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Presentation from SummitUp 2010!
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Social Media:
How It Drives $ale$
Presenter
Kendra Ramirez is a nationally recognized social media authority and was a finalist for the 2009 Social Media Innovator of the Year award. Since 2005, she helped hundreds of organizations leverage social media. Her major strengths lie in her innate knowledge of valuable and cutting-edge social media strategy and tactics to drive sales.
Agenda
Where To Start
What To Measure
How Does Social Media Drive Sales
What Tools Are Best for Sales
Example Sales Results
What Will Kill A Sales Opportunity
Open Q&A
Social media is NOT an event.
It is a culture!
Where To Start?
Who is your target market?
Where do they hang out?
Do you have a specific list of accounts or partners that you are targeting?
Have you identified event triggers for your products and services?
Define What Success Looks Like For You
What are you going to measure?
Increase in traffic
Increase in conversion
Increase in comments/likes
Increase in appointment setting
Increase in revenue
Decrease in cost
How Does Social Media Drive Sales?
SEO-Search Engine Optimization
Brand Awareness
Warm Appointments
Facilitate Networking Internally
Listening for Potential Leads
Precall Planning
Product Research
Rewarding Your Frequent Customers
Group Buying
First it starts with relationships!
YouTube
Wordpress
What Tools Are Best For Sales
Leverage relationships
Build community
Attend and post events
Precall planning
Top of mind
Great apps
Great targeted ads
Build a business page
Build engagement/community
Product research
Attend and post events
Top of mind
Great targeted ads
Listen and learn
Listen and respond
Retweet
Hashtag (#)
Crowdsource
Customer service
PR and journalist
Education and Fun
Sharing/commenting
Inspire
SEO
Brand awareness
Product Research
Thought Leadership
SEO
Sharing
Community
Blogger outreach
Old Spice
Local Salon/Spa
Local Restaurant and Dentist Office
Sales Results Using Social Media Tools
Answered 100 comments through Facebook, Twitter and YouTube
Results:
Increase in total product sales 55% in the past 3 months and
107% last month
July Nielsen Co Report
Use Twitter Tuesday for discounts
Results:
30% increase for appointments for Tuesday
Local Salon/Spa
Used Groupon.com
Results:
Local Restaurant: 2000 people purchased coupon within 24 hours.
New Dentist: added 30 new patients in two weeks
Local Restaurant and Dentist Office
What will kill a sales opportunity in social mediaToo many posts in social media
Self promotion all day, every day
Not responding to comments or mentions
Adding us to your enewsletter
Sending a note to a decision maker in social media asking to drop off literature
Questions and Answers
Thank you!
Kendra Ramirez
www.acceleratedbr.com
www.facebook.com/acceleratedbr
Follow me on Twitter @kendraramirez
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