Email  Marketing  

•  With the abundance of platforms available to connect with your customer, some may consider email marketing an outdated format to reach their target audience. However, email is the most preferred channel for Millennials, and 77% of consumers said they prefer to receive permission-based marketing communications via email.

Why  is  email  marketing  here  to  stay?

It  is  targeted.   •  Email goes directly into the customer’s inbox.

At the very least, they will see the title and who sent it to them before electing to continue or delete it.

You  have  permission. •  At one point or another, the customer has provided

you their email address; therefore, they are more inclined to interact with you.

It  is  easy  to  monitor. Unlike print and traditional direct marketing, email marketing allows you to track how many people opened your email campaigns and see exactly what they clicked. 

 What  are  the  basics  of  a  solid  email  campaign?

Be  Relevant. •  Focus on your customer’s interests to communicate

in a way that resonates.

Subject  lines  are  important. •  Today’s highly connected consumer is bombarded

with emails on an hourly basis, many of which are deleted before they are even read.

•  Studies indicate that subject lines that are concise (less than 50 characters) and straightforward have a higher open rate.

Results  from  Mail  Chimp  

Include  a  call  to  action.   •  Highlighting an offer to entice your customer is

not pushy as long as the content is relevant.

Measure  your  results.   •  Figure out what your customer likes and keep

doing it.

Email  marketing    is  still  relevant.  

•  When was the last time you checked your email?

•  Which ones did you open?