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ICSS 2013, International Confernce on Service Science, Shenzen, China
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© 2013 IBM Corporation
IBM University Programs worldwide, accelerating regional development (IBM Upward)
Reframing Big Data & Service Science
Dr. James (“Jim”) C. Spohrer, [email protected] Champion and Director IBM UPward(University Programs worldwide, accelerating regional development)International Conference on Service Science (ICSS2013)Shenzen, ChinaApril 11, 2013
Working together to build a Smarter Planet
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)
Thanks
2
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)
Growth
3
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)
Innovation
Nation Year Innovation
England 1800- Industrial Revolution
Germany 1850- Chemicals Revolution
USA 1900- Electrical & Information Revolution
Japan 1970- Quality Innovation: Product Revolution
Finland 1990- Mobile Communication Revolution
India 2000- Cost Innovation: Services Revolution
China 2000- Cost Innovation: Product Revolution
South Korea 2010- Smart Phones
? Big Data & Service Systems
4
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)5
Big Questions: Scale “Laws”
Computational System
Smarter Switches: VolumeRequires investment roadmap
Service Systems: Stakeholders & Resources
1. People 2. Technology3. Shared Information4. Organizations
connected by win-win value propositions
Smarter Systems: ValueRequires investment roadmap
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)
The basics
How many switches? How fast? How many models? How accurate? What value? What cost?
6
Global Technology Outlook 2012 - Do Not Distribute © 2011 IBM Corporation
Managing Uncertain Data at Scale
77
* Truthfulness, accuracy or precision, correctness
The fifth dimension of Big Data: Value!
Volume Velocity Veracity*Variety
Data at Rest
Terabytes to exabytes of existing
data to process
Data in Motion
Streaming data, milliseconds to
seconds to respond
Data in Many Forms
Structured, unstructured, text,
multimedia
Data in Doubt
Uncertainty due to data inconsistency& incompleteness,
ambiguities, latency, deception, model approximations
Global Technology Outlook 2012 - Do Not Distribute © 2011 IBM Corporation
Managing Uncertain Data at Scale
88
Glo
bal
Dat
a V
olu
me
in E
xab
ytes
Sens
ors
(Inte
rnet
of T
hing
s)
Multiple sources: IDC,Cisco
100
90
80
70
60
50
40
30
20
10
Agg
rega
te U
ncer
tain
ty %
VoIP
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
2005 2010 2015
By 2015, 80% of all available data will be uncertain
Enterprise Data
Data quality solutions exist for enterprise data like customer, product, and address data, but
this is only a fraction of the total enterprise data.
By 2015 the number of networked devices will be double the entire global population. All
sensor data has uncertainty.
Social Media
(video, audio and text)
The total number of social media accounts exceeds the entire global
population. This data is highly uncertain in both its expression and content.
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)
Simulations
Particles in Universe– 10**80 protons
Neurons in Human Brain– 10**11 neurons
– 10**15 synapses
9
2000 2010 2020 2030
Log
Entities
6
9
12
15
existing projects
and projection Earth Simulator
Universe Simulation Brain Simulation
Heart Simulation
10
© 2012 IBM Corporation
Monkey Brain Wiring Diagram
400 areas
7,000 connections
Cognitive ComputingCognitive Computing
Recent Simulation of the Brain– Using novel techniques we have
simulated a rat scale brain
Develop an artificial nano-synapse
Develop an artificial cortex chip for a mouse and later for a cat
Demonstrate by running a virtual mouse and cat through a virtual maze in a 3D virtual world
© 2012 IBM Corporation
Inspired by the function, power, and volume of the organic brain, IBM is developing TrueNorth, a novel modular, scalable, non-von Neumann, ultra-low power, cognitive computing architecture. TrueNorth consists of a scalable network of neurosynaptic cores, with each core containing neurons, dendrites, synapses, and axons. To set sail for TrueNorth, IBM developed Compass, a multi-threaded, massively parallel functional simulator and a parallel compiler that maps a network of long-distance pathways in the macaque monkey brain to TrueNorth. IBM and LBNL demonstrated near-perfect weak scaling on a 16 rack IBM Blue Gene/Q (262,144 processor cores, 256 TB memory), achieving an unprecedented scale of 256 million neurosynaptic cores containing 65 billion neurons and 16 trillion synapses running only 388× slower than real time with an average spiking rate of 8.1 Hz. By using emerging PGAS communication primitives, IBM also demonstrated 2× better real-time performance over MPI primitives on a 4 rack Blue Gene/P (16384 processor cores, 16 TB memory). Here is PDF of final paper. NEW NEWS: Since submitting the camera ready copy, using 96 Blue Gene/Q racks of the Lawrence Livermore National Lab Sequoia supercomputer (1,572,864 processor cores, 1.5 PB memory, 98,304 MPI processes, and 6,291,456 threads), IBM and LBNL achieved an unprecedented scale of 2.084 billion neurosynaptic cores containing 53x1010 neurons and 1.37x1014 synapses running only 1542× slower than real time. Here is PDF of IBM Research Report, RJ 10502.
1014 on November 14, 2012
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)12
Today’s Talk
IBM 101
Big Data!
Service Science
Future = Smarter Planet
Universities = Smarter Cities
Nano-Bio-Info-Cogno
IBM Smarter Planet
IBM SSME Centennial Icon of Progress
© 2013 IBM CorporationIBM University Programs (IBM UP)13
IBM operates in 170 countries around the globe
Acquisitions contribute significantly to IBM’s growth ; ~120 acquisitions in last decade
2012 FinancialsRevenue - $ 104.5BNet Income - $ 17.6BEPS - $ 15.25 (10 yrs of
EPS d/digit growth)Net Cash - $18.2B
24% of IBM’s revenue in Growth Market countries; growing at 7% ( @cc) in 2012
Number 1 in patent generation for 20 consecutive years ; 6,478 US patents awarded in 2012
More than 40% of IBM’s workforce conducts business away from an office
5 Nobel Laureates10 time winner of the President’s National Medal of Technology & Innovation – latest for LASIK laser refractive surgical techniques
The Smartest Machine On Earth
100 Years of Business & Innovation in 2011
New Era in IBM’s Leadership
IBM’s Initiatives for Growth
IBM has ~425,000 employees worldwide
14
What’s UP with IBM? University Programs
15
Most people say, “IBM makes computers”
16
Those in-the-know say, “IBM is helping to build a Smarter Planet…”
17
A Smarter Planet is built from smarter service systems…
INSTRUMENTED
We now have the ability to measure, sense and see the exact condition of practically everything.
INTERCONNECTED
People, systems and objects can communicate
and interact with each other in entirely new
ways.
INTELLIGENT
We can respond to changes quickly and accurately, and get better results
by predicting and optimizing
for future events.
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS
IT NETWORKS
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)18
Neonatal ICU: Instrumented-Interconnected-Intelligent
19
City challenge: buildings and transportation
Ryan Chin:Smart Cities
20
Streetline: Instrumented-Interconnected-Intelligent
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)21
Example: Streetline
22
Cities: land-population-energy-carbon
Carlo Ratti:Senseable Cities
23
24
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)25
Digital Immigrant vs Digital Native
Born: 1988Graduated College: 2011
Born: 2012Enters College: 2030
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)26
2030 Transportation: Self-driving cars
Steve Mahan:Test “Driver”
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)27
2030 Water
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)28
2030 Manufacturing
Ryan Chin:Urban Mobility
Baxter: Building the Future
Maker-Bot: Replicator 2
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)29
2030 Energy
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)30
2030 ICT
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)3131
Example: Leading Through Connections with…Universities Collaborate with IBM Research to Design Watson for the Grand Challenge of Jeopardy !
Assisted in the development of the Open Advancement of Question-Answering Initiative (OAQA) architecture and methodology
Pioneered an online natural language question answering system called START, which provided the ability to answer questions with high precision using information from semi-structured and structured information repositories
Worked to extend the capabilities of Watson, with a focus on extensive common sense knowledge
Focused on large-scale information extraction, parsing, and knowledge inference technologies
Worked on a visualization component to visually explain to external audiences the massively parallel analytics skills it takes for the Watson computing system to break down a question and formulate a rapid and accurate response to rival a human brain
Provided technological advancement enabling a computing system to remember the full interaction, rather than treating every question like the first one - simulating a real dialogue
Explored advanced machine learning techniques along with rich text representations based on syntactic and semantic structures for the Watson’s optimization
Worked on information retrieval and text search technologies
http://w3.ibm.com/news/w3news/top_stories/2011/02/chq_watson_wrapup.html
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)32
2030 Buildings: Recycled to be stronger, safer, cleaner
China Broad Group:30 Stories in 15 Days
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)33
2030 Retail & Hospitality
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)34
2030 Finance & Business
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)35
2030 Health
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)36
2030 Education: Watch one, do one, teach one…
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)37
2030 Government
Four measures
Innovativeness
Equity– Improve
weakestlink
Sustainability
Resiliency
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)38
Competitive Parity – Achieved.
The NFL has spent the last two decades touting its parity—the idea that any team can win on any given Sunday (or Monday or Thursday). But this year, parity has truly run wild.
… here's the wackiest thing: Through six weeks, 11 of the NFL's 32 teams are 3-3. The Journal asked the statistical gurus of Massey-Peabody Analytics to run a coin-flip simulation…
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)39
2030 and Beyond…. Government, Health, Education, Finance, etc.
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)40
Four Missions
Knowledge Transfer (Teaching)
Knowledge Creation (Research)
Knowledge Application (Entrepreneurship)
Knowledge Integration (Bridge Silos)
IBM GMU External Relations 201241 IBM GMU External Relations 201241
A city is essentially a system of service systems—transportation, healthcare, public safety and education.
To enable a Smarter City, IBM is working to improve the quality & efficiency of service systems and how they operate and function.
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)42
IBM University Programs:What We Do: The “6 R’s” (not to be confused with 3 R’s)
1. ResearchResearch awards focus on grand challenge problems and big bets
https://www.ibm.com/developerworks/university/research
2. ReadinessAccess to IBM tools, methods, and course materials to develop skills
https://www.ibm.com/developerworks/university/academicinitiative
3. RecruitingInternships and full-time positions working to build a smarter planet
http://www.ibm.com/jobs
4. RevenueImprove performance, the university as a complex enterprise (city within city)
http://www.ibm.com/services/us/gbs/bus/html/bcs_education.html
5. ResponsibilityCommunity service provides access to IBMers expertise/resources
http://www.ibm.com/ibm/ibmgives/
6. RegionsRegional innovation ecosystems – incubators, entrepreneurship, jobs
http://www.ibm.com/ibm/governmentalprograms/innovissue.html
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)43
Universities Worldwide Accelerating Regional Development
“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)44
What are the benefits of top-ranked universities?% WW GDP and % WW Top-500-Universities
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 0,7489x + 0,3534R² = 0,719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
% g
loba
l G
DP
% top 500 universities
Strong Correlation (2009 Data): National GDP and University Rankingshttp://www.upload-it.fr/files/1513639149/graph.html
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)45
What are the benefits of more education? Of higher skills?
…But it can be costly, American student loan debt is over $900M
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)46
Regional Competitiveness and U-BEEs: Where imagined possible worlds become observable real worldshttp://www.service-science.info/archives/1056
Nation
State/Province
City/Region
UniversityCollege
K-12
Cultural &ConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob Creator/Sustainer
U-BEEs = University-Based Entrepreneurial Ecosystems, City Within City
“The future is already here (at universities),it is just not evenlydistributed.”
“The best way topredict the futureis to (inspire the nextgeneration of studentsto) build it better.”
InnovationsUniversities/RegionsCalculus (Cambridge/UK)Physics (Cambridge/UK)Computer Science (Columbia/NY)Microsoft (Harvard/WA)Yahoo (Stanford/CA)Google (Stanford/CA)Facebook (Harvard/CA)
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)47
Service Innovators
ISSIP = International Society of Service Innovation Professionals
T-shaped Professionals– Depth
– Breadth
Register at:– ISSIP.org
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)4848
T-shaped professionalsdepth & breadth
BREADTH
DE
PT
H
(analytic thinking & problem solving)
Many culturesMany disciplines
Many systems(understanding & communications)
Deep in one d
iscip
line
Deep in one sys
tem
Deep in one cu
lture
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)49
Systems-Disciplines Framework: Depth & BreadthSystems that focus on flows of things Systems that governSystems that support people’s activities
transportation & supply chain water &
waste
food &products
energy & electricity
building & construction
healthcare& family
retail &hospitality banking
& finance
ICT &cloud
education &work
citysecure
statescale
nationlaws
social sciences
behavioral sciences
management sciences
political sciences
learning sciences
cognitive sciences
system sciences
information sciences
organization sciences
decision sciences
run professions
transform professions
innovate professions
e.g., econ & law
e.g., marketing
e.g., operations
e.g., public policy
e.g., game theory and strategy
e.g., psychology
e.g., industrial eng.
e.g., computer sci
e.g., knowledge mgmt
e.g., stats & design
e.g., knowledge worker
e.g., consultant
e.g., entrepreneur
stake
holders Customer
Provider
Authority
Competitors
resources
People
Technology
Information
Organizations
change History
(Data Analytics)
Future(Roadmap)
value
Run
Transform(Copy)
Innovate(Invent)
Observe Stakeholders (As-Is)
Observe Resource Access (As-Is)
Imagine Possibilities (Has-Been & Might-Become)
Realize Value (To-Be)
disciplines
systems
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)50
A Framework for Global Civil Society
Daniel Patrick Moynihan said nearly 50 years ago: "If you want to build a world class city, build a great university and wait 200 years." His insight is true today – except yesterday's 200 years has become twenty. More than ever, universities will generate and sustain the world’s idea capitals and, as vital creators, incubators, connectors, and channels of thought and understanding, they will provide a framework for global civil society.
– John Sexton, President NYU
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)51
IBM Almaden Research Center, Silicon Valley/San Jose, CA
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)52
In Conclusion: Two Books To Help Us All Prepare For Change
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)53
Thank-You! Questions?
Dr. James (“Jim”) C. SpohrerInnovation Champion & Director, IBM University Programs worldwide accelerating regional development (IBM UPward)[email protected]
“Instrumented, Interconnected, Intelligent – Let’s build a Smarter Planet.” – IBM“If we are going to build a smarter planet, let’s start by building smarter cities” – CityForward.org“Universities are major employers in cities and key to urban sustainability.” – Coalition of USU
“Cities learning from cities learning from cities.” – Fundacion Metropoli“The future is already here… It is just not evenly distributed.” – Gibson
“The best way to predict the future is to create it/invent it.” – Moliere/Kay“Real-world problems may not/refuse to respect discipline boundaries.” – Popper/Spohrer
“Today’s problems may come from yesterday’s solutions.” – Senge“History is a race between education and catastrophe.” – H.G. Wells
“The future is born in universities.” – Kurilov“Think global, act local.” – Geddes
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)54
What improves Quality-of-Life? Service System Innovations
A. Systems that focus on flow of things that humans need (~15%*)1. Transportation & supply chain
2. Water & waste recycling/Climate & Environment
3. Food & products manufacturing
4. Energy & electricity grid/Clean Tech
5. Information and Communication Technologies (ICT access)B. Systems that focus on human activity and development (~70%*)
6. Buildings & construction (smart spaces) (5%*)
7. Retail & hospitality/Media & entertainment/Tourism & sports (23%*)
8. Banking & finance/Business & consulting (wealthy) (21%*)
9. Healthcare & family life (healthy) (10%*)
10. Education & work life/Professions & entrepreneurship (wise) (9%*)C. Systems that focus on human governance - security and opportunity (~15%*)
11. Cities & security for families and professionals (property tax)
12. States/regions & commercial development opportunities/investments (sales tax)
13. Nations/NGOs & citizens rights/rules/incentives/policies/laws (income tax)
0/19/02/7/42/1/1
7/6/1
1/1/0
5/17/27
1/0/2
24/24/1
2/20/24
7/10/3
5/2/2
3/3/10/0/0
1/2/2
Quality of Life = Quality of Service + Quality of Jobs + Quality of Investment-Opportunities
* = US Labor % in 2009.
“61 Service Design 2010 (Japan) / 75 Service Marketing 2010 (Portugal)/78 Service-Oriented Computing 2010 (US)”
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)55
University: Four Missions
Knowledge– 1. Transfer (Teaching)
– 2. Creation (Research)
– 3. Application (Benefits)
• Commerce/Entrepreneurship• Governance/Policymaking
– 4. Re-Integration (Challenge)
• Innovativeness, Equity• Sustainability, Resilience
Nested, Networked Holistic Service Systems– Flows
– Development
– Governance
Nation
State/Province
City/Metro
UniversityCollege
K-12
Cultural &ConferenceHotels
HospitalMedical
Research
Worker(professional)
Family(household)
For-profits
Non-profits
U-BEEJob Creator/Sustainer
Third Mission (Apply to Create Value) is about U-BEEs = University-Based
Entrepreneurial Ecosystems
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)56
Universities Worldwide Accelerating Regional Development
“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)57
Economic Shift in National Economies
Daryl Pereira/Sunnyvale/IBM@IBMUS,
42%6433 3 1.4Germany
37%261163 2.1Bangladesh
19%201070 1.6Nigeria
45%6728 5 2.2Japan
64%692110 2.4Russia
61%661420 3.0Brazil
34%391645 3.5Indonesia
23%7623 1 5.1U.S.
35%23176014.4India
142%29224925.7China
40yr ServiceGrowth
S%
G%
A %
Labor% WW
Nation
World’s Large Labor ForcesA = Agriculture, G = Goods, S = Service
20102010
NationMaster.com, International Labor OrganizationNote: Pakistan, Vietnam, and Mexico now larger LF than Germany
US shift to service jobs
(A) Agriculture:Value from harvesting nature
(G) Goods:Value from making products
(S) Service:Value from
IT augmented workers in smarter systemsthat create benefits for customers
and sustainably improve quality of life.
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)58
Growth of Service Revenue at IBM
SOFTWARE
SYSTEMS(AND FINANCING)
SERVICES
2010 Pretax Income Mix Revenue Growth by Segment
Services
Software
Systems
44%
17%
39%
IBM Annual Reports
What do IBM Service Professionals Do? Run IT & enterprise systems for customers,help Transform customer processes to best practices, and Innovate with customers.
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)59
California Human Development Report 2011:Measuring quality-of-life…. http://w
ww
.measureofam
erica.org/docs/AP
ortraitOfC
A.pdf
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)60
Measuring Impact
SSME: IBM Icon of Progress & IBM Research Outstanding Accomplishment– Internal 10x return: CBM, IDG, SDM Pricing & Costing, BIW COBRA, SIMPLE, IoFT, Fringe, VCR
• Key was tools to model customers & IBM better• Also tools to shift routine physical, mental, interactional & identify synergistic new ventures• Alignment with Smarter Planet & Analytics (instrumented, interconnected, intelligent)• Alignment with Smarter Cities, Smarter Campus, Smarter Buildings (Holistic Service Systems)
– External: More than $1B in national investments in Service Innovation activities
– External: Increase conferences, journals, and publications
– External: Service Science SIGs in Professional Associations
– External: Course & Program Guidelines for T-shaped Professionals, 500+ institutions
– External: National Service Science Institutions, Books & Case Studies (Open Services Innovation)
Service Research, a Portfolio Approach– 1. Improve existing offerings (value propositions that can move the needle on KPI’s)
– 2. Create new offerings (for old and new customers)
– 3. Improve outcomes insourcing, outsourcing, acquisitions, divestitures (interconnect-fission-fusion)
– 4. For all three of the above, improve customer/partner capabilities (ratchet each other up)
– 5. For all four of the above, increase patents and service IP assets (some donated to open forums)
– 6. For all five of the above, increase publications and body-of-knowledge (professional associations)
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)61
Who I am (http://www.service-science.info/archives/2233)
Director IBM Global University Programs since 2009– Global team works with 5000 university world wide (http://www.ibm.com/university)
– 6 R’s: Research (Awards), Readiness (Skills), Recruiting, Revenue, Responsibility, Regions
– Transform “IBM on Campus” brand awareness (“Smarter Planet/Smarter Cities”)
– Create “Urban Service System” Research Centers & U-BEEs Founding Director of IBM's first Service Research group from 2003-2009
– Almaden Research Center, San Jose, CA
– 10x ROI with four IBM outstanding and eleven accomplishment awards
– Improve existing offerings, create new, portfolio synergies, partners, patents, publications
– I know/work with service research pioneers from many academic disciplines• I advocate for Service Science, Management, Engineering, and Design (SSME+D)
– Short-term: Curriculum (T-shaped people, deep in an existing discipline)– Long-term: New transdiscipline and profession (awaiting CAD tool)
• I advocate for ISSIP (“one of the founding fathers”)• Co-editor of the “Handbook of Service Science” (Springer 2010)
Other background (late 90’s and before)– Founding CTO of IBM’s Venture Capital Relations group in Silicon Valley
– Apple Computer’s (Distinguished Engineer Scientist and Technologist) award (90’s)
– Ph.D. Computer Science/Artificial Intelligence from Yale University (80’s)
– B.S. in Physics from MIT (70’s)
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)62
What is the future? We can imagine many possibilities…
Kurzweilai.net
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development) © 2012 IBM Corporation
An evolving IBMer
IBMIBM’’s Strategic Beliefss Strategic Beliefs
Understands needs of clients
Expertise
Creates new value
More consumable Insight-driven Cognitive
A new era of computing
In the front office In new roles In new industries
A new client
© 2012 IBM Corporation
Reimagining how science and technology can Reimagining how science and technology can have impacthave impact
• Fighting infectious disease by spreading
data
• Improving communication by talking to the Web
• Creating drinking water by filtering oceans
• Managing human impact on rivers by
streaming information
• Reducing traffic jams by creating them
• Helping premature infants by sensing
complications before they happen
• Reimagining the energy grid by
synchronizing supply
• Reducing CO2 while boosting business
efficiency
• Mapping beneath the seafloor to help reduce
the risk of dry holes
© IBM CorporationIBM - Deutsche Bank Innovation Workshop, Hawthorne, May 2012
65
Dr. Bernard S. Meyerson
Innovation That Never StopsInnovation That Never Stops
Neonatal CareNeonatal Care12 Atom Storage12 Atom Storage
WatsonWatson 3D Systems3D Systems DNA TransistorDNA Transistor
Spoken Web
© 2012 IBM Corporation
Cognitive Systems Era
Leading IBM: Leading IBM: Eras of computingEras of computing
Programmable Systems Era
Tabulating Systems Era
Com
pute
r In
telli
gence
Time
On August 22, 1943, 105 men, women and children, among them 43 IBM employees, alighted from a special train that carried them across the continent to establish new homes and the new IBM Card Manufacturing Plant Number 5 at 16th
and St. John Streets, San Jose, CA.
Global Technology Outlook 2012 - Do Not Distribute © 2011 IBM Corporation
Managing Uncertain Data at Scale
6767
Forecasting a hurricane(www.noaa.gov)
Fitting a curve to data
Model UncertaintyAll modeling is approximate
Process UncertaintyProcesses contain
“randomness”
Uncertainty arises from many sources
Uncertain travel times
Semiconductor yield
Intended Spelling Text Entry
Actual Spelling
GPS Uncertainty
??
?
RumorsContaminated?
{John Smith, Dallas}{John Smith, Kansas}
Data UncertaintyData input is uncertain
Ambiguity
{Paris Airport}Testimony
Conflicting Data
??
?
Global Technology Outlook 2012 - Do Not Distribute © 2011 IBM Corporation
Managing Uncertain Data at Scale
68
WSJ Monday March 11, 2013
2010 FB 100PB2000 Google 25PB1990 Walmart 180TB1980 Citicorp 450GB1970 FedExp 80GB1960 AA 807MB1950 Hancock 600MB
Science data is biggerAlso, government open data
Who owns data?Hub-of-All-Things (HAT)
Opportunities
Medical dataSocial mediaSurveillance
IT Spend2011 ~30B2016 ~60B
Challenges
TalentData gatheringToolsTime to workPlatform
Areas
MarketingHotels9.2TB50M customers
OperationsShipping16.1PBDeliveries
HR4-5PB37M Resumes
Games3PB298M players
© IBM CorporationIBM - Deutsche Bank Innovation Workshop, Hawthorne, May 2012
69
Dr. Bernard S. Meyerson
Essential #1: People Essential #1: People (T-Shaped Innovators)(T-Shaped Innovators)Requirement: Deep, Expert-Thinking, with Broad Complex-Communications SkillsRequirement: Deep, Expert-Thinking, with Broad Complex-Communications Skills
Many disciplinesMany disciplines(understanding & communications)(understanding & communications)
Many systemsMany systems(understanding & communications)(understanding & communications)
Deep
in o
ne d
isciplin
eD
eep in
on
e discip
line
(an
alytic th
inkin
g &
pro
ble
m so
lving
)(a
na
lytic thin
king
& p
rob
lem
solvin
g)
Deep
in o
ne system
Deep
in o
ne system
(an
alytic th
inkin
g &
pro
ble
m so
lving
)(a
na
lytic thin
king
& p
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solvin
g)
Many team-oriented projects completedMany team-oriented projects completed(resume: outcomes, accomplishments & awards)(resume: outcomes, accomplishments & awards)
Broad across many
Deep in at least one
© 2012 IBM Corporation
IBM Research – Africa IBM Research – Africa
Nairobi, Kenya
Our 12th research lab
IBM’s first lab on the continent
Initial focus– Next Generation Public Sector
• e-government– Smarter Cities
• water & transportation– Human Capacity Development
• technology & business skills
© 2012 IBM Corporation
IBM Research: IBM Research: The World is Our LabThe World is Our Lab
China
WatsonAlmaden
Austin
TokyoHaifaZurich
India
Dublin
Melbourne
Brazil
IBM Research labs
Labs added since 2010
Other IBM Research presence
© IBM CorporationIBM - Deutsche Bank Innovation Workshop, Hawthorne, May 2012
72
Dr. Bernard S. Meyerson
IBMs Worldwide Innovation InfrastructureIBMs Worldwide Innovation Infrastructure
72
~3,000 Researchers Around the World~3,000 Researchers Around the World
Almaden (1955)San Jose, CA
Almaden (1955)San Jose, CA
Watson (1961)Yorktown Heights, NY
Watson (1961)Yorktown Heights, NY Zurich (1956)
Rueschlikon, Switzerland
Zurich (1956)Rueschlikon, Switzerland
Tokyo (1982)Yamato, Japan
Tokyo (1982)Yamato, Japan
China (1995)Beijing, China
China (1995)Beijing, China
India (1998)Delhi, India
India (1998)Delhi, India
Brazil (2010)Sao Paulo &Rio de Janeiro
Brazil (2010)Sao Paulo &Rio de Janeiro
First NewResearch Lab
in 12 Years
First NewResearch Lab
in 12 Years
Austin (1995)Austin, TX
Austin (1995)Austin, TX
AustraliaMelbourne, Victoria
AustraliaMelbourne, Victoria
BrazilSao Paulo &Rio de Janeiro
BrazilSao Paulo &Rio de Janeiro
Haifa (1972)Haifa, Israel
Haifa (1972)Haifa, Israel
© IBM CorporationIBM - Deutsche Bank Innovation Workshop, Hawthorne, May 2012
73
Dr. Bernard S. Meyerson
The World is Now Our LaboratoryThe World is Now Our Laboratory
China
WatsonAlmaden
Austin
TokyoHaifa
Zurich
India
IBM Research Lab
Brazil
Global, Smarter Planet Collaborations
Pangoo
74
Four commandments for cities of the future: Eduardo Paes at TED2012
75
SC IOC as a Platform for Innovation
76
76
Identifies entrepreneurs developing businesses aligning with our Smarter Planet vision.
SmartCamp finalists raised more than $50m and received significant press in Wall Street Journal, Forbes and Bloomberg
in
Healthcare SmartCamp kickstart - Miami - May 15, 2012 Apply by April 27th
Healthcare SmartCamp kickstart - Miami - May 15, 2012 Apply by April 27th
SmarterCities SmartCamp kickstart - New York - May 24, 2012 Apply by May 3rd
SmarterCities SmartCamp kickstart - New York - May 24, 2012 Apply by May 3rd
North America Regional SmartCamp - Boston - June 20 & 21, 2012 Apply by May 25th
North America Regional SmartCamp - Boston - June 20 & 21, 2012 Apply by May 25th
apply now at www.ibm.com/isv/startup/smartcampapply now at www.ibm.com/isv/startup/smartcamp
Exclusive Networking andMentoring eventExclusive Networking andMentoring event
North America SmartCamp lead: Eric Apse, [email protected] Programs lead: Dawn Tew, [email protected]
Future of Work
77
Education and Employment
78
79
What are the benefits of more education? Of higher skills?
…But it can be costly, American student loan debt is over $900M
80
What are the benefits of top-ranked universities?% WW GDP and % WW Top-500-Universities
Japan
ChinaGermany
France
United KingdomItaly
Russia SpainBrazilCanada
IndiaMexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 0,7489x + 0,3534R² = 0,719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
% g
loba
l G
DP
% top 500 universities
Strong Correlation (2009 Data): National GDP and University Rankingshttp://www.upload-it.fr/files/1513639149/graph.html
81
•iPhone/iPad app developer
•wireless marketing director
•microfinance infrastructure designer
•3D content developer for movies, TV
•social network manager
•deploying technology into the cloud
•organic solar cell development
•digital image management
Many top in-demand jobs in 2011 did not exist in 2005!
81
82
Automobile
Inte
rnet
Technological Acceleration
0 25 50 100 125 15075Years
25
50
100TelephoneElectricity
Radio
Television
VCR
PC
Cellular% P
enet
ratio
n
YEARS
83
Five historical cycles …
84
~100 years of US job transformations
Source: US Bureau of Economic Analysis; McKinsey Global Institute Analysis
85 85
U.S Department of Labor estimates that today’s learner will have 10-14 jobs…
by the age of 38!
86
Estimates are 85% of the jobs today’s learners will be doing haven’t been invented yet
they'll be using technologies that don't exist to solve problems we don't yet know are problems
86
87
The Top Majors For The Class Of 2022
• Math
• Robotics
• Agricultural Engineering
• Hospitality Management
• Health and Biotechnology
• Pre-Law, With a Focus on Elder Law
• Quantum Engineering
• 3-D Printing Design
• Liberal Arts
• Aerospace Engineering
88
IBM Almaden Research Center, Silicon Valley/San Jose, CA
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)89
Smarter City Intelligent Operations Center (SC IOC)
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)90
Up-SkillCycle
University-Region1University-Region1
University-Region2University-Region2
= New Venture
= Acquisition
= High-Growth Acquisition/ New IBM BU (Growing)
= High-Productivity/ Mature IBM BU (Shrinking)
= IBMer moving from mature BU to acquisition
= IBMer moving intoIBMer on Campus role(help create graduateswith Smarter-Planet skills,help create Smarter Planetoriented new ventures;Refresh skills
= Graduates withSmarter Planet skills
IBMIBM
© 2013 IBM CorporationIBM UPward (University Programs worldwide – accelerating regional development)9191
Many culturesMany disciplines
Many systems(understanding & communications)
Deep
in o
ne d
iscip
line
Deep
in o
ne sy
stem
Deep
in o
ne cu
lture