1.arketing Guer illa MVi ral &1l GSU Fall 201 Ja ke Aul
2. Viral marketingDiet Chocolate Cherry Dr. Pepper andChocolate Rain videoBlend it (blendtech case study fromGroundswell)Old SpiceBurgerKing 3. Viral marketingKia hamsters http://www.youtube.com/watch?v=miC1VZ9UVCQ Bleeds over into event marketingHonda Musical Road projectAirlines (United vs. Southeastern)YouTube as search engine 4. Viral marketing The emoticonhttp://mashable.com/2011/09/20/emoticon-history/ Hotmail W.O.M. Years of case studies (Honda Musical Road?) Viral mktg? Or viral video mktg today? 5. Dominos case study Dominos YouTube page Ad campaign Social Media integrations All depts/staff on board 6. Whats with babies? Dancing baby Smoking baby First viral video Worldwide viral attention Indonesia government The landlordembarrassed sent baby to rehab One of few viral success videos from Hollywood Other Indonesian smokingbaby videos eTrade Duration of ad campaign 7. The Viral Lexicon Youve been Rickrolled Macys Thanksgiving paradehttp://www.youtube.com/watch?v=wL-hNMJvcyI Keyboard cat iCanHasCheezburger 8. Small-Screen Devotions to the Viral phenom CurrentTV Viral Video Film School 50 Greatest Viral Videos http://bit.ly/pMNUZJ Tosh.0 G4 9. Some Personal Favs Techno Viking StarWars over San Fransisco Im a bear. Put your head in my mouth The Boss and Dylan redo Whip my hair 10. TV Ads as EntertainmentFirebrand TV has been banked in an experiment totransform advertising into entertainment. The goal was to capitalize on the nascent trend of adsas entertainment, which intends to make commercialscompelling enough that they are watched for fun ratherthan avoided, ignored or skipped.The trend is also manifesting itself on Web sites likeveryfunnyads.com, part of the TBS cable networkhttp://mediadecoder.blogs.nytimes.com/2008/03/04/firebrand-burns-out/ 11. Movies/Video Ads as Entertainment Early 2000s video ads BMW U.S. Army Product placement in film E.T./Reeses Pieces Matrix/Nokia 12. YouTube/Videos as Documentation & PR Journalism The Arab Spring Other examples? Exit Through the Gift Shop Mr. Brainswash viral video Street art Cartoon Network publicity gone wrong But publicity goal achieved?