HSMAI Certified Revenue Manager

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HSMAI Certified Revenue Manager. Introducing the HSMAI Europe Qualification. Welcome. OVERVIEW. Background to the Certification The three modules - content in brief Electives & Working with industry Options a nd costs for taking the course Summer Camp. - PowerPoint PPT Presentation

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HSMAI Certified Revenue ManagerIntroducing the HSMAI Europe QualificationWelcome

OVERVIEWBackground to the CertificationThe three modules - content in briefElectives & Working with industryOptions and costs for taking the courseSummer Camp

3Current Members of the HSMAI Europe Revenue Management Advisory BoardLes Asplen, Head of Revenue and Distribution, Best Western UK, YorkJohn Scanlon, Director of Revenue, Dorchester Collection, LondonThibaut Sellier, Director of Revenue, Kempinski, GenevaChristian Brger, Regional Manager Revenue & Distribution EMEA, Mandarin Oriental Hotel Group, LondonHeiko Siebert, VP Revenue and Distribution, Mvenpick Hotels & Resorts, ZurichCarl Oldsberg, VP Revenue and Distribution, Nordic Choice Hotels

Henning Mhn, Regional Commercial Director Nord, Steigenberger Hotels, HamburgChristopher Cooper, Group Director of Revenue, Rocco Forte Hotels, LondonChristian Gramsgr, Director of Revenue Management, Scandic Hotels Norway.Roland Rhyner General Manager at Hotel Uzwil.Jason Houle, Vice President Travel Solutions, Lixto Software Head of the HSMAI Europe Revenue Management Advisory Board Wilhelm (Wilko) Weber, SHS Swiss Hospitality Solutions AGCourse Framework

Three units each of five modules in the following subject areas:Revenue ManagementDistribution and Digital MarketingElective Modules - development of individual specialist skillsFive modules delivered over five classroom training daysThe fifth module includes a case studyEach module is followed by an online assessment.One final certification examSummaryThree modules:1 Revenue Management2 Distribution & Ecommerce3 Specialist Electives15 one-day workshops

Five workshops per moduleOn-line assessment after each moduleOne final exam to achieve full certificationUnit One Introducing Revenue ManagementDefining Revenue ManagementThe history behind Revenue ManagementConditions required for Revenue Management Seven steps to an Operational Road MapThe core concepts of Revenue ManagementUnit Two Market Segmentation

Pricing optimisation and profitabilitySegmentation in practiceTotal customer value and displacement

6Revenue ManagementBalance academic theory and operational experienceRM01 and RM02 - fundamentals and the foundation theoryRM03, RM04 and RM05 intermediate level revenue managementElectives allow advanced study of revenue management for example :Total revenue management Advanced theories in automated revenue management Commercial integration into a revenue and distribution strategyCoaching and mentoring a revenue management team

7Distribution and eCommerceSupports the extended role of classic distribution into internet, mobile and social mediaDM01 and DM02 fundamentals of distribution and electronic marketingDM03, 04 and 05 the commercial impacts of distribution and eCommerce Electives for more advanced study for example :Practical considerations for creating effective PPC and SEO campaignsCommercial and IT knowledge required to create an integrated systems strategy for revenue management, distribution and eCommerceHow to design, set up and run an RFP for new services

8ElectivesCan be taken at any time the course is on offer and anywhere e.g. Summer Camp in BredaAllows specialisation in areas of interest, or of commercial benefit to the hotel or groupWill be run by the trainers, selected courses will be accredited and run by industry partnersTypically electives allow for more advanced study in the areas of:Leadership skillsPresentation and coaching skillsAdvanced Systems trainingCommercial and IT knowledge

9Revenue ManagementDistribution and MarketingElectivesRM01Basic concepts of Revenue ManagementDM01Electronic Distribution & Business models5 modules of choice- some examples include:RM02Performance Measurement & ForecastingDM02Digital Marketing for revenue managersSYS01Working with automated RMSRM03Strategic Pricing and operational revenue management DM03Social Media ManagementSYS 02Total Revenue Management and Profit OptimisationRM04Total Revenue Management & Creating a Revenue cultureDM04Distribution Technology for profit optimisationSYS 03Coaching and Mentoring a revenue teamRM05Leadership in Revenue Management and Case studyDM05Case study in distribution and marketingSYS04Impact of technology on commercial revenue management strategiesSYS05Digital marketing strategies for revenue managers

How to participateOptions for taking the certificationOptions for taking the course

Open workshops2 day or 3 day workshopsLondon Manchester and EdinburghIn house where sufficient peopleAligned with existing in house training coursesExisting revenue management course content can be assessed and aligned with CRM exam contentWorking with industryTo create special interest one day workshops as ElectivesPlus align revenue training from suppliers where requested with the CRM

Cost Structure

Workshop costs 1 day workshop 2202 day workshop 395 3 day workshop 550 Package cost for course All 15 workshops 2500Additional Certification FeesExam administration fees 300 per courseFinal certification fee approx 150

All costs are ex VAT

Promotional Rates

Taster Rate 17th 18th MayRM01 and RM02 Pre-paid rate 300 ex VAT, inclusive of exam feesToTs Teams of TenPre paid rateTeams sign up for the same dates on RM and DM modules, electives free choiceTaster rate extended across all modules, equivalent to 150 ex VAT per dayTotal training cost 2250 ex VAT and exclusive of exam feesLimited period of 10 pilot places10 pilot places 300 exam fees waived, final certification fee chargedAll costs are ex VAT

Summer Camp 20th 22nd June Breda Netherlands

An opportunity to work with international colleaguesFour workshops on offerHSMAI Europe trainers499 for the training and social events for HSMAI members 599 for non members15Questions?