HR Full Millennials presentation

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    Understanding and Motivating

    Different Generations: OurStudents, Our Employees, OurFuture

    Terri Manning

    Bobbie Frye

    Cheryl Roberts

    A Study Funded by the Workforce Development Board

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    It May Take a Village to Raisea Child, but it Takes a Society

    to Raise a Generation

    Economic Conditions

    Societal Norms

    Political Events

    Major Crises

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    Each Generation Consists of approximately a 20-year span (not

    all demographers and generation researchersagree on the exact start/stop dates)

    Has a unique set of values Reacts to the generation before them

    Looks at their generation as the standard ofcomparison

    Looks at the next generation skeptically thesekids today

    Those born on the cusp may have a blendedset of characteristics

    They are either idealistic, reactive, civic oradaptive

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    Business Today

    Lives in a world createdby generations who are(mostly, 95%) no longerworking.

    They were influenced by the military andcreated a workplace reflecting a hierarchywith a clear chain of command.

    Employees worked hard to receive raises,bonuses and higher ranks. Higher rank (with

    the higher salary) was valued and envied byemployees on their way up and held in highesteem by those at the top.

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    How Generational Births WillImpact Retirements

    2,500,000

    2,700,000

    2,900,000

    3,100,000

    3,300,000

    3,500,000

    3,700,000

    3,900,000

    4,100,000

    4,300,000

    4,500,000

    1940

    1952

    1955

    1958

    1961

    1964

    1967

    1970

    1973

    1976

    1979

    1983

    1986

    1989

    1992

    1995

    1998

    2001

    2004

    births

    (Boomers)(Xers)

    (Millennials)

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    87.9%

    11.6%

    5.0%

    85.0%

    15.0%

    73.9%

    9.8%16.3%

    54.0%

    46.0%

    0.0%

    20.0%

    40.0%

    60.0%

    80.0%

    100.0%

    1900 2000

    WhiteAfrican American

    Other Minority

    Male

    Female

    Changes in that Workforce

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    Who Is Working Today?

    43%

    10%14%

    33%

    Veterans

    BoomersGen X

    Millennials

    1,000 die per day

    7,198 turned 60 every day in

    2006

    Youngest are 5 years old

    Half the size of the

    generations on either side

    of them

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    Change in American Workers

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    Lets Look at the

    Generations - Oneat a Time

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    The Veterans Childhood

    Raised by the GI Generation

    (civic) Large families (3-5 children) Strong sense of extended family

    (same town or home)

    Grandparents in the home Average 10-year-old spent 4-6

    hours daily with a significantadult role model

    Rural society Apprenticeship businesses and

    farming Perception of the world as safe

    Core Values

    DedicationHard Work

    Conformity

    Law and Order

    Patience

    Delayed Reward

    Duty before

    Pleasure

    Adherence to

    Rules

    Honor

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    They remember when smoking wasnt hazardous to

    your health?

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    Did you ever use one ofthese???

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    The Veterans First Computer

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    The Veterans

    Children of the Great Depression and WWII,this generation decided not to attack theinstitutions created by the generation beforethem, but instead, as global thinkers, theychose to focus on improving and refining

    them so that they could be good foreveryone, not just a select few.

    The overall goal was not to change thesystem, but to work within it.

    While economically very successful, they werealso the inventors of "the midlife crises"probably because they didn't get a chance toenjoy the freedoms of their youth.

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    The Veterans

    Important Events Lindbergh Completes

    First Transatlantic Flight

    Stock Market Crash

    Depression The New Deal

    Social Security

    Pearl Harbor

    The End of WWII FDR Dies

    Korean War

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    Cultural Memorabilia for theVeterans

    Kewpie Dolls Mickey Mouse Flash Gordon Radio Wheaties Tarzan

    Jukeboxes Blondie The Lone Ranger The McCarthy Era

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    Veterans - How They Learn

    New is not necessarily better Not innovative with new ideas

    Like structure, schedules and procedures

    Brain processes new ideas into old mentalframework

    Some refuse to work with technology (too

    overwhelming a learning curve, others jump in) Want clear expectations and guidelines

    Must memorize the basics

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    School Experiences for Veterans Hard work

    Respected their elders

    Children were to be seen and not heard

    Felt an obligation to make the grade

    Performance based on individual ability Little feedback unless negative

    More intrinsic reward for good performance

    Learned from history (others experiences)

    Small class size, one curriculum for all No special ed (students no where in sight)

    Virtually never tested with standardized tests lesscomparison to others

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    College Experiences

    Lucky to be there few able to attend until the GI Billthen campuses and centers opened all over the country

    Traditional teaching/learning environment

    Associate new learning with previous learning

    Sequencing of knowledge and skills Education is a process must memorize the basics

    Seek to become content experts

    Faculty = sage on a stage

    Experience of mentors is relevant Take time to really understand material

    Taught by processing through formulas have tounderstand why things worknot that they just do

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    Values of Faculty/Staff in this Age Group

    Loyal to employer (company man) andexpect the same in return

    Believe they should be rewarded fortenure

    Work ethic = efficiency and hard work

    Stable, thorough and detail oriented

    Dont buck the system but work within it

    Uncomfortable with conflict anddisagreements

    Not change oriented

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    Changes in the Workforce

    Veterans have experienced the mostchange in their lifetime. They have hadto adapt to:

    Computers Communication channels changing

    World getting smaller

    Keeping up with rapid increases ininformation

    Move from content to process

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    Marketing to Veterans

    Faith in the government and nationalinstitutions

    Want quality but believe standard

    options are fine (not luxury) Loyal customers that follow the rules

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    The Baby Boomers 19431964(the largest generation, idealist)

    Core Values

    Optimism

    Team Orientation

    Personal Gratification

    Health and WellnessPersonal Growth

    Youth

    Work

    Involvement

    Divorce reached a low in 1960 of 9%

    Families moved due to GI Bill, GI housingand industrialization

    First generation to live miles fromextended family

    Family size smaller (2-3 children)

    Few grandparents in the home

    Moms stayed home no daycare

    Children spent significant time withadult role models (mostly mom)

    Perception of the world as safe

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    Baby BoomersImportant Events

    Rosa Parks

    First Nuclear Power Plant The Civil Rights Act Cuban Missile Crisis John Glen Orbits the Earth

    Martin Luther King Leads March on Washington, D.C. President John F. Kennedy Assassination National Organization for Women Founded Martin Luther King Assassination

    Robert F. Kennedy Assassination Watergate Kent State Massacre Vietnam War Woodstock

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    Cultural Memorabilia for Baby Boomers

    Television The Ed Sullivan Show

    Barbie Dolls

    Fallout Shelters

    Poodle Skirts

    Pop Beads

    Slinkies

    TV Dinners Hula Hoops

    The Peace Sign

    Laugh In

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    Remember these

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    Boomers First Computer

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    Baby-boomer Results

    Very idealistic - banned together and walkedthrough life with their fists held high Generation gap occurred between them and

    their parents

    Captured phrases like why be normal andquestion authority They werent friendly toward authority figures Did not get along with their parents and swore

    they would not raise their kids like they wereraised

    As adults - work an average of 55 hours perweek

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    How Boomers Learn

    Want things to fit into the big picture

    Want recognition for how well they havedone

    Team oriented, work well in groups

    Like to explore and analyze, look atdifferent views

    Follow instructions well

    Good with content

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    Boomers Educational Experiences

    Overwhelmed the school system, large class sizes

    Ability grouped (red birds and blue birds) Question authority but respect position

    See life as an adventure (and school)

    Emphasis on team work (cohort education)

    Need silence to concentrate

    Were told you are lucky to be here, others are standing inline to get in.

    Want to feel valued

    No special ed students in school but honors courses in a fewsubjects

    Rarely tested and not for school performance (PSAT, SAT)

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    College Experiences Attending more commonboom in 60s and 70s

    College campuses a reflection of turbulent times facultyoften rebels Kent State Massacre, etc.

    Emphasis on self-exploration, mind expansion, lots ofphilosophizing in classes - content over-explained and over-

    analyzed deep thinkers (not necessarily critical thinkers) Aspire to intellectualism

    Some career emphasis but still heavy general education andclassics-based

    Left home and never looked back Emphasis on memorization and skill built upon skill

    Taught by process and to be content experts

    No technology print by mimeograph machines

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    Boomer Faculty/Staff Values Majority of faculty and significant number of students

    (age 45-66ish) Always share personal experiencewhat has happened

    to me is relevant to you

    Value stability and respect

    Like to see their successes

    Tend to workaholism and have difficulty balancing theirlives, working 40 hours is slack.

    Are competitive

    See themselves as the standard of comparison

    Appreciate technology because of how easy it makestheir workstill fear they might break it and may havea back-up plan

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    Boomers at Work

    Ethic = long hours showcommitment

    Team oriented and relationshipbuilders (dont like conflict cant we all just get along)

    Not budget minded

    Sensitive to feedback

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    Marketing to Boomers

    Are individualistic so they likecustomized and custom-madeproducts

    Want to look successful (lots of stuff)

    Seek self-improvement

    Products/services that help them reacha balanced life (work/home)

    Like technology but see the problemsthat come with it

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    The Late Veterans and EarlyBoomers Gave Birth to the NextGeneration

    The Gen Xers 19651982

    A Lost GenerationA Nomadic Generation..

    Half the Size of the Baby

    Boom (reactive) 41 Million

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    The Gen X Childhood

    Divorce reached an all-time high

    Single-parent families became thenorm

    Latch-key kids were a major issueof the time

    Children not as valued looked at

    as a hardship Families spread out (miles apart) Family size = 1.7 children (many

    only-children) Perception of the world as unsafe Average 10 year old spent 14

    minutes a day with a significantadult role model

    Parents looked around and saidwe need to do this better

    Core Values

    Dedication

    Hard Work

    Conformity

    Law and Order

    Patience

    Delayed reward

    Duty before

    pleasureAdherence to

    rules

    Honor

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    Gen XImportant Events

    Womens Liberation Protests Watergate Scandal

    Energy Crisis begins

    Tandy and Apple Market PCs

    Mass Suicide in Jonestown Three Mile Island

    US Corporations begin Massive Layoffs

    Iran Hostage Crisis

    John Lennon Shot and Killed Ronald Reagan Inaugurated

    Challenger Disaster

    Exxon Valdez Oil Tanker Spill

    HIV

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    Cultural Memorabilia for Gen X

    The Brady Bunch Pet Rocks

    Platform Shoes

    The Simpsons Evening Soaps (Dallas and

    Dynasty)

    ET

    Cabbage Patch Dolls

    Super-hero Cartoons on TV(He-man)

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    Remember these..

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    Gen Xs First Computer

    http://images.google.com/imgres?imgurl=http://comps.fotosearch.com/comp/CLT/CLT001/1980s-1985-young_~kh8911.jpg&imgrefurl=http://www.fotosearch.com/CLT001/kh8911/&usg=__ssqwDYoGpWwesJOIAdL3PN4P4jg=&h=320&w=249&sz=22&hl=en&start=78&tbnid=r_9vdmS-v4EatM:&tbnh=118&tbnw=92&prev=/images%3Fq%3Dcomputers%2B1980s%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D60http://images.google.com/imgres?imgurl=http://img.tfd.com/cde/_ATARI.GIF&imgrefurl=http://encyclopedia2.thefreedictionary.com/Atari&usg=__HDo6zWDB4FhKzeco0Bs5-KV5cS8=&h=490&w=600&sz=105&hl=en&start=63&tbnid=FT_JExcjRhGMHM:&tbnh=110&tbnw=135&prev=/images%3Fq%3Dcomputers%2B1980s%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D60http://images.google.com/imgres?imgurl=http://www.theage.com.au/ffximage/2008/03/26/mac1_wideweb__470x262,0.jpg&imgrefurl=http://www.theage.com.au/news/articles/brave-new-world/2008/03/26/1206207183626.html&usg=__w5vt7AOkusc9laWP2M4AxxYkICU=&h=262&w=470&sz=26&hl=en&start=17&tbnid=0dTpernaA7qDzM:&tbnh=72&tbnw=129&prev=/images%3Fq%3Dcomputers%2B1980s%26gbv%3D2%26hl%3Den%26sa%3DGhttp://images.google.com/imgres?imgurl=http://72.232.229.42/thumb/a/a4/Unisys_ICON_computer_system.jpg/300px-Unisys_ICON_computer_system.jpg&imgrefurl=http://www.bookrags.com/wiki/Unisys_ICON&usg=__nQClFuSmbChNPFWS6AV-07c-RX8=&h=355&w=349&sz=25&hl=en&start=14&tbnid=Mm6uwL8DUJByPM:&tbnh=121&tbnw=119&prev=/images%3Fq%3Dcomputers%2B1980s%26gbv%3D2%26hl%3Den%26sa%3DG
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    Was this your first video

    game?

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    Was this your first calculator

    and cell phone?

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    Generation X

    This is the conscientious, extremelypragmatic, self-sufficient generation thathas a ruthless focus on the bottom-line.

    Born and raised at a time when children

    were at the bottom of our social priorities,Gen Xers learned that they could only counton one thing - themselves. As a result, theyare very "me" oriented.

    They are not active voters, nor are theydeeply involved in politics in general.

    Parents looked around and said we haveto do this better.

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    How Gen Xers Learn

    Task oriented like to learn new skills Speed is important

    Self-paced learning, independent

    learning Want to have fun while they learn

    Informal learning environments are best

    Hate group work

    Want feedback from teacher

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    Educational Experiences

    Learned to rely on self (dont like group work)

    Distrust authority

    Seek challenging environment (career education emphasis)

    Want feedback on progress

    Want to do things their way

    like no rules and freedom on

    assignments

    Had special ed classrooms in school but separated

    Had honors programs

    Funding cut to education Testing mania began with them

    First daycare centers arose with them

    Many latch-key kids

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    College Experiences

    Numbers dropped from 60s and 70s

    More emphasis on career education

    Technology began to emerge (Eric Silver Platter,FAX machines, PCs [Apple and Tandy], calculators)

    More extracurricular activities

    Some self-paced learning

    Costs increased, more financial aid

    More structure and group activity Experiential exercises emerged

    Began learning on my own due to technology

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    Gen Xers as Faculty/Staff Significant number of faculty and significant number of

    students (age 28-44ish) Cynical, pessimistic and impatient with poorer people skills

    Want work-life balance

    Think globally and seek independence

    Like technology and want an informal work environment

    Dont want the boomers work ethic

    Communication is important and talk to adults asfriends/peers (not impressed with authority)

    Believe reward should be based on productivity not hoursworked

    Want control of self, time and future

    Loyalty to people not a company

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    Generation Next (civic)

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    The Echo Boom/Millennials The Millennials are almost as large as the baby boom-some say

    larger -depending on how you measure them (approx. 81M).

    The Millennials are the children born between 1982 and 2002(peaked in 1990), a cohort called by various names:

    Generation Y Echo Boom

    Net GenerationMillennials

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    Things Began to Change for ThisGeneration

    Abortion rates peaked in 1980 and began a slow decline.

    Poverty rate for children peaked in 1983 and began a slowdecline (Medicaid began).

    US divorce rate peaked in 1981 and began a decline. Homicide rate against children peaked in 1982 and began a

    decline.

    They were born into a better world, a more optimistic world

    than the generation before them.

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    Millennials

    This generation is civic-minded, much like theprevious GI Generation.

    They are collectively optimistic, long-termplanners, high achievers with lower rates of

    violent crime, teen pregnancy, smoking andalcohol use than ever before.

    This generation believes that they have the

    potential to be great and they probably do.We are looking to them to provide us with anew definition of citizenship.

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    The Millennial Childhood

    The most monumental financial boom inhistory.

    Steady income growth through the

    1990s. Still great disparity between races.

    Saw their parents lose all their stocks

    and mutual funds (college funds) duringthe early 2000s.

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    Demographic Trends

    The Baby Boomers chose to become olderparents in the 1980s while Gen X momsreverted back to the earlier birth-age norm,which meant that two generations were

    having babies.

    In 1989, 29 percent of the 4.4 million livebirths were to women aged 30 and older.

    Millennials have older largely Baby Boomerparents: Average age of mothers at birth at anall time high of 27 in 1997.

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    Demographic Trends, cont.

    Smaller families: Onlychildren will compriseabout 10% of thepopulation.

    More parental education: 1 in 4 has at leastone parent with a college degree.

    Kids born in the late 90s are the first inAmerican history whose mothers are bettereducated than their fathers by a small margin.

    D hi T d Ch i

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    Demographic Trends ChangingDiversity Increase in Latino immigration -

    Latino women tend to have ahigher fertility rates than non-Latino women.

    Nearly 35% of Millennials are

    nonwhite or Latino. Twenty percent of this generation

    has at least one parent who is animmigrant.

    Millennials have become the mostracially and ethnically diversegeneration in US History.

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    Safety Issues

    The Safest Generation

    This generation was buckled upin car seats, wore bike helmets,

    elbow and knee pads when skating, and were theinspiration for Baby on Board signs.

    The Well-Being of U.S. Teens

    Mortality Rate for US teens aged 1519 declined from

    1960 to 1997.

    -Teens are having fewer accidents than Boomers

    ill i l S h l i

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    Millennial School Experiences

    Many private schools, charter schools, magnet schools

    all to meet the needs of the individual childmany, manychoices

    School uniforms, child safety, high performance standards,character education, cooperative learning and community

    service Goal orientedoutcome based education (whats in it for

    me)

    School is a means to an end one must endure until the

    next level Interactive, participatory and engaging are consulted by

    adults

    Everything 24/7 and available electronically

    Mill i l S h l E i

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    Millennial School Experiences

    No grunt work- must do meaningful work,

    participate in decisions International flavor, celebrate diversity, different is okay

    Motivated by working with bright, motivated and moralpeople

    Student makes judgments about truth and believabilityof what is taught

    Classroom mainstreamed multiple levels based onability and interest

    Constantly tested and compared to peers (learned totake tests so now of little use for college admissions)

    Feel pressure for high achievement

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    How Millennials Learn

    Try it their way always looking for better, fasterway of doing things

    Prefer graphics before text, reading of excerpts

    Like small and fast processing technology bestwhen networked

    Want instant gratification and frequent rewards

    (spot)

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    How Millennials Learn

    Focus on skill development notmemorization of what they perceive theydont need to know

    Productivity is key not attendance so

    make class worthwhile or they wont come

    Have different critical thinking skills based ontheir high tech world not thought processing

    (need help here) Rely on teacher to facilitate learning

    Group think and interaction

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    Millennial College Experiences

    Multiple options state, private, proprietary schools,community colleges, dual and concurrently enrolled,middle college, etc. (Where does one start and anotherbegin?) make the choice by whats best for me.

    Fast paced learning Group activities (learning communities, peer tutoring,

    service learning, supplemental instruction)

    More assumed responsibility from colleges for the social

    issues of students (before, faculty werent concerned) Dont want or need silence to concentrate freaks out the

    librarians

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    Millennial College Experiences

    All possible content is on the internet needprocess and skills-based

    Get out as fast as you can

    Stay home as long as you can are protectedand mentored

    Get do-overs often

    Lots of technology, no tolerance for delays

    Are not hardy, drop out and quit easily

    Dislike ambiguityjust tell us what we needto know

    At Your Tables

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    At Your Tables

    Discuss: When you were an undergraduate student and

    had a paper assigned in a class, what was your

    process for preparing for and writing the paper? Where did your reference material come from?

    How long did it take?

    Would it be done differently today?

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    Major InfluencingFactors

    1. Their parents

    2. The self-esteem movement3. The customer service movement

    4. Gaming and technology

    5. Casual communication

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    Parenting Millennials This generation is being parented by well-

    educated, over-involved adults whoparticipate in deliberateparenting. They haveoutcomes in mind.

    Boomers were the firstgeneration to be thrownout in to an unsafe worldas adolescents.

    The 60s and 70s were very scary and manyof us felt unprepared for it.

    We were nave and didnt have enough toolsin our tool box to deal with it.

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    Baby Boomers as Parents

    Boomers rebelled against the parentingpractices of their parents.

    Strict discipline was the orderof the day for boomers.

    They made conscious decisionsnot to say because I told youso or because Im the parentand youre the child.

    Boomers became morefriendly with their children.They wanted to have open lines ofcommunication and a relationship with them.

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    Baby Boomers as Parents

    They explained things to their children, (actions,consequences, options, etc.) they wanted them tolearn to make informed decisions.

    They allowed their children to have input into familydecisions, educational options and

    discipline issues. We told them just because it is on

    television doesnt mean its trueor you cant believe everything

    you read.

    We wanted them to questionauthority.

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    The Result

    Millennials have becomea master set ofnegotiators who arecapable of rational thought

    and decision-making skills atyoung ages.

    They will negotiate with anyone

    including their parents, teachersand school administrators.

    Some call this arguing.

    http://www.nitroplanes.com/grdr2.html
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    Helicopter Parents

    Helicopter Parent (n)Aparent who hovers over hisor her children.

    Or Snowplow parent: Parents who clear

    the way for their children these (echo) boomers are confident,

    achievement-oriented and used to hovering"helicopter" parents keeping tabs on their

    every move. (Anthony DeBarros, "New babyboom swamps colleges," USA Today, January2, 2003)

    Helicopter Parent go to

    http://www.nitroplanes.com/grdr2.htmlhttp://www.lettinggobook.com/about.html
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    Helicopter Parent go toCollege

    A new generation of over-involvedparents are flooding campusorientations, meddling in registrationand interfering with students' dealingswith professors, administrators and roommates,

    school officials say. Some of these hovering parents, whose numbers

    have been rising for several years, are unwittinglyundermining their children's chances of success,campus administrators say. Now, universities and

    colleges are moving rapidly to build or expandprograms aimed at helping parents strike a betterbalance.

    Colleges Ward Off Overinvolved ParentsBy Sue Shellenbarger

    From The Wall Street Journal Online

    http://www.wsj.com/wsjgate?source=careersite&URI=/http://www.lettinggobook.com/about.htmlhttp://www.wsj.com/wsjgate?source=careersite&URI=/
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    Baby Boomer Parents have beentheir Biggest Cheerleaders

    Millennials expect andneed praise.

    Will mistake silence fordisapproval.

    Millennials expect

    feedback.

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    Parental Care in the Millennial Era

    Todays typical family is spending more,not less, time with kids.

    Smaller families meanmore time with each child.

    Fathers are spending moretime with children.

    Less housework is being done.

    There is a strong connection between thesocial lives of parents and kids.

    They get along with their parents andshare their parents values.

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    Who are your heroes?

    An Associate Press/MTV poll askedmillennials who they looked up to asheroes?

    50% said their parents (29% mom, 21% dad) 11% named a friend

    10% said God

    8% named a grandmother

    7% a brother

    5% a teacher or professor

    CNN 8/20/07

    http://www.amazon.com/gp/reader/0471180270/ref=sib_dp_pt/104-5282156-5879906
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    Focus on Self-esteem

    This generation was the centerof the self-esteem movement.

    9,068 books were written aboutself-esteem and children during

    the 80s and 90s (there were 485 in the 70s). The state of California spent millions studying

    the construct and published a documententitled Toward a State of Self-esteem.

    Yet they cant escape the angst of adolescence they still feel disconnected, question theirexistence, purpose and the meaning of life.They want to feel valued and cared about.

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    Focus on Customer Service

    Expect access (24/7) Expect things to work like

    they are supposed to

    If they dont that is yourproblem

    They want what they have paid for

    Everything comes with a toll-freenumber or web address

    Want Gateway Go Backin classes

    Their Idea of Computer

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    Their Idea of ComputerTechnology

    This is what millennials grew

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    This is what millennials grewup with?

    Add th I t f G i

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    Add the Impact of Gaming Gaming has impacted children

    The game endings changed basedon the decisions children made(Role Playing Games [Legend ofZelda, Final Fantasy, Chronotrigger])impacting locus of control.

    Involves a complex set of decision-making skills.

    Teaches them to take multiplepieces of data and make decisions

    quickly. Learning more closely resemblesNintendo, a trial and error approach tosolving problems.

    W i t d th h

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    We navigated our way through..

    Th i t d th i th h

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    They navigated their way through..

    T h l

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    Technology This generation has been plugged in since

    they were babies. They grew up with educational software and

    computer games.

    They think technology should be free. They want and expect

    services 24/7.

    They do not live in an85 world.

    They function in aninternational world.

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    Millennials Want to LearnWith technology

    With each other

    Online

    In their time

    In their place

    Doing things thatmatter (mostimportant)

    Source: Achievement and the 21st Century Learner.

    T h l I S h l

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    Technology In School

    Students are increasingly savvy whenit comes to technology.

    In general, students expect faculty toincorporate technology into theirteaching and be proficient at it.

    At the very least, communication via e-mail,access to online resources, PowerPointpresentations, Internet activities, discussionboards and electronic classrooms are

    expected. Faculty will need to balance the use oftechnology with their own philosophies ofteaching.

    Ch t i ti f T d Child

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    Characteristics of Todays Children

    76% want to learn more about the world. 28% of high school students

    access foreign news sourcesvia the Internet.

    90% percent of childrenbetween ages 5 and 17use computers.

    Teens spend more time online using theInternet than watching television.

    From: A Nation on the Move, http://www.ed.gov

    Characteristics of Todays Children

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    Characteristics of Today s Children 24% have created their own web pages.

    16% of teens are shareholders in the stockmarket.

    33% use Facebook, Twitter, IM, Myspaceor other social networking contexts or formatsdaily.

    Teens and college students combined spendnearly $400 billion a year.

    The largest group of new users of the Internetfrom 2000-2002 were 2-5 year olds.34

    From: A Nation on the Move, http://www.ed.gov, and Just Kid Inc. KID Formation Series,

    July 2008, Meet the Millennial Generation: An Explosive New Consumer Force.

    http://www.ed.gov/http://www.ed.gov/
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    B 21

    http://videogames.yahoo.com/gamereview?cid=1951253573&tab=reviews&page=0&eid=446864
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    By age 21..

    It is estimated that theaverage child will have:

    Spent 10,000 hours playing video games

    Sent 200,000 emails

    Spent 20,000 hours watching TV Spent 10,000 hours on their cell phone

    Spent under 5,000 hours reading

    But these are issues of income. Will a childwho grows up in a low income householdhave these same experiences?

    The Information Age Mindset

    http://videogames.yahoo.com/gamereview?cid=1951253573&tab=reviews&page=0&eid=446864http://videogames.yahoo.com/gamereview?cid=1951253573&tab=reviews&page=0&eid=446864
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    The Information Age Mindset Students have never known life without the

    computer. It is an assumed part of life. The Internet is a source of research,

    interactivity, and socializing (they prefer it overTV).

    Doing is more important thanknowing. There is zero tolerance for

    delays. The infrastructure and the

    lecture tradition of collegesmay not meet the expectationsof students raised on the Internet andinteractive games.

    Cell Phone Technology

    http://www.cnn.com/2006/TECH/ptech/02/06/tv.ipods.reut/index.htmlhttp://www.cnn.com/2006/TECH/ptech/02/06/tv.ipods.reut/index.htmlhttp://www.cnn.com/2006/TECH/ptech/02/06/tv.ipods.reut/index.html
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    Cell Phone Technology

    They all have cell phones and expectto be in contact 24/7.

    Not a phone a lifestyle management tool

    Staying connected is essential.

    Communication is a safety issue forparents.

    Communication has become

    casual for students (IM, emailand cell phones.

    What About 1st Generation

    http://www.cellphones.ca/cell-phones/phone/353/http://www.cellphones.ca/cell-phones/phone/353/
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    What About 1st GenerationStudents?

    Not all students will be proficient; first-generation andstudents from low income or working class families mayhave less experience.

    Their experience with technology has been in arcades

    and minimally in school (poorer districts.) They have not had the exposure to educational uses of

    technology.

    We need another placement test remedial

    keyboarding and technology. Huge digital divide between the haves and the havenots based on income levels (class).

    Digital divide is appearing in pre-K.

    In School

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    In School They need to understand why

    they are doing what they aredoing objectives of classroomactivities and projects.

    They want to have input intotheir educational processes.

    They want to be involved in meaningfulactivities, not mundane work.

    They think it is cool to be smart.

    They will respond well to programs likelearning communities and service learning.

    Millennial Expectations

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    Millennial Expectations

    Clear expectations, explicit syllabi, andwell structured assignments.

    They expect detailed instructions andguidelines for completing assignments.

    They have come from K-12 systemswhere students are actively involved inlearning and classroom activities change

    often. Teachers are helpers and facilitators of

    learning.

    Satisfaction with Online Courses

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    Satisfaction with Online Courses

    63%

    55%

    38%

    26%

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    Veterans Boomers Gen X MillennialsSource: Educause

    How are Millennials doing in

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    How are Millennials doing inschool?

    Teachers report that students aredoing better academically.

    The largest gains have been in math

    and science for ages 9 and 13. Verbal skills show less clear

    trends.

    Millennials have corrected a late 80s

    decline in writing proficiency. Reading scores show modest

    gains through the 90s.

    SAT Scores a Twenty Year

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    S Sco es a e ty eaReversal

    508

    514

    503

    508507

    504

    506

    505505505505505504

    499500500

    499500

    504505

    507

    509509

    504503

    518

    520

    518

    494

    497

    500500501

    501500

    501502

    501

    503504

    506

    508

    511 511512

    514516

    519

    490

    495

    500

    505

    510

    515

    520

    1983

    1984

    1985

    1986

    1987

    1988

    1989

    1990

    1991

    1992

    1993

    1994

    1995

    1996

    1997

    1998

    1999

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    Verbal

    Math

    Millennials Taking SAT

    Highest SAT Scores in 35 Years

    Ambitions Most popular college majors:

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    Ambitions Most popular college majors: Medicine

    Education/teaching

    Business and marketing

    Engineering

    Law and politics Computer science

    Most sought after qualities incareers:

    Responsibility Independence

    Creativity

    Idealistic andcommitted co-workers

    Most common job trends :

    Multi-taskers Change Careers

    Seek security & benefits Stay with company that

    offers a challenge

    Source: Industry Week, March, 1998.

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    What Do Businesses and Colleges/

    Universities Need to Know aboutTodays College Students andGraduates

    Here Come the Girls

    Boys Issues in K 12

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    Boys Issues in K-12

    For Every 100 Girls Who. Number of BoysEnroll in Kindergarten 116

    Enroll in Ninth Grade 101

    Enroll in Twelfth Grade 98

    Are Suspended from K-12 250

    Are Expelled from K-12 335

    Diagnosed with Learning Disability 276

    Enroll in the gifted and talentedprogram

    94

    The Boys Project. http://www.boysproject.net/statistics.html

    Boys and Their Educational

    http://www.boysproject.net/statistics.htmlhttp://www.boysproject.net/statistics.html
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    Boys and Their EducationalChoices

    For Every 100 Girls Who. Number of Boys

    Graduate from High School 96

    Enroll in College 77Earn an Associates Degree 67

    Earn a Bachelors Degree 73

    Earn a Masters Degree 62Earn a Doctorate 92

    The Boys Project. http://www.boysproject.net/statistics.html

    First Time Freshman Enrollments by Gender

    http://www.boysproject.net/statistics.htmlhttp://www.boysproject.net/statistics.html
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    First Time Freshman Enrollments by Gender 50 Years (numbers in thousands)

    0

    200

    400

    600

    800

    1000

    1200

    1400

    1600

    1955

    1960

    1965

    1970

    1975

    1980

    1985

    1990

    1995

    2000

    2004

    Males

    Females

    (45.2%)

    (54.8%)

    College Graduation Projections (numbers in

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    College Graduation Projections (numbers inthousands) (61% of degrees will go to

    women)

    250

    350

    450

    550

    650

    750

    850

    950

    1050

    2005

    -6

    2006

    -7

    2007

    -8

    2008

    -9

    2009

    -10

    2010

    -11

    2011

    -12

    2012

    -13

    2013

    -14

    Assoc. Degree Male

    Assoc. Degree Female

    Bach. Degree MaleBach. Degree Female (37.4%)

    (62.6%)

    (40%)

    (60%)

    Difference in Values

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    Difference in Values

    They have witnessed theirbaby boomer parents cominghome from stressed jobs,exhausted, falling asleep atthe dinner table; and dont

    want that for themselves. They are a generation who is

    interested in a life with valueand meaning they do not

    aspire to what the boomersaspire to they wantsomething different.

    True Multi-taskers

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    True Multi-taskers Millennials have lived programmed

    lives and are already quite capableof learning several jobssimultaneously and performingthem admirably.

    Millennials will change careersmany times.

    Retooling and recycling theirskills and talents will become

    common. To retain them, smart employers

    will encourage Millennials to try out different careerswithin the same company.

    Need for Services

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    Need for Services

    It is estimated that 3 million Millennials havebeen diagnosed with ADHD and have beenmedicated (80% are boys).

    Within student populations, the number with

    disabilities has jumped from 3% to 9%. Many have had individual education plans.

    Many need testing services (quiet, separate).

    Need to self-advocate to teachers.

    Major transition from high school to college.

    2004 Research Study

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    2004 Research Study

    Central Piedmont Community CollegesCenter for Applied Research wascontracted to do this study by theWorkforce Development Board. Focus Groups were conducted.

    An Online Survey was administered.

    Data collected JanuaryMarch 2004 from the

    University of NC at Charlotte, CentralPiedmont Community College and Johnson C.Smith University.

    Characteristics They Look for in

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    Characteristics They Look for inTeachers

    At least 50% said:

    Enthusiastic about the course/teachingAre fun to be around

    Provide intellectual challenges

    Have flexible class policies

    Are sensitive to your needs/feelings Emphasize preparing for future career

    Working in Teams

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    Working in Teams

    How do you feel about working in teams?

    I like it 44.7%

    Have no feelings about it 25.9%

    I dont like it 29.4%

    Working in Teams

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    Working in Teams

    In the classroom, do you do thefollowing? 1 = never

    2 = rarely

    3 = sometimes4 = often

    Mean (sd)

    Are given team grades on working

    with others 2.62 (.89)

    Write papers/do projects with others 2.41 (.79)

    Study/do research in teams 2.35 (.80)

    What Will You Do

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    What Will You DoAfter Graduating?

    Immediately get a job 43%

    Continue my education 34%

    Take some time off 5%

    Marry/start a family 6% Not sure 13%

    Career

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    CareerField

    How likely do you think it is that your first jobout of college will be in your career field?

    Somewhat Likely 37.4%

    Not Likely/Not Sure 20.5%

    Very Likely 39.4%

    Salary Expectations

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    Salary Expectations

    Realistically, what do you expect your startingsalary will be when you begin working?

    Millennials

    $15-20K 7.7%

    $21-30K 29.3% $31-40K 27.0%

    $41-50K 15.9%

    $50K+ 7.0%

    Not sure 12.5%

    Approximately 65% felt they would earn $40K or less

    Importance of Career Components

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    Importance of Career Components

    Elements thought to be very important

    Respected on the JobOpportunity for Professional Development

    Ability to Have an Impact on the World

    Importance of Career Components

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    Importance of Career Components

    Items thought to be somewhatimportant:

    Access to Information and Expression of PersonalOpinion

    Having High Job Prestige

    Working with Inspiring ColleaguesGeographic Location of Job

    Receive Guidance and Direction from Supervisor

    Importance of Career Components

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    Importance of Career Components

    Items thought to be somewhat important:

    Participating in Company Decisions

    Independence/Professional AutonomyUsing Creativity on the Job

    Lots of Responsibility

    Flexible Work HoursDress Code Appropriate to

    Work Environment

    Importance of Job Benefits

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    Importance of Job Benefits

    Benefits thought to be very importantHealth InsuranceSalary Growth

    Plans like 401K

    Life Insurance

    Bonuses

    Employer-paid Retirement

    Benefits thought to be unimportantStock Options

    Profit Sharing

    Jobs in Lifetime

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    Jobs in Lifetime

    How many jobs do youthink you will hold inyour lifetime?

    1-3 35.7%

    4-6 41.5%

    7-10 16.5%

    Over 10 6.2%

    64% expect to have 4 or more jobs

    Future Odds

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    Future Odds

    The following % felt it was very likely that theywould someday:

    Work for themselves/own business 21%

    Have lifestyle they grew up with 63%

    79% felt a two income household would besomewhat to very important in reaching theirlifestyle goals?

    Quality of Life?

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    Quality of Life?

    Rank order of items that contributeto a good quality of life

    (% ranking item in top 3on a scale of 1-8)

    Having a secure future for my family 71.5%

    Time to enjoy family/children 68.7%

    Having family/children 63.2%

    Having a great job 60.4%

    Having good friends 55.2%

    Having plenty of money 45.5%

    Having plenty of free time 40.2%

    Your Generation in the Future

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    Your Generation in the Future

    Someday, your generation will be raisingkids, running corporations and occupyinghigh political office. When that day comes,

    which areas of American life will be better,the same or worse than today because ofyour generation?

    3 = better 2 = same

    1 = worse

    Areas they felt they would do better:h l

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    TechnologyRace Relations

    Areas they felt they would do about thesame:

    EconomySchools

    Arts/CultureForeign Affairs

    Areas they felt theycouldnt improve on:

    GovernmentFamily LifeReligionCrime/Public Order

    Will We Have a Workforce

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    Shortage?

    Will the Boomers retire in droves?

    Could see a 4-10 million worker shortage by2010.

    We dont have enough well-prepared youngworkers.

    Greatest needs in fields with advancededucation such as nursing and education.

    Also industries with mostly older workerssuch as the oil and gas industry.

    Older Generations Make Assumptions

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    That younger generations will measuresuccess just as we have.

    Young worker must pay their dues and

    follow the same paths to success asprevious generations.

    The company ladder will remain intact.

    Workers go where the jobs are.Marston, Cam, Motivating the Whats In It for Me Workforce: Managing Across the

    Generational Divide and Increasing Profits, 2007

    What Millennials Want

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    Ability to work whenever

    and wherever they want.Variation on the job

    Continual feedback from supervisors

    Opportunities to learn, retool andreinvent themselves

    Challenge, new problems to solve

    To be in charge of their lives andfutureMarston, Cam, Motivating the Whats In It for Me Workforce: Managing Across the

    Generational Divide and Increasing Profits, 2007

    Millennials Were Asked.

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    What are the top five things

    that make you respect acompany?

    Top Five

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    p

    1. Give back to their community.2. Have fair labor practices.

    3. Have products and services that do

    what they promise to do.4. Having products and services that

    truly help people in need.

    5. Being green or eco-friendly.

    (Just Kid Inc. KID Formation Series, July 2008, Meet the Millennial

    Generation: An Explosive New Consumer Force.)

    What They Are Not Interested In

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    Time-honored traditions

    Doing things the way theyhave always been done

    Paying their dues

    How their managers got to where they are(rank)

    A work ethic that requires a 10 hour day

    Unquestioning loyalty to a company

    Marston, Cam, Motivating the Whats In It for Me Workforce: Managing Across the

    Generational Divide and Increasing Profits, 2007

    Change in Values

    http://www.aarp.org/community/stcroix2/photo/Diane_at_Alien_Nation/514152
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    gTwo youngest generations:

    Define success differently Their time is equal in value to

    money

    Will pursue other rewards for their work

    The company/corporate ladder has becomeirrelevant

    View their predecessors experience as a

    warning, not a road map Dont value the rules of management,motivation and reward

    Marston, Cam, Motivating the Whats In It for Me Workforce: Managing Across

    the Generational Divide and Increasing Profits, 2007

    Skepticism

    http://www.aarp.org/community/stcroix2/photo/Diane_at_Alien_Nation/514152http://www.aarp.org/community/stcroix2/photo/Diane_at_Alien_Nation/514152
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    p

    The two younger generations: Have been given ample reason to question

    authority

    Dont believe their leaders tell the truth

    Question the motives and truthfulness ofinstitutions across the board

    Invest their loyalty and trust in individualsand therefore, the right boss is critical

    (otherwise they change jobs, #1 reasonthey quit)

    Marston, Cam, Motivating the Whats In It for Me Workforce: Managing Across the

    Generational Divide and Increasing Profits, 2007

    What Will It Take for All

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    Generations to Work Well Together

    A new understanding of what employeeswant from their jobs, bosses and workplaceexperience

    A new understanding of loyalty and how todevelop it (not through pay, promotions andbenefits)

    A new definition of self young employees

    define themselves by what they do outsidethe job, not what they do for a living

    Marston, Cam, Motivating the Whats In It for Me Workforce: Managing Across the

    Generational Divide and Increasing Profits, 2007

    What Will It Take

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    New behavior from leaders who realizeyounger workers enter the workforce seekingself-fulfillment and arent interested in

    paying their dues for an unspecified amount

    of time for a vague reward Because young people are doing everything

    later staying in school, living at home,getting married, having kids this impacts

    their commitment to work

    Marston, Cam, Motivating the Whats In It for Me Workforce: Managing Across the

    Generational Divide and Increasing Profits, 2007

    Reasons US Workers Change Jobs

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    In 2006, 21% of US workers made voluntary

    job changes for the following reasons:

    Growth and earnings potential (30%) Time and flexibility (23%) Financial compensation (22%) Culture and work environment (22%) Benefits (12%)

    Supervisor relationship (10%) Travel and development (9%) Management climate (9%)

    Benefit News

    Changing Workforce

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    g g

    Workers are demanding the ability to balance their

    work and personal responsibilities. Workers are not afraid of changing jobs.

    The idea that the best way to grow financially andotherwise is to stay with one employer has been

    eroding to the point of extinction. Younger workers and those earning $15,000 or less

    were the most likely to change jobs.

    The cost of turnovers range from $7,000 for hourlyemployees to $30,000 for mid-level managers and

    $80,000 for technical or senior level management(Center for Workforce Learning).

    Charlotte Biz, March 2007

    Some are already in the workforce.Wh t th i ?

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    What are they saying?

    The technology is too slow.

    Just because Im young doesnt mean I should begiven low pay and a poor work schedule.

    I expect to be treated fairly.

    We are inheriting a mess in the workforce who gotus there?

    My dad worked 60 hours a week and then lost hispensionno way Im doing that.

    I can get my work done in 40 hours sorry if youcant.

    Charlotte Observer, Sunday, March 5, 2006.

    How They Will Push Us

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    More independence in the workforce Consumer-based fairness

    Better technology

    Enhanced professional development Get rid of thats the way weve always

    done it

    Have more life balance Re-establish priorities

    What We Know

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    Times are changing in business andsociety

    So leadership must change

    The younger generations are working ina different economy and business world

    They have different values and goals

    THEY WILL NEVER BE LIKE US!

    What can managers do?

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    1. Mentor their employees

    About how the company runs, what makes

    people of different generations work well

    together. Teach people skills not just businessprocesses.

    Great leaders can motivate all people by

    balancing processes and peoples needs for the

    good of the company

    Messages that Motivate

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    VeteransYour experience is respected here

    What has and hasnt worked in the past isrelevant

    Perseverance is valued Boomers

    You are important to our success

    Your contribution is unique and important We need you

    Messages that Motivate

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    Gen Xers

    Do it your way

    There arent a lot of rules here

    Were not very corporate

    MillennialsYou will work with other bright, creative people

    You can help turn this company around

    You can be a hero here

    We value independent workers

    Your boss will help you succeed

    2. Communicate with employees Encourage them to develop trust with others and

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    Encourage them to develop trust with others and

    empower people to do their jobs. Ask for input

    rather than telling them what to do. Open

    communication reduces resistance.

    3. Value their values

    Want work-life balance. They value family andfriends and want to work their eight hour day and

    go home. Older workers think long hours show

    your loyalty and productivity. Younger workers

    often get things done faster. They valueefficiency and effectiveness and doing things

    faster.

    4. Focus on Retention

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    People leave for several reasons: olderworkers retire but younger workers often

    leave feeling unvalued.

    Have strategies to retain both groups.

    Older generations like monetary rewards,

    younger generations like time off work.

    So How Do We Work With Them?B th h i diff t ld

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    Because they have grown up in a different world,

    never assume that they know certain things like:You dont want to talk to their mother when they arehaving problems.

    You dont get points for showing up or an A for effort.

    The definition of plagiarism and cheating.

    Its not appropriate to call the professor at home after9pm.

    They cant use IM language in papers.

    Its not okay to email the professor 10 times a day.

    That when they email you at 3am, youre not sittingon the other end waiting to respond to them.

    The business office (and most others) close at 5pm.

    Some Major Issues WorthAdd i

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    Addressing

    Some of them have been performing belowgrade level all their lives and they may notknow it (age of social promotion).

    You may be the first strict grader they have

    encountered (will discourage them). Many are not very hardy. Will quit or dropout because its hard.

    They are very good consumers and will figureout a way to stay under the radar.

    They are not good planners and will doeverything late if allowed.

    What Should Institutions Do (Inth Cl )?

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    the Classroom)?

    Develop policies and practices aroundappropriate communication (bydepartment).

    Give them electronic access to as muchas is philosophically possible.

    Draw a line on negotiations.

    Give them definitions, boundaries andrules.

    What Should Institutions Do?

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    Stop existing in an 8-5 world.

    Establish prerequisites for reading andwriting intensive courses.

    Force them to take developmentalcourses the first semester (dont setthem up to fail).

    Stop letting them register late, hand inlate work and procrastinate.

    What Should Institutions Do?

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    Dont let them take online courses ifthey are not tech savvy and dontpossess the motivation to complete.

    Train all faculty to detect and work withlow performing students (especially ingate keeper courses).

    What Should Institutions Do?

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    Look into what is known about learning. Try to actively engage them.

    Engage them in group-oriented

    activities Service learning

    Study groups

    Supplemental instruction

    Learning communities

    What Should Institutions Do?

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    Create alterative ways for the low-techstudents to come up to speed.

    Basic keyboarding skills.

    Special workshops or lab sessions on thebasics.

    Help them master software that will dowork for them.

    Get access to computers (refurbished,community projects, grants, etc.)

    One Final Word

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    In case you're worried about what'sgoing to become of the youngergeneration, it's going to grow up andstart worrying about the younger

    generation. (Roger Allen)

    In 2008 In Schools AcrossAmerica

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    America

    The first full class of a new generationwill showed up for kindergarten.

    Who Are They?

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    A new Silent Generation

    referred to as GenerationZ, Generation Alpha or theHomeland Generation.

    Starts mid-2000s untilabout 2017-2020 and willbe considered an

    artist generation:

    http://en.wikipedia.org/wiki/Strauss_and_Howe

    Generation Z Will be raised on technology, they will not be scared

    http://en.wikipedia.org/wiki/Strauss_and_Howehttp://en.wikipedia.org/wiki/Strauss_and_Howe
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    of anything, they will be open to new ideas.

    They will be into truth and loyalty and they will notbe not afraid to voice their opinion.

    They will be flexible and open to change.

    They will be fearless and fun.

    They will be the new hope for our own future. Their great-grandparents belong mostly to

    the Silent Generation and the Baby boomersform the core of their grandparents.

    Their parents are seen as being roughlyevenly divided between Generation Xand Generation Y.

    http://www.generationzbaby.com/generation-z.html

    http://www.generationzbaby.com/generation-z.htmlhttp://www.generationzbaby.com/generation-z.htmlhttp://www.generationzbaby.com/generation-z.htmlhttp://www.generationzbaby.com/generation-z.htmlhttp://www.babiesonline.com/funfacts
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    For a copy of this presentation:http//www.cpcc.edu/millennial

    Click on: workshops and presentations

    Contact: terri manning@cpcc edu

    mailto:[email protected]:[email protected]