GUIDE BY STUDIO/ESTILA

5 IDEAS FOR ATTRACTING NEW CUSTOMERS THROUGH

BRAND STORY

We have put together this guide after many years of building our own loyal customer base. Its primarily focus is on attracting new customers through your existing custom-er base - word of mouth marketing. Understanding their behaviour, wants and needs, and the way you communicate with them are key ingredients for success.

The following recommended ideas were tested by us per-sonally, and by all the brands we work with. If executed correctly, they will bring you great results.

Our advice is: CREATE - TEST - ADJUST

READY TO START?

THIS GUIDE/

YOUR WEBSITE/

1. IMPROVE WEBSITE EXPERIENCE (UX)

When potential customers arrive on your website, you have the opportunity to turn them into new customers. The best way to do that is through providing a stand-out digital experience. Think about and review the following:

Navigation through pages

When we approach this process in our STUDIO, we consider two things - start and end of the journey from the customer’s point of view. We ask: • Where do we want the customer to start?

• What pages do they need to read for them to gain trust?

• What pages are they probably going to visit before making a purchase?

• How do we take them from pages which build trust to product pages and shopping basket?

• What information should we provide so customers don’t abandon the basket?

• After customers make a purchase, what pages and steps need to be implemented for automation?

Strategically placed CTAs (call to action)

Review every page on your website and think about the content. What is the real purpose and function of the page? What do we want the customer to feel? e.g. reassurance, piece of mind, trust, emotional connection, solution to problems, upsell, cross-sell, inspiration, motivation, entertainment and so on.

What do you want the customer to do next?

Pay special attention to: • About / our story page

• Contact page

• Blog posts

• Product pages

YOUR WEBSITE/

YOUR WEBSITE/

Referral and review focus

1. Create a referral pop-up box after order confirmation.

2. Create opportunities on your website for customers to review your product and share their experience with others on your website.

Review your product page set up and assess if the process is user-friendly and straightforward. For example, can cus-tomers review products without creating an account? Can they use their social media account as login?

Think about the easiest way to encourage reviews and how customers can share it across social media.

3. Create a sign-up / newsletter / first order special discount either as a pop-up which is strategically placed across your website or as a sign up box, again strategically placed on appropriate pages to maximise its potential.

2. REVIEWS FOR USER DRIVEN CONTENT GENERATION

With focus on review and feedback generation, create an auto-mated email sequence by using email marketing provider or review service provider. Ask your customers to include pictures of how they use your product and/or how it improved their life.

• Think about the ways of how to encourage reviews :

• Can you offer special incentives?

• Can you reward for reviews and feedbacks?

• If so, what value / offer can do give your customer, if they complete the review process?

• If they don’t review your product after first email prompt, what other steps can you implement?

• How long do you wait before second email prompt?

• How can you remind them about it in a non-pushy way?

• Can you perhaps include a review option in your regular newsletter emails?

EMAIL MARKETING/

EMAIL MARKETING/

3. EMAIL SIGNATURE

Utilise the space of your email signature for encouraging word of mouth.

Create a signature box which promotes your referral scheme.

For example, we use this signature box for our STUDIO. As a result, we generate 80% enquiries through this method.

Can you do something similar?

PRINT COLLATERAL/

To implement and encourage word of mouth in the physical world, and to maximise your online presence, consider investing part of your marketing budget in print collateral.

Specifically we recommend:

4. REWARD / AMBASSADOR CARDS

Reward cards have many shapes and forms. Explore different ideas by revisiting your customer behaviour, wants, needs and desires. Consider gift cards, point system cards, loyalty cards, thank you cards and vouchers.

Think about what would work best. If it doesn’t work, don’t be afraid to change your strategy.

5. PRINTED MINI MAGALOGUE

Remind your existing customers about your brand sto-ry, new products /collections / launches and other news through printed branded mini magazines. With highly visual, storytelling content, stunning photography and cleverly written copy, your existing customers can share it with friends, work colleagues and mums at school gates. This kind of word of mouth marketing tool is very effec-tive and yet it is still very underrated. Stand out from the crowd by sending your mini magazines twice a year.

PRINT COLLATERAL/

STUDIO ESTILA was born out of sheer passion for storytell-ing in business. Before launching the STUDIO, we ran a few small businesses in the design industries. As many businesses do, we put a heavy emphasis on placing our products before the story. Our marketing strategy and communication lacked the emotional connection our customers were craving for. So we changed things up; story first, products second. Our first story campaign was launched in 2006 with a big success. Since then, we’ve never looked back.

Now we want you to experience the same; to build loyal custom-er base who are your ambassadors and cheerleaders, and who understand your purpose and want to be part of your mission and vision.

We are a small team of strategic thinkers, storytellers, photogra-phers, creators, developers, designers and artists who learnt through experience and a lot of trial and error scenarios. We are educators who stand by your side.

OURSTORY/We are a brand design consultancy and studio putting storytelling at its heart.

WHO AND HOW WE CANHELP/

STORY DESIGN | CONTENT DESIGN | TOOLS DESIGNBrand Development

Brand Identity & Language

Brand PositioningBrand Strategy

Story Concept Art Direction + Styling

PhotoshootsCopywriting

Marketing Campaigns Advertising & Collateral

Branded MagazinesGraphic Design + Print

Web DesignInterior Design

Consultancy and Studio

We love helping brands in creative and lifestyle industries. Among our clients we have a range of independent fashion, homeware and furniture brands, interior designers, building specialists, architects and artists.

Whoever we work with, for us it’s all about collaboration. We like to take our clients on a journey of storytelling possibilities. Consider us as your external team for creative, transformative and effective ideas. With us you know where you stand, we say it as we see it. We push the boundaries and push for innovative and emotive ideas which your competitors are most likely over-looking. We help you to build trust and grow your connections at every touchpoint.

OUR SERVICES

LET’S GET STARTEDWould you like to explore your brand storytelling

possibilities?

Let’s make it happen. Get in touch via phone or email and we’ll discuss your project followed by

a personalised estimate.

We’re ready to help anytime:

STUDIO ESTILA01634 32123707919 684498

studio@estila.costudio.estila.co

For brand storytelling tips, follow us on Instagram @studioestila