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Enhancing the online visibility of your business is vital for attracting new customers. Though, it has become difficult to compete in the online marketplace, you can achieve success if you do certain basic things right. - PowerPoint PPT Presentation
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www.virtualemployee.com
There is immense competition in the online space to grab eyeballs since the online marketplace has become crowded. It’s also to be noted that many websites rank high in search engines, but they cannot find success when it comes to generating leads and making online sales. It’s because they fail to do certain basic things in a right manner.
www.virtualemployee.com
You can adopt the following practical tips to grow your online business.
Focus on site visitors, Not yourself Make a mobile strategy Increase the social –connect Cross-sell your products Be selective, but intensive
www.virtualemployee.com
FOCUS ON SITE VISITORS, NOT YOURSELF
A successful sales copy focuses on the reader, however, business owners often neglect this golden rule
The sales copy should mention about a specific problem and how your product solves this problem
Don’t use references of ‘I’ in the sales copy, rather mention how your product is going to solve their problem
www.virtualemployee.com
MAKE A MOBILE STRATEGY
Ken Barber, Marketing-Head, mShopper.com says, "Mobile Web surfers are a demanding bunch. If they visit your website and it's not optimized for both the device, they will get frustrated and leave." Therefore, it has become extremely important to have a site-mobile-friendly.
www.virtualemployee.com
INCREASE THE SOCIAL-CONNECT
It’s extremely important to understand that social media platforms are not just to brag about your product since people dislike this approach
Instead, try to create a deeper engagement by starting a direct conversation with the people
Using social media tools such as Launchrock, Prefinery, and LaunchGator can be a good idea as they help to create a hype for the upcoming product
www.virtualemployee.com
CROSS SELL YOUR PRODUCT
According to a study, cross-sells can actually increase conversion by 3% when shown on the checkout page. Therefore, browsing the store for them can be a good idea. Here are some tips to do this.
Display related items alongside the products they are purchasing Try and display related items alongside the product they are searching You can further entice customers by offering special discount or
promotional offers if they buy certain products together
www.virtualemployee.com
BE SELECTIVE, BUT INTENSIVE
Selling a lot of products on your website may sound a tempting proposition, but it’s not an effective idea
According to Entrepreneur.com study, offering limited products in one place on the homepage of the website always translates into higher sales
When you display just one product or a set of related products, you can focus on the benefits of the products in better way which translates in increased sales
www.virtualemployee.com
www.virtualemployee.com
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