Digital Media Platform

®

Muze Drives the Media Experience

Muze is the leading

provider of B2B digital

commerce solutions and

descriptive entertain-

ment media information

used to connect people

to art, education, and

entertainment. Nearly

900 companies world-

wide rely on Muze’s rich

entertainment content,

including in-store and

online retailers, ISPs,

MSOs, portals, commu-

nity sites, auction sites,

and consumer electron-

ics manufacturers.

Muze is based in New

York City, with offices in

Seattle and London.

P R O D U C T S H E E T

uze provides rich, descriptive media infor-

mation and content spanning music, mov-

ies, books, games, and more, along

with B2B technology solutions that enable commerce

in entertainment media. Our leading-edge technol-

ogy combines digital media management tools with

unparalleled metadata and editorial content, including

detailed reviews and biographies, streaming song and

movie previews, and an extensive library of licensed

digital content. Our unique solutions drive commerce

in digital entertainment media, in support of our

clients’ business objectives.

Digital media consumers are high value custom-

ers with money to spend and the confidence and

know-how to take advantage of digital media products

and services. And as these consumers build-out their

personal digital libraries, businesses have an exceptional

opportunity to create new revenue streams and establish

positive brand associations, aiding in customer retention.

The Muze Digital Media PlatformMuze brings together leading technologies into one com-

prehensive offering, encompassing content acquisition,

production, retrieval, fulfillment, distribution, and reporting.

Muze does the “heavy lifting,” and provides the platform for

delivering the appropriate media components to each type

of user. The Muze Digital Media Platform (DMP) provides:

» Aggregation, ingestion, consolidation and normalization of assets from literally thousands of content providers

» A catalogue of over 2 million downloadable music tracks and nearly 6 million streaming samples from major labels & indies, growing every day

» Comprehensive Digital Rights Management

» Secure streaming and downloading capabilities

» Versatile usage and reporting tools

» Easy integration with existing infrastructure

» Rapid and cost-effective deployment

m

Muze provides provides robust, scalable back-end technology to meet the evolving needs of the entertainment media market:

» A robust, agnostic technology solution for web, mobile, and consumer electronics, that adapts to meet changing needs and market trends

» Seamless integrates into existing infrastructure, reducing costs and improving speed-to-market

»Reliable, scalable platform that can support millions of users, unlimited amounts of content, and millions of downloads or streams per day

»Supports multiple Digital Rights Management (DRM) formats, to meet the disparate needs of rights holders

» Dual delivery and OTA capability for mobile users

» Flexible royalty- and usage-reporting tools

» Worldwide gold-standard content from all major labels and indies, for the most comprehensive, cur-rent catalogue available

»Dynamic, automated solution that adds new media from content providers as it is released

»Links to 50+ years of high-value, rich descriptive media information, to aid in search and discovery

Digital Media Platform Highlights

Muze powers a future dominated by digital media

Muze New York: 304 Hudson Street, New York, NY 10013-1015(212) 824-0300 tel | (212) 741 1246 fax | www.muze.comMuze Seattle: 2601 4th Avenue, Suite 500, Seattle, WA 98121 (206) 832-4500 tel | (206) 832-4501 faxMuze Europe: Paulton House, 8 Shepherdess Walk, London N1 7LB, UK+44 (0)20 7566 8216 tel | +44 (0)20 7566 8259 fax | www.muzeeurope.com

® © 2007 Muze Inc., all rights reserved. Muze®, the Muze logo, MuzeMusic™, Muze Essential Artists™, The Encyclopedia of Popular Music®, Muze EPM™, MuzeTunes®, MuzeReels™, MuzeDVD™, MuzeVideo™, MuzeBooks™, MuzeGames®, MuzeMobile™ and MediaDNA™ are trademarks or registered trademarks of Muze Inc., in the United States and in jurisdictions throughout the world. All other company and product names may be tradenames or trademarks of their respective owners.

muze_dmp.pdf | 20070116

music fulfillment, digital rights management (DRM), royalty reconciliation and reporting tools. Designed to integrate “behind the scenes,”

MediaDNA™ provides digital media feeds, creating a compelling consumer digital media experience within your existing web property. This

enables consumers to search, sample, purchase, and stream or download high-quality media through a user experience that’s completely under

your control.

Through the combination of Muze’s Digital Media Platform and MediaDNA™, Muze provides everything required to build a digital media

download store with a completely customizable user experience. To learn more, contact your Muze sales or client service representative, or con-

tact us at e-sales@muze.com.

1. Muze captures data and content• Top-Line Meta Data• DRM Rights• Pricing Info• Cover Images• Sample Clips• Rich Editorial Data

1a. Merchandise portal• Input product and pricing• Define merchandising

requirements• Create product bundles

2. Muze ingests and aggregates content• Encode• Rip• Normalize• DRM• Tag w/ Metadata• Create samples• Search terms

3. Distribution• Products and services

securely wrapped• Readied for distribution• Fulfillment to clients

and end-users

4, 5. Development tools• Provided by client or VAR/In-

tegration Partner• Enables integration, support,

APIs and access methods• Enables client to wrap

front-end around Muze products/services

6. Delivery/ fulfillment• End-users enjoy

media on both PCs and mobile devices

7. Label info portal• UI provides labels and

clients with real-time reporting:- Observed behavior- Usage analysis- Transaction stats

Muze MediaDNA™The MediaDNA™ product is built on the Muze Digital Media Platform. It provides an extensible, feature-rich, multi-tiered architecture that enables

any website, retailer or mobile provider to seamlessly integrate digital media services into their existing property. MediaDNA™ includes all of the

components and features you’ll need to get started, including a deep digital music archive, music discovery tools, multi-format encoding, digital