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There are a lot of ways to drive traffic, retain followers and attract visitors to your blog. The truth is, what works for some won't work for others. You have to know your audience and you have to make the investment. Especially, if you are trying to attract the vegan community vs. trying to have a mainstream appeal. We will provide you with some of the basic ways to promote your blog that range from free to fee-based and offer you a handy cheat-sheet for success
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Vegan Marketing
Drive Traffic To Your Blog - Getting New Visitors,
Keeping Loyal Vegans and Attracting Non-Vegans
Bi -Weekly Webinar Series
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
1. Link To Presentation/Video Recording will be sent 24 hours after webinar
2. Post Questions During Presentation
3. Post Webinar Survey
4. Let’s Have Some Fun!!!
Logistics
Webinar Wednesday
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
The BasicsWebinar Wednesday
Great Content
Easy To Navigate
Monitor Load Time
No Flash Sites
Customize Blog
Pick A Theme
Post Frequently
Install Google
Analytics
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
Getting New VisitorsWebinar Wednesday
Identify Current Traffic Sources
Key Steps Sources Per Google Analytics
Incorporate Share Buttons
Increase Blog Exposure
Build Backlinks
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
Getting New VisitorsWebinar Wednesday
Identify Current Traffic Sources
1. Use Individuals Share Buttons not consolidated
2. Expand Beyond Just Facebook and Twitter -e.g. Digg, Stumble, Linkedin
3. Post Popular post on more than one platform
4. Analyze To Know Best Preforming Platform
Key Steps Quick TipsAction Items
Incorporate Share Buttons
Increase Blog Exposure
Build Backlinks
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
Getting New VisitorsWebinar Wednesday
Identify Current Traffic Sources ➡ Guest Blogging
➡ Participate On Discussion Boards
➡ Befriend Fellow Bloggers
➡Write Timely Post
1. Only join a few discussion boards so you can be an active member
2. Guest Post Must Be Original Content
3. Create Facebook Page/ Twitter account with blog handle - Then be helpful and answer questions
4. Content should be relevant to time of year, special event or blog theme
Key Steps Quick TipsAction Items
Incorporate Share Buttons
Increase Blog Exposure
Build Backlinks
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
Getting New VisitorsWebinar Wednesday
Identify Current Traffic Sources Not The Spammy Stuff:
- Link Exchange With Anyone- posting comments like “nice post”
- Mass Directory Submissions- Posting Duplicate Content As
Fresh Content
1. email signature
2. social media profiles
3. youtube description
4. guest blog post
5. comments stream
6. press releases
7. blog site aggregators
8. bookmarking sites
9. targeting directories
10. reciprocal banner ads
Key Steps Add Link To:Don’t Do!!
Incorporate Share Buttons
Increase Blog Exposure
Build Backlinks
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
Keeping Loyal ReadersWebinar Wednesday
Set Up Google FeedBurner
Key Steps
Link to other post on your site
Build a Email List
Editorial CalendarLet people access our content anywhere
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
Keeping Loyal ReadersWebinar Wednesday
Set Up Google FeedBurner
Key Steps
Link to other post on your site
Build a Email List
Editorial Calendar
1. Add hyperlinks within your post
2. Add Popular Post to your sidebar
Quick Tips
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
Keeping Loyal ReadersWebinar Wednesday
Set Up Google FeedBurner
Key Steps
Link to other post on your site
Build a Email List
Editorial Calendar
1. Header or Footer Bar
2. Non-intrusive Popup box
3. At the end of a blog post
Quick Tips RSS to Email
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
Keeping Loyal ReadersWebinar Wednesday
Set Up Google FeedBurner
Key Steps
Link to other post on your site
Build a Email List
Editorial Calendar1. Ensure content is fresh
2. Helps with planning (guest writers, interviews, seasonal post)
Quick Tips
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Webinar Wednesday
Attracting Non-VegansWebinar Wednesday
Dedicated Category➡ Make it easy for them to find content for them. For example how to transition or common questions about veganism
Key Steps Quick Tips
Create A Vegan FAQ Page
Offer Diverse Opinions
Promote to Vegan Friendly Sites
➡ Spend time providing educational information. Also, it’s a great opprotunity to explain your perspective on Veganism
➡ Hire a transitioning vegan as a writer, so they can speak the language; Post more than one perspective on an issue
➡ Promote your site on non-vegan websites; Explain how veganism overlaps with other social issues
Webinar Wednesday
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
Overall Traffic Strategy
Track Results - Know Where To Spend Your Time
Host A Local Event or Attend Vegfest: It’s important to mix online and offline methods to reach people
Ask For Help: Email Friends, Family and Colleagues To Share Your Content
Maintain An Exceptional Blog: Without great “unique” content, it will be hard to drive any amount of traffic
Webinar Wednesday
http://www.veganmainstream.com -- [email protected] -- (858) 523-8345
But, I Still Have Questions?
Introductory Meeting With Stephanie
#2
http://www.tungle.me/veganmainstream
Connect With UShttp://www.facebook.com/stephaniecanhelp
http://www.facebook.com/veganmainstreamhttp://www.twitter.com/veganmainstream
VM Webinar Serieshttp://anymeeting.com/veganmainstream
Q & ANeed More Help? Set Up A Meeting With Stephaniehttp://www.tungle.me/
veganmainstream
Bi -Weekly Webinar Series
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
