2013/14

landscape assosiation of nsw & act

landscapeindUstRies

associationof wa inc.

Supported by landscape

association of soUth aUstRalia

aUstRalian landscape indUstRY

landscape QUeensland

indUstRies inc.

landscape indUstRies

association of VictoRia

landscape indUstRies

association of tasmaniaTargeTing consumers and specifiers who

are building lifesTyle landscapes now

group media kit

GROUP

Landscape Design and Construction by The Galvin Group.

our purpose

To target consumers and specifiers who are building lifestyle landscapes in the now.

who makes The decisions when iT comes To lifesTyle landscapes?Consumers AND the specifiers who influence their decisions.

That’s why we distribute and market exclusively to clients who want to have landscapes built AND the designers and contractors who guide them through the process.

buying signalsAdvertising should deliver actual prospects. and that’s why advertisers choose Outdoor Design & Living. Our audience is actively engaged in realising their latest home project – not only looking for inspiration but actively seeking products and services to get the job done. Our consumers are: Researching for their projects Making calls and enquiries Visiting showrooms Asking “how much...?” Asking “where can i find that...?” Asking “how long does that take...?”

sTraTegy: we geT The righT clienT aT The righT TimeWe create media that is designed for active buyers who are in the process of realising their project.

We use a seamless mix of editorial and advertorial content to educate our consumers on what can be achieved and building their confidence to achieving it.

For specifiers this involves illustrating product and service ideas in the context of the lifestyle benefit they deliver.

Media from the Outdoor Design & Living group will never offer interiors, recipes or celebrity profiles. We utilise all our space on offering projects, products, services,

expert advice and special reports and features on everything outdoor. We don’t want to boost our numbers by targeting irrelevant readers because ultimately that just increases the cost for our advertisers.

At Outdoor Design & Living we follow the mantra of Universal Home Publications: we focus exclusively on the audience that matters- and we give those readers content that is genuinely useful when it comes to making decision.

conTenT for commiTTed cusTomersOur formula is: Minimum 100 pages of SUCCESSFULLY COMPLETED PROJECTS with project particulars promoted

Inspiring in-situ representations of renovation PRODUCTS.

CONTACTS for relevant tradesmen and industry professionals who can help get the job done.

SPECIAL FEATURES that give the reader confidence in making decisions.

our service — geT Them while They’re hoTOur commitment to advertisers is to target ONLY homeowners and specifiers who are working on landscape projects RIGHT NOW and, by doing so, to offer one of the most competitive and effective advertising packages in the business.

By targeting the right market, we are able to get our advertisers’ messages directly to consumers and specifiers during the research phase of a project.

Other sundry markets are nice to have, but get the target first.

our ediTorial philosophy Pragmatic, relevant and useful Promote the project particulars Empower consumers so they feel they know what they can ask for

Build consumer confidence in the industry

DIFM (do it for me), not DIY. No assumed knowledge Intelligent research and expert insight conveyed in high quality editorial style

Educate consumers on quality and value Inclusive — treats all members of the industry equally

Aspirational and accessible Comprehensive End point on the research journey

sTarT building landscape:

38% are planning to start building their landscapes within 3 months

18% are planning to start building their landscapes in 3–6 months

16% are planning to start building their landscapes in 6–9 months

9% are planning to start building their landscapes in 9–12 months

7% are planning to start building their landscapes after 12 months

income:32% have an annual household income of

$50,000–$79,99917% have an annual household income of

$80,000–$99,99921% have an annual household income of

$100,000–$149,99914% have an annual household income of

$150,000 or more

producTs To purchase in The nexT 12 monThs:

71% intend to purchase hard landscaping (eg paving, tiling, edging)

67% intend to purchase outdoor lighting59% intend to purchase pots/planters57% intend to purchase soft landscaping

(eg planting, lawns)55% intend to purchase garden art (eg

sculpture)55% intend to purchase outdoor furniture52% intend to purchase a water feature47% intend to purchase fencing44% intend to purchase decking43% intend to purchase a feature wall30% intend to purchase shade covers27% intend to purchase a barbecue26% intend to purchase outdoor structures

(eg gazebo/outhouse)22% intend to purchase pool/spa19% intend to purchase outdoor kitchen9% intend to purchase children’s play

equipment58% intend to spend up to $24,999 on their

outdoor project29% intend to spend $25,000 and more on

their outdoor project

show me The numbers!Outdoor Design & Living is the only magazine in the landscape media that has been independently researched by Roy Morgan. That means you can be confident that we are reaching the right audience for you!

Ask your rep for a full copy of our Roy Morgan

Readership Report

whaT abouT The consumers who research online?Most consumers use both the magazine and online for project research. As some consumers prefer online, we target them through Australia’s leading high-ranking home website: Completehome.com.au.

92% of the visitors to this site have not read any of the magazines.

This means the online audience is uniq ue and consists of individuals who have different habits when it comes to researching for a project.

If you become an advertiser in an Outdoor Design & Living publication you are entitled to exceptional rates in the outdoor design section of Completehome.com.au.

ouTdoor design homepage

premium lisTings producT page

premium lisTings company page

click for more adverTorial page

compleTehome.com.au 70,000 unique visitors per month 250,000 page views per month

premium online adverTising

good for: any company that prioritises the web to reach and direct consumers or to showcase an online gallery first.

How it works: We insert both brand and advertorial-style content throughout the landscape section of the site to build your profile and attract calls and click-throughs.

display adverTising

good for: builders and product suppliers

How they work: Display ads work because they allow for heavy branding in your own style. Explain your product benefits in your own words with your own look. You have complete control.

projecT profiles

good for: landscape contractors

How they work: Our Project Profiles demonstrate what a landscaper can do by showcasing a tangible example of their work. This makes it real to consumers - they can see what you are capable of. This creates credibility, which is enhanced in an accompanying editorial

producT profiles

good for: product suppliers

How they work: Our Product Profiles showcase the product’s lifestyle benefits by showing it in-situ. This accompanied with an editorial which explains product benefits.

how we geT The markeT To noTice youOutdoor Design & Living exists to connect an audience of renovation decision-makers to the products and services of our advertisers.

Here are some advertising strategies that work:

magazine 2 editions 4 editions 8 editions

Full-page Display Branding

$3,550 $3325 $2420

Double-page Display Branding

$6,250 $5,940 $4260

4 Page Project Profile Editorial format suitable for landscapers You fill in the fact sheet, we photograph the project, write the story and send back for your approval

Repeat on Completehome.com.au and reach a whole new market for an extra $250

Repeat in Outdoor Rooms for an extra $2250

$3640 $3465 $2640

2 Page Project Profile Editorial format suitable for landscapers. You fill in the fact sheet we photograph the project, write the profile and send back for your approval.

Repeat on Completehome.com.au and reach a whole new market for an extra $250.

Repeat in Outdoor Rooms for an extra $1850

$2760 $2635 $2000

2 Page Product Profile Editorial format suitable for product suppliers You fill in the fact sheet, we photograph the product, write the profile and send back for your approval

Repeat on Completehome.com.au and reach a whole new market for an extra $250

Repeat in Outdoor Rooms for an extra $1850

$2760 $2635 $2000

magazine special positions (these sell in advance and are subject to availability)

1 edition 3 editions 8 editions

Inside Front Cover Double Page $6330 $6025 $4582

Inside Back Cover Double Page $6010 $5700 $4332

Inside Back Cover Full Page $3635 $3460 $2637

Outside Back Cover $6500 $6175 $4693

magazine retail directory 1 edition 3 editions 8 editions

Quarter Page $850 $780 $650

magazine creative services

16-page sections, front-cover DVDs — you name it, we do it, all on a quote basis after consultation to assess your needs

Quote Quote Quote

outdoor design section of completehome.com.au 2 months 6 months 1 year

Master listings package Flash banner, sponsor banners, company page and up to 10 support pages, with complete link through and traffic monitoring

N/A $2390 $3950

Repeat of project profile from magazine N/A $250 $390

Repeat of product profile form magazine N/A $250 $390

adverTising raTes GST to be added

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The media ThaT reach The markeT

biannual Flagship magazine devoted to lifestyle landscapesPrint Run: 42,000Total Circulation: 38,000Audited Circulation: 25,257

annual — nsw, vic & qld City-based pool and landscape ideas publicationPrint Run: 15,000Total Circulation: 12,000

bimonThly Focuses on high-value outdoor-room-style landscapesPrint Run: 30,000Total Circulation: 25,000

perpeTual Search-based information and ideas for lifestyle landscapesUnique Visitors / Month: 70, 000Page Views / Month: 250,000

annualProfiles the furnishings and products that define the modern lifestyle landscapePrint run: 35,000Total Circulation: 30,000

pools & outdoor design

Product Guide

New ideas for lifestyle landscapes

Keep your cool Beat the heat in style

Retract and relaxthe convenience of

automated Blinds and Roofs

light and brightlight the way with outdooR lighting solutions

spectacular stonestRong and stunning natuRal stone

talking timberwhich wood is Best

foR which application

plus: plunge pools | ponds | peRgolas | landscaping pRoducts and much moRe

3rd Edition $8.95*

NZ $9.95 (incl. GST)

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proudly Supported

by

LANDSCAPE INDUSTRIESASSOCIATION OF WA INC.

LANDSCAPE ASSOCIATION OF SOUTh AUSTRALIA INC.

LANDSCAPINg AUSTRALIA INC.

LANDSCAPE QUEENSLAND INDUSTRIES INC.

LANDSCAPINg VICTORIA

LANDSCAPE INDUSTRIES ASSOCIATION OF TASmANIA

LANDSCAPE NSW & ACT

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u27 27th Edition $9.95*

NZ $12.99 (incl. GST)

OUTdoorDESIGN & LIVING

Catered affairOutdoor kitchens for the

ardent entertainer

immerse yOurselfWhy outdoor bathrooms are a design must-have

feel the heatstylish heating solutions

to warm you in winter

lofty ambitionsdesign ideas for the modern roof garden

No.1 best seller

australia’s

Online spOnsOr:

outdoor rooms

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utdoor Room

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20th Edition $9.95*

NZ $12.99 (incl. GST)

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u20 Cabana creations

Enjoy a rElaxing holiday at homE

Best in shOwaussiEs win big at thE

2013 ChElsEa FlowEr showCooking alfrescowood-FirEd ovEns For pizza pErFECtion

add valuE to your homE with a dECk

plus: bathroom bliss, outdoor FabriCs, ExpErt adviCE and morE

pROject ideas

40+

TargeT markeTing is more imporTanT in The currenT climaTe Than ever before By employing a targeted strategy such as what we offer in the Outdoor Design & Living Media Group, you can reduce the cost of your marketing, reduce wasted marketing expenditure and maintain sales.

The renovaTion markeT is The mosT robusT secTor of The home markeTThe home renovation market is less influenced by investors and more influenced by the personal desires of home owners. Home owners who are sick of their space and have been saving for that landscape makeover still have the money, even in tough times.

lifesTyle landscapes are inAustralians are reconfiguring how outdoor space is used and now understand the capacity and potential it offers — lounges, TVs, decks, pergolas, water features, shade covers and outdoor kitchens are all signs of the type of landscapes consumers desire these days. The lifestyle landscape is here to stay.

landscape renovaTion is sTill The besT opTionCities have expanded, there is decreasing desirable land left and, thanks to taxes, the economics of home renovation is still a better option than buying a new home and moving.

why TargeT now?

backing: ausTralasia’s largesT home publisherThere is a lot more to an effective magazine than good looks and relevance.

An effective magazine is backed by a publishing engine, and in the case of Universal Magazines, we have an edge that comes from more than 20 years in the home market.

As Australasia’s largest home publisher, we have established and successful channels which reach the consumers that our advertisers want: Newsagents & supermarkets Hardware retailers Home retail Direct Online Exhibition sales Controlled circulation (for specifiers)

Our controlled circulation process ensures the magazine is reaching specifiers who are currently active in the landscape market; they are the landscape designers and contractors who make lifestyle landscapes happen.

did you know? Universal Magazines is one of Australasia’s leading target marketers and has won more than 30 publishing awards — see the full list on our website: www.universalmagazines.com.au

as seen in…Being seen in a glossy magazine adds credibility to your business.

If you advertise with our publications you will receive free showcards that you can display in your showroom or office.

Ask your rep for a showcard to display.

landscape indusTry engagemenTThe landscape industry is a group of creative professionals who are capable of identifying trends and setting their own agenda.Our publications came about from consultation with the landscape industry itself, starting with the Landscape Contractors Association of NSW 10 years ago.

We are now endorsed by all the major contractor associations.

Every edition of Outdoor Design & Living and every edition of Outdoor Rooms is sent to the businesses that are members of these associations:

did you know?$100k in indusTry supporTUniversal Magazines supports the home industries with more than $100K in cold, hard cash sponsorship every year.

Target spenders — if you don’t target, you are wasting money

reach consumers and specifiers — all in one buy

focus on prospects — Focusing on real prospects translates into business

build credibility — use editorial space to demonstrate what you can do

build brand — communicate your own logo, look and brand messages to the market

build professionalism — be in the magazine that is renowned as the authority on outdoor design

save money — reach people who have decided to do landscape projects this year

save time — reach people who are researching for upmarket landscapes

reduce waste — there’s no point in reaching people who aren’t yet committed to their projects

In short, with the Outdoor Design & Living Media Group you are getting a cost-effective and proven way to reach the right market that matters right now.

Offices of Universal Magazines Pty LtdACN 003 026 944Unit 5, 6–8 Byfield St, North Ryde, NSW 2113Victorian OfficeSuite 5, Level 1, 150 Albert Road, South Melbourne Vic 3205

summary of benefiTs To adverTisers

NSW & ACTRosemary Wood Mobile: 0404 306 050rwood@universalmagazines.com.au

VIC & TASValerie Newton Mobile: 0407 358 182valerienewton@optusnet.com.au

QLDGordon McKenna Mobile: 0418 424 410gmckenna@universalmagazines.com.au

SASandy Shaw Mobile: 0418 806 696sandyshaw@internode.net.au

WABonnie Sullivan Mobile: 0407 072 325bonita.sullivan@bigpond.com National Sales and Publishing ManagerEmil Montibeler Mobile: 0411 424 335emontibeler@universalmagazines.com.au

conTacTs