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1. How to Optimize Your Business for Local Search A Business Owners Workshop 2. Client Examples 3. Visits in 2011 increased from 4k to 20k in 2012 4. Keyword Rankings bodyquestpersonaltraining.com (Out of 291 keywords: 05-20-13 = Number of keywords on 1st page = 0; 12-04-13 = Number of keywords on 1st page = 54; TODAY = Number of keywords on 1st page = 102) 5. Keyword Rankings bluegrassexecutivetransportation.com (Out of 355 keywords: 05-27-13 - Number of keywords on 1stpage - 2; 07-31-13 - Number of keywords on 1stpage - 56; 09-26-13 - Number of keywords on 1st page - 95; TODAY - Number of keywords on 1st page - 149) 6. What is SEO? Search Engine Optimization 7 - 64 Download to read more..
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How to Optimize Your Business for Local SearchA Business Owners Workshop
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Visits in 2011 increased from 4k to 20k in 2012
Keyword Rankingsbodyquestpersonaltraining.comOut of 291 keywords:
05-20-13 – Number of keywords on 1st page – 0
12-04-13 – Number of keywords on 1st page – 54
TODAY – Number of keywords on 1st page – 102
Keyword Rankingsbluegrassexecutivetransportation.co
mOut of 355 keywords:
05-27-13 – Number of keywords on 1stpage – 2
07-31-13 – Number of keywords on 1stpage – 56
09-26-13 – Number of keywords on 1st page – 95
TODAY – Number of keywords on 1st page – 149
What is SEO?Search Engine Optimization
Definition of SEOSEO is the active practice of
optimizing a website by improving internal and external aspects in order to increase the amount of visitors the site receives from search engines.
In general, the higher a site appears in the search results, the more visitors it will receive from the search engine’s users.
(Storefront Equivalent)
“Your online location is the most important factor in obtaining new customers for your business today”
Why is online marketing & SEO important?
92% of all consumers searching for
local services or products start by looking online
58% of businesses don’t have a website –
but those who are online grow 40% faster
Outbound Marketing
Inbound Marketing
95%of people don’t go
past the 1st page of search
results
Remember…
SEO Lasts
Investment vs. Expense
Last Week This Week
Compare to Magazine Ads:
Definition of Investment
To commit money in order to GAIN a financial return.
# of searches for industryIndustry
Searches Per Month
Potential Website Visits
Potential Website Visits
auto shop 14,200 284 710pools 43,200 864 2,160
plumbers 35,600 712 1,780financial planner 13,000 260 650
electrician 10,000 200 500windows 12,600 252 630
landscaping 19,800 396 990jeweler 24,800 496 1,240roofer 36,400 728 1,820dentist 31,500 630 1,575
car detailing 14,600 292 730painters 9,000 180 450
hvac 27,200 544 1,360chiropractor 41,200 824 2,060
flooring 16,600 332 830
LTV ROI = 2,806%
Cost per month – Local Magazine
1/12 Page - $550 (2 1/4” x 2 1/4”) 1/6 Page - $815 (2 1/4” x 4 7/8”) 1/3 Page - $1,530 (4 3/4” x 4 7/8”) 1/2 Page - $2,195 (4 3/4” x 7 3/8”) 2/3 Page - $2,820 (4 3/4” x 10”) Full Page - $3,675 (7 1/4” x 10”)
Local Magazine Rates
Link Authority & Quality
(Low Trust) (Quality Trust)
Google Keyword Planner
Ex: Louisville Auto Insurance, KY, Home, Life, Health
Meta Tag Tool
http://www.seomofo.com/snippet-optimizer.html
Google Local
Only 10% of local businesses in the US have claimed their
Google Places listing.
By claiming your listing, you’re instantly beating
90% of the competition.
http://www.google.com/business
Dash
boar
d
Don’t forget to NAP!Business Name, Address, Phone Number
1. Proper category associations
http://blumenthals.com/Google_LBC_Categories
2. Physical Address in City of search
3. Consistency of structured citations
A citation is any web-based mention of your company's partial or complete name, address, and phone number (NAP).
A "structured citation" refers to a listing of your business in an online local business directory such as YP.com, Yelp, etc.
Definition of Citation
4. Quality/Authority of structured citations
http://moz.com/learn/local/citations-by-category
http://moz.com/learn/local/citations-by-city
5. HTML NAP matching place page NAP
6. Quantity of structured citations
7. Domain Authority of website
8. Individually owner-verified local plus page
9. City, State in Places Landing Page title
10. Proximity of address to centroid
11. Quality/authority of inbound links to domain
12. Quantity of native Google+ Local reviews (w/text)
13. Product/service keyword in business title
14. Quantity of citations from locally relevant domains
15. Proximity of physical location to the point of search
16. Quantity of citations from industry-relevant domains
17. Local area code on Google local page
18. City, state in all website title tags
19. Quantity of third-party traditional reviews
http://www.claudereynoldsinsurance.com/content/st-matthews-
louisville-ky.aspx
20. Page authority of Places landing page URL
88% of consumers say they trust online reviews as much as personal recommendations
72% of consumers will take action after reading a positive review
Leave A Review
Review Funnel Strategy
Mobile search drives valuable outcomes for businesses
of mobile searches result in a store visit, call or purchase
Mobile search is always on
Not responsive
responsive
Testimonials & reviews
Brands and associations
63% of customers have already done research before
contacting a business
Questions??