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2015 HSMAI Gold Adrian Award Winners Advertising Winners Client: Amelia Island Convention & Visitors Bureau Agency: Paradise Advertising and Marketing Inc. Entry Title: Chicago Train Takeover Client: American Express Agency: CP Travel Entry Title: 2015 Escape Magazine Client: AMResorts Agency: Entry Title: Breathless Punta Cana Resort & Spa Rack Brochure Client: AMResorts Agency: Entry Title: Breathless Resorts & Spas Re-Positioning Client: Aruba Tourism Authority Agency: The Concept Farm Entry Title: One Happy Selfie Client: Atlantis Agency: GoConvergence Entry Title: Atlantis 20th Anniversary Long Form Infomercial Client: Audubon Nature Institute Agency: Peter A Mayer Advertising Entry Title: Audubon Nature Institutue - Tourist Booster Campaign Client: Audubon Nature Institute Agency: Peter A Mayer Advertising Entry Title: Audubon Nature Institute - Brand Spot Client: Best Western International Agency: Ideas Collide Marketing Communications and Allison+Partners Entry Title: Mom Me-Time Campaign

2015 HSMAI Gold Adrian Award Winners - Adrian Awards

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Page 1: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

2015 HSMAI Gold Adrian Award Winners Advertising Winners

Client: Amelia Island Convention & Visitors Bureau Agency: Paradise Advertising and Marketing Inc. Entry Title: Chicago Train Takeover Client: American Express Agency: CP Travel Entry Title: 2015 Escape Magazine Client: AMResorts Agency: Entry Title: Breathless Punta Cana Resort & Spa Rack Brochure Client: AMResorts Agency: Entry Title: Breathless Resorts & Spas Re-Positioning Client: Aruba Tourism Authority Agency: The Concept Farm Entry Title: One Happy Selfie Client: Atlantis Agency: GoConvergence Entry Title: Atlantis 20th Anniversary Long Form Infomercial Client: Audubon Nature Institute Agency: Peter A Mayer Advertising Entry Title: Audubon Nature Institutue - Tourist Booster Campaign Client: Audubon Nature Institute Agency: Peter A Mayer Advertising Entry Title: Audubon Nature Institute - Brand Spot Client: Best Western International Agency: Ideas Collide Marketing Communications and Allison+Partners Entry Title: Mom Me-Time Campaign

Page 2: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Best Western International Agency: Ideas Collide Marketing Communications, Initiative and Allison+Partners Entry Title: Project Runway Campaign Client: Best Western International Agency: Ideas Collide Marketing Communications Entry Title: Best Western Alive! App In-Property Engagement Client: Best Western International Agency: Bridges - Chicago and Allison+Partners Entry Title: Vib Concept Video Client: Best Western International Agency: CP Travel Entry Title: 2014 Fall Promotion Radio Client: Booking.com Agency: Wieden+Kennedy Amsterdam Entry Title: Booking Now Client: Booking.com Agency: Wieden+Kennedy Amsterdam Entry Title: Booking Hero Client: Brand USA Agency: Miles Entry Title: Discover America U.K. Multi-Channel Program, Winter 2015 Client: Choice Hotels International Agency: McCann New York Entry Title: "Stay or Go" Campaign Client: Clackamas County Tourism & Cultural Affairs Agency: Borders Perrin Norrander Entry Title: 100 Ways to Play - Austin & Vancouver Out of Home Client: Embassy Suites by Hilton Agency: Y&R Chicago Entry Title: Embassy Suites by Hilton Radio

Page 3: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Embassy Suites by Hilton Agency: Y&R Chicago Entry Title: Embassy Suites by Hilton "Yeah, It's Pretty Great" Campaign Client: Exclusive Resorts Agency: TAG Media Entry Title: CURATED Magazine Client: Greater Miami CVB Agency: TURKEL Brands Entry Title: It's So Miami: People + Places Integrated Campaign Client: Hilton Worldwide Agency: Entry Title: Hilton & PopSugar – Find Your Happy Series Launch Client: Hilton Worldwide Agency: Entry Title: Hilton Our Stage, Your Story - Radio Client: Hilton Worldwide Agency: Entry Title: Hilton Our Stage, Your Story - Print Client: Hilton Worldwide Agency: GSD&M Entry Title: Hampton We Go Together Client: Hilton Worldwide Agency: Entry Title: Hilton - Brand Positioning Client: Hilton Worldwide Agency: Entry Title: Hilton - Digital Hospitality Video Client: Hilton Worldwide - Homewood Suites Agency: Van Winkle Pearce Entry Title: Homewood Suites - Stay in Your Groove Commercial

Page 4: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Kennedy Space Center Visitor Complex Agency: Peter A Mayer Advertising Entry Title: Kennedy Space Center - Always Exploring Campaign Client: Langham Hospitality Group Agency: AR New York Entry Title: Langham Hotels & Resorts - The Art of The Stay Campaign Client: Las Vegas Convention and Visitors Authority Agency: R&R Partners Entry Title: The Secret TV spot Client: Las Vegas Convention and Visitors Authority Agency: R&R Partners Entry Title: “Who Cares” LGBT Radio Client: Las Vegas Convention and Visitors Authority Agency: R&R Partners Entry Title: Las Vegas Super Bowl Ad Client: Las Vegas Convention and Visitors Authority Agency: R&R Partners Entry Title: “Boy Shorts” – LGBT PRIDE OOH Client: Loews Hotels Agency: Catch New York Entry Title: Loews Hotels Travel For Real Client: Loews Hotels Agency: Catch New York Entry Title: Loews Hotels Travel For Real Client: Loews Hotels Agency: Catch New York Entry Title: Loews Hotels Travel For Real Client: Lufthansa Airlines USA Agency: MMGY Global Entry Title: Lufthansas Taste of America

Page 5: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Maine Office of Tourism Agency: BVK Entry Title: The Maine Thing Brand Campaign Client: Marriott International Agency: Entry Title: 1 Millionth Mobile Check-in Campaign Client: Michigan Economic Development Corporation Agency: McCann Erickson Entry Title: Pure Michigan Integration with Good Morning America Client: Naples, Marco Island, Everglades CVB Agency: Paradise Advertising and Marketing Inc. Entry Title: Discover your Paradise- Chicago real time temp boards Client: Naples, Marco Island, Everglades CVB Agency: Paradise Advertising and Marketing Inc. Entry Title: Fantasy- TV Spot Client: Naples, Marco Island, Everglades CVB Agency: Paradise Advertising and Marketing Inc. Entry Title: Discover your Paradise- New York Motion Boards Client: Newfoundland and Labrador Tourism Agency: Target Entry Title: Creative and Colourful Places Client: Omni Hotels & Resorts Agency: Entry Title: Escapes Client: Omni Hotels & Resorts Agency: Entry Title: Saveur Cover Wrap Campaign Client: San Antonio Convention & Visitors Bureau Agency: Proof Advertising Entry Title: World Heritage Launch Ad

Page 6: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: San Antonio Convention & Visitors Bureau Agency: Proof Advertising Entry Title: Missions World Heritage Client: SAS Scandinavian Airlines Agency: LOS & CO AS Entry Title: SAS COMFY CHALLENGE Client: St. Louis Convention & Visitors Commission Agency: Entry Title: ST. LOUIS IS THE STOP FOR NONSTOP FUN Client: St. Louis Convention & Visitors Commission Agency: Entry Title: St. Louis Civic Pride Client: The Beaches of Fort Myers & Sanibel Agency: MMGY Global Entry Title: Interrupted Radio Client: The Modern Honolulu Agency: Miles Entry Title: The Modern Honolulu – Hawaii. Next. – Brand Campaign Client: Tourism Victoria Agency: Entry Title: Victoria, the Idea Capital Video Sales Brochure Client: Visit Santa Barbara Agency: MMGY Global Entry Title: Brighten Your Day Client: Visit Tampa Bay Agency: PP+K Entry Title: Winter’s Obituary Client: Visit Tampa Bay Agency: PP+K Entry Title: Bay Crafted Campaign 2015

Page 7: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: VisitGreenvilleSC Agency: Entry Title: "Yeah, THAT Greenville" Brand Leisure Marketing Campaign Client: VisitGreenvilleSC Agency: Entry Title: "We're Changing the Color of Love" Valentine's Day Chocolate Mailer Client: VisitGreenvilleSC Agency: Entry Title: Custom Euphoria Site Visit Invitation Client: VisitGreenvilleSC Agency: Entry Title: "What Does Happiness Feel Like to You?" Entertainment Radio Advertisement Client: VisitGreenvilleSC Agency: Entry Title: "The Best Town Ever" Commercial Client: VisitGreenvilleSC Agency: Entry Title: "People Have Been Talking About Us" Commercial Client: VisitGreenvilleSC Agency: Entry Title: "Discover Our Main Streets" Commercial Client: VSA Partners Agency: Hyatt Entry Title: A Million Details Client: Wisconsin Department of Tourism Agency: Laughlin Constable Entry Title: Camp Wisconsin Outdoor – It Covers the Whole State

Page 8: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Wyndham Hotel Group Agency: PI&C Entry Title: Wyndham Rewards- You've Earned This Client: Wyndham Hotel Group Agency: PI&C Entry Title: Wyndham Rewards- You've Earned This

Page 9: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

2015 HSMAI Gold Adrian Award Winners Digital Marketing Winners

Client: Alaska Airlines Agency: Sparkloft Media Entry Title: Weekend Wanderer Client: Amelia Island Convention & Visitors Bureau Agency: Paradise Advertising and Marketing Inc. Entry Title: UK & Canada Southern Elegance Campaign Client: AmericInn Hotels and Suites Agency: AmericInn Hotels - Corporate Marketing Team Entry Title: The Great AmericInn Adventure Client: AMResorts Agency: Entry Title: Breathless Resorts & Spas “Evolution of the Bikini” Social Media Campaign Client: AMResorts Agency: Entry Title: Breathless Resorts & Spas “Evolution of the Bikini” Viral Video Client: AMResorts Agency: Entry Title: Dreams Las Mareas Costa Rica Resort HD Commercial Client: AMResorts Agency: Entry Title: #DreamersWin Client: Atlantis Bahamas Resort Agency: Net Conversion Entry Title: Atlantis Display Web Ad Shopper Remarketing 2015

Page 10: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Azamara Club Cruises® Agency: VERB Interactive Entry Title: Azamara Club Cruises® - Social Media Campaign Client: Baymont Inn & Suites Agency: Entry Title: Baymont Home Team Hospitality Contest Client: Best Western International Agency: Ideas Collide Marketing Communications Entry Title: Mom Me-Time Campaign Client: Best Western International Agency: Ideas Collide Marketing Communications, Initiative and Allison+Partners Entry Title: Project Runway Campaign Client: Best Western International Agency: Ideas Collide Marketing Communications and Initiative Entry Title: #RoadTrippin' With Campaign Client: Best Western International Agency: Ideas Collide Marketing Communications Entry Title: Project Runway Campaign Client: Best Western International Agency: Ideas Collide Marketing Communications Entry Title: Dreaming of Summer Social Media Campaign Client: Best Western International Agency: Ideas Collide Marketing Communications Entry Title: Stylish Travel Tips with Nick Verreos Client: Best Western International Agency: Ideas Collide Marketing Communications and Allison+Partners Entry Title: Mom Me-Time Campaign Client: Best Western International Agency: Ideas Collide Marketing Communications Entry Title: Best Western Alive! App

Page 11: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Best Western International Agency: Ideas Collide Marketing Communications and Initiative Entry Title: Best Western Alive! App Sunsational Sweepstakes Client: Best Western International Agency: Ideas Collide Marketing Communications Entry Title: Mom Me-Time Campaign Client: Best Western International Agency: Ideas Collide Marketing Communications Entry Title: Route 66 Scavenger Hunt Contest Client: Best Western International Agency: CP Travel Entry Title: North American Developer Website Client: BHG - Brazilian Hospitality Group Agency: Pmweb Entry Title: #obomdeviajar Client: BHG - Brazilian Hospitality Group Agency: Pmweb Entry Title: #obomdeviajar Client: BHG - Brazilian Hospitality Group Agency: Pmweb Entry Title: Relationship First Client: BHG - Brazilian Hospitality Group Agency: Pmweb Entry Title: #obomdeviajar Client: Cabot Links Agency: VERB Interactive Entry Title: Cabot Links Website Entry Client: Caribe Royale Agency: Flip.to Entry Title: The Best of Caribe ‘Royale Fun’ Photo Competition

Page 12: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: CheapCaribbean.com Agency: MMGY Global Entry Title: CheapCaribbean’s Short Shorts Client: Cheyenne Mountain Resort and Country Agency: Interactive Sites, Inc. Entry Title: Cheyenne Mountain Resort Web Site Client: Corsair Miami Agency: BCV Entry Title: Corsair Miami and Turnberry Isle Miami Client: Crystal Cruises Agency: VML West Entry Title: Crystal Cruises: The Next Chapter Client: Deep Water Cay Agency: John Fareed Hospitality Consulting, LLC Entry Title: "Close To Heaven" Video Client: Destination DC Agency: Entry Title: DCcool.com Client: Downtown Grand Casino + Hotel Agency: VERB Interactive Entry Title: Downtown Grand Website Entry Client: Embassy Suites by Hilton Agency: Y&R Chicago Entry Title: Embassy Suites by Hilton Father's Day Campaign Client: Experience Grand Rapids Agency: Simpleview Entry Title: Experience Grand Rapids Client: Fort Lauderdale Marriott Pompano Beach Resort & Spa Agency: Eric Mower + Associates Entry Title: I Do Redo at Marriott Pompano Beach

Page 13: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Four Seasons Hotels and Resorts Agency: CP Travel Entry Title: China by Four Seasons Quiz Client: FRHI Hotels & Resorts Agency: Entry Title: #RafflesSaveTheDate Social Media Event Client: FRHI Hotels & Resorts Agency: Entry Title: FAIRMONTMOMENTS.COM COMMUNITY BLOG Client: FRHI Hotels & Resorts Agency: Entry Title: FAIRMONT UNFORGETTABLE MOMENTS SUMMER Client: FRHI Hotels & Resorts - Americas Region Agency: Fuse Entry Title: F-Scapes Leisure Campaign Client: Greater Miami Convention & Visitors Bureau Agency: Current Entry Title: Hyper-Targeting Miami Neighborhoods With Facebook's Local Awareness Ads Client: Halekulani Corporation Agency: 300FeetOut Entry Title: Waikiki Parc Client: Hilton Head Island-Bluffton Chamber of Commerce Agency: VERB Interactive Entry Title: Hilton Head Island (Island Compass App) - In-House Guest Capture Campaign Client: Hilton Worldwide Agency: Entry Title: Hilton Our Stage, Your Story - Digital Spot

Page 14: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Hilton Worldwide Agency: Entry Title: Hilton Mom Voyage Website Client: Hotel del Coronado Agency: Cendyn/ONE Entry Title: Hotel Del Coronado Web Ad Series Client: Hotel Pennsylvania Agency: HeBS Digital Entry Title: Hotel Pennsylvania "Selfie in the City" Campaign Client: Hotel Wellington Agency: TravelClick Entry Title: Hotel Wellington Client: Intercity Hotels Agency: Pmweb Entry Title: The right message the right guest the right time Client: Irving Convention and Visitors Bureau Agency: Entry Title: Irving Convention Center InstaMeet Client: Irving Convention and Visitors Bureau Agency: Entry Title: Irving CVB Instagram Takeover Client: Irving Convention and Visitors Bureau Agency: Entry Title: Irving Convention Center InstaMeet Client: Irving Convention and Visitors Bureau Agency: Entry Title: Irving, Texas Google Pin Client: La Fonda on the Plaza Agency: HeBS Digital Entry Title: La Fonda on the Plaza Website

Page 15: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Langham Hospitality Group Agency: POSSIBLE Entry Title: Langham Hotels & Resorts Website Client: Las Vegas Convention and Visitors Authority Agency: R&R Partners Entry Title: Krewellavator Client: Loews Chicago Hotel Agency: Entry Title: Loews Chicago Check In Campaign Client: Loews Hotels Agency: Catch New York Entry Title: Loews Hotels Travel For Real Client: Macerich Corporation Agency: WHITE Entry Title: Tysons Corner Center Grand Finale Summer Concert Series Kick-off Client: Mahekal Beach Resort Agency: HeBS Digital Entry Title: Mahekal Beach Resort Website Client: Maine Office of Tourism Agency: BVK Entry Title: The Maine Thing Quarterly Client: Marcus Hotels & Resorts - Pfister Hotel Agency: Marcus Technologies Entry Title: Pfister Hotel Augmented Reality App Client: Marriott Hotels Agency: Marriott Creative + Content Marketing Entry Title: Marriott Hotels Reddit Campaign Client: Marriott International Agency: Entry Title: 1 Millionth Mobile Check-in Guest

Page 16: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Marriott International Agency: Entry Title: 1 Millionth Mobile Check-in- Marriott Client: Marriott International Agency: Marriott Creative + Content Marketing Entry Title: Book Direct Campaign Client: Marriott International Agency: Entry Title: Marriott Traveler Site Client: Marriott International Agency: Marriott Creative + Content Marketing Entry Title: Love Travels Website Client: Marriott International Agency: Entry Title: Tripping with Sonia Gill Client: Marriott International Agency: Publicis Hong Kong, MEC Hong Kong Entry Title: The Elevator Pitch - Courtyard by Marriott's Young Entrepreneur Challenge in India Client: Marriott International Agency: Publicis Hong Kong, MEC Hong Kong Entry Title: The Elevator Pitch - Courtyard by Marriott's Young Entrepreneur Challenge in India Client: Marriott International Agency: MEC, BCM Entry Title: Marriott Enterprise Audience Segmentation Strategy Client: Marriott International Agency: LatinWorks Entry Title: #LoveTravels Multicultural

Page 17: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: MasterCard Agency: Skift Entry Title: Future Cities - Skift + MasterCard Client: Meet Hawaii and Travel Industry Partnerships Agency: Dana Communications Entry Title: Let Hawaii Happen...and Opportunty Unfolds Client: Missouri Division of Tourism Agency: H&L Partners Entry Title: Missouri Road Trip Radio on Pandora Client: Naples, Marco Island, Everglades CVB Agency: Paradise Advertising and Marketing Inc. Entry Title: Discover your Paradise- Web Series Ads Client: Nassau Paradise Island Promotion Board Agency: Net Conversion Entry Title: Nassau Paradise Island Integrated Marketing Campaign Client: Netherlands Board of Tourism & Conventions Agency: Expedia Media Solutions Entry Title: "#VanGogh2015" Campaign Client: Netherlands Board of Tourism & Conventions Agency: Expedia Media Solutions Entry Title: "#VanGogh2015" Campaign Client: New Mexico Tourism Department Agency: MMGY Global Entry Title: New Mexico True Digital Client: New York Hilton Midtown Agency: BCV Entry Title: New York Hilton Midtown Client: Newfoundland and Labrador Tourism Agency: Target Entry Title: 'What's in a Name' Contest

Page 18: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Novotel New York Times Square Agency: John Fareed Hospitality Consulting, LLC Entry Title: “Two Experiences, One Hotel.” Video Client: Omni Hotels & Resorts Agency: Entry Title: Art of Water Honey Program Client: San Francisco Travel Association Agency: Code + Theory Entry Title: Redesign of www.sanfrancisco.travel Client: Saujana Hotels & Resorts Agency: TravelClick Entry Title: Saujana Hotels & Resorts Client: sbe Agency: Entry Title: The sbe Collection Blog Client: South Dakota Department of Tourism Agency: MMGY Global Entry Title: TravelSouthDakota.com Client: South Dakota Department of Tourism Agency: MMGY Global Entry Title: South Dakota Department of Tourism "The Great 8" Client: Space Florida Agency: Paradise Advertising and Marketing Inc. Entry Title: “We Are Go” Client: St. Louis Convention & Visitors Commission Agency: Entry Title: ST. LOUIS IS THE STOP FOR NONSTOP FUN Client: Terranea Resort Agency: Entry Title: TerraneaLife

Page 19: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: The Albatroz Hotel Agency: GuestCentric Entry Title: The Albatroz Hotel Web Site Client: The Beverly Hilton Agency: Murphy O'Brien Public Relations Entry Title: The Beverly Hilton #Sweet60 Campaign Client: The Luxe Manor Agency: TravelClick Entry Title: The Luxe Manor Client: The Otesaga Resort Hotel Agency: BCV Entry Title: The Otesaga Resort Hotel Facebook Page Client: The Phoenician Agency: Commit Agency Entry Title: Winter 2014 Integrated Marketing Campaign Client: The Ritz-Carlton, Laguna Niguel Agency: BCV Entry Title: The Ritz-Carlton, Laguna Niguel Facebook Page Client: The Ternary Agency: TravelClick Entry Title: The Ternary Client: The Venetian Agency: Entry Title: Brand Site Improvements Client: Top10 Agency: Entry Title: Top10 Hotels Client: Travel Manitoba Agency: Entry Title: Roadside Madness

Page 20: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Triumph Hotels Agency: HeBS Digital Entry Title: Triumph Hotels Cyber Monday Campaign Client: Utah Office of Tourism, Film, and Global Branding Agency: Ad+genuity Marketing Solutions, Inc. Entry Title: Utah Office of Tourism - Explore Your Own Backyard In-State Co-Op Client: Virgin Hotel Chicago Agency: Zapwater Communications, Inc. Entry Title: #QuickyWithRicky Client: Virgin Hotels Agency: Entry Title: Digital Marketing Campaign Client: Visit Bucks County Agency: Entry Title: VisitBucksCounty.com Client: Visit California Agency: Development Counsellors International Entry Title: AwesomenessTV - First Times with Jenn & Jack Client: VISIT FLORIDA Agency: Entry Title: VISIT FLORIDA Renames Winter as Bragging Season Client: Visit Houston Agency: Entry Title: No Place I'd Rather Be - Houston Client: Visit Park City Agency: Digital Edge Entry Title: Visit Park City Meetings & Convention Campaign Client: VISIT PHILADELPHIA Agency: Entry Title: Surprise and Delight

Page 21: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Visit Santa Barbara Agency: Sparkloft Media Entry Title: #BrightenYourDay Client: Visit Savannah Agency: Entry Title: "Savannah Hauntings" Facebook Video Series Client: VisitBritain Agency: Expedia Media Solutions Entry Title: "Find Your Storybook" Campaign Client: Wisconsin Department of Tourism Agency: Laughlin Constable Entry Title: Travel Wisconsin’s #BragBadge Social Listening Campaign Client: Wyndham Hotel Group Agency: PI&C Entry Title: Wyndham Rewards- You've Earned This Client: Wyndham Hotel Group Agency: Entry Title: Wyndham Rewards App Launch

Page 22: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

2015 HSMAI Gold Adrian Award Winners Public Relations Winners

Client: 3RD HOME Agency: MMGY Global Entry Title: 3RD HOME- Minneapolis Star Tribune Client: Abercrombie & Kent Agency: Laura Davidson Public Relations Entry Title: Next Chapter for Abercrombie & Kent: SAFARI book launch Client: Abilene Convention & Visitors Bureau Agency: Tucker & Associates Entry Title: Deep in the Heart: A National Valentine to Abilene, Texas Client: AMResorts Agency: rbb Communications Entry Title: New Resort “Proposes” to Soon-To-Be-Weds with Unique Offer Tied to Engagement Season Client: AMResorts Agency: rbb Communications Entry Title: New Resort “Proposes” to Soon-To-Be-Weds with Unique Offer Tied to Engagement Season Client: Anguilla Tourist Board Agency: Cheryl Andrews Marketing Communications Entry Title: Anguilla Regatta Client: Antoine's Agency: Peter A Mayer Advertising Entry Title: Antoine's Restaurant Celebrates 175th Anniversary Client: Antoine's Agency: Peter A Mayer Advertising Entry Title: Antoine's 175th Anniversary Featured in Washington Post

Page 23: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Aqua Expeditions Agency: Geoffrey Weill Associates Entry Title: Aqua Mekong Launch Campaign Client: Ashford Castle Agency: Geoffrey Weill Associates Entry Title: The Rebirth of Ashford Castle, Bloomberg Pursuits Client: Auberge Resorts Agency: Murphy O'Brien Public Relations Entry Title: Malliouhana, An Auberge Resort Opening Campaign Client: Azamara Club Cruises Agency: Current Entry Title: Azamara 3DI Launch Client: Belcampo, Inc. Agency: Baltz & Company Entry Title: Belcampo - San Francisco Chronicle Client: Belle Mont Farm Agency: Laura Davidson Public Relations Entry Title: Unexpected Caribbean: Belle Mont Farm on Kittitian Hill Makes Headlines in its Opening Year Client: Best Western Hotels & Resorts Agency: Allison + Partners Entry Title: Bangkok Press Event Client: Best Western Hotels & Resorts Agency: Allison + Partners Entry Title: Hotel Management – David Kong Client: Best Western Hotels & Resorts Agency: Allison + Partners Entry Title: Hispanicize Conference Client: Best Western Hotels & Resorts Agency: Allison + Partners Entry Title: Bangkok Post

Page 24: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Best Western Hotels & Resorts Agency: Allison + Partners Entry Title: Business and Leisure Travel Summits Client: Best Western Hotels & Resorts Agency: Allison + Partners Entry Title: Global News Client: Best Western Hotels & Resorts Agency: Allison + Partners Entry Title: Fox Business: Best Western Launches Vibrant Hotel for Millennials Client: Best Western Hotels & Resorts Agency: Allison + Partners Entry Title: Loyalty Program – Member Client: BurgerFi Agency: Finn Partners Entry Title: ABC World News - Insomniac Kitchen - National Hamburger Day Client: Casa Madrona Hotel & Spa Agency: J Public Relations Entry Title: Inside the Suite for Tech’s Elite, Where Tech Moguls Meet Client: Chile Tourism Board Agency: Development Counsellors International Entry Title: The New York Times - Stargazing the Elqui Valley Client: Choice Hotels International Agency: Entry Title: Steve Harvey Foundation - Choice Privileges Donation Program Client: Collier County (Naples, Marco Island, Everglades CVB) Agency: Lou Hammond & Associates Inc Entry Title: Naples, Marco Island, Everglades CVB - Rhapsody Client: Condado Vanderbilt Agency: Nancy J. Friedman Public Relations Entry Title: Prepping Red Carpet for Renewed Historic Condado Vanderbilt Hotel

Page 25: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Corkbuzz Agency: Quinn Entry Title: Corkbuzz Charlotte Launch Savors Over 19 Million Media Impressions Client: Cox & Kings, The Americas Agency: DDPR Entry Title: Columbia's Unexpected Wonders Cox & Kings Client: Del Frisco's Restaurant Group Agency: Quinn Entry Title: All-Female Sommelier Team Elevates NYC Steak House Wine Program Client: Destination NSW Agency: Laura Davidson PR Entry Title: Savannah in Sydney; NBC Today Show Anchor Traces Her Australian Roots Client: Discover The Palm Beaches Agency: Development Counsellors International Entry Title: The New York Times 36 Hours In Palm Beach Client: Elbow Beach Bermuda Agency: Lou Hammond & Associates Inc Entry Title: Elbow Beach/Bermuda Tourism Authority - New York Times Client: Empire State Development, I LOVE NEW YORK Agency: Finn Partners Entry Title: Repositioning the Catskills - Catskills Regional Campaign Client: Extended Stay America Agency: The Zimmerman Agency Entry Title: Extended Stay America Provides Cancer Patients with Hope Client: Fideicomiso de Turismo de Puerto Vallarta Agency: LATITUDE Entry Title: PUERTO VALLARTA HOSTS NATJA CONFERENCE Client: Flytographer Agency: Hawkins International PR Entry Title: Driving Business Through Media Relations for Flytographer

Page 26: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: FRHI Hotels & Resorts Agency: Entry Title: FRHI Hotels & Resorts Executive Playbooks Client: Grand Canyon Railway Agency: Percepture Entry Title: The Not-So-Little Engine That Could – And Did, And Does Client: Grande Lakes Orlando Agency: Laura Davidson Public Relations Entry Title: Highball & Harvest raises the bar on hotel, and Orlando, dining Client: Greater Fort Lauderdale Convention & Visitors Bureau Agency: Finn Partners Entry Title: Celebrating Love is Love Marriage Equality Client: Greater Fort Lauderdale Convention & Visitors Bureau Agency: Finn Partners Entry Title: Celebrating Love is Love Marriage Equality Client: Greater Fort Lauderdale Convention & Visitors Bureau Agency: Finn Partners Entry Title: Celebrating Love is Love Marriage Equality Client: Greater Miami Convention & Visitors Bureau Agency: Current Entry Title: Miami Beach Centennial Client: Greyhound Lines, Inc. Agency: Edelman Entry Title: Greyhound's 100th Anniversary Client: Groupe Germain Hôtels / Le Massif de Charlevoix Agency: Lou Hammond & Associates Inc Entry Title: Le Massif de Charlevoix - Toronto Star Client: Hampshire Hotels Management LLC Agency: MAGRINO Entry Title: Dream Downtown Sneaker Concierge Launch

Page 27: 2015 HSMAI Gold Adrian Award Winners - Adrian Awards

Client: Hilton Hotels Corporation Agency: Entry Title: Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The “Seekender” Client: Hilton Worldwide Agency: Finn Partners Entry Title: Hampton by Hilton_Entrepreneur Client: Hilton Worldwide Agency: Entry Title: Hilton - Digital Key Client: Hilton Worldwide Agency: Entry Title: Hilton Pride Month Media - LGBT Client: Hilton Worldwide Agency: Ketchum Entry Title: DoubleTree by Hilton Takes Chocolate Chip Cookie Day Global Client: Hilton Worldwide Agency: HL Group Entry Title: Test Drive Your Dream Cars with Top Drivers and the Waldorf Astoria Client: Hilton Worldwide Agency: HL Group Entry Title: Want to Drive a Ferrari? Head to Waldorf Astoria Client: Hilton Worldwide Agency: Ketchum Entry Title: Mom 2.0 Hackathon Client: Hilton Worldwide Agency: Ketchum Entry Title: “Pretty Great” Placement in Parenting for #PrettyGreat Family Travel Hacks

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Client: Hilton Worldwide Agency: Ketchum Entry Title: DoubleTree by Hilton Takes Chocolate Chip Cookie Day Global Client: Hilton Worldwide Agency: Ketchum Entry Title: Look, Mom … #PrettyGreat Family Travel Hacks! Client: Hilton Worldwide Agency: Entry Title: Homewood Makes its Mark on the Magic City Client: Hilton Worldwide Agency: HL Group Entry Title: From the Hotel that Invented the Waldorf Salad, A New Signature Dish Client: Hilton Worldwide Agency: Ketchum Entry Title: Curio Impresses Media with Revamped Online Press Room Client: Hirsch Bedner Associates Agency: Murphy O'Brien Public Relations Entry Title: Boutique Design Cover Story Client: Horseshoe Bay Resort Agency: Horseshoe Bay Resort Entry Title: Balloons over Horseshoe Bay Resort Client: Hostelling International USA Agency: Entry Title: White House Travel Bloggers Summit Client: Hotel Vermont Agency: Hawkins International PR Entry Title: Launching Hotel Vermont's Beer Concierge Program Client: HWW - Hilton Garden Inn Agency: Entry Title: Grassroots Sales Blitz

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Client: IHG Agency: Weber Shandwick Entry Title: Holiday Inn Journey to Extraordinary - Atlanta Journal-Constitution Placement (April 17, 2015) Client: IHG Agency: Entry Title: AAHOA Lodging Business Cover Story (July 2015) Client: Israel Ministry of Tourism Agency: Geoffrey Weill Associates Entry Title: Israel Ministry of Tourism - A Rare World Client: Israel Ministry of Tourism Agency: Geoffrey Weill Associates Entry Title: Israel Ministry of Tourism - UltraTravel Feature Client: Jamestown Rediscovery Foundation Agency: Mfa, Ltd. Entry Title: CBS Evening News features Historic Jamestowne discovery and programming Client: JW Marriott Hotels & Resorts Agency: Baltz & Company Entry Title: JW Marriott Venice Resort & Spa Launch Client: Kensington Tours Agency: The Brandman Agency Entry Title: Kensington Tours' Explorers in Residence Program Client: Kimpton Hotels & Restaurants Agency: Castillo & Ruig Communications Entry Title: Launch of The Goodland, a Kimpton Hotel Client: Kimpton Hotels & Restaurants Agency: Allison+Partners Entry Title: Kimpton Hotels & Restaurants: #AdoreThySelfie Campaign

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Client: L’Auberge de Sedona Agency: J Public Relations Entry Title: L’Apothecary Spa Launch at L’Auberge de Sedona Client: LEGOLAND Florida Resort Agency: Dalton Agency Entry Title: Everything Is Awesome: Grand Opening of LEGOLAND Hotel Client: Marriott International Agency: MMGY Global Entry Title: Fairfiled Inn & Suites "National Amazing Month" Client: Marriott International Agency: GREY New York Entry Title: Marriott Hotels Becomes First To Offer Netflix On Guest Room Televisions Client: Marriott International Agency: GREY New York Entry Title: Marriott Hotels Becomes First To Offer Netflix On Guest Room Televisions Client: Merlin Entertainments Agency: Dalton Agency Entry Title: Grand Opening of Merlin Entertainments’ Attractions on I-Drive 360 Client: Mission Point Resort Agency: J Public Relations Entry Title: “Garden Tool a Great Lakes Resort Horticulturist Keeps Close at Hand” Client: Moxy Hotels Agency: Marriott International, Ballantines PR, MKTG Inc. Entry Title: Moxy Hotels US announcement at the American Lodging and Investment Summit Client: New Mexico Tourism Department Agency: Tucker & Associates Entry Title: A Picture is Worth a Thousand Birds

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Client: New York's Hotel Pennsylvania Agency: LMA Communications Inc. Entry Title: NYHP Caters to the Westminster Dog Show Participants with 'Five Paw' Service Client: Newport Harbor Corporation Agency: MAGRINO Entry Title: Castle Hill Inn Clambake Feature Client: Nomadic Expeditions Agency: Hawkins International PR Entry Title: Departures Feature for Nomadic Expeditions Client: Omni Hotels & Resorts Agency: LDWWgroup Entry Title: Pegasus Flies Again at Omni Dallas Hotel Client: Omni Hotels & Resorts Agency: Entry Title: Omni Does National Lemonade Day Client: Peru’s Ministry of Foreign Trade and Tourism (MINCETUR) Agency: Development Counsellors International Entry Title: Washington Post - Smithsonian Folklife Festival Placement Client: Phulay Bay, a Ritz-Carlton Reserve Agency: Parasol Entry Title: Phulay Bay, a Ritz-Carlton Reserve Client: Pier A Harbor House Agency: Nancy J. Friedman Public Relations Entry Title: Making the Wall Street Journal his Oyster for Pier A’s Danny McDonald Client: Post Hotel & Spa Agency: Carolyn Izzo Integrated Communications (CIIC) Entry Title: Literary Luxury in Lake Louise Client: Prestige Cruise Holdings, Inc. Agency: Lou Hammond & Associates Inc Entry Title: Regent Seven Seas Cruises - Pre-launch Campaign

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Client: Red Mountain Resort Agency: Lou Hammond & Associates Inc Entry Title: Red Mountain Resort - Shelter Dog Walks Campaign Client: Renaissance Aruba Resort & Casino Agency: MMGY Global Entry Title: RENAISSANCE ARUBA RESORT & CASINO – “National Pink Flamingo Day Wedding” Campaign Client: Riviera Nayarit Convention & Visitors Bureau Agency: Finn Partners Entry Title: Riviera Nayarit in Ocean Magazine Client: Robin Malpass & Associates Agency: Lou Hammond & Associates Inc Entry Title: Paducah Kentucky Convention & Visitors Bureau - Creative City Campaign Client: Royal Caribbean International Agency: Weber Shandwick Entry Title: The Verge - "The Cruise Ship of the Future" Client: Royal Caribbean International Agency: Weber Shandwick Entry Title: The New Yorker - "Floating Feasts" Client: Royal Caribbean International Agency: Weber Shandwick Entry Title: Quantum of the Seas Launch Client: Royal Caribbean International Agency: Weber Shandwick Entry Title: New York Times - "Luxury Liner Logistics" Client: Sea Island Agency: Nancy J. Friedman Public Relations Entry Title: Sea Island “Preps” with Vineyard Vines to Win New Conversions

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Client: SH Group Agency: HL Group Entry Title: All That Glitters Client: Singapore Airlines Agency: Weber Shandwick Entry Title: Nightline - "Ultra Luxury Travel: Inside Singapore Airlines' Private Suites" Client: Singapore Airlines Agency: Weber Shandwick Entry Title: Singapore Airlines Ruined Flying for This Yahoo! Travel Editor Forever Client: Terranea Resort Agency: MMGY Global Entry Title: Terranea Flying High with CNN Client: The Chequit Agency: DDPR Entry Title: The Chequit Opens On Shelter Island Client: The Library Foundation of Los Angeles Agency: Mfa, Ltd. Entry Title: "To Live and Dine in LA" exhibition opening with Los Angeles Public Library Client: The Ludlow Agency: Nancy J. Friedman Public Relations Entry Title: Launching the Ludlow, Next-Generation Landmark for the Lower East Side Client: The Peninsula Beverly Hills Agency: Murphy O'Brien Public Relations Entry Title: The Peninsula Beverly Hills in TIME Magazine Client: The Resort at Paws Up Agency: Laura Davidson Public Relations Entry Title: ABC Nightline News Goes Glamping

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Client: The Westin New York Grand Central Hotel Agency: JMCPR Entry Title: A Hotel First Lands The New York Times Cover for The Westin New York Grand Central Client: The Whiteface Lodge Agency: Eric Mower + Associates Entry Title: Resort Inclusive at Whiteface Lodge Client: THOR, Inc. Agency: Entry Title: THOR Advantage Client: Tourism New Zealand Agency: DQMPR Entry Title: Gear Patrol, Lands Afar, New Zealand Travel Guide Client: Tourism Victoria Agency: Entry Title: Victoria Beyond Words Partnership with Baggins Shoes Client: U.S. Coast Guard Community Festival Agency: Suasion Communications Group Entry Title: Coast Guard Community Festival Campaign Client: VeraVia at Park Hyatt Aviara Agency: Castillo & Ruig Communications Entry Title: The New York Times Feature Print Placement for VeraVia Client: Virgin Hotels Chicago Agency: Zapwater Communications, Inc. Entry Title: Welcome to Hotel Branson Client: Virginia Tourism Corporation Agency: Lou Hammond & Associates Inc Entry Title: Virginia Tourism Corporation - New York Times Client: Visit California Agency: Development Counsellors International Entry Title: Backpacker Magazine - Editor's Choice Awards 2015

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Client: Visit Huntington Beach Agency: Development Counsellors International Entry Title: Epic Big Board Campaign Client: Visit Huntington Beach Agency: Development Counsellors International Entry Title: Good Morning America - Epic Big Board Campaign Client: Visit Huntington Beach Agency: Development Counsellors International Entry Title: Hurley Brand Partnership - Epic Big Board Campaign Client: Visit South Walton Agency: Entry Title: 900 Shops Chicago Takeover Client: Visit St. Pete/Clearwater Agency: Paradise Advertising and Marketing Inc. Entry Title: First-Ever Grouper Week Client: Visit St. Pete/Clearwater Agency: Paradise Advertising and Marketing Inc. Entry Title: Survivor "FAM" Tour Client: Visit Williamsburg Agency: Percepture Entry Title: ‘No Garden, No Table, You Died': Williamsburg: The Original Farm-to-Table Destination Client: VisitGreenvilleSC Agency: Entry Title: THAT Party 2015 Client: VisitScotland Agency: Laura Davidson Public Relations Entry Title: Hungry Men of America: Have you met Scotland? Let us introduce you…”

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Client: VisitScotland Agency: Laura Davidson Public Relations Entry Title: Kilty Pleasure: Outlander (STARZ TV) Inspires Travel to Scotland Client: W Fort Lauderdale Agency: Diamond Public Relations Entry Title: Love is Love Client: Walt Disney World Swan and Dolphin Hotel Agency: TJM Communications, Inc. Entry Title: 2014 Walt Disney World Swan and Dolphin Food & Wine Classic Client: Westin Hotels & Resorts Agency: Entry Title: "Run With a View" brings Westin Hotels & Resorts to the forefront on National Running Day Client: Wyndham Hotel Group Agency: Coyne PR Entry Title: Super 8 Celebrates 40 Years Client: Wyndham Hotel Group Agency: MMGY Global Entry Title: Taste Makers – Dolce Chefs Learn New Ways to Wow Meeting Attendees (Meetings and Conventions) Client: Zicasso Agency: DQMPR Entry Title: Game of Thrones Tours, Zicasso