HORROR QUESTIONNAIRE ANALYSIS:

Question 1:

The first question

allowed us to gain an

insight of the

demographic of the

audience as we are

producing a horror film

trailer targeted at a

predominately teenage

audience.

From looking at the

results, it is clear to see

that the ‘16-18’ bracket

is the most popular, with

other 60% of the

respondents.

Question 2:

As expected, the majority

of our respondents were

female, with over 80% of

the poll. This has allowed

us to identify and realise

that our horror

promotional package

must target the female

audience and should be

suitable for them overall.

Question 3:

Again, as we expected,

most of our respondents

were either studying at

higher education (A-

level) or in further

education (University).

With the majority of the

respondents answering

“yes” , mainly to both,

this allowed us to

identify our target

audience and helped us

to construct our Target

audience Profile.

Question 4:

From looking at the

diagram, most of our

respondents

answered “10” , which

told us that they

enjoyed watching

horror films a lot which

largely benefited us

with our Target

audience Profile.

Question 5:

With this question, I chose the most detailed and relevant responses out of all the

respondents which gave me further knowledge and understanding of the sub-genre

that I am working and what the audience generally expect from the supernatural sub-

genre as well as what they find the most scariest and exciting, Most of the

respondents answered with “suspense” and “excitement” , which seemed to be a

common link throughout the answers.

Question 6:

This question was more

general and allowed the

respondents to

explore for

themselves. The most

common responses were ‘The Conjuring’ and ‘Insidious’ which are both very identical to

each other in terms of the plot and character types. The question also allowed me to gain

more insight into which supernatural horror films my respondents enjoy the most and I wish

to create a promotional package which ties in with these yet at the same time include original

elements as well.

Question 7:

This question was one of the most useful out of all the questions asked as it allowed us to

identify how often our target audience watched horror films. Most of the respondents replied

almost evenly to ‘Every now and then’ and ‘Sometimes’, while ‘Very often’ came in third.

Question 8:

The last question required more thinking and reflecting from my respondents with almost

every single one of them answering to ‘Film trailer’ as that is what influenced them the most

and in general the majority of people would reply with this.