Gulfstream Group

Alan Steinberg

Licensed Real Estate Broker

www.thegulfstreamgroup.biz Alan Steinberg 11290 Legacy Ave Suite 140, Palm Beach Gardens, FL 33410 Direct: 561-676-3531

The Gulfstream Group is honored to provide you with our proposal for the marketing of your

Business and Commercial property.

My unparalleled experience, resources and vast network of contacts will help to market your

business and / or your commercial business. I am not only committed to successfully selling

and closing on your property, I am also uniquely positioned in the marketplace to accomplish

this goal.

The Gulfstream Group’s success, having represented all types of businesses and commercial

properties in our many years in South Florida, is our most valuable asset to market your

property.

Our innovative marketing approach capitalizes on proven thorough techniques which generate

buyers’ attention and will sell your property in the shortest time possible.

I pledge to you my 100% commitment to the total success of this project. I look forward to a

successful relationship.

Alan Steinberg


Marketing Business and commercial properties is a specialty that very few real estate companies have mastered.

Operating since 1926, no other real estate company has the experience, the network of professional associates and the

knowledge of the Florida market. Keyes combines entrepreneurial skills and more than 80 years of experience in selling

real estte. Keyes, whose heritage can be traced to a small office on Biscayne Boulevard, has become a legend in South

Florida and maintains its headquarters in Miami. Theodore J. Pappas bought the company from Kenneth Keyes in 1969.

The Company is now the leading independent real estate company in Florida with over 1,500 associates in more than 25

offices. Keyes Consistently ranks as one of the top brokerages in the country, as measured by sales and transaction

volume. Keyes is a member of an alliance of mega-brokers representing 100,000 sales professionals. The company is

currently led by Michael Pappas, President and CEO.

Keyes blends the traditional values of personal attention and customer service with the skills and utilization of “global

approach” marketing systems.

Leading independent real estate company in Florida

More than 30 offices and 1,850 sales professionals in 6 counties

The most highly trained associates in the nation

Extensive international broker networks

Global web presence of Keyes.com, KeyesBusiness.com and affiliated sites

Business specialists with CCIM and other industry certifications

Full-services including Keyes Title, an affiliate of Universal Land Title, Auction

Division and more

Member of “Business Brokers of Florida”

The Keyes Company Business Division is a recognized industry leader in the marketing, sale and leasing of business

properties. Our broad base of services includes land for development, specialty type of businesses, net leased

properties, apartment complexes, office buildings, hotels, motels, industrial/warehouses and shopping centers. With

more than 80 years of experience in South Florida real estate, our knowledge of the market is unsurpassed and our

state-of-the-art tools and financing options enable Keyes to connect more sellers and buyers. With leasing and sales of

over $871 million… Keyes does it all!

As a seller, you will have access to our vast promotional resources including hundreds of local, national and international

prospects and real estate connections. Keyes in-house marketing department will work with you to create the most

cost-effective, results-oriented marketing plan.


As a buyer, your Keyes Business Realtor will ensure that you have

comprehensive information on potential properties including the current financial picture, its true physical condition

and a fair market price. Selling business real estate in today’s complex market requires knowledge, experience,

enthusiasm and the financial ability to advertise and promote your business.

Keyes Business is the Premier Choice!!

Originally from Pennsylvania, Mr. Alan Steinberg moved to South Florida shortly after

graduating from Towson University to run a family business while obtaining a Florida Real

Estate License.

It didn’t take Mr. Steinberg long to realize that there was a career opportunity in buying

and selling Businesses and he has sense accrued over thirty years of entrepreneurial

experience in the State of Florida. His business ventures were based on the experience he

earned by owning and operating Restaurants, Bars, 4-COP liquor licenses, Beach Apparel Businesses, Jewelry

Businesses, Wholesale Floral Businesses, National Franchise Operations and Aerospace Metal Brokerages.

During this time, Mr. Steinberg also mastered the Car Wash and Gas Station aspect of the industry and in 1998

Mr. Steinberg joined Black Diamond Realty Services specialized in the Sale and Acquisition of Car Wash

businesses. Mr. Steinberg has worked with many clients from site selection to acquisition and has assisted

clients in expediting Financing and Municipality approvals for the construction of new facilities.

In 2000, Mr. Steinberg joined Bayview Construction and implemented Bayview Realty Services, Inc. as their

Broker. Mr. Steinberg started his own Company, Gulfstream Realty Services, Inc. in 2007. In 2009/2010

Gulfstream Realty worked with Cohen Business Realty as the Business Brokerage for the Shopping Center and

Leasing management segment of the industry.

Mr. Steinberg has personally been involved in various successful Businesses,, Real Estate and Construction

projects and is also a recent recipient of the BBF Million Dollar Plus Sales Club Award. Mr. Steinberg also

does Professional Consulting and speaking engagements.

Since becoming a Florida State Licensed Real Estate Broker, Mr. Steinberg has also been involved with

Business Property Development and Select Residential Properties. In addition, this is the fourth consecutive

year that Mr. Steinberg has served on the City of West Palm Beach Zoning Board of Appeals and has recently

been elected to the “Board of Directors” of the Palm Beach County Realtors Commercial Alliance.

Mr. Steinberg is proud to announce that he has joined Keyes Real Estate in order to develop a Business

Brokerage Division throughout the company.



The 10 Do’s of Selling Your Business

Are you a business owner at the stage in your life where you are contemplating the potential sale of your

company? Undoubtedly you have the thought about selling a time or two and truth be told, 100% of all

business owners have from time to time. It’s perfectly normal to question why, when or how to sell your

business. THE MAIN KEY TO A SUCCESSFUL SALE IS PREPARATION. Keep in mind that whatever you put into

the process is what you will get out of it.

Understanding the selling process and being prepared are the key indicators that will establish the tone of

selling your business and help you be more comfortable when you are ready. The selling process is important

and requires a huge amount of commitment. Selling your business needs to be a calculated decision based on

many factors.

Therefore, when you are ready, recognizing “The 10 Do’s of Selling Your Business” will position your company

at the right place and help you understand the ins and outs of the process a little bit better.

1. Do.. Ensure it’s the right time for you to sell your business and understand the reason behind your

motives. While the purposes of selling are typically personal (retirement, ill health, death, divorce and

burnout) other significant considerations such as money is generally involved as well. Selling your company is

perhaps one of the most difficult decisions you’ll have to make, so just confirm your decision and stand behind

it.

2. Do.. Meet with your team and “Trusted Advisors”. A meeting with your Business Broker, Attorney,

Accountant and other crucial team members will play a huge role in gathering and preparing all necessary

documents for your Business Broker. Your team of “Trusted Advisors” also needs time for preparation so they

can effectively plan to assist you in the transaction.

3. Do.. Housekeeping and maintain accurate books, records and financials. Having up-to-date information

on your company is not only a good practice, but it also presents your company in a more appealing manner

to Buyers. A general rule of thumb is to have a minimum of 3-5 years of tax returns, financial statements and

payroll history as well as detailed fixed asset lists including equipment and vehicles.


4. Do… Get a business valuation by a credited company / individual to place the proper value on your

company. It is very difficult for a business owner to value their company and obtain a fair and reasonable

asking price. Having a third party business professional perform a business valuation takes out the bias views

and truly establishes the best and highest asking price.

5. Do… Secure and uphold confidentiality. Pertinent information leaked out can be damaging during the

selling process and can potentially harm your current business. Always insure confidentiality is upheld by all

parties involved.

6. Do… Continue to run your business daily. Carry on business as usual and don’t become so overly

obsessed with the transaction that your attention deviates from the day-to-day demands, affecting

employees, clients, sales and ultimately costs and profits. Allow your business broker to do their job, so you

can do yours.

7. Do… Have realistic expectations. Knowledge, understanding and having realistic expectations are the

stepping stones to a smooth and successful sales To become comfortable with the entire process, it’s good to

know that it typically takes the majority of business owners six months to a year to sell their company. So

timing and momentum facilitates clear goals and expectations.

8. Do… Stay involved and active with the entire process. Simply stated, know what is taking place at all

times; after all, it is your company until it’s sold. Even if you are feeling tired and burnt-out, remaining active

and involved reassures buyers that this one is worth looking at.

9. Do… Be flexible and anticipate buyer requests. Staying ahead of the game just might pay off this time.

Expecting and organizing vital documentation that buyers may need, such as an appraisal on assets, lease

copies or insurance information will reduce the stress involved with the transaction. Be flexible doesn’t mean

you have to disclose all data upfront, it simply means be prepared.

10. Do… Negotiate, not dictate. Don’t be the kind of seller who wants it all at closing, or who won’t accept

last minute addendums. Depend on your business broker and team of trusted advisors to assist with the

negotiations. You’re use to holding all the cards, but you and your professional experts need to decide

beforehand when “to hold” and when “to fold”; either way, do so in an agreeable manner.


Marketing Plan

Background

With over thirty years of Business, Real Estate and Construction experience in Florida, THE GULFSTREAM

GROUP is ready to serve your clients in the areas of new Ventures, Business Mergers, Acquisitions and Exit

Strategies.

Business Valuations

THE GULFSTREAM GROUP and its associates have the knowledge and experience to offer Business owners

considering the sale of their business a “Valuation” of their business based on the latest industry and market

information. This service is provided at no charge to our clients.

Confidentiality

We understand through our experience as business owners the importance of the confidentiality of the sale of

a business. We are sensitive not to compromise the importance of anonymity among the employees and

customers. All prospective clients are pre-screened and qualified.

Marketing Plan

We will continue to utilize the efforts of THE GULFSTREAM GROUP network through marketing activities in

the area to identify those prospects considering a specific business.

Marketing Package

Information including a fact sheet, financials, FFE & Equipment list, site plan, renderings, aerial photos and

demographics will be created and distributed. Our marketing team will create a color flyer, which (upon

Owner’s approval) will be distributed directly to Brokers in both the immediate and surrounding areas. The

print collateral that is custom prepared for your business is utilized for site showings, direct mailings, emailings

and cold-calling prospective Buyers. Additionally, an interactive e-brochure can be created and distributed

electronically, on a monthly basis.


Financial Direction

With our vast financial contacts, THE GULFSTREAM GROUP can assist Buyers with SBA and Conventional

financing packages as well as help Sellers structure Owner Financing.

Direct Mail and E-Mail

Direct mail and e-mail presentations intended to engage the interest of prospective prospects and consisting

of the marketing flyer, fact sheet, site plan, renderings, aerial photos and demographics together with a cover

letter will be distributed to investors and other prospective business buyers utilizing proprietary databases,

mailing lists and other resources designed to identify prospects, such as trade publications and local

magazines.

Internet Based Real Estate Resources

In addition to THE GULFSTREAM GROUP utilizing direct marketing, direct mail and e-mail blasts, Internet Real

Estate and Business listing resources will be utilized to generate complete market penetration and exposure to

the brokerage community, as well as the power of local and national MLS listing services. In addition to

www.gulfstreamgroup.biz, we have engaged the use of tools such as LoopNet, BizBuySell, CCIM, CIE the

Business Brokers of Florida and various additional web venues to reach serious prospects. THE GULFSTREAM

GROUP has a sizeable investment and long-term commitment to be a leader in Business Brokerage

technology. We maintain our on-line listings and update them frequently.

Industry Related Organizations / Networking

In any market, it is essential that the sales team be actively involved with local organizations both on the

business front and in the Not For Profit sector. Substantial contacts are made with key decision-makers in

these settings and their importance cannot be overlooked. Our team maintains associations with IBBA, RCS,

The Palm Beach Chamber of Commerce along with various additional organizations that support the industry

and community.


As a member of the BBF, Business Brokers of Florida and IBBA, we have a large network of cooperating

Brokers who adhere to a strict standard of confidentiality and ethics. All prospects are financially pre-qualified

and are required to sign a Confidentiality Disclosure.

Print Advertisng

THE GULFSTREAM GROUP places regular advertisements and press releases in various local newspapers

including the Daily Business Review, South Florida Business Journal, The Sun Sentinel, The Miami Herald and

The Palm Beach Post as well as trade publications such as The Dealmakers, Business Trade Journals, National

Multiple Listing Services and others.



As a leading business broker, we are well positioned to sell your business.

One medium we use to promote your opportunity is BusinessesForSale.com

www.BusinessForSale.com is the #1 Global Website for Connecting Buyers and Sellers of Businesses!

The Benefits of our partnership with BusinessForSale.com

Your business is promoted to an additional 25,000 unique users per day

Combined, their network of partner sites (see below) allows your advert to be

seen by over 12 million potential business buyers!

The BusinessesForSale.com database contains over 250,000 registered buyers.

There are currently over 60.000 business opportunities for sale on the site.

On average, business sellers find a suitable buyer within 3 months of their

advert going live on the site.

11.2 million page impressions are generated in each month.

A business is sold every three hours.

BusinessesForSale.com listings achieve the highest level of prioritization across

all major search engines.

BusinessesForSale.com has been established for over 12 years.

Your business will appear on BusinessesForSale.com’s network of partner sites

By Advertising on BusinessesForSale.com, we can ensure:

Your business is exposed to at least 250,000 potential business buyers

You will receive a personalized advert page. This can include unlimited

text, up to three images plus any additional information including

spreadsheets and more

Your adverts are fully search-engine optimized through meta-tags and

search terms, to achieve high visibility in search engines.

BusinessesForSale.com pride themselves on over a decade of confidential

and secure web-based services.

http://www.businessforsale.com/


Determining the best asking price for a property can be one of the

most challenging aspects of the selling process. It is also one of the

most important. If your property is listed at a price that is above

market value, you will ultimately sell for a price that is not the

optional value for your property. As Figure 1 illustrates, more

buyers purchase their properties at market value than above market value. The percentage of

buyers increases as the price falls even further below market value. Therefore, by pricing your

property at market value, you expose it to a much greater percentage of prospective buyers

and will increase your chances for a sale while ensuring a final sale price that properly reflects

the market value of your property. Another critical factor

to keep in mind when pricing your property is timing.

A property attracts the most attention, excitement and

interest from the real estate community and potential buyers when it is first listed on the

market (see Figure 2). Improper pricing at the initial listing misses

out on this peak interest period and may result in your property

languishing on the market, eventually leading to a below market

value sale price (see Figure 3) or, even worse, no sale at all. Your

property has the highest chances for a fruitful sale when it is new

on the market and the price is reasonably established. We can give you up-to-date

information on the status of the market and the price, financing, CAP and lease rates, terms

and condition of competing properties. These are key factors in getting your property sold at

the best price, quickly and without hassle.


Keyes has the unmatched ability to

leverage the power of an internet-

based, locally controlled, full business

database to market your property.

We are positioned on the leading

edge of international expansion. By

taking advantage of Miami’s unique

location and thriving market, you can

experience the power of a local exchange with national and international

exposure.

In addition, our International Referral Network represents the connection

between foreign investors and Miami’s prime real estate market. Our

partners include associations in Argentina, Brazil, Central and South

America along with Europe.


THE KEYES COMPANY

Since 1926, The Keyes Company has served individuals, investors and families

with their real estate needs. Keyes is an independent, family-owned business

and residential full-service real estate company. Keyes state-of-the-art branch

offices span Monroe, Dade, Broward, Palm Beach, Martin and Volusia Counties.

No other real estate brokerage firm knows the Florida Business market like The

Keyes Company. Through our more than 1,500 sales associates and our network

of national and international affiliates, we bring the world to Florida.

Keyes consistently ranks among the Top 100 real estate companies in the country as measured by both sales

and transaction volume. The Keyes Company offers outstanding and convenient services all under one roof.

Business Property Group

Luxury Home Division

Relocation Services

Global network & Web Presence

Keyes Mortgage and Title Services

Residential Home Division

Keyes Auction Division

Transaction Coordination Services

Keyes Capital Business Funding

Business Brokerage

Selling Business real estate in today’s complex market requires knowledge, experience, enthusiasm and the

financial ability to advertise and promote your business, and Keyes is the premier choice!


Your Partner In Success

The Keyes Company Business Division is a recognized industry leader in the marketing, sale

and leasing of business properties. Our broad base of services includes land for development,

specialty type properties, net leased properties, apartment complexes, office buildings, hotels,

motels, industrial/ warehouses and shopping centers. With more than 80 years of experience

in South Florida real estate, our knowledge of the market is unsurpassed and our state-of-the-

art tools and financing options enable Keyes

to connect more sellers and buyers. With

leasing and sales of over $871 Million, and

more than 25,000 properties sold and

leased… Keyes does it all!

As a seller, you will have access to our vast

promotional resources including hundreds

of local, national and international prospects

and real estate connections. Keyes

marketing department and international

affiliations insure the most cost-effective, results-oriented marketing plan.

As a buyer, your Keyes Business Realtor will ensure that you have comprehensive information

on potential properties including the current financial picture, its true physical condition and

fair market price.


WHY KEYES?

Reputation - In operation since 1926, we have the reputation, integrity and

skills to market your property successfully.

Network – The Keyes Company has a network of more than 25 offices and

over 1,500 associates.

Marketing – Keyes Associates are uncompromising in their attention to

detail when marketing your property. The Keyes Company’s advanced online

technology, marketing tools and fast sell programs enable you to feel

confident that your property will be seen by tens of thousands of potential Buyers.

Internet – Keyes.com and additional company web venues are viewed by over one million visitors per year!

Professional Training – Keyes training courses are led by industry experts and are designed to provide

thorough intensive preparation with the ultimate goal of giving associates a leading edge once in the

competitive marketplace.

Business Division – With a well-earned reputation for closing a majority of Florida’s largest business sales

transactions, this group services business, industrial and investment clients in their quest for warehouse

space, shopping centers, office buildings, apartment buildings and developable acreage. Keyes boasts the

greatest number of skilled associates with the coveted CCIM designations, along with the largest trained

business sales staff in the industry.

Full Service – Keyes provide In-House mortgage and title services through affiliations with well-known

companies that have solid histories of strong customer service. Universal Land Title Services, the largest and

most respected title company in South Florida, is dedicated to providing exceptional title and closing services.

Keyes Auction Division – Keyes has joined forces with Sheldon Good & Company to provide sellers with

innovative and efficient alternatives for marketing properties. Auctions have emerged as a powerful

alternative method of sale.

Business Brokerage – Keyes has joined the “BBF” Business Brokers of Florida


The Keyes Company is a full service brokerage

firm offering real estate, mortgage and title

services. Our Keyes Mortgage and Title Division

are staffed by specialists with extensive training in

the South Florida market.

Keyes Mortgage services meet a full range of consumer needs, providing products for foreign

nationals, with no documentation, no or low down payment and sub-prime loans.

Keyes Title has over 50 industry specialists to cover the full range of title service needs. An

extensive operational capability is complemented by a staff of attorneys that provide

exceptional closing services for our clients.

Fast qualifications of walk-in clients- within 10 minutes

The convenience of the client beginning the loan process on

site

Peace of mind that the loan process is being reviewed every

step of the way, guaranteeing a faster and stress-free closing

We assure you that our rates and terms are very competitive and that

we provide personalized services.


The Most Recognized Name in South Florida

BOCA RATON

BOYNTON BEACH

DELRAY BEACH

FT. LAUDERDALE

HUTCHINSON ISLAND

JUPITER

LAKE WORTH

MIAMI

ORLANDO

PALM BEACH GARDENS

JENSEN BEACH

JUNO BEACH

RIVIERA BEACH

PALM BEACH

PALM CITY

PT.ST. LUCIE

STUART

TEQUESTA

WELLINGTON

WEST PALM BEACH

… AND MANY OTHER AREAS!

Documents

Gulfstream Group