Client’s Goal Build brand trust and leverage Heinz’s position as a food industry leader by providing food service customers with valuable business tips and insightful trends research Akoya’s Role Tap the creativity and expertise of Heinz’s chefs and marketing teams in creating fun and fast-reading—yet substantive—blogs and articles Highlights • Engaging stories and blogs • Social media messaging • Trend identification and brainstorming of ideas • High and repeat web traffic 2325 East Carson Street • Pittsburgh, PA 15203 • 412.481.9800 • www.akoyaonline.com H.J. Heinz Company Client’s Goal Take advantage of VA’s emerging social media channels to reach women veterans and other advocates and stakeholders Akoya’s Role Team with VA Public Affairs to create compelling images and messages for social media Highlights • Up to three of the five rotating images on the VA.gov home page featured women veterans on multiple days • The Akoya-created Facebook “share” highlighting women veterans’ service for Veterans Day 2012 was, at the time, VA’s most successful Facebook engagement to date • Of seven PSAs distributed to broadcast outlets for Veterans Day 2012, two were created by Akoya Women’s Health Services U.S. Department of Veterans Affairs AKOYA CASE STUDIES | CONTENT MARKETING 2012 VA Certificate of Appreciation 2010 VA Ace Achievement Award

H.J. Heinz Company Client’s Goal Akoya’s Role Highlights Studies/ContentMarketing_CaseStudy.… · 2012 VA Certificate of Appreciation 2010 VA Ace Achievement Award. AWARD WINNER

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Page 1: H.J. Heinz Company Client’s Goal Akoya’s Role Highlights Studies/ContentMarketing_CaseStudy.… · 2012 VA Certificate of Appreciation 2010 VA Ace Achievement Award. AWARD WINNER

Client’s GoalBuild brand trust and leverage Heinz’s position as a food industry leader by providing food service customers with valuable business tips and insightful trends research

Akoya’s RoleTap the creativity and expertise of Heinz’s chefs and marketing teams in creating fun and fast-reading—yet substantive—blogs and articles

Highlights• Engaging stories and blogs• Social media messaging• Trend identification and brainstorming

of ideas• High and repeat web traffic

2325 East Carson Street • Pittsburgh, PA 15203 • 412.481.9800 • www.akoyaonline.com

H.J. Heinz Company

a little grit and the right chemistry

Client’s GoalTake advantage of VA’s emerging social media channels to reach women veterans and other advocates and stakeholders

Akoya’s RoleTeam with VA Public Affairs to create compelling images and messages for social media

Highlights• Up to three of the five rotating

images on the VA.gov home page featured women veterans on multiple days

• The Akoya-created Facebook “share” highlighting women veterans’ service for Veterans Day 2012 was, at the time, VA’s most successful Facebook engagement to date

• Of seven PSAs distributed to broadcast outlets for Veterans Day 2012, two were created by Akoya

Women’s Health Services

U.S. Department of Veterans Affairs

AKOYA CASE STUDIES | CONTENT MARKETING

2012 VA Certificate of Appreciation2010 VA Ace Achievement Award

http://www.akoyaonline.com