Heco Proposal

8/3/2019 Heco Proposal

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MISSION:

Our mission is to challenge each student to reach his or her full intellectual,

creative and physical potential through a fully integrated event. We

encourage students to become life-long learners by developing intellectual

curiosity and a thirst for discovery and achievement. We strive to create a

diverse community that fosters mutual respect and social responsibility.

1st game objective:

>to practice their skills in making extemporaneous drugs

>to help the students in the proper way of making papertabs

>to properly and safely compound the prescribed medications by the doctors

2nd game objective:

>to widen their knowledge about things related to their course

>to enhance their memory skills

3rd game objective:

>to practice the mental ability of the students through their subject matter

>to deepen their knowledge about the different terms in their course

KEYS TO SUCCESS:


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>Satisfy our customers so they will return again and again

>Maintain low overhead and operating costs

>Provide better prices than all our competitors

>provide additional techniques and information to students

>enhance the capabilities of students

>provide better learning to students with a mix of fun and enjoyment

through games (a break from their hardwork)

GROUP 2

BOOTH SUMMARY

The 3D booth is located among the organizational fares in either 2nd

floor of the UST main building or in Plaza Mayor at the front of the said

structure. It offers exciting and challenging games that the Faculty of

Pharmacy will enjoy. Likewise, it also tests the competencies of the different

courses under the Faculty of Pharmacy.

BOOTH OWNERSHIP

The booth is a third year Pharmacy coordinating project in Health

Economics. All third year students of Pharmacy are members of the Booth

project and required to help the said activity. It is also reviewed and

supervised by the Health Economics instructors of the Pharmacy

department.


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START-UP SUMMARY

The 3D booth will incur the following start-up equipment costs:

Ingredients like chocolates, jelly ace, and polvorons

Tools to be used like glassine paper, bond paper, spoon, diapers, etc.

Prizes to be given to the winners

A case or box to be placed for the revenues

Promotions, advertisements and registration forms

Summary of Expenses:

Materials P1, 310.00

Advertisements P995.00

Supplies P850.00

Rentals P1, 500.00

Total P4, 655.00

GROUP 3

The booth offers games for the faculty of Pharmacy. The booth is divided into

three portions corresponding to the games offered. The games are : paper

tab legend , pinoy henyo and gelabble.

There are corresponding registration committee for each division. Once the

customer wants to try the games , they need to pay an entrance fee of 10

pesos and they would go to the game in which they paid for. For each


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division , there are set of persons that will assist the players regarding the

rules of the game .

In the first game paper tab legend , the staff will give polvoron to the set

of players. Then the instructors will tell them to divide the tablets into parts

in which they have to place each of the said parts in a glassine paper. The

first person to do the challenge will be the one declared as the winner.

In the game pinoy henyo , groups are composed of 2 members: the one

who will guess the word/phrase and the other is the one who will respond to

the guesser. They will pick a number and that number corresponds to a

word/phrase that they will be guessing. They will be given strictly 2 minutes

only to guess the word/ phrase. The timer will start automatically after the

word/phrase is seen. YES,NO, and MAYBE are the only possible response.

In the third game Gelabble , scrambled letters are placed inside a

container with gelatin , the player has to get those scrambled letters using

his hand and then he has to form the word which is related to the his course.

GROUP 4

Market Analysis Summary


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1. Market Segmentation

The booth's customers are walk-in customers which are students of

Faculty of Pharmacy for them to be able to play a part in the set of fun

and challenging activities related to the individuals specific capacity

that are offered by the section. It is not possible to have mail order

customers because the individual will not be able partake in the

activities offered by the booth where physical participation is

necessary.

Strategy and Implementation Summary

5.1 Competitive Edge

The 3D-Pharmacy Booths competitive edge is uplifting Pharmacy,

Medical Technology, and Biochemistry practice with fun and excitement. To

do that we must formulate unique games that will not only challenge the

students but will also enhance their capacity as a future Pharmacist, Medical

Technologist, or Biochemist.

We will be able to do that by letting the students face their fears and

work under pressure. For example, we will instruct a Pharmacy student to

make paper tablets within a limited time and make sure he will do it

correctly and with elegance, if he finished the game properly then exciting


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prizes, tips, and trivia about Pharmacy program awaits him. Other games are

also allotted for the Medical Technology and Biochemistry students.

3D-Pharmacy Booth was not conceptualized to make fun of the

students and waste their money on non-sense. It aims to develop the skills

and knowledge of the students with regards to their chosen future profession

while playing and interacting with others. This concept was completed to

make the students know that learning is not merely on a classroom setting

or in seminars but it can also exist outside and be fun.

5.2 Marketing strategy

The strategy of the company is a marketing/customer oriented. This means

that the activities are based with the target markets interest. Here are the

specified activities for the target market. These activities are not only

educational but also fun.

For Pharmacy students, the company made such activities like fast making of

paper tablets within a limited time. This activity will not only test the

capacity of the students but also practice them with their future profession.

For Medical Technology and Biochemical students, the games Pinoy Henyo

and Gelabble were formulated. In the game Pinoy Henyo, groups are

composed of 2 members: the one who will guess the word/phrase and the

other is the one who will respond to the guesser. They will pick a number and


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that number corresponds to a word/phrase that they will be guessing. They

will be given strictly 2 minutes only to guess the word/ phrase. The timer will

start automatically after the word/phrase is seen. YES, NO, and MAYBE

are the only possible responses. In the third game Gelabble, scrambled

letters are placed inside a container with gelatin, the player has to get those

scrambled letters using his hand and then he has to form the word which is

related to the his course.

These activities presented once performed correctly will have corresponding

prizes. The company has merchandises like ballers and stuffs that will

increase the eagerness of the students to win every activity presented.

Advertisements are promoted through personal contact with customers

(persuasion through conversation), flyers and utilization of tarpaulin/s.

5.3 Sales Strategy

Sales strategy will be based on generating relationships with

customers. To facilitate that, we will formulate quality games that are both

educational and fun at the same time. All sales agents will be trained to

provide friendly, knowledgeable customer service. Establishing successful

relationships with customers ensures high profitability.


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A customer will pay an amount of P15 to try one of the games he will

choose. If he/she wins the game, a prize awaits him/her. If he/she loses in a

game three times successively, a freebie will be given.

5.3.1 Sales Forecast

During the first day of operation, we will focus on setting up the booth and

the games as well as its promotion. Sales activity will also begin on the first

day. In day two, we expect to see an increase in sales and steady growth of

sales as well. In day three, we expect to see steady sales and also a

decrease in it.

***applicable only to a 3-day business operation

5.4 Milestones

The (3D-Pharmacy Booth) will have several milestones early on:

Business set up

Establishment of the relationship to customers

Profitability


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GROUP 6

Instead of using the website for the purpose if information dissemination, we

shall use the mechanism of advertisements and flyers to cut down

unnecessary expenses such as the need for a personnel (eg. College

graduate major in Computer Science) for the purpose of completing and

maintaining such website. The use of such website is also of not much use

due to the cause of the absence of ordering of merchandises. Merchandises

and said services shall be sold and provided on the day of event.

For further information dissemination, the use of known widgets will be done

also for the attraction and getting the attention of the said population.

Management Personnel Plan

1. Business Structure

The 3DPH BUSINESS Plan is an integrated personnel system addressing the employment rightsand benefits. The minimum and maximum rates of salary is determined by the Chancellor andapproved by the Board of Trustees on the basis of comparative salary. The salary ranges may bereviewed and adjusted as the Chancellor and the Trustees deem appropriate.

The assignment of a position to a particular grade level shall be based on an assessment of theskills, knowledge, and other qualifications needed to satisfactorily perform the positions assignedduties as well as the nature and complexity of the program or organizational unit managed orsupervised by the position, the scope of management or supervisorial responsibility, job demands,extent of independent decision making authority, accountability, and impact of policiesadministered and/or decisions made. Working and organizational titles devised by the appointingpower may be used to describe a Management Personnel Plan position and the assignment of aposition to a grade level may vary from campus to campus depending on an assessment of the

circumstances and factors on each campus.

1. Management Team The class has selected Ms. Sharmaine Dela Cruz to perform the duties of chief operating officer.

She has a highly entrepreneurial. Combine her experience, leadership, and desire with weeks ofresearch in 3DPH BUSINESS service.

Ms. Angelica Dominguez has been selected to fulfill the position of assistant chairman. She hasbeen the vice president of the class for two consecutive years. 3DPH BUSINESS is a10,000PHP


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company that retails ballers, ID case, etc. Angelica has written numerous corporate policies anddirected the financial reporting and reconciliation.

MS. Marian Maranan has been selected to perform the duties of corporate events coordinator on apart time basis. Last month he was responsible in sales of promotional material to corporate andeducational clients.

Mr. Philip Lim has been selected to fulfill the position of warehouse/trailer manager. His

experience in account services, merchandising, and inventory control is a welcome addition to the3DPH team. Philip Lim will use his knowledge in conjunction with the rest of the team toestablish inventory and warehouse policies. The warehouse manager is responsible for inventoryof all products sold by the 3DPH BUSINESS. Training in the First In First out (FIFO) style ofinventory control is a requirement. Philip Lims domain will be the booth--ensuring thatminimum and maximum inventories are maintained. Working with the mobile and drive-thruBaristas will be integral to his task as well.

1. Management Team Gaps

The 3DPH BUSINESS knows that it is going to require several quality management team members overthe next 3 DAYS, beginning with a district manager for every services. This person will oversee thequality of product, the inventory management, and customer satisfaction. Ideally, as The 3DPHBUSINESS grows, it will be able to promote from within for this position.

2. Organizational Structure

**Marian, kulang pa ito. Wala pa si Jaja food committee and si Kev, docu

committee. Paedit na lang po. Ty!

Financial Plan

8.1 Break-even Analysis

Break-even Analysis for Paper Tab Legend


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Break-even Analysis

Daily Revenue Break-even P 280.00

Assumptions:

Average Percent Variable Cost 30%

Estimated Daily Fixed Cost P 196.00

Break-even Analysis for Pinoy Henyo


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Break-even Analysis


Assumptions:

Average Percent Variable Cost 28.33%


Break-even Analysis for Gelabble


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Break-even Analysis


Assumptions:

Average Percent Variable Cost 49%


8.2 Projected Profit and Loss


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Pro Forma Profit and Loss

Week 1

Sales P 5550

Direct Cost of Sales P 1740Other Production Expenses P 0

Total Cost of Sales P 1740

Gross Margin P 3810

Gross Margin % 68.65%

Expenses

Advertisements and Promotions P 900

Supplies P 530

Rent P 1500

Other P 0

Total Operating Expenses P 2930

Net Profit P 880

Net Profit/Sales 15.85%

8.3 Projected Cash Flow

Pro Forma Cash Flow

Week 1

Cash Recieved


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Cash from Operations

Cash Sales P 5550

Subtotal Cash from Operations P 5550

Additional Cash Receieved P 0Subtotal Cash Recieved P 5550

Expenditures

Expenditures from Operations

Cash Spending P 2840

Subtotal Spent on Operations P 2840

Additional Cash Spent P 0

Subtotal Cash Spent P 2840

Net Cash Flow P 2710

Cash Balance P 7710

8.4 Projected Balance Sheet

Pro Forma Balance Sheet

Week 1

Assets

Current Assets

Cash P 7710

Inventory P 0

Other Current Assets P 0

Total Current Assets P 7710


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Long-term Assets

Long-term Assets P 0

Accumulated Depreciation P 0

Total Long-term Assets P 0Total Assets P 7710

Liabilities and Capital

Current Liabilities

Accounts Payable P 1830

Current Borrowing P 0

Other Current Liabilities P 0

Subtotal Current Liabilities P 1830

Long-term Liabilities P 0

Total Liabilities P 1830

Paid-in Capital P 5000

Retained Earnings P 0

Earnings P 880

Total Capital P 5880

Total Liabilities and Capital P 7710

Net Worth P 5880

GROUP 9


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Glassin

e paper


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1. Target Market Segment Strategy

The name of business will seek to attract three different groups of

customers and will thus have three strategies to attract them.

We anticipate that the group of customers will be present in

Pharmaweek. These customers will be targeted through an

advertising campaign using posters that would be posted around the

two floors of Main Building occupied by the students of Faculty of

Pharmacy duly approved by the deans office.

2. Competition and Buying Patterns


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With the different organizations also with their own perceptions

of what is (enjoyable for them), the booth gives its own definition of

fun. The booth, unlike the others, features the diversity of the faculty.

The booth contains both educational and fun ways of learning things.

Here, students will learn that inspite of their hard work and sleepless

nights there is also an upside to the courses they enrolled. The booth is

educational in the sense that everything that is in the booth are

related to the courses. The only way to find out is to participate. It is

fun in the sense that the students are using other parts of their body

other than their brain.

There will be no buying patterns because our service is more like

a want than a need therefore it is not possible to predict a buying

patterns.

Documents

Heco Proposal