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Email Marketing Webinar Series
Effective Group Segmentation and how to manage your list
Chat with us through the question pane on GoTo Webinar
We will be starting at 19:30hrs
Email Marketing Webinar Series
List Segmentation and How to Manage your List
Creating Engaging Content and Measuring the Results
Intouch Supporthttp://support.intouchcrm.co.uk/
Email Campaign Builder
Download our latest resource for use in this weeks webinar
http://cogn.im/145Ln1Q
Matthew Ruddle
Customer Services Director
Steve Plotkin
Marketing Manager
https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm
Agenda
• Why You Need to Send Email• Writing Subject Lines • Email Best Practice• Webinar Tasks
Why You Need to Send Email
Why send email?
Purchased Lists = Spam
New Subscribers are Most Engaged
Keep in touch with your audience
Raise Brand Awareness
Making sure your leads don’t forget you
Move prospects towards sales cycle?
Online OfferCTA
‘What’
Landing Page
w/form
Specific EmailList
TargetedEmailCopy
‘How’Call to Action
Gather Lead Intel
Specific EmailList
TargetedEmailCopy
Top Sales Cycle
SolutionCall to Action
Email should be part of an holistic approach to communicating with your customers
Provide value in your emails
40% of B2B marketers rated the leads generated by email marketing as high quality
Writing Subject Lines
Be direct about what your email has to offer
Add a personal element
Personalise Subject Lines with custom tags
Personalised Subject Lines get an average +20% increased CTR
Avoid obviously selling
Most reported Spam words
Test and measure different ideas
Analyise the data available
6 Steps to email best practice
1. Set a S.M.A.R.T. Goal
SpecificMeasurableAchievableRealisticTimed
2. Understand When to Email
2. Understand When to Email
3. Don’t Hide Behind a noreply@
3. Clear Subject Lines
4. Email Design
• 650px wide• Personalise the
content• Always include a
CTA• Explain the
benefits• Be elegant
5. Imagery
6. Create a PS
Webinar Tasks
Webinar Tasks
1. Make sure you have segmented & cleaned your lists before sending any email
2. Write several subject line options before sending the email
3. Follow the 6 best practices & send an email to one of your segmented lists
Intouch Supporthttp://support.intouchcrm.co.uk/
https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm
