HCL in theTravel & Airline IndustryTransforming Travel & Airlines by Driving Business through Technology

• Marketdynamicshavebeenalteredthroughconsolidation,competitionandanincreasingnumberofregulations,compoundingthenumberofchallengesfacedbyanailingindustry

• Replacementofagingaircraftwithfuel-efficientplaneswhilebattlingtosustainpositivecashflows

• Fuelvolatilitycontinuestobeaconcernforcontinuedprofitability

• RapidadoptionofSocialMedia,Mobility&e-Commerceisredefiningtravelexperienceandincreasingtransparency

• Focusisoninnovativeandcosteffectivesolutionsthatsustainprofitability,byunbundlingservices,effectivelyutilizingassetsandfocusingondirectdistribution,ancillaryrevenues,etc.

HCL – Here to help• 10+years’experienceworkingwithairlinesandtravelintermediaries-includingonlinetravelagenciesand

touroperators

• 20+globalcustomersinNorthAmerica,EMEAandAPAC

• 7oftheTop15globalairlinesentrustHCLwiththeirIT&Businesstransformation

• Fastestgrowingapplicationdevelopment,maintenanceandsupportservicespartnerglobally

• Industry-ledsolutionsandservicesacrossEnterpriseManagement,EngineeringandMaintenance,PassengerServiceSystems,AircraftOperations,Cargo,CustomerExperience

• DedicatedTravel&Airlinesacademyequippedwithbusinessprocessmaprepositories

• DomaindrivenIT&BusinessTransformationthroughadedicatedCenterofExcellence(CoE)

UNDERSTANDING THE INDUSTRY

Capacity & Utilization

Distribution

Profitability

Regulations

TRAVEL & AIRLINE VALUE+ SOLUTIONS

• Capacityconstraintsandeffectiveassetutilizationarerequiredtomaintainprofitability,ensurehighloadfactors,andincreaseyields

• Evenwithincreasingpressureonmargins,AirlinesareexpectedtoinvestaroundUSD100billionin2012onnewaircraft,tomanageadditionaldemandandreplaceageingfleets

• 50%oftheworld’sairinventoryissoldthroughtravelagencies,whichrelyonglobaldistributionsystems(GDS)todisplayandcompareairlineproducts.ButthelackofabilitybytheGDScompaniestounbundleservicesofferedbytheairlineswillhinderthegrowthofancillaryrevenues

• TheincreaseindirectconnectwillbeatthecostofGDScompanies.However,airlineswillbefacedwiththechallengeofincreasinginvestmentsinpromotingtheirdirectchannels

• Jetfuelcostshaveincreasedtoabout40%ofthetotalcosts.Withprofitmarginshoveringatsingledigits,focusonsustainingprofitabilitywillremainatoppriority

• Theairlineindustry’scollectiveprofitof$6.9billionin2011foranetmarginof1.2%isexpectedtofallto$3billionin2012

• AftertheinclusionofaviationintotheEuropeanUnionEmissionsTradingSystem(EUETS)inearlyJanuary2012,Airlineshaveraisedtheticketprices,passingalongtheincreasedcoststotheconsumers

• Consumerandenvironmentprotectionlawsliketarmacdelays,honestadvertising,emissioncontrol,securityregulationsetc.,limittheabilityofairlinestooperateinautonomyandimplicateconstantprocesschanges

Business Challenges

HCL Offering

Integrated Customer Information Management (ICIM)

iMRO

iCrew

Reservation & Bookings

Mobility, ecommerce & workforce enablement

Application Management Services

Enterprise Transformation Services

• ICIMaimsatintegratingandcentralizingcustomerdataspreadacrossmultiplesystemsofanairlineintoan“enterprisewidecustomerdatabase”

• ICIMhelpstogoverndata,managethedatasupplychain,fixdataqualityissues,enabledataintegration/replication/migrationcapabilitiesandprovideinsight

• HCL’sindustrysolutionforMaintenance,RepairandOverhaul(MRO)thatbuildson,extendsandenhancesSAPERPapplications.

• Off-the-shelfapplicationthatbringsend-userbenefitsandoperationalefficienciesresultinginincreasedassetutilization,improvedmaterialavailability,greatercosttransparencyandbuiltincompliancesupport.

• HCL’send-to-endsolutionforadministering,assigning,planning,dispatchingandpayingcrews.

• ExtendstheSAPERPfunctionalitiesofhumancapitalmanagementtotackleuniqueworkforcemanagementchallengesoftransportationserviceproviders.

• Improvesoperationalefficiencyandreducesoveralloperatingcosts.

• Increasedbookingsandreduceddistributioncostsacrosschannelssuchaswebsites,travelportals,travelagencies/TMCsandcallcenters

• Solutionsspreadacrossbaggagehandling,in-flightcustomerexperiencemanagement,onboardretailing,Biometricsbasedexpeditedcrewaccess,mobilecouponsredemption,ancillaryrevenuemanagement,SocialMediaanalyticsplatform,etc.

• End-to-endservices-consulting,development,implementation,supportandmaintenance.

• 30%reductioninTotalcostofownershiponAMS

• GuaranteedYearonYearsavingsandquantifiedvaluegeneration

• ExperienceinPassengerServiceSystems,EnterpriseManagement,AircraftOperations,Cargo,EngineeringandMaintenance

• BusinessAlignedTechnology

• ApplicationPortfolioOptimization

• M&Aintegration-integratingapplicationsandbusinessprocesses.

• Complexeventprocessing

Solution Overview & Business Benefits

• Understandingbusinessprocessespertinenttotheindustryandapplyingtechnologytoenhancecustomerexperience

• Dedicatedcustomeracademiestoexpediteresourceon-boardingandproductivitythroughdomainleddelivery

• OfferingaROIbased,provenApplicationManagementmethodologywithpredictableoutcomesdesignedtoalleviatethecentralissuesofvalueaddition,businessalignmentandcostreduction

• Guaranteedsavingsaccruedfromreduced‘costofoperations’(Runthebusiness)ploughedbackintotransformationalinitiativesfocusedon‘ChangetheBusiness’

PEOPLE IN ACTION THE AIRLINE TEAm

Domain Expertise IPs & Frameworks Centers of Excellence (CoE)

Partnerships & Industry Alliances

Comprehensive services across the ecosystem

Unique BusinessModels

• Over10years’experience

• 1000+dedicateddomainconsultants

• AirlinesCenterofExcellencewithprocessmaprepository;DedicatedAirlinesLab,andAirlinesAcademy

• Industry-ledsolutionsonCrewManagement,Mobility,Baggagehandling,Passengerexperience,CarbonAccounting,SocialMedia,andMRO

• 60,000+applicationusersand300+applicationssupportedgloballywith47000+ticketshandledeverymonth

• 15+reusablecomponents&solutions(thatreducetimetomarketbyover50%)

• iMRO&iCREW

• DigitalTraveler(forancillaryrevenuegenerationatairports)

• SmartAssist(formobilecouponredemptions)

• Greensky(forEUETScarbonreporting)

• AeroPASS(forexpeditedcrewaccessatairports)

• SocialIntelligence(forsocialmediaanalytics)

• DirectConnect(GNEOTAgatewaysolution)

• DynamicPackaging

• EnterpriseDashboards

• Mobilitysolutions

• eBusiness

• Microsoft,Java,Oracle,SAP,TIBCO,RedPrairie

• eLearning

• EnterpriseContentManagement

• WebTechnologies

• UserExperienceDesign

StrategicallianceswithFortune1000companiesandISVs

• SAP

• Oracle

• Microsoft

• TIBCO

• Infor

• RedPrairie

• Daon

• eBiznet

• SterlingCommerce

• GuestLogix

• EnterpriseTransformation

•ProductEngineering&Development

•SystemIntegration

•ITServicesManagement&Operations

•BPO

•InfrastructureServices

•CustomApplicationDevelopment

•LegacyModernization

•MasterDataManagement

• Risk-RewardSharing

• OutputBasedPricing

• JVs

20+ Global Customers

Airlines(Passenger&Cargo),OnlineTravelAgencies,TravelIntermediaries,TourOperators,CarRentalIT and Business Transformation

ThelargestlowcostcarrierinNorthAmericaentrustsHCLwith its IT and Business transformation. HCL supports290+ applications in 15+ technologies spread acrossCrew Management & Planning, Aircraft Maintenance& Engineering, Airport Operation, Cargo Management,Flight Tracking/Scheduling, Revenue Management,Fuel Management and Back Office Operations.Results: Delivering over 15% guaranteed savings throughcontinuousimprovement,99.99%applicationsavailability,100% SLA compliance, application support usingITIL, application development using CMMi, and 40%performance improvement in select core applicationsthrougheffectiveRCA.

Application Portfolio Optimization

AleadingairlineinAsiawasevaluatingthevisibilityof itsapplicationsportfolioandITspendforfurtherinvestmentsduring the economic downturn. Empoweredwith cuttingedge tools and deep domain expertise, HCL was ableto help optimize the applications portfolio by reducingredundancy and mitigating obsolescence. Results: We helped this client reduce IT spend by over 25% byidentifying clusters for optimization, and reduced thelegacyapplicationfootprintbyover75%.

Airline Ticket Distribution

A leadingNorth American airline joined handswithHCLto overcome some challenges which included reducingticket distribution costs, increasing sales through adistributionchannel,andprovidingdetailedexpenseviewsforcorporateusers’airtravel.Results:Wehelpedreduceticket distribution costs and significantly increase thepercentageof salesby creating an accessible andopendistributionchannelacrossitsnetwork.

SUCCESS STORIES

“This project is a key initiative in our overall strategy and you have responded to the challenge. You have proven yourselves to be strong partners and we appreciate your dedication.”

Manager, Strategic Initiatives, Leading North American Airline

“Our challenge was to allow other teams to use Jive but not be seen by all employees. We were not able to make this “filter” change, and even after working with Jive support, it did not work. I assigned this to the HCL portal team, hoping they could help. They reviewed the request, we met and discussed details and they gave us a timeline of one week. A week later we tested the solution and it worked as we had hoped it would! I am extremely pleased with the performance - it was done on time and met our expectations completely. Our customer is very happy as well. The team did a great job!”

Manager, Portal Content, Leading North American Airline

Testimonials

CaseStudiesIndustry focus

• Experience-Over10years

• Customers-20+globalcustomersinNorthAmerica,Europe,India,theMiddleEast,APACandANZ

• Team-1000+technology&domainconsultants

• Services-ApplicationDevelopment,Support&Maintenance,BusinessServices,InfrastructureServices,SystemsIntegrationandProductEngineering,TransformationalServices–SOA,Integration,BPR

• Partnerships–SAP,Oracle,Microsoft,TIBCO,Infor,RedPrairie,Daon,eBiznet,SterlingCommerce,GuestLogix

• Centers of Excellence [CoEs]-Mobilitysolutions,eBusiness,Microsoft,Java,Oracle,SAP,eLearning,EnterpriseContentManagement,WebTechnologies,RFID

• IPs & Frameworks-DigitalTraveler,SmartAssist,Greensky,AeroPASS,SocialIntelligence,CorporateFareManagement,DirectConnect[GNEOTAgatewaysolution],DynamicPackaging,EnterpriseDashboards,EmployeeTravelSelfService,AirportMobility,Multi-ServiceKiosk,RFID-based‘Track&Trace’,RFIDLoyaltyManagement,CRM&LoyaltyImprovement,ContentandEventManagement,iMRO,iCREW

HCL’S AIRLINE TEAm IMPACTING THE WORLD

| 90000 people | 31 countriesHcl tecHnologies: $6.2bn

THE WORLd IS NOTICINg SOMETHING UNIqUE ABOUT HCL

The‘EmployeesFirst’philosophyatHCL,thefirstsucharticulationintheITIndustry,isatthecoreofoureffortstoprovideouremployeeswithaworkenvironmentandculturethattheycantakepridein.

IT IS EMPLOYEES FIRST

Employees First.

Whenyouchannelizetheenergiesof90,000employeesandpouritintoafunnel,yougetapotentconcoctiongushingoutoftheotherendthatwillsendyourcompany’senginesracing.

WecallthistheEmployeesFirsteffect.

www.hcltech.com

HCL’sEmployeesFirstisanewandradicalmanagementphilosophywhichwillcatchonwiththeworldsoonerorlater

HonoredwiththeForresterGroundswellAward2011inthe‘Management–InnovativeSystems’categoryfor‘ValuePortal’–anemployeeideaexchangeplatformwhereemployeescollaborate,innovateandleadtheimplementationoftheirideastodelivervaluetoHCL’scustomers

DardenSchoolofBusinesshasdoneacasestudyontheimpactcreatedbyHCLthroughits“EmployeesFirstCustomersSecond”practice

HarvardBusinessSchoolteachesaboutHCLasacasestudyonbusinesstransformationhighlightingtheEmployeesFirstinitiative

HCL’sEmployeesFirstand‘democratization’ofmanagementconceptcould‘bringaboutacorporaterenaissance’

ExclusivereportonEFCSrecognizesthatthisphilosophyempowersHCL’sfrontlineemployeestomakedecisionsandtakeactionsforthebenefitofcustomers

Gartner

Rankedastheworld’sMostInnovativeCompanyinitsworkforcepractices

PublishedbyHarvardPress,Employees First, Customers Secondisadmiredbyglobalthoughtleaders-TomPeters,TonyHsieh,GaryHamel,JudyMcGrath,RamCharanandVictorK.Fung;Ranked

No.17ontheBestSellerlistin800-CEO-READ;Listedamongstthe‘BestBusinessBooksof2010’bytheLibraryJournalofAmerica;RankedNo.7onAmazonUK’slistingof‘BestBusinessBooksof2010’.

PublishesaCaseStudyrecognizingthebusinessvalueofHCL’sEmployeesFirst-“ForHCLcustomers,improvedengagementandemployeepassiontranslatesintogreaterflexibility,proactiveinnovation,andadesiretodotherightthingforthecustomer,regardlessofwhattherulesmightsay”,itsays.

WinstheAsianHumanCapitalAward2011forinnovativeandimpactfulpeoplepracticescenteredontheEmployeesFirst,CustomersSecondphilosophy

Forthefourthtimeinarow,WorldBlulistsHCLasoneoftheMostDemocraticWorkplacesintheWorld

AcknowledgesHCLTechnologiesastheworld’smostmodernmanagement

HCLisalsotheonlyAsiancompanywhoseCEOfeaturedonFortune’s‘DreamTeam’

HCLisintheElite“Thinkers50”List

OneofBritain’sTopEmployersforthe5thConsecutiveYear