How to Transform Research Into Startups Leveraging UC ... · Innovation & Entrepreneurship (I&E) Ecosystem 3. Ecosystem Tutorial (part 1 & 2 of 5): Ø New Technology / IP Support

8/17/18UC Berkeley I&E

Mike CohenDirector, Innovation Ecosystem DevelopmentUC Berkeley Office of Technology Licensing

[email protected]

ipira.berkeley.edu/bio-michael-cohen-uc-berkeley

Lab to Market:How to Transform

Research Into Startups Leveraging UC Berkeley’s

Innovation & Entrepreneurship Ecosystem

1. How do I spin-out a startup at UC Berkeley?

2. How do I leverage UC Berkeley’s vast resources for startups?

3. What’s the first thing that I should do to start a company?

a. Technology (e.g. software, hardware, life science)?

b. Market (e.g. healthcare, consumer electronics, entertainment)?

c. Stage (e.g. idea, team, prototype, company, funding)?

d. People (e.g. founders, CEO, professors, undergrad)?

8/17/18UC Berkeley I&E

Goal: Answer These Questions

Page 2

1. Goals

2. Overview of UC Berkeley’s Innovation & Entrepreneurship (I&E) Ecosystem

3. Ecosystem Tutorial (part 1 & 2 of 5):Ø New Technology / IP Support

Ø New Product R&D Support

Ø Product/Market Fit Programs

Ø Startup Accelerators

4. Q & A (during & after presentation + panel discussion)

8/17/18

Agenda: ~20 Minute Session

Page 3UC Berkeley I&E

8/17/18

Dimensions of a Top University I&E Ecosystem

Page 4

New Technology /IP Support

Startup CompanySupport

FundingSupport

New Product R&D Support

AcademicPrograms

EntrepreneurshipSupport

Product / MarketFit Support

Legal Support

Recruiting Support

UC Berkeley I&E

8/17/18

Snapshot of UC Berkeley’s I&E Ecosystem (circa 2018)

Page 5

SkyDeck CITRISFoundry

I-Corps

BakarFellows

SignatureFellows

Startup @Berkeley Law

CyclotronRoad

User Facilities: NanoLab,

BNC & more

SkyDeckFund

Berkeley Catalyst

Fund

Blue Bear

VenturesThe House

FundOsage

UniversityPartners

US GovSBIR / STTRWorkshops

LAUNCH

QB3Garage@Berkeley

JacobsMakerSpace

Lean TransferCourse

Sutardja Center for Entrepreneurship &Technology Program

Blum Center Social Innovator

OnRamp Program

Cleantech toMarket Course



FundingSupport


AcademicPrograms



Legal Support

Recruiting Support

UC BerkeleyOffice of Technology Licensing (OTL)

Shared Special User Facilities

for I & E (SSUFIE)

Big Ideas@ Berkeley

Berkeley HassEntrepreneurship

Program

Berkeley PostdocEntrepreneurship

Program

Management, Entrepreneurship & Tech Program

Fung Institute forEngineering

Leadership Program

Berkeley Entrepreneurship

AssociationSigma Eta Pi CalFounders

Alumni Group

Bear Founders.com Berkeley Career CenterHandshake

Office of Intellectual Property &Industry Research Alliances (IPIRA)

QB3 Startup in a Box

The HouseResidency

Lawrence Berkeley National LabIntellectual Property Office (IPO)

BerkeleyAngel

Network

Begin.Berkeley.edu

UC Berkeley I&E

8/17/18


Page 6


BakarFellows

SignatureFellows


CyclotronRoad

User Facilities:BNC &

NanoLab

SkyDeckFund

Berkeley Catalyst

Fund

Blue Bear

VenturesThe House

FundOsage

UniversityPartners

US GovSBIR / STTR

Grants

LAUNCH

QB3Garage@Berkeley

JacobsMakerSpace

Lean TransferCourse



OnRamp Program




FundingSupport


AcademicPrograms



Legal Support

Recruiting Support



for I & E (SSUFIE)

Big Ideas@ Berkeley


Program



Leadership Program




The HouseResidency


BerkeleyAngel

Network


Program



Alumni GroupBegin.Berkeley.edu

I-Corps Why is UC Berkeley’sI&E ecosystem

so diverse?

UC Berkeley I&E

8/17/18

Why is UC Berkeley’s I&E Ecosystem So Diverse?

Page 7


NSFI-Corps

BakarFellows

SignatureFellows


CyclotronRoad


NanoLab

SkyDeckFund

Berkeley Catalyst

Fund

Blue Bear

VenturesThe House

FundOsage

UniversityPartners

US GovSBIR / STTR

Grants

LAUNCH

QB3Garage@Berkeley

JacobsMakerSpace

Lean TransferCourse



OnRamp Program




FundingSupport


AcademicPrograms



Legal Support

Recruiting Support



for I & E (SSUFIE)

Big Ideas@ Berkeley


Program



Leadership Program




The HouseResidency


BerkeleyAngel

Network


Program




UC Berkeley’sI&E ecosystemsupports a wide range of: - Technologies - Markets- Stages- People- Resources

UC Berkeley I&E

8/17/18


Page 8


BakarFellows

SignatureFellows


CyclotronRoad


NanoLab

SkyDeckFund

Berkeley Catalyst

Fund

Blue Bear

VenturesThe House

FundOsage

UniversityPartners

US GovSBIR / STTR

Grants

LAUNCH

QB3Garage@Berkeley

JacobsMakerSpace

Lean TransferCourse



OnRamp Program




FundingSupport


AcademicPrograms



Legal Support

Recruiting Support



for I & E (SSUFIE)

Big Ideas@ Berkeley


Program



Leadership Program




The HouseResidency


BerkeleyAngel

Network


Program




I-Corps How do you beginto leverage

UC Berkeley’svast I&E ecosystem?

UC Berkeley I&E

8/17/18

How Do You Begin to Use UCB’s I&E Ecosystem?

Page 9


NSFI-Corps

BakarFellows

SignatureFellows


CyclotronRoad


NanoLab

SkyDeckFund

Berkeley Catalyst

Fund

Blue Bear

VenturesThe House

FundOsage

UniversityPartners

US GovSBIR / STTR

Grants

LAUNCH

QB3Garage@Berkeley

JacobsMakerSpace

Lean TransferCourse



OnRamp Program




FundingSupport


AcademicPrograms



Legal Support

Recruiting Support



for I & E (SSUFIE)

Big Ideas@ Berkeley


Program



Leadership Program




The HouseResidency


BerkeleyAngel

Network


Program




begin.berkeley.edubegin.berkeley.edu/#concierge

(also check-out pitch.berkeley.edu)

UC Berkeley I&E

8/17/18

Ways to Leverage Ecosystem: Blast-out Example

Page 10

SkyDeck

I-Corps

BakarFellows

SignatureFellows


CyclotronRoad

User Facilities:NanoLab,

BNC & more

SkyDeckFund


LAUNCH

QB3Garage@Berkeley

JacobsMakerSpace

Lean TransferCourse



OnRamp Program




FundingSupport


AcademicPrograms



Legal Support

Recruiting Support



for I & E (SSUFIE)

Big Ideas@ Berkeley


Program



Leadership Program




The HouseResidency


BerkeleyAngel

Network


Program




OsageUniversityPartners

The HouseFund

Berkeley Catalyst

Fund

CITRISFoundry

Blue Bear

Ventures

UC Berkeley I&E

8/17/18

Ways to Leverage Ecosystem: Roll-out Example

Page 11

CITRISFoundry

BakarFellows

SignatureFellows

CyclotronRoad

Berkeley Catalyst

Fund

Blue Bear

VenturesThe House

FundOsage

UniversityPartners

Lean TransferCourse



OnRamp Program




FundingSupport


AcademicPrograms



Legal Support

Recruiting Support


for I & E (SSUFIE)

Big Ideas@ Berkeley


Program



Leadership Program

Berkeley Career CenterHandshake



The HouseResidency


BerkeleyAngel

Network




SkyDeck


SkyDeckFund

JacobsMakerSpace

Bear Founders.com

QB3Garage@Berkeley

LAUNCH


Program


I-Corps


UC Berkeley I&E


BNC & more

8/17/18 Page 12



FundingSupport


AcademicPrograms



Legal Support

Recruiting Support

5 Common Patterns of Commercializing Univ Tech

Minedresourcefully

byentrepreneurson campus (e.g. MBA students)

who scour campus fortechnology

Morphedgradually

out of research

by researchteam

member(s)

Milkedmethodically

out of research

by corporate collaborators

Marketedperiodically

to companies,entrepreneurs,

& investorsby entitieson campus(e.g. OTL,faculty)

Migratedfortuitously

with students & faculty

who come to the campus

UC Berkeley I&E

8/17/18

UC Berkeley I&E Ecosystem Tutorial: Part 1 & 2 of 5

Page 13


I-Corps

BakarFellows

SignatureFellows

CyclotronRoad

LAUNCH

QB3Garage@Berkeley

JacobsMakerSpace

Lean TransferCourse








for I & E (SSUFIE)

Big Ideas@ Berkeley

The HouseResidency


SkyDeckFund

Berkeley Catalyst

Fund

Blue Bear

VenturesThe House

FundOsage

UniversityPartners




OnRamp Program

FundingSupport

AcademicPrograms


Legal Support

Recruiting Support


Program



Leadership Program




BerkeleyAngel

Network


Program




UC Berkeley I&E



BNC & more

8/17/18

New Tech / IP Support: IPIRA (OTL & IAO)


Office of Intellectual Property & Industry Research

Alliances (IPIRA)

Office ofTechnologyLicensing

(OTL)

IndustryAlliances

Office(IAO)

8/17/18

New Tech / IP Support: IPIRA Core Functions



Alliances (IPIRA)


(OTL)

IndustryAlliances

Office(IAO)

Advising on IP:Patentable Inventions,

Copyrightable Software,Know-how,

Trademarks,Trade Secrets

Marketing & Licensing IP rights

DisclosingInvention &Software

PatentingInventions

NegotiatingCorporateResearch

Agreements(including SBIRS & Consortiums)

EstablishingMaterial Transfer

Agreements

SpearheadingInnovation

Agreements(e.g. SSUFIE)

ConductingSBIR GrantWorkshops

8/17/18

New Tech / IP Support: IPIRA Additional Support



Alliances (IPIRA)


(OTL)

IndustryAlliances

Office(IAO)


Copyrightable Software,Know-how,

Trademarks,Trade Secrets




DisclosingInvention &Software

PatentingInventions


Agreements

Advising on: Consulting Agreements, Confidentiality & Conflicts of Interests

Supporting & Developing: Entrepreneurship, Startups & UCB’s I&E Ecosystem




8/17/18

New Tech / IP Support: Disclosing, Patenting, Licensing



Alliances (IPIRA)


(OTL)

IndustryAlliances

Office(IAO)


Copyrightable Software,

Know-how,Trademarks,

Trade Secrets




DisclosingInvention &

Software

PatentingInventions


Agreements

Advising on: Consulting Agreements, Confidentiality & Conflicts of Interests

Supporting & Developing: Entrepreneurship, Startups & UCB’s I&E Ecosystem




8/17/18

New Tech / IP Support: Types of IP


PatentableInventions

CopyrightableSoftware Know-How Trademarks Trade

Secrets

8/17/18

New Tech / IP Support: IP Rights at UC Berkeley

Page 19

PatentableInventions

CopyrightableSoftware Know-How Trademarks Trade

Secrets

InventionDisclosure

to OTL

SoftwareDisclosure

to OTL

OTL:• Inventorship• Ownership• Sponsorship• Obligations• Deadlines• Potential• Marketing• Patenting• Licensing

OTL:• Authorship• Ownership• Sponsorship• Obligations• Potential• Marketing• Licensing

Owned by individuals(not UC)

IPIRA advice:• Consulting• Conflicts• Confidentiality

UC Berkeley I&E

Not IPIRA

Examples:- Cal logo- UC BerkeleyBranding

None:- Publish- Collaborate

8/17/18

IP Patenting: Timelines & Costs


Page 21

Leverage the University’s IP rights to Catalyze (not just facilitate or “transfer technology”):1)The commercializing of UC Berkeley innovations – quickly & broadly to:

Ø Benefit the regional economy & society at largeØ Fund research & education on campusØ Reward researchers for their ingenuity*

1)The funding of UC Berkeley research by –Reconciling the IP needs of sponsors with the IP policies of the University

* Depending on the circumstances, inventor rewards can vary and for example range from licensing income (typically 35%), to attribution and recognition, to the personal satisfaction of developing technology that has been successfully commercialized.

8/17/18

IP Patenting & Licensing: UC Berkeley Objectives


Page 22

1. Used as competitive barrier & thereby improves return on (risky) investment

2. Used to impress investors & thereby improve funding, acquisitions, valuation

3. Used (with know-how, etc) to implement sublicense solution (fab-less IC corp)

4. Used (with other IP) to cross-license with competitors & gain freedom-to-operate

5. Used to discourage infringement claims & thereby lower company’s legal costs

6. Used (with other IP) to promote industry standard

7. Used to prevent companies from nefariously controlling technology’s market

Exclusive License

Non-Exclusive License

8/17/18

IP Licensing: Company Objectives


8/17/18

IP Licensing: Manage Company Risks

Page 23

Company Contractual Commitments to University

As risks decrease,then commitments increase

De-Disking ofSuccessfulCommercializationHigh De-RiskLow De-Risk

LargeCommitments

SmallCommitments

UC Berkeley I&E

8/17/18

IP Licensing: Range of Agreements

Page 24

LetterAgreement

OptionAgreement

LicenseAgreement

• Commercialization Plan• Patent Costs Reimbursing• + below

• Annual Fee• Diligence Terms• + below

• Issue Fees (& equity)• Earned Royalties• Min Annual Royalties• Indemnification, etc• + below

IP RightsAgreements(simplified)

~2 pages~3-12 months

~10 pages~1-3 years

~30 pagesLife of patent or copyright

Company Contractual Commitments to University

UC Berkeley I&E

8/17/18

UCB I&E Tutorial: Part 2 of 5

Page 25


I-Corps

BakarFellows

SignatureFellows

CyclotronRoad


BNC & more

LAUNCH

QB3Garage@Berkeley

JacobsMakerSpace

Lean TransferCourse








for I & E (SSUFIE)

Big Ideas@ Berkeley

The HouseResidency



SkyDeckFund

Berkeley Catalyst

Fund

Blue Bear

VenturesThe House

FundOsage

UniversityPartners




OnRamp Program

FundingSupport

AcademicPrograms


Legal Support

Recruiting Support


Program



Leadership Program




BerkeleyAngel

Network


Program




UC Berkeley I&E

8/17/18

UCB I&E Ecosystem: Tech Stage vs Biz Stage

Page 26

StartupCompany

Product / Market Fit Discovery

NoBusiness

Activity

TranslationalResearch

New ProductR & D

CommercialProduct (1.0)

Stage of Business

Stage of Technology

ScholarlyResearch

No TechR or D

UC Berkeley I&E

8/17/18

UCB I&E Ecosystem: Tech Stage vs Biz Stage

Page 27

StartupCompany


NoBusiness

Activity


New ProductR & D


Stage of Business

Stage of Technology

ScholarlyResearch

No TechR or D

* In addition to differing by stage of business & technology, I&E programs often differ by technologies, markets &participants (e.g. faculty, students, founders, etc)

UC Berkeley I&E

8/17/18

UCB I&E Ecosystem: Program Starting Sweat Spot*

Page 28

Stage of Business

ScholarlyResearch

Stage of Technology


New ProductR & D


No TechR or D

StartupCompany


NoBusiness

Activity

SkyDeck*

CITRISFoundryLAUNCH

The HouseResidency

I-Corps

Lean TransferCourse


Big Ideas@ Berkeley

BakarFellows

SignatureFellows

CyclotronRoad

QB3Garage@Berkeley


NanoLabJacobsMakerSpace


for I & E (SSUFIE)

* SkyDeck has a Hot Desk programfor early stage startups

* In addition to differing by stage of business & technology, I&E programs often differ by technologies, markets &participants (e.g. faculty, students, founders, etc)

UC Berkeley I&E

8/17/18

Agenda: ~20 Minute Session - Q & A

Page 29

1. Goals

2. Overview of UC Berkeley’s Innovation & Entrepreneurship (I&E) Ecosystem

3. Ecosystem Tutorial (part 1 & 2 of 5):Ø New Technology / IP Support

Ø New Product R&D Support

Ø Product/Market Fit Programs

Ø Startup Accelerators

4. Q & A (during & after presentation + panel discussion)

UC Berkeley I&E

Documents

How to Transform Research Into Startups Leveraging UC ... · Innovation & Entrepreneurship (I&E) Ecosystem 3. Ecosystem Tutorial (part 1 & 2 of 5): Ø New Technology / IP Support