Embed Size (px)
Citation preview
Where Data Insight Meets Creative Solutions !
Find the right target and drive marketing strategy.
3
DefineAudienceLeverage
Experiandataoryourowncustomerdata
2
1
Ac3vate&ExecuteDevelopmessaging&contactstrategy,crea9ve&channel
© 2015 Experian Information Solutions, Inc. All rights reserved. Experian Public.
Profile&PlanGetto
knowhim/her
Let Advantage build you the most targeted Data Driven Campaign from Data to Creative to Content to Execution.
Powerful profiling for better storytelling !
Introducing AudienceView with Advantage
Unparalleleddepthofconsumer
data
On-the-flyaudiencecrea3on
Audienceprofilingandrepor3ngtools
AudienceView: Unparalleled depth of consumer data
Largestonlinedataavailable
Mostdescrip3veconsumerprofiles
Extensivecross-channelbehavior
CI360 database !
AudienceView Methodology
AudienceViewReal-9me360°
audiencestorytelling
CI360DatabaseUnifiedaudience
intelligence
LinkingModelBehavioralsignaturelinks
consumers
ConsumerSurvey
OnlineBehavior
Panel
Demo: Pac-12 & Las Vegas Casino
Build Custom SegmentsOn-the-fly audience creation: !Build custom segments that matter !!
Flexible data mining with thousands of consumer attributes to tailor your best customer segment
Interestedincollege
basketball
VisitedaLasVegascasino,
TahoeorLaughlininpast12months
Visitedwww.pac-12.com
Yourcasino’scustomsegments
Segment: “Pac-12 Casino Intenders”
Interested in college basketball and visited casino in past year (either Las Vegas, Lake Tahoe, or Laughlin), likes to gamble, bought college basketball apparel in past year, or visited www.pac-12.com!
Powerful profiling for better storytelling !
Run Reports Based on Segment Creation
SnapshotReport
CrosstabReports
DigitalBehaviorReports
Snapshot Report
What we learned about the segment “Pac-12 Casino Intenders” !
Median Age: 42
34% Female / 66% Male
MedianIncome:$100K
Over-IndexedinEduca3on:GradCollegeorMore
MaritalStatus:58%Married
Over-Index:EconomicOutlookConfidentSpenders
5%Hispanic/95%Non-Hispanic
Over-Index:Mosaic- PromisingFamilies(237)- SinglesandStarters(131)
Snapshot ReportThe Pac-12 Casino Intender segment’s largest group is HHI $100,000+ and Grad College or More !
Snapshot ReportThe Pac-12 Casino Intender segment over-indexes for ages 25-34, 45-54, and 55-64 !
Snapshot ReportMost Over-Indexed Lifestyle, Attitude, and Opinion Statements of the Pac-12 Casino Intender for various categories!
General IAmMoreLikelytoBuyProductsfromCompaniesThatSponsorSportsTeamsandSportsEvents(155)
IWanttoGettotheVeryTopinMyCareer(132)
Lifestyle&Internet TheInternetHelpsMePlanandBookTravel(120)
Lifestyle&Internet
General
ItIsSafetoMakePurchasesOnline(130)
Media IListentotheRadioEveryDay(151)
IAlwaysLookOutforSpecialOffers(118)ShoppingBehavior
SocialMedia
SocialSharing/NetworkingWebsitesAreaWayforMetoTellPeopleAboutCompaniesandProductsThatILike(158)
Crosstab ReportMedia Planning for cable networks that your key target audience and competitive segments view!
Almost60%ofthePac-12CasinoIntenderwatchesESPN,whichisover226%morelikelythantherestoftheUSAdultPopula9on.TheyarealsomorelikelytowatchESPN2,FoxSports,TheGolfChannelandTBS
Digital Behavior Report: WebsitesSports- Basketball websites visited by Pac-12 Casino Intenders!
Canbefilteredbydesktopormobilevisitsaswell
Digital Behavior Report: WebsitesSocial Media websites visited by Pac-12 Casino Intenders !
Canbefilteredbydesktopormobilevisitsaswell
Digital Behavior Report: Search TermsTop search terms performed by Pac-12 Casino Intenders that include the word “las vegas”!
Canbefilteredbydesktopormobilevisitsaswell
18!
VP Marketing & Strategy: Cara CohanEmail Address: [email protected]: (310) 918-7992 Direct: (714) 829-2715
AnExperian&ConnexityPartnerinData
