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HIAC Campaign Tools
GFAN Strategy MeetingTuesday, January 29, 2013, AmsterdamPresenter: Heather Benjamin, OSF/ ICSS Consultant
Objectives
By the end of this session, participants will: View top line campaign messages Understand the menu of available HIAc tools
Top Line HIAc Messages
Key Message: The Here I Am Campaign brings the voices of people affected by or infected with HIV, Tuberculosis and Malaria into dialogue about funding the Global Fund
TOP LINE KEY MESSAGES1. Fully-funding the Global Fund will save more lives: AIDS,
Tuberculosis and Malaria are three of the world’s most deadly diseases. They are also treatable and preventable. Since its creation in 2002, the Global Fund has become the main financier of AIDS, TB and malaria programs and has provided AIDS treatment for 4.2 million people, TB treatment for 9.7 million and has distributed 310,000 nets to prevent malaria.
Top Line HIAc Messages2. In 2013, world leaders will make new commitments to
replenish the Global Fund. The Global Fund is a unique public-private partnership and international financing institution that brings together governments, civil society and the private sector to work together to save lives in 151 countries.
3. Nothing about us, without us: people living with HIV, Tuberculosis and Malaria have a place at the decision-making table of the Global Fund and are campaigning to fully-fund a functional Global Fund. The Here I Am campaign provides an online channel to bring the voices of people affected or infected by the 3 diseases to world leaders who will be making decisions about their lives and those in similar circumstances.
Overview of Tools HIAc Website Featured Video Stories Video Library HIAc Ambassadors Huffington Post Blog Sign Ons
Social Media Coordination GFAN weekly digest Email Signatures GFAN Coordinated Actions Email Templates
Bringing Tools to Life
GFAN members utilize campaign tools
GFAN members ID key opportunities for engagement/ coordinated actions
GFAN members share results and successes
HIAc Website
http://www.hereiamcampaign.org/
Featured Video Stories Tightly edited
Have issue framing animation
Shareable online
Available in multiple languages (English, Italian, French, Spanish)
Video Library Expanded regularly
(132) on website & youtube
New stories wanted!
Available in spoken language
Searchable
Shareable
On-demand possible
How to use videos Post on your website
Share on social media With constituents With decision makers
Email to decision makers
Share in meetings with decision makers, constituents
Generate new content
HIAc Ambassadors
Advocates from different regions that are directly affected
Invite to speak at donor & implementing capitals
Invite to speak at key advocacy events
Huffington Post Weekly Blog
How to Utilize Huff Po
Promote Lucy’s blog entries on social media, with constituents
ID stories and advocacy opportunities to cover
Social Media Coordination
HIAc regularly posts videos, blog entries and calls to action on Facebook &Twitter
HIAc shares advocacy updates and news
How to Use HIAc social media
Repost content from HIAc pages
Post content to HIAc pages
Follow:www.twitter.com/HereIAmCampaign
https://www.facebook.com/HereIAmCampaign
Input needed…
GFAN Weekly Digest
Sign Ons
Can create regional or global petitions on website GFAN members: ID opportunities and promote
action with networks
Email Signature Contest
Do you like champagne or chocolate?
Create an email signature for the Here I Am campaign and you will have your choice delivered!
GFAN members will vote on best signature.
Deadline: February 22. Email submissions to: [email protected]
Email Template Concept
GFAN Coordinated Actions
How can HIAc Ambassadors, social media platforms, videos, the Huff Po blog be used to support specific events, opportunities and advocacy strategies?
What Else Do We Need?
What tools for mobilization are needed for regional advocacy that aren’t represented?
What resources on website would be useful for campaigners?
What kinds of information would you like to receive on a regular basis?
