How to Improve Your Local SEO Strategy

Many local companies dismiss the idea of Search Engine Optimization; they believe that it

is something that is strictly reserved for those that are looking to target the world. This

couldn't possibly be further from the truth. Nowadays, the majority of people are using the

search engines to find companies as opposed to the phone directories, and if you aren't

listed on them, potential customers will have a difficult time finding your business. In this

article I want to take a look at some of the various techniques that an SEO Company in

Phoenix will use to get you ranked as highly as possible in the search engines.

Firstly, you are going to need a local pages account on Google. This page is going to be

packed to the brim with information about your company, and having this account, and

filling out as much information as possible is key to being ranked as highly as possible in

the search engines. You need to make sure that you include a number of keywords related

to your business, as it will make it easier for Google to rank you.

The next thing you need to do is work out what keywords 'trigger' the Google Local search

results (a small map which appears at the top of the page). For example, if you were a

hairdresser in Phoenix then your Phoenix Seo Company may want to look into

combinations of words such as 'Men's hairdresser in Phoenix, Arizona' or 'Hairdresser in

Phoenix'. This is incredibly important for your local SEO campaign as you don't want to be

working on keywords that won't rank you highly in the local results. It is a waste of time.

Of course, you will also need to be listed in local directories. Try to get on as many as you

possibly can, some top ones include Yelp and Qype. Both of which will allow you to input a

plethora of information about your company. The most important though will be the URL of

your website, this is going to help you climb up the search engines. In addition to this,

being listed on these websites gives

potential customers yet another way to

discover your website, which is always

going to be useful. You will want to make

sure the information is exactly the same

across all directories, it will make it far

easier for Google to recognize that you

are the same company.

Finally, you need to look into the normal

SEO techniques. This means checking

your meta tags, ensuring that pages load

quickly, making sure that you use SEO

friendly URLs and high quality content,

and of course, build up back links! This is going to be exactly the same as a standard SEO

strategy, you are just going to be throwing in a couple of local keywords too.

Remember, at the moment, very few companies have actually woken up to the idea of

local search engine optimization, so if you work with a top SEO Company in Phoenix, you

will be well-ahead of your competition, and by the time they discover the benefits of local

SEO, you may be impossible to catch!