hindustanuniliverltd-111018130524-phpapp01

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Presented By :-

Chetan Nagare

Roll No. 28

HINDUSTAN UNILEVER Ltd.


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INTRODUCTIONINTRO

India's largest Fast Moving Consumer Goods company with 100 factories across India.

In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,

followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).

HUL formed in November 1956;

The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.

one of the country's largest exporters and recognised as a Golden Super Star Trading House

The mission add vitality to life.


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Mr. Harish Manwani - ChairmanMr. Harish Manwani (55), assumed charge as theNon-Executive Chairman of the Company witheffect from 1st July, 2005.

Mr. Nitin Paranjpe - CEO and Managing DirectorMr. Nitin Paranjpe (46), after obtaining a degree in BE(Mechanical) and MBA in Marketing (JBIMS) from Mumbai,

joined the Company as a management trainee in 1987.

Mr. R. Sridhar - Chief Financial OfficerMr. Sridhar Ramamurthy (45) is a CharteredAccountant (Gold Medallist) as well as a CostAccountant and Company Secretary.
http://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/HarishManwani.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/NitinParanjpe.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/RSridhar.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/RSridhar.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/RSridhar.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/RSridhar.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/RSridhar.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/RSridhar.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/NitinParanjpe.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/NitinParanjpe.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/NitinParanjpe.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/NitinParanjpe.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/NitinParanjpe.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/HarishManwani.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/HarishManwani.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/HarishManwani.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/HarishManwani.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/HarishManwani.aspx


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Mr Pradeep Banerjee -Executive Director,Supply Chain

Mr. A. Narayan - IndependentDirector

Mr. D. S. Parekh -

Independent Director

Mr. Gopal Vittal -

Executive Director,Home & Personal Care

Mr. S. Ramadorai -Independent Director

Dr. R. A. Mashelkar- IndependentDirector
http://www.hul.co.in/aboutus/companystructure/executivedirectors/PradeepBanerjee.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/PradeepBanerjee.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/PradeepBanerjee.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/ANarayan.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/ANarayan.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/DSParekh.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/DSParekh.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/GopalVittal.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/GopalVittal.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/GopalVittal.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/SRamadorai.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/SRamadorai.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/RAMashelkar.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/RAMashelkar.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/RAMashelkar.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/RAMashelkar.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/RAMashelkar.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/RAMashelkar.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/RAMashelkar.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/RAMashelkar.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/SRamadorai.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/SRamadorai.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/SRamadorai.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/SRamadorai.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/RAMashelkar.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/SRamadorai.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/GopalVittal.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/GopalVittal.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/GopalVittal.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/GopalVittal.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/GopalVittal.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/DSParekh.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/DSParekh.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/DSParekh.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/DSParekh.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/ANarayan.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/ANarayan.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/ANarayan.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/ANarayan.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/ANarayan.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/ANarayan.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/PradeepBanerjee.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/PradeepBanerjee.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/PradeepBanerjee.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/PradeepBanerjee.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/PradeepBanerjee.aspxhttp://www.hul.co.in/aboutus/companystructure/nonexecutivedirectors/DSParekh.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/PradeepBanerjee.aspxhttp://www.hul.co.in/aboutus/companystructure/executivedirectors/GopalVittal.aspx


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Hindustan unileverltd

Personal wash

Lux, lifebuoy, dove

Pears, rexona,,

breeze

Laundry

Surf excel

Wheel

sunlight

Skin care

Fair & lovely

Ponds

vaseline

Hair careSunsilk

Clinic

Oral carePepsodent

closeup

DeodorantsAxe

rexona

Colorcosmetics lakme

ayurvedic ayush


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HOME & PERSONALCARE

FOODS

EXPORTS

OTHERS(CHEMICALS,WATER)

16.2%

7.3%

2.2%

74.3%

CONTRIBUTION TO DIFFERENT SECTORS

MARKET CAPITALISATION AS PER BSE Dec 2008


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TOILET SOAPS BY HUL

HUL is the market leader in the soap segment in India
http://images.google.co.in/imgres?imgurl=http://www1.free-clipart.net/gallery2/clipart/Household/Bathroom/Bathing_2.jpg&imgrefurl=http://www1.free-clipart.net/cgi-bin/clipart/directory.cgi?direct=clipart/Household/Bathroom&usg=__faJbQlmyRaAmrG-bZbWGVc3nw94=&h=225&w=193&sz=11&hl=en&start=23&tbnid=HHlu4V4-0n__2M:&tbnh=108&tbnw=93&prev=/images?q=Bathing&start=18&imgtype=clipart&as_st=y&gbv=2&ndsp=18&hl=en&safe=active&sa=Nhttp://www.ballzbollywood.com/wp-content/uploads/2008/01/aishwarya-rai-lux.jpg


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Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home.

In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment.

From the starting, it has been claimed as The Beauty Soap Of Film Stars.

In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.
http://www.ballzbollywood.com/wp-content/uploads/2008/01/aishwarya-rai-lux.jpg


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Dove was launched in 1955 in US. It has been available in India from 1995.

It has proved to have of moisturising cream that maintains the skin besmooth & soft.

In 2004, HULs campaign ofReal Beauty by Ogilvy inspired women to havethe confidence to be comfortable with themselves & in 2006 it got the Grand

Effie Award.


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GERMS SE KOI DARNAHI

Launched in 1895 in UK and then in India.

A Low cost soap catering huge population.

The jingle, Making a billions of Indian feel safe and secureSays everything!!

Comes with different varieties and treats different needs.
http://images.google.co.in/imgres?imgurl=http://img.alibaba.com/photo/101304175/Lifebuoy_Liquid_Soap.jpg&imgrefurl=http://www.alibaba.com/product-tp/101304175/Lifebuoy_Liquid_Soap.html&usg=__y_6l2NysJCwT4fk0GpNEb59MA9s=&h=704&w=528&sz=86&hl=en&start=2&um=1&tbnid=bdL2F8-xLhd7YM:&tbnh=140&tbnw=105&prev=/images?q=Lifebuoy+Gold+soap&um=1&hl=en&lr=lang_en&safe=active&sa=N


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HUL BRANDS COMPETITORS BRANDS

Lux

Rexona

Breeze

Lifebuoy

Santoor, Chandrika

Cinthol, Mysore Sandal

Godrej no. 1, Nirma

Dettol


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HUL BRANDS COMPETITORS BRANDS

Pears

Dove

Hamam

Liril

Santoor, Savlon

Camay

Margo

Cinthol


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0%

10%

20%

30%

40%

50%

60%

FY04 FY05 FY06 FY07 FY08

HULNIRMA

GCPL

54%

6% 9% 6%

10%

57% 55% 55%

52%

10%9% 8% 8% 9%

5%

HULs SOAP MARKETSHARE


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Sunsilk was launched in1964, is the largest beauty shampoobrand in the country. Positioned as the 'Hair Expert', Sunsilkhas identified different hair needs and offers the consumer a

shampoo that gives her the desired results.

The benefits are more compelling and relevant since thevariants are harmonised in terms of the product mix -fragrance, colour and ingredients are all well linked to cuethe overall synergy. The range comes in premium packagingand design. The accent is on "It knows you, and henceknows exactly what your hair needs".


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Clinic Plus Health shampoo was launched in India in the year

1987. It is India's largest selling shampoo, offering the fivemost important hair health benefits: strengthens weak hair,prevents hair breakage, softens rough dry hair, shine for thickand healthy hair, and contains anti-dandruff ingredient.

The franchise also includes Clinic All Clear Total, firstintroduced in 1996. It is a dual shampoo it not only fights thelast dandruff flake, but also adds back lost nutrients to makehair healthy and beautiful. Clinic All Clear Total is a dandruff

solution for everyday use.


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Became Indias LargestPremium ShampooBrand within the launch of 1

year.

HUL is upgrading Dovetime to time to meet

customer needs e.g. DoveDaily,Dove Dry Therapy, DoveBreakage Therapy& so on

DOVE SHAMPO


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Sunsilk

Clinic Plus

Dove

Pantene

Head &Shoulders

LOreal, Garnier


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Pepsodent, launched in 1993, was the first toothpaste with aunique anti-bacterial agent to address the consumer need ofchecking germs even hours after brushing.

Pepsodent packs included a Germ Indicator in February-May2002, which allowed consumers to see the efficacy in fightinggerms. As a follow-up, in October 2002.

The relaunch campaign in October 2003 widened the context to"sweet and sticky" food and leveraged the truth that children

do not rinse their mouths every time they eat, demonstratingthat this makes their teeth vulnerable to germ attack.

Pepsodent's most recent campaign aims at educatingconsumers on the need for germ protection through the night.

Pepsodent also includes a range of toothbrushes.


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Closeup is the original youth brand of India.

The first brand targeting youth in the oral care market, with an edgy andyouthful image which stays relevant till date. Ever since its launch in 1975Closeup was the first gel toothpaste to be launched in India and has led the geltoothpaste segment ever since.Closeup became the first Gel toothpaste with Fluoride in the Indian Market!The brand umbrella also includes Closeup Lemon Mint, gel toothpaste with thewhitening benefits of lemon.The latest entry in the Closeup stable is Closeup Milk Calcium revolutionarynew toothpaste with the goodness of milk calcium


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Pepsodent

Close Up

Colgate

Meswak

Dabur Red

Anchor


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0%

10%

20%

30%

40%

50%

60%

FY04 FY05 FY06 FY07 FY08

COLGATEHUL

DABUR

33% 32%

48% 49%

9%

48%

32%

2%

46% 47%

7%

30%

8%

30%

7%

TOOTHPASTE MARKET SHARE


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Named after the French opera Lakm

Lakme started in 1952 as a 100% subsidiary of Tata Oil

Mills

In 1998 Tata sold off their stakes in Lakm Lever to HLL

It offered a range of cosmetics with nail polishes &

lipsticks from the early 80s

It has introduced a range of skincare products from 1987.

Competitors :

Revlon, Maybelline,LOreal


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Theron T. Pond, a pharmacist from New York, introduced 'Pond's in 1846

In 1886 it was relaunched as Pond's Extract and in 1914 Pond's Cold Cream

In 1955 Pond's Extract Company merged with Chesebrough Manufacturingand in 1987 Unilever purchased Chesebrough-Pond's

Competitors:

Nivea, Charmise
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TEA

Brooke Bond Lipton

COFFEE Brooke Bond Bru
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FOOD Kissan

Annapurna

Knorr

ICE CREAM

Kwality Walls
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Brooke Bond Red Label was launch in 1903

It is India's single largest tea brand


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The brand currently operates in two of thelargest, almost universally consumed, foodscategories of the countrySalt & Atta (wheatflour)

Annapurna brand, firstintroduced in 1997


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Kwality Wall's, launched in 1995

Key launches includes. Cornetto, Feast, Viennetta,and a range of Sundaes, and also exciting eats for

children specifically, like Lime Punch or SunshineZing Cone


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Pioneer in Indian detergent powder.

Constantly upgraded itself.

e.g. Surfexcel Blue, Quick wash,


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Launched in 1969, Rin with the power of its thunderouslightning flash has become a household name

synonymous with dazzling white clothes.

A Value added brand with different variants e.g. Rinmatric & Rin advanced.

Rin has won a number of accolades, the most recentbeing voted as the Most Preferred Detergent brand inIndia at the Awaaz Consumer Awards in 2006.


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A Heritage brand launched in 1888In the form of detergent cake.

Value added brand i.e. priced over

Wheel but below Rin.

Famous in WB & Kerala.

SUNLIGHT


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Low priced detergent.

Introduced in 1987 to compete withNirma.


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SURF EXCEL: ARIEL

WHEEL: NIRMA

RIN: TIDE


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Strengths:

Strong brand portfolio, price quantity & variety.Innovative Aspects.Presence of Established distribution networks in bothurban and rural areas.Solid Base of the company.

Corporate Social Responsibility(CSR)

Weaknesses:"Me-too" products which illegally mimic the labels andbrands of the established brands.Strong Competitors & availability of substitute products.Low exports levels.High price of some products.High Advertising Costs.

SWOT A l i


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Opportunities:Large domestic market over a billion populations .Untapped rural market.Changing Lifestyles & Rising income levels, i.e. increasing per capitaincome of consumers.

Export potential and tax & duty benefits for setting exports units.

SWOT Analysis

Threats:

Tax and regulatory structure.Mimic of brandsRemoval of import restrictions resulting in replacing of domesticbrands.Temporary Slowdown in Economy can have an impact on FMCGIndustry.


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MARKETING STRATEGIES OF HUL


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MARKETING STRATEGIES OF HUL


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For long term benefits, HUL started ProjectStreamline in 1997.

MARKETING STRATEGIES OF HULFOR RURAL INDIA

Project Shakti, partnership with Selfhelp groups of Rural women & covers5000 villages in 52 districts in different

states.

Appointed 6000 Sub-stockists that directly

covers about 50,000 villages & 250 millioncustomers.

Integrate Economic, Environment & Social objectiveswith Business agenda.

Corporate social


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Corporate socialresponsibility

Providing education on health and hygiene

Women empowerment

Water management

Rehabilitation of special or underprivileged children

Care for the destitute and HIV-positive

Rural development.

Plays active role in natural calamities

EVERYDAY I WILL


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EVERYDAY I WILLSELL.EVERYDAY I WILLEARN.MONEY. RESPECT

1

Started in 2001, Shakti is HUL's rural initiative, which targets small villages withpopulation of less than 2000 people or less.

micro-enterprise opportunities for rural women

Providing health n hygiene education through shaktivani program

ishakti portal

Shakti has already been extended to about 15 states ,80,000 villages in with 45,000women entrepreneurs and generating Rs.700-1000 per month to each women.


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