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An essential addition to your luxury real estate marketing plan

THE BUSINESSJOURNALS

A DIVISION OF ACBJ

Home of the Day is currently live in nearly 30 Business Journal markets.

LIVE MARKETS

Seattle

Portland

Sacramento

Silicon Valley

Phoenix

Denver

Albuquerque

Austin

San Antonio

Houston

Dallas

Tampa

Miami

Orlando

Jacksonville

Atlanta

Charlotte

Birmingham

MemphisNashville

Wichita

Kansas City

Minneapolis/St. Paul

Milwaukee

DaytonColumbus

Pittsburgh

Bu�alo

Albany Boston

PhiladelphiaBaltimoreWashington, D.C.

Cincinnati

Raleigh/DurhamSt. Louis

LouisvilleGreensboro

San Francisco

Honolulu

Los Angeles

New York City

Chicago

MULTIPLE FIRMS

MULTIPLE FIRMS

MULTIPLE FIRMS

• Top Management, Owner or Partner: 69%• College Grad/Advanced degree: 83%• Average HHI: $223,000• Average Net Worth: $1.8 million• Average value of investments: $1.3 million• Influence decisions at their company: 79%• Agree internet is critical for business: 89%• Average Age: 50

OUR AUDIENCE

The Business Journal sites reach an audience of affluent business decision makers:*

• 64+ million monthly page views• 11+ million monthly unique visitors• 665,000+ afternoon newsletter subscribers

In aggregate, The Business Journal sites average:

* The Business Journals subscriber study 2014

HOME OF THE DAY

HOME OF THE DAY PERFORMANCE

Since launch, Home of the day has quickly become one of the most read online sections, accounting for an average of 5% of each market’s traffic.

Of users that enter a Home of the Day gallery, about 90% view all photos.

• The Home of the Day audience is 25 times more likely to have a home value greater than $1 million compared to the internet as a whole.

• They are 48 times more likely to have a Net Worth of $1MM+ compared to the internet as a whole.

• They are 22 times more likely to have a Household income greater than $125,000 compared to the internet as a whole.

About visitors to the Home of the Day section:*

* Lotame Audience ProfileHOME OF THE DAY

”

PARTNER FEEDBACK

HOME OF THE DAY”

“The Home of the Day program is wonderful! My client enjoyed seeing their home while reading articles. I had

co-workers send me the link with my featured property! Great program!- Laurie Mensing, Agent, Long & Foster

“ ”I have already received a call and

I’m showing this Sunday!- Carolina Salmonsen,

Agent, Pacific Union

“So happy to see your Pacific Union Sonoma Villa listing in the Afternoon Edition of Silicon Valley Business Times next to an interview with Reid

Hoffman— Founder of LinkedIn.  Great buy, Jessica and Maurice!- Terri Robbins Tiffany,

Public Relations, Pacific Union

PARTNER FEEDBACK

HOME OF THE DAY

”“The Business Journal’s Home of the Day is a great partnership for us because the demographics of

the Business Journal reader fits our buyer base for our listings.

Our collaboration offers a unique opportunity to showcase homes that we represent, and the website traffic has exceeded our expectations.

The exclusivity gives us an edge with our competition while the property showcase drives visitors to our listings and to our website.

- Andy Dielmann, Broker/OwnerDielmann | Sotheby’s International Realty

“”

I believe that partnering with the Austin Business Journal provides our associates with an economical solution that garners endless opportunities for enhanced exposure for their valuable client’s listings.

This online product enables our realtors to tell the stories of their key properties to our target audience of luxury home buyers in the Hill Country.

- Robin Coleman, Marketing ManagerKuper | Sotheby’s International Realty

Each Home of the Day property showcase includes:

• Up to 15 high resolution property photos so users can explore each listing room-by-room

• Agent call-to-action with picture, logo, phone number, email and link to website that scrolls with the user throughout gallery

• Dynamic slide show controls so user can easily scroll through images or click to next photo

• Tools to share property on Twitter, LinkedIn, Facebook, Google+ via email

• Tease of 3 more Home of the Day properties following the gallery link to index page showcasing all Home of the Day properties

• Live on site 24 hours a day/7 days a week for 30 days

Home of the Day is a unique opportunity to showcase high-end properties each month to affluent home buyers.

PRODUCT OVERVIEW

HOME OF THE DAY

• Integrated native content article, authored by the broker, live on site 24/7 and promoted on homepages twice per month

Home of the Day promotion includes:

• Each property is live on the site 24/7 for 30 days and promoted as the Home of the Day twice per month.

Home of the Day promotion includes a multi-platform approach:

BANNER AD UNITS ADD-ON

Available Ad Units:

• 728 x 90 banner ad

• 300 x 250 dynamic unit that follows the user down the page as they scroll through the slide show

HOME OF THE DAY

728 X 90 BANNER AD

300 X 250 AD

PRINT ADD-ON

www.cbharper.com

Firms receive preferred rates torun properties as part of a print ad in The Business Journal.

HOME OF THE DAY

MARKETING & CLIENT SERVICES SUPPORT

ACBJ is prepared to offer any support needed

• Marketing emails and presentations to aid in agent sales efforts

• Facilitating upload and proofing of property information

• Traffic reporting on Home of the Day performance

• Agent Surveys

Introducing an exclusive partnership

&HOME OF THE DAY

Only 15 Homes of the Day will be showcased per month, per market. Be the first to lock in 1 of 15 property spots

in one or both markets in this program offered exclusively for Pacific Union agents.

Reserve your spot today!CONTACT INFO/CALL TO ACTION

Home of the Day is a unique opportunity to showcase your client’s high-end property each month to over 775,000 affluent home buyers

in the San Francisco and Silicon Valley markets.

Your Home of the Day property showcase includes:

• Presence on site 24/7 for 30 days

• Premium promotion across the website, email newsletter, and mobile products twice per month as integrated native content

• Up to 15 high-resolution property photos so users can explore each listing room-by-room

• Agent profile with contact info call-to-actions

• Social sharing toolsHOME OF THE DAY

@bizluxuryhomes pinterest.com/bizluxuryhomes

For more information visit bizjournals.com/homeoftheday or email homeoftheday@bizjournals.com

An essential addition to your luxury real estate marketing plan

THE BUSINESSJOURNALS

A DIVISION OF ACBJ