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A GLOBAL PLATFORM,A LOCAL SOLUTION
Frank Monaco, Executive Vice President & Managing
Director, International
By 2017
Sydney, Australia
MalaysiaThailandSingaporeChinaEastern Europe
IndonesiaMiddle EastTurkey
PhilippinesVietnamCambodiaIndiaSouth Africa
Committed
Pre Launch Phase
Scoping
International7 CONFIDENTIAL AND PROPRIETARY
Macro-Economics
Identify:• Demographics• Employment• GDP• Retail Price Index• Political Environment
Sources:• Timetric• Planet Retail• Mercator• Local Gov Statistics &
Reports
Return
International8 CONFIDENTIAL AND PROPRIETARY
Micro-Economics
Identify:• Online Penetration• Internet Users• Social Media (Adoption &
Accessibility)
• Mobile & Wired Penetration
Source:• Deloitte• Hitwise• TechCrunch• IAB
Return
International9 CONFIDENTIAL AND PROPRIETARY
Retail Dynamics
Identify:• Penetration
o Nationalo Regionalo Independent
• Technical Infrastructure• Operational Infrastructure
o Merchandisingo Logisticso Finance
Source:• Planet Retail
Return
International10 CONFIDENTIAL AND PROPRIETARY
Tax, legal & Regulatory
Environment
Return
Identify:• Offshore / Onshore Models• Agency / Buy Sell• Licensing• Money Licenses• Pre-Existing product
Dynamics (e.g. wireless)
Source:• KPMG• Deloitte• Local Legal Council• Partnership Knowledge
International11 CONFIDENTIAL AND PROPRIETARY
Product Availability
Identify:• National vs Global• PIN• Mobile• Product Categories
o Gifto Financialo Online Storeso Gamingo Gamblingo Musico Applications
Source:• NewZoo• Planet Retail• Mastercard / Visa / Amex• Partnership Knowledge
Return
International12 CONFIDENTIAL AND PROPRIETARY
Consumer Behaviour
Identify:• Cross Boarder Influence• Cultural Dynamics• Population Density• Pre-Existing Purchase &
Gifting Habits
Source:• Partnership Knowledge• Engage Local Insight
Return
International13 CONFIDENTIAL AND PROPRIETARY
Projected Performance & Resource Requirements
Review:• 1 – 3 Year Projections based
on all previous factors including:o Warehousingo Marketingo Supply Chaino Merchandisingo Staffo Officeso Legalo Tax
Return
International14 CONFIDENTIAL AND PROPRIETARY
Market Entry – Final Decision
Macro-Economics
Micro-Economics
Retail Dynamics
Tax / Legal / Regulatory Environment
Projected Performance & Resource Requirements
Consumer Behaviour
Product Availability
Population
29,179,9523,589,520
17,723,000
Social Media
Internet Wealth
more than 50%
…users as of Dec.31, 2011, 60% penetration
…Facebook subscribers Dec 21/12 46% penetration
…middle-income households (World Bank, 2007)
Malaysian Snapshot
Kuala Lumpur, Malaysia
16
Self-Use Markets vs Gifting
Japan
South KoreaThailand
Brazil
Hong Kong
TaiwanSalzburg, Austria
UK
Canada
Germany
France
Spain
Italy
Australia
Austria
Denmark