INCOMM EMPLOYEE GUIDELINES | MARCH 2012 | v1.0

BRAND GUIDELINES

01 | BRAND BASICS

a Brand is more than just a logo. It is how we are perceived and how we see ourselves.

STRATEGIC BRAND OVERVIEW

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BRAND POSITIONING

InComm is always innovating. We use our deep knowledge of the market and entrepreneurial spirit to meet the needs of retailers, brands and consumers.

Value Proposition

InComm delivers innovative prepaid and transaction services. We help retailers build destinations, provide brands with access to new markets and give consumers an easy, no-risk shopping experience.

BRAND IDENTITY

Look & Feel

ModernCleanRelevantMemorableExtendable

Tone

ConversationalInsightful EducationalLeading the dialogue

Tagline Innovative Commerce

01 02

LOGO SPECIFICATIONS

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THE LOGO

Primary Logo The InComm logo is made up of two components: The logo mark and the word mark.

The "swoosh" logo mark is brought forward from our brand past and is symbolic of our 3 core audiences: Retailers, Brands and Consumers.The word mark has been given a modern tone to reflect our commitment to technology innovation.

These two components are always placed in a fixed relationship and should never be altered, or modified in any way. The logo featured here is considered the primary mark to be used in printed and digital material.

The Alternate Logo An alternate, horizontal version of the InComm logo is suitable for use in applications where there are height restrictions and using the Primary Logo would lead to design conflict. The alternate logo is available upon request.

Minimum SizeThe logo's minimum size should be no less than 0.5" in width at anytime, not including clear space requirements.

The Alternate LogoSame usage requirements apply.

Registration MarkThe registration mark must accompany the logo at all times.

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0.2182” Min

ALIGN WITH TOP OF LETTERSET

0.5” Min

* NOTE: The clear space is defined by the x height = to the height of the "i" in the logo. No text, images or other elements should breach the clear space unless authorized by Marketing.

LOGO COLOR PALETTE

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PRIMARY LOGO COLOR PALETTE

The InComm logo is composed of 3 colors.These colors represent our corporate primary color palette and may not be substituted or altered in any way.

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PMS 187 CCMYK: 0/100/79/20RGB: 196/18/48HEX: #c41230

Process Black 90%CMYK: 0/0/0/90RGB: 65/64/66HEX: #414042

Process Black 65%CMYK: 0/0/0/65RGB: 119/120/123HEX: #77787b

Primary Palette

01 02 03

0301 02

LIMITED COLOR PRINTING

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LIMITED COLOR PRINTING OPTIONS

In the event that a single color logo is required, the following color options are permitted. These logos are available upon request.

WhiteCMYK: 0/0/0/0RGB: 255/255/255HEX: #ffffff

Process Black 90%CMYK: 0/0/0/90RGB: 65/64/66HEX: #414042

Process Black 65%CMYK: 0/0/0/65RGB: 119/120/123HEX: #77787b

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01

02

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Do NOT apply the logo to backgrounds that create visual conflicts

UNAUTHORIZED LOGO USAGE

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COMMON LOGO MISUSE

Here are a few examples of common logo misuse for reference. However, ANY altering of the logo is prohibited.

Do NOT rotate the logo

Do NOT alter the color of the logo mark

Do NOT change the size or position of the logo mark or word mark

Do NOT remove the registration mark ® from the logo lock-up

Do NOT add additional shapes around the logo's perimeter or violate clearspace rules

Do NOT change the font of the word mark

Do NOT alter the color of the logo - use approved variations ONLY

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Do NOT stretch OR distort the logo

Do NOT add color or outlines to the logo

Do NOT outline the logo elements

Do NOT apply the logo to backgrounds that do not provide adequate contrast

Do NOT apply the logo to backgrounds that diminish logo visibility

Do NOT apply the logo to backgrounds that have the same colors as the logo elements

Do NOT use the word mark without the logo mark

is the leading provider...

Do NOT use the logo as part of a sentence

ADDITIONAL GUIDELINES

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INTERNATIONAL LOGOS

International logos are available upon request.SizeThe standard size for email signatures is 10pt

FontThe standard font for email signatures is Arial Regular

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EMAIL SIGNATURES

When applying a signature to your emails, use this standardized format:

NameTitle

InComm250 Williams Street, 5th FloorAtlanta, GA 30303

770-240-6100 Office404-555-5555 Mobile404-555-5555 Fax

www.incomm.com

Note:When attaching/embedding the InComm logo as part of your email signature please use the email signature logo provided in the Brand Kit.

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ColorThe standard color for email signatures is Black

NAMING CONVENTIONS

When using the company name any time in written formit must appear as:

InComm

or

INCOMM(where all-caps is required)

Never as:

IncomminCommINCommincomm

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ELECTRONIC LETTERHEAD TEMPLATES

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LETTERHEAD USAGE

For your convenience we have created two letterhead options. Please follow these simple guidelines to ensure a unified look for ourwritten communications.

Printed letterhead will be available in Phase 2 of the Brand Launch.

Please do not attempt to create your own letterhead templates. If the approved templates do not meet your needs, please submit a design request tomarketingbrand@incomm.comand we will review your request promptly.

DO NOTadjust the positioning, size or color of the InComm logo and tagline

DO NOTadjust the positioning, size or color of the corporate contact information and accompanying icons and borders

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DO NOTadjust the document margins

AVOIDchanging the font or font size when possible. It should appear as Arial 10pt.

Bolding, italicizing and underlining are permitted as needed.

250 Williams StreetŁSte. M-100 Atlanta, GA 30303

800-352-3084 800-352-3084

www.incomm.com

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facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent

luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Sincerely,

John Q. Smith

Dear Recipient,

January 1, 2012

250 Williams Street, 5th Floor Atlanta, GA 30303

800-352-3084 www.incomm.com

Dear Recipient,

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invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam

et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est

Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam

nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur

sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam

erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel

illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui

blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum

dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accum-san et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te

feugait nulla facilisi.

Sincerely,

John Q. Smith

January 1, 2012

Presentation TitleSubtitle

Presenter: Insert NameDate: Insert Here

Innovative Commerce

Document TitleSubtitle

Presenter: Insert NameDate: Insert HereVersion: Insert

Document Title Subtitle Presenter: Insert Name Date: InsertVersion: Insert

ELECTRONIC DOCUMENT TEMPLATES

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DOCUMENT USAGE

Probably the most used in our organization, the Document Template is designed to be flexible and accommodate a variety of needs.

Two versions are available to choose from.

11DO NOTadjust the positioning, size or color of the InComm logo, tagline or accompanying graphics.

DOmaintain the integrity of the template and avoid changing fonts, colors and positioning of master elements.

POWERPOINT TEMPLATE

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POWERPOINT TEMPLATE USAGE

A generic PowerPoint template has been created that is simple and customizable to fit your presentation needs.

This template is for internal and external use. Please make every effort to maintain the integrity of this template to create Brand consistency.

12DO NOTadjust the positioning, size or color of the InComm logo, tagline or accompanying graphics.

DOmaintain the integrity of the template and avoid changing fonts, colors and positioning of master elements.

CONTACT

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250 Williams Street, 5th Floor

Atlanta, GA 30303

800-352-3084 | www.incomm.com

FOR QUESTIONS ABOUT OUR BRAND.marketingbrand@incomm.com