GSU Admissions: Social Media Strategy

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GSU Admissions: Social Media Strategy. By: Hannah Fowler, Megan Hord, Jessica Woodside, Alphonso Crawford, Oswaldo Jahn, & Sue Ella Ramey . Introduction. Geographically diverse applicant pool using social media and SEO Pounce the Panther on social media platforms - PowerPoint PPT Presentation

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GSU Admissions: Social Media Strategy

GSU Admissions:Social Media StrategyBy: Hannah Fowler, Megan Hord, Jessica Woodside, Alphonso Crawford, Oswaldo Jahn, & Sue Ella Ramey Geographically diverse applicant pool using social media and SEOPounce the Panther on social media platformsFacebook, Twitter, Instagram, LinkedIn, and YoutubePartnerships with area businessesIntroductionExpand Georgia States identity Making Pounce the mascot synonymous with Georgia StateNon-intrusive, relatable method of connecting with studentsTargeted to daily student lifestyleAtlanta activities near Georgia State

Pounce the PantherSocial Network StatisticsSource: Pew Research Study for Internet and American LifeSentiment AnalysisPut this slide before the more specific college research statistics slide?Source: US News, Ryan Lytle. Source on this slide? Multiple GSU-affiliated pages, overload of informationVery few specifically tailored for upcoming freshman.

#GSU17 one of two freshman-oriented pages: unreliablelimited relevance irrelevant contests TwitterGSU_Incept only other freshman page: Student orientation page has potential to attract upcoming freshmanvague & awkward descriptionincept uncommon term, not relatable to high school students not often linked to other GSU pages TwitterHashtag war between Georgia Southern & Georgia State:

Clarifications: #GAstate#georgiastate#PantherPride#gsupanthers

#GSUInstagram Popular for athletic & school spirit:#GSU#AllBlueAllin#PantherPride

#ATL#Atlanta#citylifeInstagram Instagram #georgiastate#PantherPride #gsuacceptedInstagram & Twitter reveal students desire to share acceptance letters, but are unsure of what to postAwkward angles & cropped screenshots in order to show both GSU logo and name of accepted student

Solution:Pounce featured on acceptance letters AND emails holding sign saying, Congratulations, (student name)! easily shareable, adds personalization, enforces Panther identity Include prompt to download Georgia State app and information/links to social media outletsAdmissionsSocial Media levels the playing fieldYouth Live Online, A Lot: Time Spent: 59% smartphones, 70% laptops53% of youth explore brands with Social MediaOver 900MM YouTube visits last week

Sources: Hitwise, Ad Age, MashableYouTubeYouTube - The Organic Searchshould we include a clip of the horrid pounce tv official video?YouTube - Current Admissions ChannelOld and LonelyYouTube - Channel Inspiration Guide University of Chicago Admissions channelContent: Current, Cool, Edgy, YoungStudent-DrivenShort, Defining VideosYouTube - Channel BlueprintOne channel, interchangeable contentAdmissions channel, Pounce contentPounce drives traffic Videos easily cross other platformsVideo Content:Twitter: Current Events, Admissions AdviceFacebook: Vlogs, Admissions adviceLinkedIn: Alumni, Faculty, Guest SpeakersYouTube - PounceFacebookCreate Pounce character page to facilitate communications with prospective students and their parents50/50 contentHootsuite used to facilitate sharing of content across social media platforms

**Sources, Pew Research center, www.mashable.com

FacebookAudience focused strategyParents & career-driven studentsShowcases future career possibilities and employers

LinkedInProfessional Pounceinterview and resume tips, etc.Videos posted to LinkedIn pageUndecided video seriesProminent alumni and recent graduatesVariety of majors featuredLinkedInSEOStrategy to recruit more out-of-state and international studentsImprove results containing keyword AtlantaInteresting facts about Atlanta to attract international students:Metro Atlanta offers an exceptionally high quality of life at a comparatively low costAtlanta is The Best City For New College Grads In 2013Atlanta ranks among the 10 Best Cities For Young Entrepreneurs

Source: http://www.metroatlantachamber.com

SEO & InternationalIncrease promotion of the appPush notifications to re-engage usersA/B testing to evaluate effectivenessCreate Social Media Hub, that includes all social media links in a single menu

Mobile AppPounce-focused business partnershipslifestyle, potential career/internship, and tourismLifestyle:Photos of Pounce at establishments and tagging locationCareer:Students remaining in Atlanta post-graduationAlumni videos, business highlightsTourism:Photos, links, and factoids about local attractionsBusiness PartnershipsQ&A

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