Guided tour ofBusiness

Strategy: an introduction

David Campbell, David Edgar &

George Stonehouse

IntroductionWelcome to the guided tour of the book. This PowerPoint presentation will take you through:

-The book’s unique approach- Pedagogical features

A sample chapter is available to download from www.palgrave.com/business/campbelledgarstonehouse

What’s so special about Business

Strategy: an introduction?

• Its accessibility. The authors use:

– A clear and plain writing style, explaining often complex concepts in a straightforward manner

– A new ESL feature designed for international students who struggle with more difficult English vocabulary

– Clear signposting to help students navigate their way easily around the book

It is concise and simple but not “simpler” than it should be as it manages to cover the main areas of strategic management in a very clear, pedagogical but still academically rigorous way. – Emanuel Gomes, Coventry University

The language does not over-complicate the topic. I think it is well-pitched, easy to understand and has good contemporary practical examples. – Kevin Burt, University of Lincoln, UK

It is very easy to read and easy to understand for undergraduate students. – Evgeny Polyakov, University of Huddersfield

I particularly liked…the brief biographies of the management gurus. – Jim Keane, University of Gloucestershire

• Its conciseness. At 380 pages, this is a handier alternative to other strategy texts while still covering core areas and hot topics.

• Its price. At £38.99, this is a much cheaper alternative to other strategy texts which has an attractive design and is complete with full colour photos, tables and more.

• FREE access to Strategic Planning Software! This fully interactive and innovative web-based software brings the real-world of business into the classroom, allowing students to simulate future roles as managers and decision-makers in an organizational setting.

Use the book and the software TOGETHER to bridge the gap between theory and rigorous strategic planning.

Business Strategy: an introduction is divided into 21 chapters, covering all core areas and hot topics:

PART ONE

1. Strategy & Strategic Management

2. Perspectives on Strategy

PART TWO

3. The Business Context, Products & Services

4. Business Competences, Activities & Processes

5. Knowledge, Talent, Culture and Innovation

6. Financial Analysis, Audit & Performance

7. Information Systems & Technology

8. Strengths, Weakness & Strategic Competence

PART THREE

9. Analysis of the Macro Environment

10. Markets & Analysis of the Competitive Environment

11. The International & Global Context

12. Opportunities, Threats & Strategic Position

PART FOUR

13. The Competitive Advantage & Strategy

14. Evaluation & Selection of Strategies

15. Strategic Development: Directions & Mechanisms

PART FIVE

16. Strategic Implementation

17. Change Management & Leadership

PART SIX

18. The Web, New Technology & New Organisational Forms

19. Quality

20. Social Responsibility & Ethics

21. Emerging Markets & Industry Superpowers

The whole of part six is dedicated to contemporary issues in business strategy, making this the most up-to-date textbook in the field!

Pedagogical Features• The book’s features

complement, supplement and reinforce the main text, promote further thought and critical analysis.

• Each chapter follows a similar structure, so that students can orientate themselves within the text.

Start of chapter features• Introduction and chapter overview: to

summarize the key concepts that will be covered

• Learning objectives: to provide clear aims and goals for each chapter

Features running throughout• Guru guides: fascinating insights into the

background of key thinkers and the theories that shaped the field

• Key concepts: illuminating boxed explanations of central ideas and terminology

• On-page glossary: helpful margin definitions

• Case studies with accompanying questions: short and immediately engaging. Ideal for seminars and easy-to-digest for revision.

Images, figures and tablesIn order to help students understand and explore

the subject, you will also find figures, tables and full colour photographs

• Photos are used to illustrate case studies and key ideas, and show important thinkers in the field

• Figures and tables demonstrate important research, summarizing information and giving visual prompts

End-of-chapter features• ESL feature: lists of higher-level vocabulary

for non-native English speakers which link to free online definitions from the Macmillan English Dictionary.

• Review questions: for revision and reinforcement

• Discussion topics: for critical thinking. Ideal for seminars and group work.

• Hot topics: exciting suggestions for research project areas to investigate

• Recommended reading: to encourage further research

• Chapter references

End-of-chapter features cont.

Strategic Planning Software feature

• Links at the end of each chapter demonstrate which section of the software that chapter will help the student to complete

• References in each ‘Theory’ section of the software link that section to a relevant chapter or pages of the textbook

• The software’s glossary is linked to the book’s online searchable glossary for quick definitions of key terms in each section

• All major topics in business strategy are covered by the textbook and software

Thanks for taking the time to view this presentation. We hope you will consider adopting this exciting new textbook and we look forward to hearing your comments on it.

If you would like more information, please contact our Lecturer Services team on:

lecturerservices@palgrave.com +44 (0) 1256 302794.