on FathomCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: WEILL

  • PUBLIC RELATIONSSilver 2016 ADRIAN AWARDS

    45Hospitality Sales & Marketing Association International

    Missouri Division of TourismENTRY: Missouri Division of Tourism Katy Trail Public Relations InitiativeCATEGORY: MARKETING PROGRAM ConsumerAGENCY: H & L Partners

    Montana Office of Tourism and Business DevelopmentENTRY: More Awesome Per Acre: Montana Winter Influencer CampaignCATEGORY: NEW Influencer MarketingAGENCY: MERCURYcsc

    Monterey County Convention & Visitors BureauENTRY: Monterey County Convention & Visitors BureauCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Parasol

    Naples Marco Island Everglades CVBENTRY: Mangrove Madness Outdoor Writers EventCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)

    Nassau Paradise IslandENTRY: The Beach and Beyond CampaignCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Lou Hammond Group

    Oetker CollectionENTRY: Luxury Travel Advisor Cover StoryCATEGORY: FEATURE PLACEMENT PRINT Trade PublicationAGENCY: Lou Hammond Group

    Omni Hotels & ResortsENTRY: The Business of Omni in Hotel BusinessCATEGORY: FEATURE PLACEMENT PRINT Trade PublicationAGENCY: LDWWgroup

    Omni Hotels & ResortsENTRY: Omni Partners with Feeding America to Say Goodnight to HungerCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: LDWWgroup

  • 46

    PUBLIC RELATIONSSilver2016 ADRIAN AWARDS

    Hospitality Sales & Marketing Association International

    One&Only PalmillaENTRY: Re-Launch of One&Only PalmillaCATEGORY: RE-LAUNCH OF EXISTING PRODUCTAGENCY: Parasol

    Paris PerfectENTRY: Paris Perfect on Messy Nessy ChicCATEGORY: BlogAGENCY: WEILL

    Pure MichiganENTRY: PURE MICHIGAN SKIING MAGAZINE SKIING MICHIGANS HIDDEN GEMCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Weber Shandwick

    Residence InnENTRY: Taking the Leap: Residence Inn invites New Yorkers to celebrate 2016s extra day your wayCATEGORY: SPECIAL EVENTAGENCY: Laura Davidson Public Relations

    RLHCENTRY: Red Lion Hotels | Red Lion Hotels Contrarian Approach to Direct BookingsCATEGORY: FEATURE PLACEMENT ONLINE Trade MediaAGENCY: MMGY Global

    Rosen Hotels & ResortsENTRY: Rosen Reveal MagazineCATEGORY: MARKETING PROGRAM TradeAGENCY: DPR

    Sandals Resorts InternationalENTRY: SANDALS RESORTS: CHANGING PERCEPTION THROUGH INNOVATIONCATEGORY: NEW OPENING/LAUNCHAGENCY: The Decker/Royal Agency

    Sarawak Tourism BoardENTRY: Rainforest World Music FestivalCATEGORY: SPECIAL EVENT

    Ski UtahENTRY: Ski Utah in Conde Nast TravelerCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Mfa, Ltd.

    Terranea ResortENTRY: 2016 Social Media Ambassador CampaignCATEGORY: NEW Influencer Marketing

    Terranea ResortENTRY: Terranea Birds of Prey Take Center StageCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: MMGY Global

    Terranea ResortENTRY: Hidden gem: Dolphins and fine-dining at SoCal resort Seattle TimesCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: MMGY Global

    The Asbury HotelENTRY: A Shore Thing Launching The Asbury Hotel to Signal The Long-Awaited Revival of Asbury ParkCATEGORY: NEW OPENING/LAUNCHAGENCY: Nancy J. Friedman Public Relations

    The Beaches of Fort Myers & SanibelENTRY: Tropic WondersCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or Newspaper

    The Chequit, Salt HotelsENTRY: Launching The ChequitCATEGORY: NEW OPENING/LAUNCHAGENCY: D & D PR

    The Omni Grove Park InnENTRY: The Omni Grove Park Inn Heats Up For The 23rd annual National Gingerbread House CompetitionCATEGORY: SPECIAL EVENTAGENCY: Hawkins International Public Relations

    The Ritz-CarltonENTRY: The Ritz-Carlton Room No. 8CATEGORY: SPECIAL EVENTAGENCY: MEC London

    Time Warner Center and The Shops at Columbus CircleENTRY: Think Your Rent Is Expensive? Try $2,035 Per Square Inch!CATEGORY: SPECIAL EVENTAGENCY: Percepture

    Tourism New ZealandENTRY: The Dish Down Under Farm-to-table cuisine in New ZealandCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: DQMPR

    TownePlace Suites by MarriottENTRY: TownePlace Suites raises the steaks with Weber Grill Partnership #FireUpYourStayCATEGORY: SPECIAL EVENTAGENCY: Laura Davidson Public Relations

    Travel IowaENTRY: Travel Iowa: New York Times Travel SectionCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Development Counsellors International

    Travel IowaENTRY: Travel Iowa: New York Times Dining SectionCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Development Counsellors International

    UltraVillaENTRY: Introducing UltraVillaCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: D & D PR

  • PUBLIC RELATIONSSilver 2016 ADRIAN AWARDS

    47Hospitality Sales & Marketing Association International

    Virginia Office of TourismENTRY: Oyster Trail CampaignCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Lou Hammond Group

    Visit CaliforniaENTRY: Visit California: California Restaurant Month/California Guest Dream Eater CampaignCATEGORY: Influencer MarketingAGENCY: Development Counsellors International

    Visit FinlandENTRY: Chicago-Centric Influencer Trip Takes Off with FinnairCATEGORY: Influencer MarketingAGENCY: Zapwater Communications, Inc.

    Visit North CarolinaENTRY: Visit North Carolina: Saveur The Kinston ComebackCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Development Counsellors International

    VISIT PHILADELPHIAENTRY: visitphilly.com/dncpress: Philadel-phias DNC Destination Media WebsiteCATEGORY: MEDIA CENTER Online Press Room

    VisitScotlandENTRY: Alan Cummings Scotland: Raw, Real... Unfailingly AuthenticCATEGORY: Influencer MarketingAGENCY: Laura Davidson Public Relations

    Westgate River RanchENTRY: Westgate River Ranch Steve Harvey ShowCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: TJM Communications, Inc.

    Wyndham Hotel Group congratulates our winning teams in the 2016 HSMAI Adrian Awards.

    8 Silver4 Gold

    Lisa ChecchioVice President | Brand Marketing & Insights

    top 25 extraordinary minds in hospitality sales & marketing

  • PUBLIC RELATIONSBronze 2016 ADRIAN AWARDS

    49Hospitality Sales & Marketing Association International

    AMResortsENTRY: Dreams Resorts & Spas Helps Busy Moms Relax with the Power of an EscapeCATEGORY: MARKETING PROGRAM ConsumerAGENCY: rbb Communications

    Aqua ExpeditionsENTRY: Aqua Mekong--WATCH MagazineCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: WEILL

    Best Western Hotels & ResortsENTRY: Best Western Introduces new name, logo and boutique hotel brandCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Hemsworth Communications

    Best Western Hotels & ResortsENTRY: Best Western Gives Itself a Complete Brand Refresh and Launches Boutique BrandCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Hemsworth Communications

    Best Western Hotels & ResortsENTRY: Airbnb: Whats the problem?CATEGORY: FEATURE PLACEMENT PRINT Trade PublicationAGENCY: Hemsworth Communications

    Best Western Hotels & ResortsENTRY: Best Western RewardsCATEGORY: LOYALTY PROGRAM-MEMBERAGENCY: Hemsworth Communications

    Canopy by HiltonENTRY: The Boston Globe Canopy by HiltonCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Magrino

    Casa Grande at Vermejo Park RanchENTRY: Ted Turner Expeditions Casa Grande at Vermejo Park Ranch Grand Opening CampaignCATEGORY: NEW OPENING/LAUNCHAGENCY: WEILL

    CroisiEuropeENTRY: CroisiEuropeCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: DQMPR

    dAngleterreENTRY: dAngleterre DeparturesCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: WEILL

    Discover The Palm BeachesENTRY: Discover The Palm Beaches: LGBT CampaignCATEGORY: LGBT

    Farmers Daughter HotelENTRY: Boston Globe for Farmers Daughter Hotel by Klick CommunicationsCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Klick Communications

    Fort Worth Convention & Visitors BureauENTRY: Fort Worth Herd PSACATEGORY: PUBLIC AFFAIRS/PSAs

    Friendly Planet TravelENTRY: FRIENDLY PLANET TRAVEL CAPITALIZES ON NATIONAL DEAL DAYCATEGORY: MARKETING PROGRAM ConsumerAGENCY: The Decker/Royal Agency

    Great Wolf Lodge Snowland SuitesENTRY: $482,000 in Incremental Revenue Raised with Great Wolf Lodge Snowland SuitesCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Quinn

    Hilton Head Island-Bluffton Chamber of CommerceENTRY: HILTON HEAD ISLAND: TRAVEL DETECTIVECATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Weber Shandwick

    Hilton WorldwideENTRY: Homewood Suites Makes Miami its Gateway to Latin AmericaCATEGORY: SPECIAL EVENTAGENCY: rbb Public Relations

    Hilton WorldwideENTRY: Home2 by Hilton Celebrates 100th Property Milestone Live and in HDCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: rbb Public Relations

    Hotel Hassler RomaENTRY: Hotel Hassler Roma Passport.comCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: WEILL

    Intrepid TravelENTRY: Intrepid Travel Digital Detox CampaignCATEGORY: MARKETING PROGRAM ConsumerAGENCY: MMGY Global

    Irving TX CVBENTRY: Texas Musicians Museum Launch Irving, TexasCATEGORY: NEW OPENING/LAUNCH

    Jamaica Tourist BoardENTRY: JAMAICAA Track Record of Golden DominanceCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Finn Partners

  • PUBLIC RELATIONSBronze 2016 ADRIAN AWARDS

    51Hospitality Sales & Marketing Association International

    Little TartENTRY: Los Angeles Times for Little TART by Klick CommunicationsCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Klick Communications

    Mahekal Beach ResortENTRY: JamaquePARADIS FeatureCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: The Zimmerman Agency

    New Hampshire TourismENTRY: Four Season Destination CampaignCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Lou Hammond Group

    New Hampshire TourismENTRY: USA Today Common Man FeatureCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Lou Hammond Group

    Omni Bedford Springs Resort & SpaENTRY: Omni Bedford Springs Resort & Spa Swings Fore Golfer InfluencersCATEGORY: NEW Influencer MarketingAGENCY: Hawkins International Public Rela-tions

    Panama City Beach CVBENTRY: Country Music Concerts CampaignCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Lou Hammond Group

    Preferred Hotels & ResortsENTRY: Preferred CEO Named Top 10 Most Noteworthy Hoteliers by HOTELSCATEGORY: FEATURE PLACEMENT PRINT Trade Publication

    Pure MichiganENTRY: PURE MICHIGAN DRAFT MAGAZINE BEERTOWN DETROITCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Weber Shandwick

    Riviera Nayarit CVBENTRY: Vancouver Sun: Punta Mita: Riviera Nayarits luxury go-to destination and much moreCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Finn Partners

    Riviera Nayarit CVBENTRY: Entrevision: Reaching the Hispanic market to introduce new destinations in Riviera NayaritCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Finn Partners

    Sanctuary on Camelback MountainENTRY: The Dish (CBS-TV) with Beau MacMillanCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: Eric Mower + Associates

    Tender GreensENTRY: Tender Greens Featured in FortuneCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Murphy OBrien PR

    Tourism NewZealandENTRY: [Movie Making] Empire on the Rise ABCs NightlineCATEGORY: FEATURE PLACEMENT TELEVISIONAGENCY: DQMPR

    TOURISM Santa FeENTRY: Meow Wolf LaunchCATEGORY: NEW OPENING/LAUNCHAGENCY: Lou Hammond Group

    Tribute PortfolioENTRY: Hotel Industry First: Guests Book Hotel Rooms via Instagram with Tribute Portfolio and LIKEtoKNOW.itCATEGORY: PARTNERSHIP WITH MAJOR BRAND (national or local)AGENCY: Day One Agency

    Two Roads HospitalityENTRY: Relaunching The Embassy Row Hotel, A Destination HotelCATEGORY: Re-Launch of Existing Product

    Visit Buffalo NiagaraENTRY: The Renaisance of BuffaloCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Mardiks Public Relations

    Visit CaliforniaENTRY: Visit California: The New York TimesCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Development Counsellors International

    Waldorf Astoria Hotels & ResortsENTRY: USA Today Online Waldorf Astoria Hotels & ResortsCATEGORY: FEATURE PLACEMENT ONLINE Consumer MediaAGENCY: Magrino

    Waldorf Astoria New YorkENTRY: Explosive PR Buzz Takes La Chine from Concept to Two-Star New York Times Review in Six MonthsCATEGORY: NEW OPENING/LAUNCHAGENCY: Quinn

    Westin Hotels & ResortsENTRY: Westin Hotels & Resorts Unveils Honeymoon Trends & TruthsCATEGORY: MARKETING PROGRAM ConsumerAGENCY: Mfa, Ltd.

    Xanterra Parks & ResortsENTRY: Sustaining Our National TreasuresCATEGORY: FEATURE PLACEMENT PRINT Consumer Magazine or NewspaperAGENCY: Percepture

    Zemi Beach HouseENTRY: Luxury Boutique Resort, Zemi Beach House, Debuts with Over 411 Million Media ImpressionsCATEGORY: NEW OPENING/LAUNCHAGENCY: Quinn

    SIXTY IS THE NEW SEXY.

    llc

    P 2 S I T E . C O M

    For 60 years the Adrian Awards has recognized the best and the brightest.

    Congratulations to all the winners.

    P A N Z A N O + P A R T N E R SA D V E RT I S I N G | E S T 1 9 7 2 | M A R K E T I N G

    P&P-7151-A01B AD1 Adrian Awards Program Book Ad.indd 1 1/6/17 11:02 AM

  • 53Hospitality Sales & Marketing Association International

    Thank Youto theJudges

    2016 ADRIAN AWARDS

    Congratulations to all 2016

    HSMAI Adrian Award

    nominees and winners!

    From your friends at the

    Questex Hospitality + Travel Group

    Hotel Management Hotel Design HOTEC Events IHIF summit Series

    Destination Development Travel Agent Magazine Luxury Travel Advisor

    Five Star Alliance Travel Agent Central Travel Industry Exchange

    Luxury Travel Advisors ULTRA Summit

    questex.com

    Penny Allphin, CHMEDirector of Sales & MarketingHassayampa Inn/Aris Hospitality

    Roland Alonzi Senior Account DirectorDalton Agency

    Bob Anderson PresidentStar Performance, Inc.

    Kerry Andrews Director of MarketingPinehurst Resort

    David Barnett Director of Sales & MarketingAirtel Plaza Hotel

    Justin Barnette Manager: Marketing & CommunicationsSouth African Tourism USA

    Donald Bender PrincipalBender Associates Marketing

    Sean Biederman Account DirectorThe Concept Farm

    Tammy Blount President & CEOMonterey County CVB

    JoAnne Borselli Group Account DirectorConnelly Partners

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