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HCGazette909 North Railroad StreetEagle River, WI 54521
(715) 479-4451
Somebody just sent out a “searchparty” looking for spring in theNorthwoods; it appears to be
missing or, better yet, it may havebeen completely missed. In theNorthwoods, we went from Maysnowstorms to “get the lawnmower out” in a matter of sec-onds. One of the Heartlandemployees remarked thatthey saw their first robinwearing shades and applyingsunscreen. Yes, summer andHeartland summer station ac-tivities are upon us.
Our resident race expert,Skip Hunter is broadcastinglive from ABC Raceway inAshland as the sound of finely-tuned engines roar by.
The largest inland chain of 28lakes near Eagle River have suddenlyturned into the fishing capital of Wis-consin. The waterskiers have returned andeverywhere you look, pontoon boats gracefullyfloat by. The kayakers are out in numbers nearAshland in the Apostle Island archipelago.Fishing the lakes near Park Falls and Iron River,MI is in full swing. People are having fun!
Eagle River will be dancing all summer withthe weekly Street Dances presented by WRJO,Small Market Station of the Year. This weeklyevent, closing down a downtown street in EagleRiver, attracts hundreds each summer for funand dancing!
In Heartland’s Ashland market, it’s BayDays Festival-Ashland. The Ashland stations
WBSZ, WJJH, WNXR and WATW are a majorsponsor of Bay Days in Ashland in conjunctionwith the Ashland Area Chamber of Commerce.This year they are sponsoring the music on theBay by bringing in a rock band, “The Teds,”and making it free to public.
Iron River’s WIKB will be a sponsor of theIron County Rodeo, a professional rodeo draw-ing thousands to the Iron River Rodeo groundsin Iron River in August! Wear your hat andboots!
And in Park Falls, just like clockwork, theHeartland 98Q Country Brewer Bus trip is alsoapproaching. The buses fill up with familieswho get a special treat, a trip to and from MillerPark without having to do the driving. 98QCountry will have 3 buses filled with familiesfrom the Northwoods. In years past we havetaken from one, up to five buses at one time.
All summer long, Heartland’s Northwoodsand UP stations are helping listeners enjoy sum-mer with a non-stop list of activities that bringssmiles to thousands of Heartland listeners!
Volume 5 • Issue 6 • June 2014
www.heartlandcomm.com
Page 2 . . .Pres. Release
Page 4 . . .Ashland News
Page 5 . . .Eagle River News
Page 6 . . .Iron River News
Page 7 . . .Park Falls News
Jim Coursolle, CRMCPresident and CEO
Deb Josephs, CPACorporate CFO
Wendi Ell, newsletter designer and publisher
In ThisIssue
“One of America’s Finest Small Market Radio Broadcasting Companies”
HCGazetteALL OF A SUDDEN: SUMMER
The Heartland Stations are Bustling
June is “Father’s Day”month. Most of us, right-fully so, at the mention
of “Father’s Day” immediatelybegin thinkingabout our owndad. For someof us, thoseare past smile-producingmemories andfor others,on-going funtimes plus abunch ofmemories as well. In any case,these thoughts produce feelingsof appreciation and love.
Fathers gave of their timeand, while doing so, they oftentaught us lessons we carrythrough life. I am sure wewatched our fathers closely tosee how they acted or re-sponded to certain situations.In our early years, most of uslearned many things. I remem-ber one time when I was quiteyoung, fighting with my oldestsister in our living room; Imust have hit her in our tussle
and seeing that, my Dad pulledme away from my sister andsat me down making it veryclear to me that boys and mendon’t hit girls and women. Thelecture continued with thingslike you open doors for ladies,you pick up things ladies dropand you show respect forwomen. I remember.
My Dad also taught methings about baseball, footballand basketball. We playedcatch in the yard, shot basketsand watched games on TV to-gether. Growing up in Min-neapolis, I especiallyremember my Dad taking meto the old Triple A MinneapolisMillers’ baseball games and tothe Minneapolis Lakers (nowL.A. Lakers) games played atthe old Armory as well. I amsure that you remember yourfather taking you to ball gamesor hunting and fishing as well.
Today, many of us are nowfathers ourselves. I can’t tellyou how many times I have re-ferred to my father’s examplewhen I shared the responsibil-
ity with my wife parenting ourtwo daughters. If our wonder-ful daughters were adding their“two cents” to this article, theymight immediately tell youhow I asked them to pick uptwigs and leaves out from thestone set around the shrubs inour yard. Both of our daughtershave mentioned, “a time ortwo, the discussions aboutlearning responsibility when
they were young. My guess isthat our daughters have sharedthe “picking up twigs andleaves” story with their ownkids, probably when discussingresponsibility.
I am quite sure all of us havestories about learning lessonsfrom our dads. Like our moth-ers, our fathers gave of theirtime. I was just reflecting onmy Dad coming home fromwork after a strenuous day atthe office. There we were…my sisters, brother and I greet-ing him with enthusiasm andrather loud explanations of theevents of the day. I am sure mypoor father just wanted toloosen his tie, and find his wayto his favorite chair to plunkdown and release some pres-sure before my mother calledeveryone to the dinner table.But, he found the time to listento us… all five of us Coursollekids talking at the same time,probably so loud you couldn’thear a plane fly over.
See Dad, Page 3
Jim CoursollePresident, CEO
Birthday “Broadcasts”
June1st – Rudy Marincel – Ashland
13th – Amber Sarafiny – Iron River
15th – Jeremy Johnson – Iron River
23rd – Amy Lemke – Eagle River
23rd – Darla Isham – Park Falls
July2nd – Dan Wheeler – Iron River
7th – Erik Helgemo – Iron River
12th – Cory Marincel – Ashland
25th – Deb Josephs – Corporate
31st – Tammy Hollister – Park Falls
Market Managers
Scott Jaeger ................................$19,823
Dan Wheeler ................................$18,043
Darla Isham ................................$12,122
Sales Reps
John Warren................................$35,900
Trish Keeley ................................$17,792
Amber Sarafiny ............................$13,394
Rob Zimbler ................................$12,364
Tammy Hollister ..........................$11,789
May Top Sellers
Pres. Release
Page 2 Volume 5 • Issue 6 • June 2014
Pres. ReleaseHCGazette
This is a great way tomaintain top-of-mindawareness with your
customers. You can be part ofproduced holiday promotionalannouncements throughout theyear:New YearsJuly Fourth
Valentine’s DayHunting SeasonMother’s DayHalloweenMemorial DayVeteran’s DayGraduationThanksgivingFather’s Day
ChristmasEach holiday/event will fea-
ture multiple produced promo-tional announcements that willbe broadcast for the sevendays leading up to each holi-day/event. You will be in-cluded in the produced promowith your business name and
commercial billboard.Each participating business
will be included in a minimumof 300 announcements annu-ally, an average of 25 mes-sages for each holiday/event.
Your annual investment is$2,100, level billed at 175monthly.
Volume 5 • Issue 6 • June 2014 Page 3
Dad, from Page 2
As I grew older, I began tovalue his time much more thananything he would give me,but that is not to say, I didn’tappreciate the sacrifices hemade to make sure there wereplenty of gifts at Christmas andbirthdays.
My Dad served our countryboth as an FBI agent and lateras a U.S. Naval officer. Hefaced extreme hardship afterreturning to what was left ofhis law practice after the war.To this day, I can still see himlying in bed at home withpneumonia because he couldn’tafford a hospital stay. In those
days, pneumonia was a bitmore serious due to the lack ofmodern antibiotics. Our across-the-street neighbor, and one ofmy Dad’s best friends, was adoctor. He would stop byeveryday to check on my Dad.I know my parents struggledgreatly early on, but their faithin God and their love for eachother and their kids helpedthem through such adversity. Iwatched them and learnedmuch. Together, they gave theirtime to their family.
Their TIME is what I re-member the most… and my fa-ther, along with my mother(they were true partners), gaveof their love as well.
I am sure you have similarstories about your dad and thetime you spent with him grow-ing up. If you are luckyenough, you still get to spendtime with him. This Father’sDay month of June, go a littleoverboard to show your dadjust exactly how much you ap-preciate his time and love. Ifyou have any continuing issueswith your father, how aboutconsidering taking the initialstep toward reconciliation orresolution of those issues?Dads, and for that matter,moms too, are just too impor-tant to let stuff like that linger.One of the things I realized, asI grew older, was that my fa-
ther – like me and everyoneelse – was not perfect. I thinkthat made me love him evenmore.
This Father’s Day month,give of your time to your kidsand to your fathers. It’s justamazing how much that willmean to you in the years tocome. I think I would give any-thing to sit down and talk withmy Dad once again…andsomeday, I plan on doing justthat on a cloud up there some-where.
Please let me wish a “HappyFather’s Day” to all of ourHeartland fathers and dadseverywhere from everyone atHeartland!
WRJO’s Holiday Salutes
Share of Ear
Source: Edison Re-search. Americansspend an average of 4hours and 5 minuteseach day consumingaudio. This graphrepresents the shareof time spent witheach. Based on a na-tionally representa-tive sample of 2,096Americans ages 13+who completed a 24-hour audio listeningdiary, May 2014. Formore informationcontact [email protected].
2320 Ellis Avenue. P.O. Box 613, Ashland, Wisconsin 54806
GM NotES...By Scott Jaeger, GMWBSZ/WNXR/WJJH/WATW
April showers broughtMay showers, whichbrought June mosqui-
tos!! Still beats snowstorms! Me-morial Day always seems to kickoff summer, and Skip Hunter andI kicked it off in Hurley Wiscon-sin for the big Memorial WeekendATV Rally. We did a live broad-cast from the Iron County TrailHead right before the huge ATVparade. There were well over 500ATVs registered for the event. It’salways a huge boost to the econ-omy for the Hurley area and this3-day event grows bigger eachyear.
We are now into June and atthe very beginning of our ManCave Promotion. We will be giv-ing away over $4,000 in ManCave furnishings, including a 55-inch flat screen TV, a solid oakpub bar, a recliner, mini fridge, aDeWalt worksite radio, a vacuumcleaner, a Culligan water cooler,plus a year supply of Pepsi, Millerbeer, beef jerky, pizza and Fa-mous Dave’s Barbecue sauce! Thecontest will run from the week ofJune 9th through July 31st, withthe grand prize given away on Fri-day, August 1st, just in time forpre-season football! We are doingMan Cave live broadcast all overthe Northland. The only way ourlisteners can qualify to win, is toshow up at our 2-hour Man CaveBroadcasts! They can win prizes,get entered and each business willhave a 2-hour “SUPER SPE-CIAL” as added incentive to
come over to the remote! Shouldbe a great promotion. We have 11broadcasts scheduled so far!
We also tied into 8 tickets tosee the Dierks Bentley/Sara EvansConcert at the Bayfront FestivalPark In Duluth. This Dierks Bent-ley tour was rated the Hot Coun-try Tour of the summer! We willbe sending 8 quite happy campersto see Dierks Bentley and SaraEvans on July 10th.
As we come into the middle ofJune, we are expecting tourism tostart kicking in as well. With theamount of school cancelations thispast winter, a lot of them ran laterinto the year to make up the days.The area needs the tourism andwe welcome it with open arms!We are looking forward to a greatsummer.
We are also working on ournew 55+ Health Expo. We com-pletely re-vamped our SeniorExpo. We changed the name, thevenue and the time. So far it beena very positive change. The repsare out there selling booth spaceas we speak. So far it has beenselling well. We are over 50%sold out with the Expo being heldon August 20th!
I want to again thank my entirestaff for their hard work. The salesstaff has been working hard tokeep it rolling, the on air staff hasbeen great in helping out for re-motes, running the boards and ofcourse all of the production thatneeds to be done. I want to wishthem all a very nice 4th of July…a 3-day weekend right now is wel-comed!!
Skip HunterAshland Program Director
Scott JaegerAshland VP and GeneralManager
www.wbszfm.com
www.wnxrfm.com
www.wjjhfm.com
Page 4 Volume 5 • Issue 6 • June 2014
AshlandAshland
Eight winners will get a chance tosee Dierks Bentley and SaraEvans in concert July 10 at theBayfront Festival Park In Duluth.
Mike WolfCorporate Program Director
Craig WhetstineEagle River VP and GeneralManger
www.wrjo.com
909 N. Railroad Street, P.O. Box 309, Eagle River, Wisconsin 54521
Volume 5 • Issue 6 • June 2014 Page 5
GM NotES...By Craig Whetstine, VP and General Manager WJRO/WERL
Summer in the North-woods means WRJO ison the road! We’re aver-
aging almost one remote everyother day in June and we are liter-ally crisscrossing Vilas andOnieda counties, ranging fromLac du Flambeau to Rhinelanderand Three Lakes to St. Germain.Amy Linnett and Mike Wolf arecranking out the miles making ap-pearances for clients such as Al’sFurniture, The Northern Ex-change and Leisure City. Thephotographs on this page showpart of the crowd Amy drew toher recent appearance at TheNorthern Exchange in St. Ger-main.
WRJO helped Northwoods Fa-thers celebrate Father’s Day withan on-air promotion featuringseveral sponsors. Our winningDad received two rounds of golf,
a dinner certificate, two rounds ofminiature golf, a half-hour mas-sage and two tickets to a show atEagle Waters Resort.
The WRJO Street Dances kickoff in June! We’ll be live on thestreets of downtown Eagle Riverstarting June 19 and the StreetDances will continue through Au-gust 14. This is one of WRJO’smost-popular promotions.
Eagle RiverEagle River
The Northern Exchange andWRJO hosted a remote in Junefor listeners to participate in anopen house with face painting, an-imals, lunch, pony and horse ridesand more.
SUMMER REACHES THE NORTHWOODS
WRJO’s Carol Seriono enjoyed a little horseback riding at The NorthernExchange remote recently.
Page 6 Volume 5 • Issue 6 • June 2014
Dan WheelerIron River VP and GeneralManager
www.wikb.com
Brad ZimaIron River Program Director
809 West Genesee Street, Iron River, Michigan 49935
GM NotES...By Dan Wheeler, GMWIKB/WFER
WIKB sales depart-ment changeddramatically in
June with the departure of longtime salesperson Amber Sar-ifiny. New sales rep Heather
Concha is doing wonderfulthings in our market and ishead and shoulders above anyother new rep entering thisbusiness. She has increased herbilling by over 30% since tak-ing over for Amber. We are alsohappy to announce the additionof Phil Shepherd to our salesteam. Phil is new to sales, butnot to radio.
Good MorNiNG,tElEphoNE tiME
As the old saying goes,“Home is where the heart is,”and, with Telephone Time, thelongest running radio talk showin Upper Michigan, it is only a telephonecall (or Internet stream) away!!
Calls from all around the country…Mason, Michigan…Chicago, Illinois…On-
tario, Canada… just to name a few!! The following is just a sampling of what
we “get” to hear every day:…Auto harp for sale.…Need a safe cracker.…Caller stated that her 2 hanging
flower baskets she had received forMother’s Day had been stolen. Low andbehold, she called back the next day andthe police had received a tip and the hang-ing baskets were returned to her! Thankyou to WIKB and the local police.
These four bears were spotted roamingthrough town.
“Hi, I’m Phil. I’moriginally fromthe Battle
Creek, MI area, but I spent thelast 5 years in Indianapolis toattend Calvary Chapel BibleCollege where I got my Bach-elors of Biblical Study. I wasalso the Audio/Visual Supervi-sor for a large church andchristian school and volun-teered at our radio station. Ilove music and Audio Tech-nology. I play drums, guitar,bass, and sing, and I absolutelylove running live sound forconcerts. I’m an outdoor en-
thusiast, when I have the timeand money to be one. I enjoybackpacking, fishing, hunting,camping, and basically justbeing out in nature. Some ofmy favorite moments in lifehave been while taking aweek-long backpacking tripwith the bare minimum offood and equipment, and nocell phone service. I moved upto Iron River in January toserve at Calvary Chapel IronRiver and to serve the commu-nity. I am one of the worshipleaders and sound guys there.That’s me. Pretty simple.”
The Iron County PullersAssociation recentlyhosted their annual Fa-ther’s Day Weekendconcert and craft show.
Iron RiverIron River
Phillip Shepherd is the audio/visual supervisor forCalvary Chapel in Iron River. He is the newest addi-tion to the Iron River sales team.
Darla IshamPark Falls VP and GeneralManager
www.wcqm.com
Joel KarnickPark Falls Program Director
GM NotES...By Darla Isham, GM WCQM/WPFP
As we get summer underwayhere in the greater North-woods, which has been a
long time coming, I’m not sure whatI prefer right now the nice weatherwith mosquitos or the winter weatherand no mosquitos. There is alwayssomething isn’t there and we arenever satisfied. The guy that inventedthat mosquito zapper must be makinga mint on that product this year!
But never the less we move on andsuck it up and get on with our busi-ness which is getting folks qualifiedfor the famous 98Q Country BackYard Barbeque. This promotion hasbeen a long-standing one here in ourcommunities. Our listeners just lovehaving our staff come to their homeand grill up a meal, on top of win-ning a grill, the food and beveragesand it’s such a great fun time for us,too. It’s easy to put together for apromotion; line up your sponsors toprovide the grill, food and beverages,plus additional prizes for the qualifi-cation party. Then on the air we qual-ify 100 people that must be presentto win. We bring everyone to an out-side venue and line up solo cupsfilled with goodies. On the bottom ofthe cup we have prizes and one thatsays BBQ winner. Everyone draws a
number and randomly chooses a cup.Since you must be present to win weusually have a 90% turn out. Onlyone year since we have been runningthis contest did the winner drawearly. It is a very good summer pack-age revenue builder. We alwaysmake a few grand plus prizes.
I also want to share with yousomething that happened this weekto us that is so heartwarming and un-expected. The Commander of Ameri-
can Veterans AMVETS Post 500 inPark Falls just awarded 98Q Countrywith the 3rd annual CommunityRecognition Award for 2014. Themessage on this beautiful plaque says“Presented to 98Q Country WCQMfor your dedication and support ofveterans and the ongoing support forveterans programs that you give inPark Falls Wisconsin.” This is suchan honor to be recognized in this waybecause you just never know howsimple kind deeds affect the lives ofpeople.
1329 4th Avenue South, P.O. Box 309, Park Falls, Wisconsin 54552
Volume 5 • Issue 6 • June 2014 Page 7
The Commander of American Veterans AMVETS post 500 in Park Falls justawarded 98Q Country with the 3rd annual Community Recognition Award for2014.
Joel and Rick at the barbecue, grilling Wisconsin’s favorite – brats.
Park FallsPark Falls
