Email Marketing Webinar Series

Effective Group Segmentation and how to manage your list

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We will be starting at 19:30hrs

Email Marketing Webinar Series

List Segmentation and How to Manage your List

Creating Engaging Content and Measuring the Results

Intouch Supporthttp://support.intouchcrm.co.uk/

Matthew Ruddle

Customer Services Director

Steve Plotkin

Marketing Manager

https://www.facebook.com/intouchcrm

https://twitter.com/intouchcrm

Agenda

• Why Manage Your Contacts• What Makes a Good List• How to Segment Your Contact

Database• Webinar Tasks

Why Manage Your Contacts

New leads are….

3%

Lifecycle Stage

7% 30% 30% 30% buying now

are open to idea

are not thinking about it

don’t think they are interested

definitely arenot interested

Yet most businesses

market to the 3% buying

now and don’t have

systems to keep engaged

with the rest.

Information Stages

Information Stages

Information Stages

Target the right Buyer Persona

Build Better Relationships

What Makes a Good List?

1. List Hygiene

1. Ensuring Opt In’s

2. Removing unengaged subscribers

3. Understanding what information prospects want

2. Understanding The Buzz

Anti Spam Laws

Sender Scores

Honey Pots

Spam Traps

Hard Bounce

Soft Bounce

3. Managing Opt Outs

4. Managing Churn

5. Group by Persona Property

How to Segment your Contact Database

Segmentation Requires Two Things

1. Understanding your Buyer Persona

2. What you Know About Their Buying Decisions

You can create groups…..

When a contact completes a form

You can create groups…..

What Criteria to Segment ?

Start with your Buyer Persona

• Gender• Job Title• Geography• Interest Area• Lifecycle Stage

Segment as small as possible

Next time

Creating Engaging Content and Measuring the Results

Email Campaign Builder

Download our latest resource for use in next weeks webinar

http://cogn.im/145Ln1Q

Webinar Tasks

Webinar Tasks

1. Make sure your contact list is clean and scrubbed of all unengaged contacts

2. Work out the criteria you will group your contacts by

3. Segment your database into groups for greater email performance

4. Download the email campaign builder

Intouch Supporthttp://support.intouchcrm.co.uk/