Health & Wellness INCOMM CORPORATE RESEARCH: Incentives Market Metrics 2020 | 2,546 Panel

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Room to Grow

When surveyed about their health plan,

the majority of respondents said their plan did not offer incentives for routine or

preventative care, or they were unsure whether their plan offered such incentives.

However, 61% would be interested in receiving an incentive to complete routine or preventative healthcare.

THE 4 MOST PREFERRED INCENTIVE REWARDS ARE:

The right incentive ($25 Visa card) can sway me to do a lot of things. The wrong incentive (T-shirt) wouldn’t get me to do anything. —Survey respondent

3 Retailer-Specific Gift Card

1 Visa® Gift Card

2 Insurance Premium Reduction

4 Gym Membership

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What activities are part of respondents’ regular health care routines?

13% Annual physical exam

12% Routine dental appointments

12% Routine eye exams

11% Annual flu shot

10% Preventative care

Factors members consider when choosing a healthcare plan:

1. Costs 3. Doctors in Network

4. Prescription Coverage

5. Incentive Programs

2. Benefits

6. STAR rating