BusinessSnapshot

IntroducingCashrewardsWe delivered over $150M in eCommercerevenue for Australian Advertisers in 2015

$5Million in Cash Back to members

eBay, Dan Murphy’s, David Jones, Woolworths, Coles, Target and 1000’s more

6 email sends per week

All members have to be logged in to purchase

Audience

Website Traffic Experian Hitwise

0

200000

400000

600000

800000

1000000

1200000

1400000

Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15

www.velocityfrequentflyer.com www.cashrewards.com.au flybuyseshops.com.au store.qantas.com pricepal.com.au

Age & Gender

Gender % Australia % ShopGoMembers

Female 50.2% 45%Male 49.8% 55%Total 100.0% 100.0%

0%

10%

20%

30%

40%

50%

60%

18-24 25-34 35-44 45-54 55-64 65+

Age split

ShopGo Australians

Demographics

• The top 47% of Shopgo households sit within the top 4 socio-economic groups

• ShopGo over indexes in all four key socio-economic groups

0.00%2.00%4.00%6.00%8.00%

10.00%12.00%14.00%16.00%18.00%

Australian Households ShopGo Household’s

Mosaic data

22nd biggest shopping & classified site

• Exclusive Environs are the wealthiest households within Australia.

• household incomes and house prices are significantly higher than all other Mosaic Groups

• Typically, members of this Group are employed in professional and managerial roles within finance, science and technology industries.

• Live in the most desirable locations of the country, where house prices are at a premium

• Properties are situated on sizeable plots, despite often being in densely populated areas that are close to all amenities.

• Have lived at the same address for a number of years and many now own their house outright. Multiple cars are easily paid for, to service the family’s needs.

• command the highest prices of all Groups

• have a suite of financial products including shares, investments and savings, although Long Term Luxury and Financially Savvy

• Discretionary spend is high as this Group can afford to prioritise the quality of goods before price.

• Exclusive Environs have lifestyles that many would be envious of.

• Overseas holidays appear frequently, often to long haul destinations, such as the UK, Europe and the USA.

• social events occur often, with the ballet, opera, theatre, museums and concerts all enjoyed frequently

• Enjoying an informed view of the world, newspapers and online news sites are often read.

Who we are ? Where we live? Our finances? What we do?

• The Group is characterised by settled families with children who are of school age or young adults but still residing with their parents.

• Well-educated, this Group is more likely than average to hold graduate qualifications

• Employment is spread across a variety of industries and professions, with a slight skew away from manual roles.

• Resides predominantly in outer suburbs of major metropolitan cities.

• Home ownership is very important to this Group; over three quarters of households are fully owned or have a mortgage.

• Vehicle ownership is a practical necessity for these family households, with at least two cars on average in the household.

• Comfortably wealthy with at least one member of the household earning a good salary in a settled, senior career where they may have worked a decade or more.

• Household incomes exceeding $130,000 are significantly over represented in three of the five Types.

• Stable incomes and high-value assets, which may include shares, managed funds or investment properties in addition to their homes

• Family time dictates many activities common to Knowledgeable Success, who go to cinema regularly, eat out or order food in and occasional outings to sports events, the zoo or theme parks.

• Medium to heavy readership of the national daily newspapers as well as local community papers keep this information hungry Group up to date with current affairs.

Who we are ? Where we live? Our finances? What we do?

• Represents young families who have recently moved into their first family homes.

• Families are comprised of both traditional families and single parent ones, the latter being more common in this Group than most others.

• Employment is skewed to more industrial sectors with people often employed in technical or machine operator roles.

• Live in suburbs that have seen the highest growth rates in recent years. Plots are of a reasonable size, allowing for the builds of generous family homes.

• Most likely to have a mortgaged property

• On the very outskirts of metropolitan areas, or indeed in inner regional areas, access to amenities can sometimes be compromised. Vehicles are necessary, with two or three cars on the driveway being common.

• This Group has the highest proportion in the highest credit risk band of any

• Household incomes are above average for all Types in this Group, however it’s rare for the highest levels of income to be reached

• Household expenditure is less than average for most categories, with households having to keep a close eye on the budget.

• Young families mean that most entertainment happens at home with TV, DVDs and takeaways all being favoured evenings in

• Additional time spent at home means that internet use is some of the highest of all Groups, often equating to more than three hours a day

• There is a keen interest in keeping fit, with many different activities undertaken by the Group.

Who we are ? Where we live? Our finances? What we do?

• Family based, in a variety of different forms. While ages are mixed, people are younger than retirement age.

• School is likely to have been finished prior to Year 12, although vocational qualifications have been gained since leaving school, enabling this Group to work in blue collar professions across a number of industries

• Outer suburban and inner regional locations, households in Middle Australia are typically on a larger than average plot size.

• Houses command low to average house prices and in the main, these houses are in the process of being purchased.

• Regional location of these houses means that, for some, facilities can be hard to access, however most are within easy reach of trains

• Finances across the different Types within Middle Australia are varied, with some Types earning above the national average and some below it.

• Spending patterns for Middle Australia are no lower than average, with the exception being financial services, as this Group usually only have modest savings to invest

• Lead family oriented lives. Watching commercial TV or listening to the radio are typical entertainments.

• With budgets focused on the mortgage, there is little left for cultural events or going out to cafes and restaurants; overseas holidays are also a rarity.

• Social activity revolves around the local pub or club. Like to enter radio competitions, redeem discount coupons and buy lottery tickets from time to time

Who we are ? Where we live? Our finances? What we do?

• Industry leading technology

• Proprietary platform

• ‘NEW’ product comparison features

• Fully mobile optimised

• 100% Partner focused

• ‘NEW’ social sharing service, and

• Multi currency enabled

Top Floor Thinking