Here's What We Can Do for You!

www.ColoradoPremierProperty.com


olorado Premier Group is a local real estate team comprised of real estate professionals

Brian Cooper and Leslie Oldham. We have effectively marketed and sold luxury homes

by employing cutting-edge marketing materials. With experience in some of Boulder

County’s highest sales, Brian brings in-depth knowledge of the luxury home market. Leslie

is a veteran of Front Range real estate selling over $200 million in property. Colorado

Premier Group offers the unique combination of a boutique luxury real estate company

along with the powerful Coldwell Banker Previews International marketing platform.

Marketing and selling Colorado luxury properties requires discretion and experience

selling exceptional real estate. Market knowledge, integrity, expert negotiation skills,

savvy marketing, and a high-quality professional network are all part of how we work. In

our experience as real estate professionals, we have found that providing the very best

service is essentially about putting our clients’ needs first.


real estate qualifications and awards

• Licensed and working full time as a real estate broker in Colorado since 1997.

• Listed and sold homes along the entire Front Range.

• Associated with the #1 real estate company in Colorado, Coldwell Banker.

• Consistently one of the top listing agents in Coldwell Banker Boulder.

• A Previews International Luxury Home Certified agent.

• In-depth real estate market knowledge and experience.

• Access to a network of real estate professionals and other top area brokers.

• Continued participation in outside training to to stay abreast of current market and industry trends.

Awards and Recognitions• Coldwell Banker Int’l Presidents Circle: 2014, 2013, 2012, 2005, 2003, 2001, 2000• Coldwell Banker Int’l Diamond Society: 2010, 2008, 2007, 2006, 2004, 1999• Coldwell Banker Int’l Sterling Society: 2011• Coldwell Banker Previews Int’l Luxury Home Realtor: 2000 through 2015• 5 Star Real Estate Agent by 5280 Magazine: 2014, 2013, 2012, 2011, 2010

Credentials• CRS – Certified Residential Specialist• CNE – Certified Negotiation Specialist• GRI – Graduate Realtor Institute• EMS – Equity Marketing Specialist• MBA – Finance• BA – Marketing

Qualifications

Mission StatementTo provide our clients with the highest caliber of real estate expertise and service.


Colorado Premier Group

Professional PhotosColorado Premier Group will select the best architectural photographers to capture at least 25 high quality, professional-grade images that showcases your home for marketing and advertising. When

necessary, we use aerials, overhead boom shots and high-dynamic images that bring out the best of

your property. Once the initial photo shoot is completed, our marketing team will professionally enhance

each image. This process refines the way your home is presented to buyers.

A Professionally Produced TV Segment Your home will be seen by potential buyers on TV Sunday mornings at 9 am following the nationally syndicated show “Today’s Homeowner” on Colorado’s Channel 2. The home will also be posted as a You Tube video and streamed online 24/7 on the top real estate websites

Syndicated Online PortfolioA virtual tour will be compiled of your home using our professional photography and link it to numerous real estate websites and online portals, including our branded social media pages. Your tour will be

shared with over 600 sites across the country and the world. Coldwell Banker’s You Tube channel, Coldwell Banker on Location, now has more than 8.9 million video views worldwide.

Colorado Homes & Lifestyles MagazineCH&L is directly mailed to 32,500 paid subscribers and read by nearly 97,500 readers each issue, plus another 21,594 online viewers each month. Each subscriber has an average net worth of nearly $1.9 million, and studies show that 38% of CH&L readers plan to purchase a home in the next 18 months.

Just Listed Announcement CardsColorado Premier Group will produce and mail a Just Listed announcement to addresses surrounding

your home announcing to the neighbors that the home is listed for sale. Many neighbors have friends

who have expressed a desire to live in the neighborhood. In addition, the mailing may be sent to areas

where buyers often move from.

Property BrochuresA professionally printed a full color brochure will be produced to be left inside the home. We use the very best photos of your home to outline the many features. This provides an easy take-away for buyers to

remember your home long after the showing.

Marketing

Marketing luxury residences requires discretion, contacts and experience in selling exceptional real estate.

Colorado Premier Group goes above and beyond standard practice by providing a full-service promotional

approach that takes a customized marketing plan to a higher level. We understand the unique character and intrinsic value of each property we represent and will develop a marketing plan that will give your home

the attention and exposure that it deserves. In today’s competitive market, the key to success has become

differentiation. Below are examples of the marketing services available with Colorado Premier Group.


Mobile BrochureThe mobile brochure toll free number sends a

text message directly to any prospective buyer’s

mobile device when called. The message

contains quality photos and general information

about the home. In addition, a text message is

sent to Colorado Premier Group with the buyers

contact information to facilitate immediate follow

up.

Email Announcement to Top Agents and Buyers

Through our contact management system we

will send your listing to other top real estate brokers and hundreds of prospective buyers via email. We will

target the agents that work in the market in where your home is located.

Single Property WebsiteWe create a single property website for your home using the home’s address as a URL. Prospective

buyers have learned to Google the home address to gather as much information about the home as

possible. This allows them to find the website specifically set up for your home.

Showcased and Enhanced Website ListingsThe showcased and enhanced features on the top real estate websites provide the opportunity to list more

information and additional photos for your home. It will also appear closer to the forefront of a buyer’s

search. The feature also provides our direct contact information to prospective buyers to answer any

additional questions about your home.

Showcased on the Colorado Premier WebsiteYour home will be featured prominently on a page on our website – www.ColoradoPremierProperty.com. There will be photos of the home, specific details about the home’s features and links to area information. The web address is present on all our marketing and advertising material.

Social Media AdvertisingYour home will be featured on all social media outlets including Facebook, Pinterest, Instagram, YouTube

and other social media outlets. Where applicable, advertising will be purchased on some of the social

media sites to advertise your home in other markets.


E-newsletterColorado Premier Group produces a newsletter that

is distributed via print and email. This is sent to our

exclusive database of buyers and past clients. We

have found that often our clients forward the newsletter

on to friends of theirs as it contains general market

information as well as our featured listings.

Marketing ReportsOnce the home is on the market, you will receive a

variety of marketing reports. When the home is shown

and the buyer’s agent fills out a feedback form, it is automatically sent to you. Also the major real estate websites track the number of times viewers click on your home’s listing. These reports are also sent to

you to indicate online activity.

Property Information PacketThe property information packet is for display in your home and include useful information such as plat

maps, aerial images, surveys, floor plans and a contract writing data sheet to simplify the offer-writing process for outside brokers who show the property to their clients.

Email Out of State AgentsOften the best way to reach a buyer is through their agent. Listing agents often know where their sellers

are moving. Therefore one of our marketing options is to email your home listing to agents that work in

other parts of the country. California and the Northeast are prime areas that can provide a pool of buyers for Colorado homes. In addition, following company relocations can also provide several target markets

for potential home buyers.

Direct Target Mailing to Out of State BuyersFor specific homes, we can also obtain a mailing list for regions of the country or pools of individuals who maybe or may know a buyer looking to relocate to Colorado. Skiers, private pilots, high net worth individuals may all be targeted in addition to neighborhoods and towns.

Advertise in the New York TimesAs buyers continue to live their lives on the Internet, online advertising becomes much more relevant. The New York Times provides an excellent resource to advertise your home across the country and the world.

Homes and Estates MagazineThis publication carries some of the most exclusive homes available in the country. For the true Colorado

estate home, Colorado Premier Group will run an advertisement in the Homes and Estates Magazine. This magazine is distributed via direct mail and email to the highest net-worth individuals in the country. The ability to reach this select group is unprecedented in any other publication.


Featured Positioning In addition to a powerful network of more than 600 websites, your property will enjoy featured positioning

on the top real estate websites today: Realtor.com, AOL.com. MSN.com, Trulia.com, Yahoo! Real

Estate and Zillow.com, where 90% of home buyers begin their search online.

Through our exclusive partnership with these websites:

• Your home will have a detailed description with multiple photos and will be seen three times

more often than it would without this enhancement.

• Your home should receive at least 50% more leads.

• Leads are routed directly to the Colorado Premier Group for immediate response.

Leaders on the WebWith over 90% of home shoppers using the internet as part of their

home search, a comprehensive

online marketing program is essential

to generate the greatest possible

demand for your home.

To tap into the masses of the

users searching for homes, we are

continually purchasing key real estate

search terms on major search engines like Yahoo.com and Google.com. Coldwell Banker spends millions of dollars on search engine advertisement. That includes search terms to position buyers in

front of our clients homes on the country’s leading websites.

The Best BuyersWhen your home is first introduced to the marketplace and we have created a perception of value, we

will see the heaviest traffic in showings. These buyers are our best buyers because they are already

working with the broker population, they are typically seasoned buyers, they have seen all of the

inventory, they may have lost other homes in multiple bid situations and they are typically prepared

to step up to the plate and make an offer. If the positioning has created a sense of urgency where

more than one buyer wants the property, they will be asking the questions, “What will it take to get this

house?” and “What do I have to do to take it off market?”

bringing buyers to your home


#1 in relocationRelocation and Referral Services

Coldwell Banker Residential Brokerage has access to

relocating buyers through its unsurpassed network,

helping to bring more buyers to your home than any

other brokerage.

Coldwell Banker does this through: • Approximately 85,000 Coldwell Banker Independent Sales Associates

and 3,100 offices in 49 countries worldwide

• Cartus Relocation, the #1 relocation company worldwide for which

• Coldwell Banker is a principal broker. The company:

• Includes 800 firms with nearly 2,900 offices and 106,000 Sales Associates

• Represents 67% of the national relocation business and services

nearly 200 of the Fortune 500 companies

• Helps America’s top corporations and the U.S. Government

seamlessly move their employees

• Managed over 165,000 employee relocations in 2013 from companies of all sizes

and closed nearly 90,000 home sales worth more than $24.8 billion; collectively

has delivered services to nearly 3.5

million relocating individuals and families

• Sirva and Altair, for which Coldwell

Banker is a preferred partner

• Well-qualified relocation buyers with

relocation benefits that are preapproved

and ready to buy now

• Corporate relocation departments of

some of Colorado’s largest companies


Yet Again...Coldwell Banker is #1 in Colorado!The Coldwell Banker® brand has a global reach with offices in 43 countries and

territories, including the Undited States and Canada. There are more than 3,000

Coldwell Banker offices worldwide. Coldwell Banker exceeds competing firms in the luxury market

utilizing our Previews International Marketing Program. One out of every nine homes sold in the

United States involes a Coldwell Banker Realtor.

Previews InternationalIn 2014 alone, the Coldwell Banker system

handled more than 21,000 transaction sides of $1 million - plus homes

equating to $106 million in luxury sales each day. The

average sales price in this

category is $1.9 million

Previews Property

Specialists listed over 5,000 homes valued at more than $3 million and over 2,100 homes at more than $5 million.

Traffic to coldwellbankerpreviews.

com was up 8% year-over-year in 2014, with 27% of all traffic coming from outside the United States.


what client’s are saying“Within one week of listing my mountain home, Leslie

sold it for almost asking price. This was in an economic

down-turn with winter approaching. Leslie really saw

the beauty of the house and took gorgeous photos for

marketing. Leslie went out of her way to arrange for

agents to see the house, which in turn brought in the

buyers. We even had a back-up offer! I recommend

Leslie to everyone I know.” – Carole St Germaine

“Leslie provided the most detail in relation to my

search for a property in the Broomfield area. She

updated results, tailored those results to my needs/

budget, and I found her to be both professional and

personable. I would recommend Leslie for anyone

searching for a home and I was overly impressed

with her help throughout the process for my search.”

– Aaron Browning

“Dave and I were very fortunate to have been able

to work with you on the sale of our Boulder County

home. Your experience and consistent attention to

details made it happen smoothly, we couldn’t be

happier. Thank you again Brian!”

– Dave and Melissa



Brian CooperBroker Associate303-374-4460 | [email protected]

Leslie OldhamBroker Associate303-517-3401 | [email protected]


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Here's What We Can Do for You!