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7/27/2019 HR Full Millennials presentation
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Understanding and Motivating
Different Generations: OurStudents, Our Employees, OurFuture
Terri Manning
Bobbie Frye
Cheryl Roberts
A Study Funded by the Workforce Development Board
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It May Take a Village to Raisea Child, but it Takes a Society
to Raise a Generation
Economic Conditions
Societal Norms
Political Events
Major Crises
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Each Generation Consists of approximately a 20-year span (not
all demographers and generation researchersagree on the exact start/stop dates)
Has a unique set of values Reacts to the generation before them
Looks at their generation as the standard ofcomparison
Looks at the next generation skeptically thesekids today
Those born on the cusp may have a blendedset of characteristics
They are either idealistic, reactive, civic oradaptive
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Business Today
Lives in a world createdby generations who are(mostly, 95%) no longerworking.
They were influenced by the military andcreated a workplace reflecting a hierarchywith a clear chain of command.
Employees worked hard to receive raises,bonuses and higher ranks. Higher rank (with
the higher salary) was valued and envied byemployees on their way up and held in highesteem by those at the top.
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How Generational Births WillImpact Retirements
2,500,000
2,700,000
2,900,000
3,100,000
3,300,000
3,500,000
3,700,000
3,900,000
4,100,000
4,300,000
4,500,000
1940
1952
1955
1958
1961
1964
1967
1970
1973
1976
1979
1983
1986
1989
1992
1995
1998
2001
2004
births
(Boomers)(Xers)
(Millennials)
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87.9%
11.6%
5.0%
85.0%
15.0%
73.9%
9.8%16.3%
54.0%
46.0%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
1900 2000
WhiteAfrican American
Other Minority
Male
Female
Changes in that Workforce
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Who Is Working Today?
43%
10%14%
33%
Veterans
BoomersGen X
Millennials
1,000 die per day
7,198 turned 60 every day in
2006
Youngest are 5 years old
Half the size of the
generations on either side
of them
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Change in American Workers
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Lets Look at the
Generations - Oneat a Time
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The Veterans Childhood
Raised by the GI Generation
(civic) Large families (3-5 children) Strong sense of extended family
(same town or home)
Grandparents in the home Average 10-year-old spent 4-6
hours daily with a significantadult role model
Rural society Apprenticeship businesses and
farming Perception of the world as safe
Core Values
DedicationHard Work
Conformity
Law and Order
Patience
Delayed Reward
Duty before
Pleasure
Adherence to
Rules
Honor
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They remember when smoking wasnt hazardous to
your health?
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Did you ever use one ofthese???
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The Veterans First Computer
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The Veterans
Children of the Great Depression and WWII,this generation decided not to attack theinstitutions created by the generation beforethem, but instead, as global thinkers, theychose to focus on improving and refining
them so that they could be good foreveryone, not just a select few.
The overall goal was not to change thesystem, but to work within it.
While economically very successful, they werealso the inventors of "the midlife crises"probably because they didn't get a chance toenjoy the freedoms of their youth.
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The Veterans
Important Events Lindbergh Completes
First Transatlantic Flight
Stock Market Crash
Depression The New Deal
Social Security
Pearl Harbor
The End of WWII FDR Dies
Korean War
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Cultural Memorabilia for theVeterans
Kewpie Dolls Mickey Mouse Flash Gordon Radio Wheaties Tarzan
Jukeboxes Blondie The Lone Ranger The McCarthy Era
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Veterans - How They Learn
New is not necessarily better Not innovative with new ideas
Like structure, schedules and procedures
Brain processes new ideas into old mentalframework
Some refuse to work with technology (too
overwhelming a learning curve, others jump in) Want clear expectations and guidelines
Must memorize the basics
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School Experiences for Veterans Hard work
Respected their elders
Children were to be seen and not heard
Felt an obligation to make the grade
Performance based on individual ability Little feedback unless negative
More intrinsic reward for good performance
Learned from history (others experiences)
Small class size, one curriculum for all No special ed (students no where in sight)
Virtually never tested with standardized tests lesscomparison to others
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College Experiences
Lucky to be there few able to attend until the GI Billthen campuses and centers opened all over the country
Traditional teaching/learning environment
Associate new learning with previous learning
Sequencing of knowledge and skills Education is a process must memorize the basics
Seek to become content experts
Faculty = sage on a stage
Experience of mentors is relevant Take time to really understand material
Taught by processing through formulas have tounderstand why things worknot that they just do
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Values of Faculty/Staff in this Age Group
Loyal to employer (company man) andexpect the same in return
Believe they should be rewarded fortenure
Work ethic = efficiency and hard work
Stable, thorough and detail oriented
Dont buck the system but work within it
Uncomfortable with conflict anddisagreements
Not change oriented
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Changes in the Workforce
Veterans have experienced the mostchange in their lifetime. They have hadto adapt to:
Computers Communication channels changing
World getting smaller
Keeping up with rapid increases ininformation
Move from content to process
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Marketing to Veterans
Faith in the government and nationalinstitutions
Want quality but believe standard
options are fine (not luxury) Loyal customers that follow the rules
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The Baby Boomers 19431964(the largest generation, idealist)
Core Values
Optimism
Team Orientation
Personal Gratification
Health and WellnessPersonal Growth
Youth
Work
Involvement
Divorce reached a low in 1960 of 9%
Families moved due to GI Bill, GI housingand industrialization
First generation to live miles fromextended family
Family size smaller (2-3 children)
Few grandparents in the home
Moms stayed home no daycare
Children spent significant time withadult role models (mostly mom)
Perception of the world as safe
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Baby BoomersImportant Events
Rosa Parks
First Nuclear Power Plant The Civil Rights Act Cuban Missile Crisis John Glen Orbits the Earth
Martin Luther King Leads March on Washington, D.C. President John F. Kennedy Assassination National Organization for Women Founded Martin Luther King Assassination
Robert F. Kennedy Assassination Watergate Kent State Massacre Vietnam War Woodstock
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Cultural Memorabilia for Baby Boomers
Television The Ed Sullivan Show
Barbie Dolls
Fallout Shelters
Poodle Skirts
Pop Beads
Slinkies
TV Dinners Hula Hoops
The Peace Sign
Laugh In
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Remember these
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Boomers First Computer
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Baby-boomer Results
Very idealistic - banned together and walkedthrough life with their fists held high Generation gap occurred between them and
their parents
Captured phrases like why be normal andquestion authority They werent friendly toward authority figures Did not get along with their parents and swore
they would not raise their kids like they wereraised
As adults - work an average of 55 hours perweek
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How Boomers Learn
Want things to fit into the big picture
Want recognition for how well they havedone
Team oriented, work well in groups
Like to explore and analyze, look atdifferent views
Follow instructions well
Good with content
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Boomers Educational Experiences
Overwhelmed the school system, large class sizes
Ability grouped (red birds and blue birds) Question authority but respect position
See life as an adventure (and school)
Emphasis on team work (cohort education)
Need silence to concentrate
Were told you are lucky to be here, others are standing inline to get in.
Want to feel valued
No special ed students in school but honors courses in a fewsubjects
Rarely tested and not for school performance (PSAT, SAT)
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College Experiences Attending more commonboom in 60s and 70s
College campuses a reflection of turbulent times facultyoften rebels Kent State Massacre, etc.
Emphasis on self-exploration, mind expansion, lots ofphilosophizing in classes - content over-explained and over-
analyzed deep thinkers (not necessarily critical thinkers) Aspire to intellectualism
Some career emphasis but still heavy general education andclassics-based
Left home and never looked back Emphasis on memorization and skill built upon skill
Taught by process and to be content experts
No technology print by mimeograph machines
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Boomer Faculty/Staff Values Majority of faculty and significant number of students
(age 45-66ish) Always share personal experiencewhat has happened
to me is relevant to you
Value stability and respect
Like to see their successes
Tend to workaholism and have difficulty balancing theirlives, working 40 hours is slack.
Are competitive
See themselves as the standard of comparison
Appreciate technology because of how easy it makestheir workstill fear they might break it and may havea back-up plan
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Boomers at Work
Ethic = long hours showcommitment
Team oriented and relationshipbuilders (dont like conflict cant we all just get along)
Not budget minded
Sensitive to feedback
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Marketing to Boomers
Are individualistic so they likecustomized and custom-madeproducts
Want to look successful (lots of stuff)
Seek self-improvement
Products/services that help them reacha balanced life (work/home)
Like technology but see the problemsthat come with it
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The Late Veterans and EarlyBoomers Gave Birth to the NextGeneration
The Gen Xers 19651982
A Lost GenerationA Nomadic Generation..
Half the Size of the Baby
Boom (reactive) 41 Million
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The Gen X Childhood
Divorce reached an all-time high
Single-parent families became thenorm
Latch-key kids were a major issueof the time
Children not as valued looked at
as a hardship Families spread out (miles apart) Family size = 1.7 children (many
only-children) Perception of the world as unsafe Average 10 year old spent 14
minutes a day with a significantadult role model
Parents looked around and saidwe need to do this better
Core Values
Dedication
Hard Work
Conformity
Law and Order
Patience
Delayed reward
Duty before
pleasureAdherence to
rules
Honor
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Gen XImportant Events
Womens Liberation Protests Watergate Scandal
Energy Crisis begins
Tandy and Apple Market PCs
Mass Suicide in Jonestown Three Mile Island
US Corporations begin Massive Layoffs
Iran Hostage Crisis
John Lennon Shot and Killed Ronald Reagan Inaugurated
Challenger Disaster
Exxon Valdez Oil Tanker Spill
HIV
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Cultural Memorabilia for Gen X
The Brady Bunch Pet Rocks
Platform Shoes
The Simpsons Evening Soaps (Dallas and
Dynasty)
ET
Cabbage Patch Dolls
Super-hero Cartoons on TV(He-man)
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Remember these..
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Gen Xs First Computer
http://images.google.com/imgres?imgurl=http://comps.fotosearch.com/comp/CLT/CLT001/1980s-1985-young_~kh8911.jpg&imgrefurl=http://www.fotosearch.com/CLT001/kh8911/&usg=__ssqwDYoGpWwesJOIAdL3PN4P4jg=&h=320&w=249&sz=22&hl=en&start=78&tbnid=r_9vdmS-v4EatM:&tbnh=118&tbnw=92&prev=/images%3Fq%3Dcomputers%2B1980s%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D60http://images.google.com/imgres?imgurl=http://img.tfd.com/cde/_ATARI.GIF&imgrefurl=http://encyclopedia2.thefreedictionary.com/Atari&usg=__HDo6zWDB4FhKzeco0Bs5-KV5cS8=&h=490&w=600&sz=105&hl=en&start=63&tbnid=FT_JExcjRhGMHM:&tbnh=110&tbnw=135&prev=/images%3Fq%3Dcomputers%2B1980s%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D60http://images.google.com/imgres?imgurl=http://www.theage.com.au/ffximage/2008/03/26/mac1_wideweb__470x262,0.jpg&imgrefurl=http://www.theage.com.au/news/articles/brave-new-world/2008/03/26/1206207183626.html&usg=__w5vt7AOkusc9laWP2M4AxxYkICU=&h=262&w=470&sz=26&hl=en&start=17&tbnid=0dTpernaA7qDzM:&tbnh=72&tbnw=129&prev=/images%3Fq%3Dcomputers%2B1980s%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.com/imgres?imgurl=http://72.232.229.42/thumb/a/a4/Unisys_ICON_computer_system.jpg/300px-Unisys_ICON_computer_system.jpg&imgrefurl=http://www.bookrags.com/wiki/Unisys_ICON&usg=__nQClFuSmbChNPFWS6AV-07c-RX8=&h=355&w=349&sz=25&hl=en&start=14&tbnid=Mm6uwL8DUJByPM:&tbnh=121&tbnw=119&prev=/images%3Fq%3Dcomputers%2B1980s%26gbv%3D2%26hl%3Den%26sa%3DG7/27/2019 HR Full Millennials presentation
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Was this your first video
game?
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Was this your first calculator
and cell phone?
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Generation X
This is the conscientious, extremelypragmatic, self-sufficient generation thathas a ruthless focus on the bottom-line.
Born and raised at a time when children
were at the bottom of our social priorities,Gen Xers learned that they could only counton one thing - themselves. As a result, theyare very "me" oriented.
They are not active voters, nor are theydeeply involved in politics in general.
Parents looked around and said we haveto do this better.
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How Gen Xers Learn
Task oriented like to learn new skills Speed is important
Self-paced learning, independent
learning Want to have fun while they learn
Informal learning environments are best
Hate group work
Want feedback from teacher
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Educational Experiences
Learned to rely on self (dont like group work)
Distrust authority
Seek challenging environment (career education emphasis)
Want feedback on progress
Want to do things their way
like no rules and freedom on
assignments
Had special ed classrooms in school but separated
Had honors programs
Funding cut to education Testing mania began with them
First daycare centers arose with them
Many latch-key kids
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College Experiences
Numbers dropped from 60s and 70s
More emphasis on career education
Technology began to emerge (Eric Silver Platter,FAX machines, PCs [Apple and Tandy], calculators)
More extracurricular activities
Some self-paced learning
Costs increased, more financial aid
More structure and group activity Experiential exercises emerged
Began learning on my own due to technology
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Gen Xers as Faculty/Staff Significant number of faculty and significant number of
students (age 28-44ish) Cynical, pessimistic and impatient with poorer people skills
Want work-life balance
Think globally and seek independence
Like technology and want an informal work environment
Dont want the boomers work ethic
Communication is important and talk to adults asfriends/peers (not impressed with authority)
Believe reward should be based on productivity not hoursworked
Want control of self, time and future
Loyalty to people not a company
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Generation Next (civic)
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The Echo Boom/Millennials The Millennials are almost as large as the baby boom-some say
larger -depending on how you measure them (approx. 81M).
The Millennials are the children born between 1982 and 2002(peaked in 1990), a cohort called by various names:
Generation Y Echo Boom
Net GenerationMillennials
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Things Began to Change for ThisGeneration
Abortion rates peaked in 1980 and began a slow decline.
Poverty rate for children peaked in 1983 and began a slowdecline (Medicaid began).
US divorce rate peaked in 1981 and began a decline. Homicide rate against children peaked in 1982 and began a
decline.
They were born into a better world, a more optimistic world
than the generation before them.
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Millennials
This generation is civic-minded, much like theprevious GI Generation.
They are collectively optimistic, long-termplanners, high achievers with lower rates of
violent crime, teen pregnancy, smoking andalcohol use than ever before.
This generation believes that they have the
potential to be great and they probably do.We are looking to them to provide us with anew definition of citizenship.
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The Millennial Childhood
The most monumental financial boom inhistory.
Steady income growth through the
1990s. Still great disparity between races.
Saw their parents lose all their stocks
and mutual funds (college funds) duringthe early 2000s.
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Demographic Trends
The Baby Boomers chose to become olderparents in the 1980s while Gen X momsreverted back to the earlier birth-age norm,which meant that two generations were
having babies.
In 1989, 29 percent of the 4.4 million livebirths were to women aged 30 and older.
Millennials have older largely Baby Boomerparents: Average age of mothers at birth at anall time high of 27 in 1997.
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Demographic Trends, cont.
Smaller families: Onlychildren will compriseabout 10% of thepopulation.
More parental education: 1 in 4 has at leastone parent with a college degree.
Kids born in the late 90s are the first inAmerican history whose mothers are bettereducated than their fathers by a small margin.
D hi T d Ch i
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Demographic Trends ChangingDiversity Increase in Latino immigration -
Latino women tend to have ahigher fertility rates than non-Latino women.
Nearly 35% of Millennials are
nonwhite or Latino. Twenty percent of this generation
has at least one parent who is animmigrant.
Millennials have become the mostracially and ethnically diversegeneration in US History.
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Safety Issues
The Safest Generation
This generation was buckled upin car seats, wore bike helmets,
elbow and knee pads when skating, and were theinspiration for Baby on Board signs.
The Well-Being of U.S. Teens
Mortality Rate for US teens aged 1519 declined from
1960 to 1997.
-Teens are having fewer accidents than Boomers
ill i l S h l i
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Millennial School Experiences
Many private schools, charter schools, magnet schools
all to meet the needs of the individual childmany, manychoices
School uniforms, child safety, high performance standards,character education, cooperative learning and community
service Goal orientedoutcome based education (whats in it for
me)
School is a means to an end one must endure until the
next level Interactive, participatory and engaging are consulted by
adults
Everything 24/7 and available electronically
Mill i l S h l E i
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Millennial School Experiences
No grunt work- must do meaningful work,
participate in decisions International flavor, celebrate diversity, different is okay
Motivated by working with bright, motivated and moralpeople
Student makes judgments about truth and believabilityof what is taught
Classroom mainstreamed multiple levels based onability and interest
Constantly tested and compared to peers (learned totake tests so now of little use for college admissions)
Feel pressure for high achievement
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How Millennials Learn
Try it their way always looking for better, fasterway of doing things
Prefer graphics before text, reading of excerpts
Like small and fast processing technology bestwhen networked
Want instant gratification and frequent rewards
(spot)
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How Millennials Learn
Focus on skill development notmemorization of what they perceive theydont need to know
Productivity is key not attendance so
make class worthwhile or they wont come
Have different critical thinking skills based ontheir high tech world not thought processing
(need help here) Rely on teacher to facilitate learning
Group think and interaction
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Millennial College Experiences
Multiple options state, private, proprietary schools,community colleges, dual and concurrently enrolled,middle college, etc. (Where does one start and anotherbegin?) make the choice by whats best for me.
Fast paced learning Group activities (learning communities, peer tutoring,
service learning, supplemental instruction)
More assumed responsibility from colleges for the social
issues of students (before, faculty werent concerned) Dont want or need silence to concentrate freaks out the
librarians
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Millennial College Experiences
All possible content is on the internet needprocess and skills-based
Get out as fast as you can
Stay home as long as you can are protectedand mentored
Get do-overs often
Lots of technology, no tolerance for delays
Are not hardy, drop out and quit easily
Dislike ambiguityjust tell us what we needto know
At Your Tables
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At Your Tables
Discuss: When you were an undergraduate student and
had a paper assigned in a class, what was your
process for preparing for and writing the paper? Where did your reference material come from?
How long did it take?
Would it be done differently today?
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Major InfluencingFactors
1. Their parents
2. The self-esteem movement3. The customer service movement
4. Gaming and technology
5. Casual communication
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Parenting Millennials This generation is being parented by well-
educated, over-involved adults whoparticipate in deliberateparenting. They haveoutcomes in mind.
Boomers were the firstgeneration to be thrownout in to an unsafe worldas adolescents.
The 60s and 70s were very scary and manyof us felt unprepared for it.
We were nave and didnt have enough toolsin our tool box to deal with it.
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Baby Boomers as Parents
Boomers rebelled against the parentingpractices of their parents.
Strict discipline was the orderof the day for boomers.
They made conscious decisionsnot to say because I told youso or because Im the parentand youre the child.
Boomers became morefriendly with their children.They wanted to have open lines ofcommunication and a relationship with them.
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Baby Boomers as Parents
They explained things to their children, (actions,consequences, options, etc.) they wanted them tolearn to make informed decisions.
They allowed their children to have input into familydecisions, educational options and
discipline issues. We told them just because it is on
television doesnt mean its trueor you cant believe everything
you read.
We wanted them to questionauthority.
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The Result
Millennials have becomea master set ofnegotiators who arecapable of rational thought
and decision-making skills atyoung ages.
They will negotiate with anyone
including their parents, teachersand school administrators.
Some call this arguing.
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Helicopter Parents
Helicopter Parent (n)Aparent who hovers over hisor her children.
Or Snowplow parent: Parents who clear
the way for their children these (echo) boomers are confident,
achievement-oriented and used to hovering"helicopter" parents keeping tabs on their
every move. (Anthony DeBarros, "New babyboom swamps colleges," USA Today, January2, 2003)
Helicopter Parent go to
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Helicopter Parent go toCollege
A new generation of over-involvedparents are flooding campusorientations, meddling in registrationand interfering with students' dealingswith professors, administrators and roommates,
school officials say. Some of these hovering parents, whose numbers
have been rising for several years, are unwittinglyundermining their children's chances of success,campus administrators say. Now, universities and
colleges are moving rapidly to build or expandprograms aimed at helping parents strike a betterbalance.
Colleges Ward Off Overinvolved ParentsBy Sue Shellenbarger
From The Wall Street Journal Online
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Baby Boomer Parents have beentheir Biggest Cheerleaders
Millennials expect andneed praise.
Will mistake silence fordisapproval.
Millennials expect
feedback.
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Parental Care in the Millennial Era
Todays typical family is spending more,not less, time with kids.
Smaller families meanmore time with each child.
Fathers are spending moretime with children.
Less housework is being done.
There is a strong connection between thesocial lives of parents and kids.
They get along with their parents andshare their parents values.
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Who are your heroes?
An Associate Press/MTV poll askedmillennials who they looked up to asheroes?
50% said their parents (29% mom, 21% dad) 11% named a friend
10% said God
8% named a grandmother
7% a brother
5% a teacher or professor
CNN 8/20/07
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Focus on Self-esteem
This generation was the centerof the self-esteem movement.
9,068 books were written aboutself-esteem and children during
the 80s and 90s (there were 485 in the 70s). The state of California spent millions studying
the construct and published a documententitled Toward a State of Self-esteem.
Yet they cant escape the angst of adolescence they still feel disconnected, question theirexistence, purpose and the meaning of life.They want to feel valued and cared about.
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Focus on Customer Service
Expect access (24/7) Expect things to work like
they are supposed to
If they dont that is yourproblem
They want what they have paid for
Everything comes with a toll-freenumber or web address
Want Gateway Go Backin classes
Their Idea of Computer
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Their Idea of ComputerTechnology
This is what millennials grew
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This is what millennials grewup with?
Add th I t f G i
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Add the Impact of Gaming Gaming has impacted children
The game endings changed basedon the decisions children made(Role Playing Games [Legend ofZelda, Final Fantasy, Chronotrigger])impacting locus of control.
Involves a complex set of decision-making skills.
Teaches them to take multiplepieces of data and make decisions
quickly. Learning more closely resemblesNintendo, a trial and error approach tosolving problems.
W i t d th h
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We navigated our way through..
Th i t d th i th h
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They navigated their way through..
T h l
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Technology This generation has been plugged in since
they were babies. They grew up with educational software and
computer games.
They think technology should be free. They want and expect
services 24/7.
They do not live in an85 world.
They function in aninternational world.
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Millennials Want to LearnWith technology
With each other
Online
In their time
In their place
Doing things thatmatter (mostimportant)
Source: Achievement and the 21st Century Learner.
T h l I S h l
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Technology In School
Students are increasingly savvy whenit comes to technology.
In general, students expect faculty toincorporate technology into theirteaching and be proficient at it.
At the very least, communication via e-mail,access to online resources, PowerPointpresentations, Internet activities, discussionboards and electronic classrooms are
expected. Faculty will need to balance the use oftechnology with their own philosophies ofteaching.
Ch t i ti f T d Child
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Characteristics of Todays Children
76% want to learn more about the world. 28% of high school students
access foreign news sourcesvia the Internet.
90% percent of childrenbetween ages 5 and 17use computers.
Teens spend more time online using theInternet than watching television.
From: A Nation on the Move, http://www.ed.gov
Characteristics of Todays Children
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Characteristics of Today s Children 24% have created their own web pages.
16% of teens are shareholders in the stockmarket.
33% use Facebook, Twitter, IM, Myspaceor other social networking contexts or formatsdaily.
Teens and college students combined spendnearly $400 billion a year.
The largest group of new users of the Internetfrom 2000-2002 were 2-5 year olds.34
From: A Nation on the Move, http://www.ed.gov, and Just Kid Inc. KID Formation Series,
July 2008, Meet the Millennial Generation: An Explosive New Consumer Force.
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B 21
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By age 21..
It is estimated that theaverage child will have:
Spent 10,000 hours playing video games
Sent 200,000 emails
Spent 20,000 hours watching TV Spent 10,000 hours on their cell phone
Spent under 5,000 hours reading
But these are issues of income. Will a childwho grows up in a low income householdhave these same experiences?
The Information Age Mindset
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The Information Age Mindset Students have never known life without the
computer. It is an assumed part of life. The Internet is a source of research,
interactivity, and socializing (they prefer it overTV).
Doing is more important thanknowing. There is zero tolerance for
delays. The infrastructure and the
lecture tradition of collegesmay not meet the expectationsof students raised on the Internet andinteractive games.
Cell Phone Technology
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Cell Phone Technology
They all have cell phones and expectto be in contact 24/7.
Not a phone a lifestyle management tool
Staying connected is essential.
Communication is a safety issue forparents.
Communication has become
casual for students (IM, emailand cell phones.
What About 1st Generation
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What About 1st GenerationStudents?
Not all students will be proficient; first-generation andstudents from low income or working class families mayhave less experience.
Their experience with technology has been in arcades
and minimally in school (poorer districts.) They have not had the exposure to educational uses of
technology.
We need another placement test remedial
keyboarding and technology. Huge digital divide between the haves and the havenots based on income levels (class).
Digital divide is appearing in pre-K.
In School
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In School They need to understand why
they are doing what they aredoing objectives of classroomactivities and projects.
They want to have input intotheir educational processes.
They want to be involved in meaningfulactivities, not mundane work.
They think it is cool to be smart.
They will respond well to programs likelearning communities and service learning.
Millennial Expectations
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Millennial Expectations
Clear expectations, explicit syllabi, andwell structured assignments.
They expect detailed instructions andguidelines for completing assignments.
They have come from K-12 systemswhere students are actively involved inlearning and classroom activities change
often. Teachers are helpers and facilitators of
learning.
Satisfaction with Online Courses
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Satisfaction with Online Courses
63%
55%
38%
26%
0%
10%
20%
30%
40%
50%
60%
70%
Veterans Boomers Gen X MillennialsSource: Educause
How are Millennials doing in
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How are Millennials doing inschool?
Teachers report that students aredoing better academically.
The largest gains have been in math
and science for ages 9 and 13. Verbal skills show less clear
trends.
Millennials have corrected a late 80s
decline in writing proficiency. Reading scores show modest
gains through the 90s.
SAT Scores a Twenty Year
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S Sco es a e ty eaReversal
508
514
503
508507
504
506
505505505505505504
499500500
499500
504505
507
509509
504503
518
520
518
494
497
500500501
501500
501502
501
503504
506
508
511 511512
514516
519
490
495
500
505
510
515
520
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
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1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
Verbal
Math
Millennials Taking SAT
Highest SAT Scores in 35 Years
Ambitions Most popular college majors:
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Ambitions Most popular college majors: Medicine
Education/teaching
Business and marketing
Engineering
Law and politics Computer science
Most sought after qualities incareers:
Responsibility Independence
Creativity
Idealistic andcommitted co-workers
Most common job trends :
Multi-taskers Change Careers
Seek security & benefits Stay with company that
offers a challenge
Source: Industry Week, March, 1998.
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What Do Businesses and Colleges/
Universities Need to Know aboutTodays College Students andGraduates
Here Come the Girls
Boys Issues in K 12
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Boys Issues in K-12
For Every 100 Girls Who. Number of BoysEnroll in Kindergarten 116
Enroll in Ninth Grade 101
Enroll in Twelfth Grade 98
Are Suspended from K-12 250
Are Expelled from K-12 335
Diagnosed with Learning Disability 276
Enroll in the gifted and talentedprogram
94
The Boys Project. http://www.boysproject.net/statistics.html
Boys and Their Educational
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Boys and Their EducationalChoices
For Every 100 Girls Who. Number of Boys
Graduate from High School 96
Enroll in College 77Earn an Associates Degree 67
Earn a Bachelors Degree 73
Earn a Masters Degree 62Earn a Doctorate 92
The Boys Project. http://www.boysproject.net/statistics.html
First Time Freshman Enrollments by Gender
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First Time Freshman Enrollments by Gender 50 Years (numbers in thousands)
0
200
400
600
800
1000
1200
1400
1600
1955
1960
1965
1970
1975
1980
1985
1990
1995
2000
2004
Males
Females
(45.2%)
(54.8%)
College Graduation Projections (numbers in
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College Graduation Projections (numbers inthousands) (61% of degrees will go to
women)
250
350
450
550
650
750
850
950
1050
2005
-6
2006
-7
2007
-8
2008
-9
2009
-10
2010
-11
2011
-12
2012
-13
2013
-14
Assoc. Degree Male
Assoc. Degree Female
Bach. Degree MaleBach. Degree Female (37.4%)
(62.6%)
(40%)
(60%)
Difference in Values
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Difference in Values
They have witnessed theirbaby boomer parents cominghome from stressed jobs,exhausted, falling asleep atthe dinner table; and dont
want that for themselves. They are a generation who is
interested in a life with valueand meaning they do not
aspire to what the boomersaspire to they wantsomething different.
True Multi-taskers
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True Multi-taskers Millennials have lived programmed
lives and are already quite capableof learning several jobssimultaneously and performingthem admirably.
Millennials will change careersmany times.
Retooling and recycling theirskills and talents will become
common. To retain them, smart employers
will encourage Millennials to try out different careerswithin the same company.
Need for Services
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Need for Services
It is estimated that 3 million Millennials havebeen diagnosed with ADHD and have beenmedicated (80% are boys).
Within student populations, the number with
disabilities has jumped from 3% to 9%. Many have had individual education plans.
Many need testing services (quiet, separate).
Need to self-advocate to teachers.
Major transition from high school to college.
2004 Research Study
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2004 Research Study
Central Piedmont Community CollegesCenter for Applied Research wascontracted to do this study by theWorkforce Development Board. Focus Groups were conducted.
An Online Survey was administered.
Data collected JanuaryMarch 2004 from the
University of NC at Charlotte, CentralPiedmont Community College and Johnson C.Smith University.
Characteristics They Look for in
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Characteristics They Look for inTeachers
At least 50% said:
Enthusiastic about the course/teachingAre fun to be around
Provide intellectual challenges
Have flexible class policies
Are sensitive to your needs/feelings Emphasize preparing for future career
Working in Teams
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Working in Teams
How do you feel about working in teams?
I like it 44.7%
Have no feelings about it 25.9%
I dont like it 29.4%
Working in Teams
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Working in Teams
In the classroom, do you do thefollowing? 1 = never
2 = rarely
3 = sometimes4 = often
Mean (sd)
Are given team grades on working
with others 2.62 (.89)
Write papers/do projects with others 2.41 (.79)
Study/do research in teams 2.35 (.80)
What Will You Do
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What Will You DoAfter Graduating?
Immediately get a job 43%
Continue my education 34%
Take some time off 5%
Marry/start a family 6% Not sure 13%
Career
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CareerField
How likely do you think it is that your first jobout of college will be in your career field?
Somewhat Likely 37.4%
Not Likely/Not Sure 20.5%
Very Likely 39.4%
Salary Expectations
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Salary Expectations
Realistically, what do you expect your startingsalary will be when you begin working?
Millennials
$15-20K 7.7%
$21-30K 29.3% $31-40K 27.0%
$41-50K 15.9%
$50K+ 7.0%
Not sure 12.5%
Approximately 65% felt they would earn $40K or less
Importance of Career Components
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Importance of Career Components
Elements thought to be very important
Respected on the JobOpportunity for Professional Development
Ability to Have an Impact on the World
Importance of Career Components
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Importance of Career Components
Items thought to be somewhatimportant:
Access to Information and Expression of PersonalOpinion
Having High Job Prestige
Working with Inspiring ColleaguesGeographic Location of Job
Receive Guidance and Direction from Supervisor
Importance of Career Components
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Importance of Career Components
Items thought to be somewhat important:
Participating in Company Decisions
Independence/Professional AutonomyUsing Creativity on the Job
Lots of Responsibility
Flexible Work HoursDress Code Appropriate to
Work Environment
Importance of Job Benefits
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Importance of Job Benefits
Benefits thought to be very importantHealth InsuranceSalary Growth
Plans like 401K
Life Insurance
Bonuses
Employer-paid Retirement
Benefits thought to be unimportantStock Options
Profit Sharing
Jobs in Lifetime
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Jobs in Lifetime
How many jobs do youthink you will hold inyour lifetime?
1-3 35.7%
4-6 41.5%
7-10 16.5%
Over 10 6.2%
64% expect to have 4 or more jobs
Future Odds
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Future Odds
The following % felt it was very likely that theywould someday:
Work for themselves/own business 21%
Have lifestyle they grew up with 63%
79% felt a two income household would besomewhat to very important in reaching theirlifestyle goals?
Quality of Life?
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Quality of Life?
Rank order of items that contributeto a good quality of life
(% ranking item in top 3on a scale of 1-8)
Having a secure future for my family 71.5%
Time to enjoy family/children 68.7%
Having family/children 63.2%
Having a great job 60.4%
Having good friends 55.2%
Having plenty of money 45.5%
Having plenty of free time 40.2%
Your Generation in the Future
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Your Generation in the Future
Someday, your generation will be raisingkids, running corporations and occupyinghigh political office. When that day comes,
which areas of American life will be better,the same or worse than today because ofyour generation?
3 = better 2 = same
1 = worse
Areas they felt they would do better:h l
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TechnologyRace Relations
Areas they felt they would do about thesame:
EconomySchools
Arts/CultureForeign Affairs
Areas they felt theycouldnt improve on:
GovernmentFamily LifeReligionCrime/Public Order
Will We Have a Workforce
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Shortage?
Will the Boomers retire in droves?
Could see a 4-10 million worker shortage by2010.
We dont have enough well-prepared youngworkers.
Greatest needs in fields with advancededucation such as nursing and education.
Also industries with mostly older workerssuch as the oil and gas industry.
Older Generations Make Assumptions
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That younger generations will measuresuccess just as we have.
Young worker must pay their dues and
follow the same paths to success asprevious generations.
The company ladder will remain intact.
Workers go where the jobs are.Marston, Cam, Motivating the Whats In It for Me Workforce: Managing Across the
Generational Divide and Increasing Profits, 2007
What Millennials Want
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Ability to work whenever
and wherever they want.Variation on the job
Continual feedback from supervisors
Opportunities to learn, retool andreinvent themselves
Challenge, new problems to solve
To be in charge of their lives andfutureMarston, Cam, Motivating the Whats In It for Me Workforce: Managing Across the
Generational Divide and Increasing Profits, 2007
Millennials Were Asked.
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What are the top five things
that make you respect acompany?
Top Five
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p
1. Give back to their community.2. Have fair labor practices.
3. Have products and services that do
what they promise to do.4. Having products and services that
truly help people in need.
5. Being green or eco-friendly.
(Just Kid Inc. KID Formation Series, July 2008, Meet the Millennial
Generation: An Explosive New Consumer Force.)
What They Are Not Interested In
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Time-honored traditions
Doing things the way theyhave always been done
Paying their dues
How their managers got to where they are(rank)
A work ethic that requires a 10 hour day
Unquestioning loyalty to a company
Marston, Cam, Motivating the Whats In It for Me Workforce: Managing Across the
Generational Divide and Increasing Profits, 2007
Change in Values
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gTwo youngest generations:
Define success differently Their time is equal in value to
money
Will pursue other rewards for their work
The company/corporate ladder has becomeirrelevant
View their predecessors experience as a
warning, not a road map Dont value the rules of management,motivation and reward
Marston, Cam, Motivating the Whats In It for Me Workforce: Managing Across
the Generational Divide and Increasing Profits, 2007
Skepticism
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p
The two younger generations: Have been given ample reason to question
authority
Dont believe their leaders tell the truth
Question the motives and truthfulness ofinstitutions across the board
Invest their loyalty and trust in individualsand therefore, the right boss is critical
(otherwise they change jobs, #1 reasonthey quit)
Marston, Cam, Motivating the Whats In It for Me Workforce: Managing Across the
Generational Divide and Increasing Profits, 2007
What Will It Take for All
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Generations to Work Well Together
A new understanding of what employeeswant from their jobs, bosses and workplaceexperience
A new understanding of loyalty and how todevelop it (not through pay, promotions andbenefits)
A new definition of self young employees
define themselves by what they do outsidethe job, not what they do for a living
Marston, Cam, Motivating the Whats In It for Me Workforce: Managing Across the
Generational Divide and Increasing Profits, 2007
What Will It Take
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New behavior from leaders who realizeyounger workers enter the workforce seekingself-fulfillment and arent interested in
paying their dues for an unspecified amount
of time for a vague reward Because young people are doing everything
later staying in school, living at home,getting married, having kids this impacts
their commitment to work
Marston, Cam, Motivating the Whats In It for Me Workforce: Managing Across the
Generational Divide and Increasing Profits, 2007
Reasons US Workers Change Jobs
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In 2006, 21% of US workers made voluntary
job changes for the following reasons:
Growth and earnings potential (30%) Time and flexibility (23%) Financial compensation (22%) Culture and work environment (22%) Benefits (12%)
Supervisor relationship (10%) Travel and development (9%) Management climate (9%)
Benefit News
Changing Workforce
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g g
Workers are demanding the ability to balance their
work and personal responsibilities. Workers are not afraid of changing jobs.
The idea that the best way to grow financially andotherwise is to stay with one employer has been
eroding to the point of extinction. Younger workers and those earning $15,000 or less
were the most likely to change jobs.
The cost of turnovers range from $7,000 for hourlyemployees to $30,000 for mid-level managers and
$80,000 for technical or senior level management(Center for Workforce Learning).
Charlotte Biz, March 2007
Some are already in the workforce.Wh t th i ?
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What are they saying?
The technology is too slow.
Just because Im young doesnt mean I should begiven low pay and a poor work schedule.
I expect to be treated fairly.
We are inheriting a mess in the workforce who gotus there?
My dad worked 60 hours a week and then lost hispensionno way Im doing that.
I can get my work done in 40 hours sorry if youcant.
Charlotte Observer, Sunday, March 5, 2006.
How They Will Push Us
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More independence in the workforce Consumer-based fairness
Better technology
Enhanced professional development Get rid of thats the way weve always
done it
Have more life balance Re-establish priorities
What We Know
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Times are changing in business andsociety
So leadership must change
The younger generations are working ina different economy and business world
They have different values and goals
THEY WILL NEVER BE LIKE US!
What can managers do?
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1. Mentor their employees
About how the company runs, what makes
people of different generations work well
together. Teach people skills not just businessprocesses.
Great leaders can motivate all people by
balancing processes and peoples needs for the
good of the company
Messages that Motivate
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VeteransYour experience is respected here
What has and hasnt worked in the past isrelevant
Perseverance is valued Boomers
You are important to our success
Your contribution is unique and important We need you
Messages that Motivate
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Gen Xers
Do it your way
There arent a lot of rules here
Were not very corporate
MillennialsYou will work with other bright, creative people
You can help turn this company around
You can be a hero here
We value independent workers
Your boss will help you succeed
2. Communicate with employees Encourage them to develop trust with others and
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Encourage them to develop trust with others and
empower people to do their jobs. Ask for input
rather than telling them what to do. Open
communication reduces resistance.
3. Value their values
Want work-life balance. They value family andfriends and want to work their eight hour day and
go home. Older workers think long hours show
your loyalty and productivity. Younger workers
often get things done faster. They valueefficiency and effectiveness and doing things
faster.
4. Focus on Retention
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People leave for several reasons: olderworkers retire but younger workers often
leave feeling unvalued.
Have strategies to retain both groups.
Older generations like monetary rewards,
younger generations like time off work.
So How Do We Work With Them?B th h i diff t ld
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Because they have grown up in a different world,
never assume that they know certain things like:You dont want to talk to their mother when they arehaving problems.
You dont get points for showing up or an A for effort.
The definition of plagiarism and cheating.
Its not appropriate to call the professor at home after9pm.
They cant use IM language in papers.
Its not okay to email the professor 10 times a day.
That when they email you at 3am, youre not sittingon the other end waiting to respond to them.
The business office (and most others) close at 5pm.
Some Major Issues WorthAdd i
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Addressing
Some of them have been performing belowgrade level all their lives and they may notknow it (age of social promotion).
You may be the first strict grader they have
encountered (will discourage them). Many are not very hardy. Will quit or dropout because its hard.
They are very good consumers and will figureout a way to stay under the radar.
They are not good planners and will doeverything late if allowed.
What Should Institutions Do (Inth Cl )?
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the Classroom)?
Develop policies and practices aroundappropriate communication (bydepartment).
Give them electronic access to as muchas is philosophically possible.
Draw a line on negotiations.
Give them definitions, boundaries andrules.
What Should Institutions Do?
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Stop existing in an 8-5 world.
Establish prerequisites for reading andwriting intensive courses.
Force them to take developmentalcourses the first semester (dont setthem up to fail).
Stop letting them register late, hand inlate work and procrastinate.
What Should Institutions Do?
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Dont let them take online courses ifthey are not tech savvy and dontpossess the motivation to complete.
Train all faculty to detect and work withlow performing students (especially ingate keeper courses).
What Should Institutions Do?
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Look into what is known about learning. Try to actively engage them.
Engage them in group-oriented
activities Service learning
Study groups
Supplemental instruction
Learning communities
What Should Institutions Do?
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Create alterative ways for the low-techstudents to come up to speed.
Basic keyboarding skills.
Special workshops or lab sessions on thebasics.
Help them master software that will dowork for them.
Get access to computers (refurbished,community projects, grants, etc.)
One Final Word
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In case you're worried about what'sgoing to become of the youngergeneration, it's going to grow up andstart worrying about the younger
generation. (Roger Allen)
In 2008 In Schools AcrossAmerica
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America
The first full class of a new generationwill showed up for kindergarten.
Who Are They?
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A new Silent Generation
referred to as GenerationZ, Generation Alpha or theHomeland Generation.
Starts mid-2000s untilabout 2017-2020 and willbe considered an
artist generation:
http://en.wikipedia.org/wiki/Strauss_and_Howe
Generation Z Will be raised on technology, they will not be scared
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of anything, they will be open to new ideas.
They will be into truth and loyalty and they will notbe not afraid to voice their opinion.
They will be flexible and open to change.
They will be fearless and fun.
They will be the new hope for our own future. Their great-grandparents belong mostly to
the Silent Generation and the Baby boomersform the core of their grandparents.
Their parents are seen as being roughlyevenly divided between Generation Xand Generation Y.
http://www.generationzbaby.com/generation-z.html
http://www.generationzbaby.com/generation-z.htmlhttp://www.generationzbaby.com/generation-z.htmlhttp://www.generationzbaby.com/generation-z.htmlhttp://www.generationzbaby.com/generation-z.htmlhttp://www.babiesonline.com/funfacts7/27/2019 HR Full Millennials presentation
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For a copy of this presentation:http//www.cpcc.edu/millennial
Click on: workshops and presentations
Contact: terri manning@cpcc edu
mailto:[email protected]:[email protected]