Homes & Lifestyle Media Issue 3

A r c a d i a ▪ B i l t m o r e ▪ P a r a d i s e V a l l e y ▪ D e s e r t M o u n t a i n ▪ S c o t t s d a l e

i n s p i r a t i o n I t i p s I t r e n d s

Issue 3

m e d i a

IS YOUR HOMEMAKING YOU SICK?

HOW TO SELLYOUR HOME FAST for up to 50% More

PARADISE VALLEY’S#1 SELLING NEW BUILDLock & Leave Community

20,000 PROJECTS LATERCalifornia Pools & LandscapeCelebrates 25th Anniversary

HOMES & LIFESTYLE

(602) 635-3248 CullumHomes.comROC License #0920248408 E. Shea Blvd. Suite D-100Scottsdale, AZ 85260

C ullum Homes is a second-generation company started in 1985 by Rod and Kim Cullum. Now in its’ 28th year, Cullum Homes o�ers in-house architectural design and craftsmanship, including their own granite fabrication, tile installation and specialty carpentry crews. Cullum Homes has been recognized by the Phoenix Business Journal as one of the Top 25 Family-Owned Businesses. This full service design/build/remodel �rm has constructed hundreds of homes from 1,500 - 20,000 square feet throughout the Valley, specializing in luxury neighborhoods in Paradise Valley, Scottsdale, Silverleaf and Desert Mountain.

28 Years of Making Dream Homes a R eality

Energy Efficiency Pioneers and Local & National Awards

What distinguishes Cullum Homes is its focus on energy e�cient construction, long before these methods were labeled “green building.” Rod and Kim have both earned the Certi�ed Green Professional designation from the National Association of Homebuilders. Cullum Homes has received many other awards and recognition, including the National Pacesetter Award from Custom Home Magazine, Top Custom Home Builders (Phoenix Business Journal), AZ Business Magazine’s Custom Home

Builder of the Year, the Residential Design + Build Magazine Business Excellence Award, and Builder Magazine’s “Niche Builder” recognition.

Phoenicians have also seen Cullum Homes featured in numerous articles and appearances in local media, such as The Arizona Republic, KFYI Radio, AZ Green Magazine, Paradise Valley Independent, Phoenix Business Journal, Fine Wine and Design TV, Residential Building Products Magazine and The Scottsdale Republic. Kim & Rod Cullum

Latest Project: The Village at Paradise Reserve

The Cullum’s latest project is The Village at Paradise Reserve, in the Paradise Valley/Northeast Phoenix/Scottsdale area. It has already garnered local and national recognition, including prestigious awards for environmentally sensitive site development and a Builder of the Year award in Arizona. This guard-gated and private community o�ers residents a choice of six carefully conceived �oor plans, ranging from 3,200 to 5,165 square feet, priced from $1,695,000 with one- and two-level options available. The pace of sales has been phenomenal, with 20 of the 32 available home sites sold since the model homes opened just two years ago.

In an era of national chains and corporations dominating our lives, it is reassuring to know that there is an Arizona-borne design/build �rm which received Builder Magazine’s “Fast Track” award, as one of America’s fastest growing custom home �rms.

(602) 635-3248 CullumHomes.comROC License #0920248408 E. Shea Blvd. Suite D-100Scottsdale, AZ 85260

C ullum Homes is a second-generation company started in 1985 by Rod and Kim Cullum. Now in its’ 28th year, Cullum Homes o�ers in-house architectural design and craftsmanship, including their own granite fabrication, tile installation and specialty carpentry crews. Cullum Homes has been recognized by the Phoenix Business Journal as one of the Top 25 Family-Owned Businesses. This full service design/build/remodel �rm has constructed hundreds of homes from 1,500 - 20,000 square feet throughout the Valley, specializing in luxury neighborhoods in Paradise Valley, Scottsdale, Silverleaf and Desert Mountain.

28 Years of Making Dream Homes a R eality

Energy Efficiency Pioneers and Local & National Awards

What distinguishes Cullum Homes is its focus on energy e�cient construction, long before these methods were labeled “green building.” Rod and Kim have both earned the Certi�ed Green Professional designation from the National Association of Homebuilders. Cullum Homes has received many other awards and recognition, including the National Pacesetter Award from Custom Home Magazine, Top Custom Home Builders (Phoenix Business Journal), AZ Business Magazine’s Custom Home

Builder of the Year, the Residential Design + Build Magazine Business Excellence Award, and Builder Magazine’s “Niche Builder” recognition.

Phoenicians have also seen Cullum Homes featured in numerous articles and appearances in local media, such as The Arizona Republic, KFYI Radio, AZ Green Magazine, Paradise Valley Independent, Phoenix Business Journal, Fine Wine and Design TV, Residential Building Products Magazine and The Scottsdale Republic. Kim & Rod Cullum

Latest Project: The Village at Paradise Reserve

The Cullum’s latest project is The Village at Paradise Reserve, in the Paradise Valley/Northeast Phoenix/Scottsdale area. It has already garnered local and national recognition, including prestigious awards for environmentally sensitive site development and a Builder of the Year award in Arizona. This guard-gated and private community o�ers residents a choice of six carefully conceived �oor plans, ranging from 3,200 to 5,165 square feet, priced from $1,695,000 with one- and two-level options available. The pace of sales has been phenomenal, with 20 of the 32 available home sites sold since the model homes opened just two years ago.

In an era of national chains and corporations dominating our lives, it is reassuring to know that there is an Arizona-borne design/build �rm which received Builder Magazine’s “Fast Track” award, as one of America’s fastest growing custom home �rms.

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hank you so much for making 2013 such a success for Homes & Lifestyle Media (H&LM).

Thanks to your input, we have been fortunate to o�er advice on everything from kitchen remodeling trends to what’s new with outdoor living areas to how to waterproof your home to real estate market trends in your area.

We want to be your primary source for up-to-date, reliable information and advice about trends in the marketplace, which a�ect the value of your current

home or the cost of the one you want to purchase. Our Market Snapshot professionals are the top realtors in the Valley. Likewise, you can trust the providers of the goods and services in our Spotlights, Ask the Expert section, and advertisements. Throughout H&LM magazine, we promote long-time, Arizona-based businesses, which have reputations for excellent customer service and superior quality products.

Two such businesses are featured this month. Stone has been invaluable to people since the beginning of mankind, whether it was providing a canvas for cave artists, building materials for pyramids in Egypt, or cobble-stones for settlers in New England. This month you will learn how stone remains an important feature for modern homeowners. We featured some of their spectacular pools in our previous issues. In this issue, we learn more about the 25 year History of California Pools and Landscape’s in Arizona.

The future looks bright for both Phoenix and H&LM. We will have special editions, such as one devoted to home technology. We will give you a teaser in this issue: an Ask the Expert segment with Chris Matthews of Acoustic Designs Inc. We will have “Top Five” segments, identifying the best penthouses, luxury developments, interior designers, and other high achievers, which deserve recognition. We will show you how to prepare your home for your absence this summer or tell you great places to enjoy a staycation here in Arizona.

I welcome suggestions from you for future feature stories, questions for our “Ask the Expert,” successful people or companies to include in our “Spotlight” section, or personal testimonials and success stories of your own before and after home “Makeovers”. Email me at [email protected].

Enjoy the beauty and comfort of your home and lifestyle every day!

Sincerely,Brett Benning, Founder & Publisher

Cover photo provided by California Pools & Landscape

Brett Benning, Founder & PublisherDirect 480.717.1310Brett@HomesandLifestylemedia.comwww.HomesandLifestylemedia.com

4400 N. Scottsdale Rd. Ste. 9-123Scottsdale, AZ 85251

HOMES & LIFESTYLE media is published monthly on recycled paper and reaches 90,000+ single family home owners,5,000+ businesses, 1,500+ select builders, architects, interior designers and home improvement professionals and over1,000 Realtors in Paradise Valley,Arcadia, Biltmore, Central Ave corridorand Scottsdale.

© 2013 HOMES & LIFESTYLE media LLCAll rights reserved. Printed in the USA. Circulation Veri�ed by U.S. Postal Receipts

TF R O M T H E P U B L I S H E R

The publisher, editorial director, production manager, and contributors reserve their rights in regards to copyright of their work. No part of this work covered by the copyright may be reproduced or copied in any form or by any means without the written consent of the publisher. The publisher, contributors, editors and related parties are not liable for the actions or results taken any person, organization or any party on basis of reading information, stories or contributions in this publication, website or related products.

A r c a d i a B i l t m o r e P a r a d i s e V a l l e y D e s e r t M o u n t a i n S c o t t s d a l e

i n s p i r a t i o n I t i p s I t r e n d s

Issue 3

m e d i a

IS YOUR HOMEMAKING YOU SICK?

HOW TO SELLYOUR HOME FAST for up to 50% More

PARADISE VALLEY’S#1 SELLING NEW BUILDLock & Leave Community

20,000 PROJECTS LATERCalifornia Pools & LandscapeCelebrates 25th Anniversary

HOMES & LIFESTYLE

*Offer must be presented at time of estimate/order. Not to be combined with any other offer and not valid on prior purchases.Offer expires April 30, 2013. ©Arizona Garage Design. ROC 282504 and ROC 282730.

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Pg. 18 - FEATUREHow to Sell Your Home Fastand for Top Dollar

Pg. 20 - FEATUREFastest Selling PV New Build, Guard Gated Community

Pg. 22 - MAKEOVERPool Builder DefeatsAll Odds

Pg. 23 - MAKEOVERBiltmore ResidentsBrighten up their KitchenBy Denise Meridith

Pg. 24 - MAKEOVERBathrooms Can Be Fun,Beautiful and DurableBy Denise Meridith

Pg. 26 - MAKEOVERTired of Your “Dated”Looking Pool Deck & Patio?By Denise Meridith

Pg. 30 - SPOTLIGHTCalifornia Pools & LandscapeCelebrates 25th Year AnniversaryBy Denise Meridith

Pg. 31 - SPOTLIGHTTitle365 and iSearchDecor Align to Create Maximum ValueBy Denise Meridith

Pg. 32 - ASK THE EXPERTIs Your HomeMaking You Sick?By Rod Cullum with Denise Meridith

Pg. 33 - ASK THE EXPERTHome Automation is NowMore A�ordable By Chris Matthews with Denise Meridith

Pg. 38 - MARKET SNAPSHOTMcDowell Mountain Ranch,Silverleaf & Pima AcresBy Kelly Cook

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HOMES & LIFESTYLE media | 17


How to Sell Your Home Fastfor up to 50% More Than Its Current Valuewith a Top Realtor Team’s Turnkey Remodel Program

Most Arizonans have read the headlines this year about Phoenix Metropolitan Area home values rising over 30% in 2012, and Phoenix, again, becoming the hottest real estate market in the US. The luxury home market in Paradise Valley, Arcadia, Biltmore and Scottsdale, with homes from $400,000 to $1.5 million, are attracting the most attention. With interest rates at historic lows and interest in home buying peaking again, inventory is low and the bidding wars have returned.

Ironically, there are still many homeowners, who have been wanting to sell their homes, but due to fi nancial straits, such as still owing more than their homes are worth or not having the money for the remodeling needed to sell their homes for top dollar, have not been able to put their homes on the market.

Homes & Lifestyle media Market Snapshot experts, Jason Mitchell and James Wexler, have created a “Remodel & Sell for Top Dollar” program, which will allow homeowners to sell their homes for maximum price without the headaches and/or fi nancial risks.

Scottsdale Remodel


Jason Mitchell is one of the stars of Realty Executives, and

is head of the Mitchell Private Realty Group in Scottsdale,

Arizona. This April, he has been selected as the cover agent

for the nationwide Top Agent Magazine. Mitchell has been

a top achiever in Real Estate since graduating with a double

Major in Marketing and Finance. Over the past decade Jason

has closed over 240 million dollars in real estate transactions.

He specializes in investment properties, fl ipping luxury homes, distressed reposses-

sions and short sales, and focuses on Paradise Valley and Arcadia.

One trait that makes Mitchell stand out is his desire to share his expertise and expe-

rience with others. The personable Mitchell is co-host on Arizona’s hit realty radio

talk show—The Real Estate Roundup—where local professionals from around the

Nation discuss local market trends, mortgage analysis, and other consumer issues.

He is a market expert for NBC on Arizona Mid day and works hand and hand with

buyers and sellers in the luxury markets.

Associate Broker James Wexler and his team at Wexler Group

are also devoted to making the real estate sale process as

easy as possible for others. Also a realtor with Realty Execu-

tives in Scottsdale, Wexler is an expert in buyer representa-

tion, locating bank-owned and other investment properties

for buyers, listing homes for sale in North Scottsdale and

Fountain Hills, working with sellers to prepare short sales, and

negotiating with banks. He created www.wexzilla.com, the most comprehensive

Phoenix/Scottsdale blog for Arizona real estate listings, to which his partner

Mitchell also contributes.

Jason Mitchell and James Wexler are among the top realtors in Arizona and ranked

among the top 1% nationwide. Their remodeling programs have had a signifi -

cant impact on homeowners and the economy of the Phoenix metropolitan area.

Mitchell and Wexler’s Team has remodeled over 1000 homes in the past fi ve years.

They are now using their fi nancial and construction expertise to help homeowners

remodel their homes so they can get top value when they sell. In some cases their

Team even covers the cost of the remodel for home owners in exchange for a percent-

age of the profi t made on the sale of the home. Their close relationship with a broad

network of laborers and manufacturers gives them huge buying power and the ability

to pass along savings to the homeowners, maximizing profi ts upon sale.

The photos in this article are examples of Remodels, demonstrating how the value of a

home can escalate with the proper remodeling investment.

Now is the time for luxury homeowners to take action as well. While low, interest rates

are starting to inch up. With their remodeling program, Mitchell and Wexler have set up

a Win-Win situation for both buyers and sellers. Buyers, who have held back during the

recession and are now anxious to buy, can jump at the opportunity to buy a recently re-

modeled home at a very fair price. Meanwhile, sellers, who have been strapped during

the recession, can now take advantage of a hot market, by off ering a newly remodeled

home, which will fetch the best possible price.

To learn more about these opportunities, contact Jason Mitchell at (602) 633-9369.

If you have a home in the Arcadia, Biltmore, Paradise Valley or South Scottsdale area

or contact James Wexler if you have a home in the North Scottsdale, Desert Mountain,

Fountain Hills or Tatum/Shea corridor at (480) 428-3198 .

North Scottsdale Remodel

Arcadia Remodel

Scottsdale Remodel


beyond the gates as all your senses tell you something magni�cent is ahead. As you pull up to the guard station, John, or one of his 3 associates, greets you with a welcoming smile and kind directions to your destination.

Pulling up to the gates past the guard house you will pause for a moment to breathe in all the natural beauty. The gentle rolling hills, lush desert mountain backdrop, custom hand made iron gates, well manicured

rolling grass landscape, colorful �owers, plants hugging the streets and walk ways all come together harmoniously.

Turning left up to the two Cullum Home models your heart will start to pound and your mind will �ll with thoughts of why you have to have a home here. It is obvious to you why The Village at Paradise Reserve is the #1 selling new construction, single family, lock & leave, guard gated community in all of Paradise Valley.

THE VILLAGE at PARADISE RESERVEParadise Valley’s #1 SellingNew Build “Lock & Leave” Gated CommunityBy Brett Benning

T he �rst time you approach the guard house of The Village at Paradise Reserve, a smile will appear on your face and a sense of serenity will �ll your body. Your eyes will eagerly search for what lies

photo courtesy of Cullum Homes


Walking into the �rst Cullum Home model you will be greeted by Scott Grigg, designated Listing Agent for the development, and/or one of his professional team members. Scott is one of Phoenix’s top producing realtors and a Paradise Valley luxury home expert so you know you are in professional hands. As Scott walks you just a few steps into the �rst model you will instantly notice the attention to every detail from the selection and installation of the kitchen countertops, cabinets, distressed wide wood plank �ooring, kitchen tile backsplash, top-of-the-line Viking appliances, well thought out functional �oor plan and use of the Savant state-of-the-art integrated technology to manage the entire home. The models are truly a re�ection of Rod Cullum’s more than 25 years experience in building many of Paradise Valley’s most cherished custom estates.

With two well appointed models to walk through, impressive optional standards even at the “Base Price,” your choice of single and two story custom �oor plans, 2-3 car garages and/or guest casita, the design process for your Cullum home is an enjoyable, smooth process.

M AR K E T TR E N D D OW NSIZI N G

According to Scott Grigg “Just this past year 8 homes were sold in The Village with a total of 20 sold since 2010. We are down to only 12 available lots to choose from and tra�c has picked up substancially since the 2012 election.” When I asked Scott what type of new homeowners were buying The Villages’ 3,500 - 5,000 sq. ft. semi-custom homes he explained “Most of our Buyers are Paradise Valley “empty-nesters” who are downsizing from their large estates since their kids are o� to college. Our new home buyers want more freedom for travel & leisure, less home maintenance, an overall lower cost to enjoy their home and the security of living in a guard-gated community.”

Scott GriggThe Grigg’s Group

To learn more about the Village at Paradise Reserve contact Scott Grigg call (602) 635-3384 for a private showing.

Courtyard One - Single Story3 Bedrooms • 3.5 Baths

3201 sq. ft • 2 Car Garage

Courtyard Two - 2 Story4 Bedrooms • 4.5 Baths

4118 sq. ft • 3 Car Garage4546 sq. ft. with optional Casita

Vista One - Single Story3 Bedrooms • 3.5 Baths


Vista Two - 2 Story5 Bedrooms • 6 Baths


The Courtyard ModelPhoto courtesy of Cullum Homes

FE AT U R E S & A M E N ITI E S I N CLU D E :

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• Community dog park and club house forprivate meetings

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M A K E O V E R

Master Pool Builder Defeats All Oddsand Creates Private “Lazy River” for ResidentsBy Denise Meridith

Sometimes, homeowners feel they have to sacrifi ce luxury if they choose to live quietly, outside major urban areas. Likewise, major companies are often reluctant to take on the challenge of projects not within their normally serviced metropolitan areas. But this makeover demonstrates how a committed landowner (Mr. Johnson), an adventurous business owner (Unique Landscape & Custom Pool’s Chris Griffi n) and an imaginative designer (Carlo Papazian) can accomplish what people said couldn’t be done: create a lazy river pool in Yuma, Arizona.

The challenges to implementing Johnson’s dream pool were onerous. They included creating a “river-like”

current, designing and engineering eff ective fi ltration and power systems, the threat of a natural water table only eight feet beneath the surface, and creating the largest Primera Stone interior fi nish the company had ever attempted. This premium fi nish gives clients the durability of pebble with the smoothness of plaster.

Creativity, determination, partnership, engineering innovation, patience and months of hard work produced the pool makeover you see here: one of Unique’s most unique pools, which won Remodeling Project of the Month from Phoenix Landscaping Design & Pool Builder and Pool of the Month for Paramount.

ABOUT UNIQUE COMPANIES

For nearly a decade, Unique Companies (consisting of Unique Landscapes and Unique Custom Pools LLC) have specialized in landscaping, outdoor kitchens, gazebos and pergolas, fi re features, and stone patios. Unique Companies have received Rankings of #1 Land-scape Company in the Valley (as voted on by Ranking AZ – Arizona Business Magazine in 2010) and #3 Custom Pool & Spa Company! For more information, readers can call 480-426-8340 or “friend” them and submit proj-ect photos on Facebook: http://www.facebook.com/UniqueCompanies.

The design is beginning to take shape One fi nal Primera Stone polish prior to pool fi ll Putting the fi nal touches on the swim-up bar

M A K E O V E R

Biltmore Residents Brighten UpTheir Kitchen with a Spectacular Makeover

By Denise Meridith

Rick Stark, of Starion Custom Residences, asked Downsview Kitchens to work with his clients to update their Biltmore Estates Home kitchen, as shown in these before and after photos. Among other things, the client wanted a white kitchen and a feature hood, and to achieve a light, airy feel without using the existing glass doors. Downsview Kitchens changed the layout to open up the area and make it look more spacious, while also increasing the size of the island.

The clients also wanted a 48” range and a microwave drawer. The microwave drawer was incorporated into the island and a dishwasher was integrated to match the

Before

After!

cabinets. To fi nish this fabulous makeover, satin nickel pulls and matching knobs were used to complement the cabinets.

ABOUT DOWNSVIEW KITCHENS

Downsview Kitchens has been an industry leader in custom kitchen design and furnish-ings for 30 years. Its exclusive, luxury showroom is in Scottsdale, Arizona. Readers can visit the website www.downsviewofscottsdale.com, call Diane Thomas at 480.559.8343 or e-mail [email protected] for more information.

M A K E O V E R

Bathrooms Can Be Fun, Beautiful and DurableBy Denise Meridith

Ariadna Papagno, mother of two children ages two and four, wanted to remodel the 200-square foot master bathroom of the home she, herself, recently purchased. She wanted something modern and classy, but also practical and durable for the kids.

The material used for the shower walls and vanities called Super White Quartzite was the inspiration for the rest of her design. This material has the look of marble, with the durability of granite, the best of both worlds. Ceiling-to-fl oor tiling protects the walls from splashes from the room’s centerpiece: a freestanding tub. The large format tiles look like mosaic tile, but are much easier to clean without much grout lines. The vanities have a waterfall stone on the side close to the freestanding tub making the vanity waterproof.

The most unique feature of the new master bath is the heated fl oors. Radiant heat

keeps the room (and little feet) warm, while reducing overall energy costs.

Ariadna and Papagno’s Marble & Granite, Inc can provide similar master bath makeovers for homeowners. Modern bathrooms can be luxurious, as well as fun, durable and child-friendly.

ABOUT PAPAGNO’S MARBLE & GRANITE

Papagno’s Marble & Granite, Inc. is a family-owned business, which has been in the stone industry since 1945, and servicing the Phoenix valley since 1998. Papagno’s provides custom residential and commercial services for new construction or remodeling. If you want extraordinary granite and quartz projects, visit their website and contact Papagno’s at 602-635-3182 or [email protected].

Before Before Before

After!


Contemporary Kitchensfrom the Top Manufacturers in the World

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Most people think of concrete as gray, cracked and ugly. Arrowhead Deck Resurfacing LLC has transformed the industry, by turning concrete decks, driveways and fl oors into art forms. Arrowhead helps homeowners economically transform bare concrete into durable, maintenance-free coverings, resembling tile, stone, leather or whatever texture a customer desires.

John Trice is the “artist” behind Arrowhead Deck Resurfacing LLC. He has been an innovator in the world of concrete for over 20 years. These photos show some of the many options available for deck, patio and walkway makeovers.

Arrowhead Deck Resurfacing uses a specialized process to create the unique styles and custom applications of their coatings. The existing surface is removed to reveal the bare canvas of the underlying concrete. The surface is prepped with a smooth base foundation, and fi nished with the textures, colors and designs selected by the customer. Finally the area is topped with a clear coat to ensure the area is easily cleaned and maintained.

The recession has had unexpected and positive impacts on the company. Many people now renovate their current residences, instead of buying new ones. Trice’s fl ooring is also helpful to investors or purchasers in need of a quick and aff ordable makeover. Arrowhead Deck Resurfacing gives new meaning to the term “curb appeal.”

M A K E O V E R

Tired of Your“Dated” Looking Pool Deck & Patio?Economical, beautiful looking makeover solution stands the test of time and AZ’s hot weather

By Denise Meridith

ABOUT JOHN TRICE

John Trice has been the owner & operator of Arrowhead Deck Resurfacing since 1992. He has proven to be an industry leader with a focus on customer service. Trice is proud of the high ratings his company consistently receives on online review sites, such as Angie’s List. Readers can fi nd out more about the company and its services by visiting the website www.ArrowheadDeck.com or calling John Trice at 623-980-4371.

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DISCOVER:How One Man’s Passionfor Stone Leads to Travertine’s Popularity in Arizona’s Finest HomesBy Denise Meridith

hether it was piled into walls to keep warring enemies out or used as currency or just skipped across a

lake’s surface for fun, stone has been an important part of

the human psyche.

Stone provided a canvass for cavemen artists. In a

country, like the US, barely over 500 years old, it is

sometimes hard to imagine that the Italians have been

using travertine stone products for thousands of years.

The original village of Tivoli dates back to 13th Century

B.C. Roman coliseums, road systems and passageways

made of stone were made to last forever, and tourists

can still enjoy viewing them, as a result.

But American history is generally fi lled with images

of brick, clay and wood. Stone was rare in the US

marketplace. Luckily, in 1972, Dr. Justi of Northern Arizona

University, persuaded Frank Cunningham to go to Italy

to bring back white marble for his home remodeling

project. Cunningham fell in love with the country and the

stone, and helped create a new industry.

In addition to importing the rare travertine stone,

through extensive research during the ensuing years,

Cunningham’s company has developed propriety

methods of producing stone fi nishes (i.e., Durango

Ancient™ Truly Tumbled™ and Durango Viejo™ Truly

Tumbled™) that appear hundreds of years old.

Weary of travelling back and forth to Europe, Cunningham

longed to fi nd a high-quality source of travertine in the

Americas. In 1989, he fi nally found one in 400-year-old

Durango, Mexico. The stone there possesses the quality

and density of the Italian stone, unlike that imported

from other countries, like China and Turkey. It is called

Authentic Durango Stone™.

W

Cunningham’s international company is Arizona-based.

The worldwide headquarters and corporate offi ces of

parent company World Wide Stone Corporation™ are

located in Scottsdale, and perform all corporate func-

tions, oversight, marketing, sales and distribution. The

three factories of the Mexican subsidiaries in Durango

perform volume-fabrication of all fi nished products;

i.e., all cutting, shaping, fi nishing and packing. But the

quarries are throughout Mexico. World Wide Stone Cor-

poration™ primarily markets and distributes its products

across the USA, as well as Canada, Central and South

America, Asia and Europe.

Authentic Durango Stone™ has about 1.5 million square

feet of tile inventory on hand in about every size and

fi nish, available to be able to accommodate any type of

project. Travertine stone is used for fl oors, countertops,

vanities, staircases, columns, fi replaces and more for

retailers, wholesalers, builders and homeowners.

But good products, alone, do not ensure business suc-

cess or longevity. Cunningham has remained at the

top of his fi eld because his vision focuses on long-term

customer satisfaction, and he has respect for people of

all cultures and economic strata. He also values all 147

employees, whether they are managers in Scottsdale or

the professional associates in the factories of Durango.

Cunningham continues to take a hands-on approach

to managing his company. He handpicks and mentors

staff and spends a lot of time in Durango, ensuring the

continuing emphasis on state-of-the-art manufacturing

equipment and processes, and quality production.

The ancient Romans would be proud…and envious of

Frank Cunningham and Authentic Durango Stone™, as

the World Wide Stone Corporation™ is now considered

the best travertine quarrier and producer in the world.

Homeowners, builders and designers are encouraged to setup a private viewing by calling 602-635-3192 or visit the website at durangostone.com or the corporate headquarters at 7946 E McClain Drive in Scottsdale.

Valère Basilica

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(480) 274-2662

View our Photo Gallery atGotStoneUSA.com

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S P O T L I G H T

Family Owned Local Pool & LandscapeCompany Celebrates 25th Year AnniversaryBy Denise Meridith

A Phoenix pool company is preparing to celebrate its 25th anniversarythis month. We had an opportunity to sit down with the President of California

Pools and Landscape and you might be surprised by his “take” on the economy and

business in general.

Jeremy Smith is the president of California Pools and Landscape. The business is

family run and operated since its start in 1988. The company has completed over

20,000 projects of all sizes, and employs 100 people in Chandler, Arizona.

Smith says that the economic downturn of the last few years was “the best thing that

ever could have happened to our company.”

“It allowed us to take a breath and look hard at who we were and who we wanted to

be,” Smith explains. “My family built this company based on some core beliefs that

will never change. These include a customer focused perspective on every decision.

We have always believed that customers deserve more than just a great pool. They

deserve a great experience. We deliver both.”

The recession allowed California Pools and Landscape to diversify their services.

“I knew that my customers were begging us to take on more of the back yard,” Smith

says. “We look at a backyard with unlimited vision as to what functions it can serve

and what beauty and peace it can deliver.”

California Pools and Landscape has long been recognized as the design expert in

back yards. For 11 years in a row they have been voted “Best of Phoenix” and have

won more national design awards than all other Phoenix pool companies, combined!

California Pools and Landscape’s ability to “do it all” has resulted in their becoming

Phoenix’s fastest growing pool company as well as one of the oldest.

“We talk a lot about core principles and standards inside the company,” Smith says.

“These are important, but to tell you the truth, we feel brand new.”

“We spend our time moving forward, not looking back. We have developed more new

products and come up with more new and exciting ways to enjoy a back yard in the last

couple of years than ever in our history,“ Smith says. “If you come to our design center

we can show you 50 ways to build an outdoor kitchen and thousands of products to

dress it with. We design on large screens in 3-D and can show you literally thousands

of pool design ideas and even more variations in plants, lighting, and masonry features.

We now build bath houses, casitas, and structures of every description.”

Ironically, the recession worked in California Pools and Landscape’s favor in other

ways as well. Due to its fi nancial stability the company has been able to invest in

leading edge technologies to create more streamlined processes.

Smith explains, “We had to get smarter about what we were doing and as a result we

are able to off er unbelievable values relative to any of our competitors. There have

been some very real reductions in material and labor costs as well.”

Smith points out that his family is extremely grateful to all of their customers. “Your

word of mouth advertising sustained us through the tough times as always. We

thank you,” he said. He also is announcing further opportunities to save with their

upcoming Anniversary Sale.

California Pools & Landscape is having a 25th anniversary

Sale with special off ers for new pool purchases by April 30th.

Visit the website www.calpool.com for details or to schedule

a free estimate.

“You supply the dream. We provide the experience and know-

how,” says Smith. You can contact him at 480-345-0005 or

[email protected] Smith, President

California Pools and Landscape

S P O T L I G H T

and hassle when staging a property during an already-

stressful period.

Current CEO Alicia Guerrieri, who suff ered her own frus-

trations in fi nding quality furniture and home accessories

when she moved from a Fortune 500 Silicon Valley com-

pany to Scottsdale, founded iSearchDecor in 2009. “All of

the businesses in the iSearchDecor network have been

pre-screened and represent the best of the best,” she

says. “And our referral services are complimentary, con-

necting home buyers, sellers, renovators and real estate

agents to the perfect sources at the right price.”

Title365 and iSearchDecor’s services have special value

to real estate agents and developers in the luxury home

market. iSearchDecor off ers complimentary concierge

services that include, but are not limited to: free staging

consultation for every listing, and free listing sign riders

that promote that the home off ers iSearchDecor services.

These services are available before, during and after the

home is sold.

Real estate agents have stated that they have relied upon

iSearchDecor’s suite of complimentary services, includ-

ing obtaining free estimates during the crucial ten-day

home inspection period. Some real estate agents have

When does one plus one equal thousands in savings

for real estate agents and homebuyers in Arizona?

Two companies, Title365 and iSearchDecor LLC, are

using state-of-the-art technology to deliver time- and

money-saving services throughout the complex real

estate transaction process.

Title365 Agency is the premier technology leader in the

escrow and title insurance industry, providing true trans-

parency and greater control to real estate agents, lend-

ers, homebuilders, investors, homebuyers and home

sellers throughout the closing process. Founded in 2009

and headquartered in Newport Beach, California, the

company created the Title365 platform, the most tech-

nologically advanced, nationwide processing and fulfi ll-

ment model for insurance and settlement services.

Ever get frustrated trying to get information on the sta-

tus of your closing? The robust, but easy-to-use, online

Title365 system allows customers to manage and track all

escrow & title insurance aspects of a real estate transac-

tion from their own desktops.

“We have a seasoned group of professionals with de-

tailed knowledge of real estate, local market trends and

customs within the communities we serve,” says Senior

Vice President Anthony Nalbone. “In addition to our

state-of-the-art technology, what separates us from oth-

er, national companies, is our passion for our customers.

We want to provide them an easy-to-understand, stress-

free experience, as opposed to the confusing, paper-

laden systems they have dealt with in the past.”

The other challenge of home sale transactions that

plagues real estate agents and homeowners is quickly

getting the home ready for show or sale. iSearchDecor is

a unique home concierge service that allows homeown-

ers, real estate agents and developers to request and fi nd

pre-screened, local vendors in over 200 categories relat-

ing to home renovation, home decorating, and home

maintenance. iSearchDecor can provide immediate ac-

cess to the painters, electricians, lighting, fl ooring, land-

scapers and designers needed to stage a house for quick

and higher-revenue sales. iSearchDecor makes it easy

to search, compare, receive discounts, and save money

experienced a higher listing close percentage, and fast-

er, more seamless closing transactions when utilizing

iSearchDecor. Combined with the transactional control

and tracking of the Title365 platform, real estate agents

using the new alliance have a strong competitive advan-

tage in the Valley.

A 2011 study by In-Deed showed that the pressures as-

sociated with selling homes during the average 15-week

moving period can cause premature aging, making

participants feel and look up to two years older. Both

Title365 and iSearchDecor can help relieve that frustra-

tion, confusion, and stress associated with buying and

selling houses. Readers are encouraged to contact the

companies and learn how they can help.

A B O U T T I T L E 365 A N D I S E A R C H D E CO R

Title365 is a fully licensed service provider in Arizona

and over 40 other states. It is the most technologically

advanced provider of title insurance and settlement

services, with strong national relationships with the US’

largest underwriters. Phoenix-based Senior Vice Presi-

dent Anthony Nalbone is dedicated to putting the cus-

tomer fi rst and ensuring that the real estate transaction

experience is a positive one. Readers can learn more

about Title365’s resources and solutions on their website

www.title365.com and contact Anthony at 602-680-5084

or [email protected].

iSearchDecor LLC is the homeowner and real estate

agents best “Guide For Where to Buy.” This home con-

cierge service won a 2012 Best of Scottsdale Award.

Its interactive, personalized services provide one-stop

shopping, connecting customers with pre-screened,

local Arizona vendors who provide remodeling, main-

tenance and decorating services in over 200 categories

from art to kitchen cabinets and bed linens to movers

and landscape designers. Customers can also connect

with, compare and engage any home-related services

from their own laptop via the iSearchDecor website.

Quality products and superior customer service are the

passion of CEO Alicia Guerrieri. You can visit the web-

site at www.isearchdecor.com to see the scope of their

products and services. You can contact Alicia directly at

480-389-3007 or [email protected].

Title365 and iSearchDecor AlignTo Provide Unparalleled Value to

Real Estate Agents and Home OwnersBy Denise Meridith


A S K T H E E X P E R T

Is Your HomeMaking You Sick?By Rod Cullum with Denise Meridith

Denise: Many people, like myself, are saying this is the worst allergy season they have experienced in Phoenix. Can air fi lters in the home really help?

Rod: Filters do make a diff erence in your indoor air quality. Most homes are designed to handle a standard 1" thick fi lter that catch airborne particles, this fi lter has little impact on airborne allergens. Many of the newer homes have 4" pleated fi lters that do a better job. All fi lters are not the same.

Denise: How can a homeowner decide which fi lter is best?

Rod: Filters are rated for their Minimum Effi ciency Reporting Value or MERV rating. (MERV1) fi lters are the lowest rated up to (MERV16) fi lters, which can capture 95% or greater of viruses, bacteria, dust, pollen, mold, and even tobacco smoke. At Cullum Homes, we install Electronic Filters that are combined with a whole house indoor air purifi cation system, which also attacks household odors and gases, volatile organic compounds (VOCs), and microorganisms. These types of fi lters will have a HEPA (High Effi ciency Particulate Arresting) rating as well.

Denise: How often should we homeowners change our fi lters?

Rod: Air fi lters should be cleaned or replaced every 90 days at this time of year. If you have pets at home, the pet dander may require fi lters to be changed more often.

ABOUT ROD CULLUM

Rod Cullum graduated from ASU with a business management degree. He started his real estate company—Cullum Homes—in 1985. Today Cullum Homes is a family aff air, with his wife, Kim, and both his daughter and son working for the company. Readers can learn more about Cullum Homes by visiting the website www.cullumhomes.com or contacting Rod [email protected] or (602) 635-3248.

Photo provided by Cullum Homes

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A S K T H E E X P E R T

Home Automation Is More Aff ordable and Practical Than Ever

By Chris Matthews with Denise Meridith

Denise: We all know the impact automation has had on our work lives? How has it impacted our home life?

Chris: Just as smart devices, like iPhones and iPads, have become invaluable for our work, they are becoming integral devices for controlling functions in our homes. Automation has become more aff ordable and people have become more comfortable using it, creating the trend to incorporate more of it into our lives.

Denise: What are the three main uses of automation in homes these days?

Chris: Security is still a big reason people incorporate automation into their homes. But entertainment technology (e.g., video distribution, Lighting, Rhapsody/Sirius, home theaters, etc.) has become a normal feature of luxury homes. A third common use of automation is to control functions like pool and house temperatures.

Photo provided by Acoustic Designs

Denise: How much of a hassle is it to automate one’s house?

Chris: It is not diffi cult at all. Many clients are referred by architects, developers or interior designers, in the case of new construction, or satisfi ed customers who have friends that would like similarly retrofi tted systems. Homeowners are interviewed about their vision, and a system is designed to fi t their desires, their homes, and budgets. Of course, it varies by what a homeowner wants, but many projects can be completed in a week or less. The goal is to help customers enjoy their investments.

ABOUT ACOUSTIC DESIGNS

Chris Matthews, President of Acoustic Designs, grew up in Arizona and has degrees in accounting and fi nance from the University of Arizona. He became interested in home technology ten years ago and opened his company in 2005. Acoustic Designs can provide new homeowners with expertise and reliability from design to installation to maintenance. Matthews’ team also specializes in retrofi tting, upgrading or repairing existing home technology systems. Homeowners can visit the website www.acousticdesignsinc.com and contact Chris Matthews at 602-633-9540 or [email protected].

Phoenix17455 N Black Canyon HwyNorth of Bell Rd (east side of I-17)

Phoenix17602 N Black Canyon HwyNorth of Bell Rd (west side of I-17)

Avondale1467 Dysart RdSEC I-10 & Dysart Rd

Gilbert2743 S Market StSantan Village Marketplace

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Lets face it, the past 5 years have been a challenge �nancially for most people in the Phoenix market... especially if you own real

estate. The great news now is the real estate market is coming back strong and our government and banks have loosened up on

their lending criteria making it much easier to qualify for a re�nance, home loan or equity line than most people are aware. The

Legacy Group has created a diverse portfolio of lending products to help sophisticated, high net worth investors, executives and

self employed individuals create custom tailored lending products to best suit your needs.

Please Call Me Today for a Free Credit and Loan Evaluation

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15333 N. Pima Rd, Suite 300Scottsdale, AZ 85260

THE LEGACY GROUP | LOAN OFFICER | LIC # MLO-275915

office: 602.748.4095

This does not constitute a commitment to lend. All loans subject to full underwriting approval and satisfactory appraisal. Program subject to change without notice. Individual(s) listed are employees of Legacy Group Lending, Inc., NMLS ID #4455. For state speci�c licensing information, visit www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/4455. A�liated companies:Legacy Group Capital, LLC NMLS #99045, Legacy Group Escrow, LLC License #540-EA-40580. The Legacy Group is not a�liated with the US Government. 03/13.

GET QUALIFIED...Recent Short Sale, Foreclosure or Bankruptcy...

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A B O U T K E L LY CO O K

Kelly Cook is one of the most successful realtors in the state of Arizona thanks to his clients whom he serves individually all with a personal touch. The Kelly Cook Real Estate Group (www.kellycookhomes.com) specializes in Phoenix/Scottsdale, AZ residential, commercial, and property management. The Group services customers, who are buying, selling, investing, or looking for quality tenants. The Kelly Cook Real Estate Group has

consistently rated in the Top Producing 1% Valley Wide, and GUARANTEES to sell your home in 90 days or they will buy it from you. Contact Kelly Cook at (480) 389-3017 or [email protected] to fi nd out more details.

M A R K E T S N A P S H O T | M c D o w e l l M o u n t a i n R a n c h | S i l v e r l e a f | P i m a A c r e s

Communities for ThoseWho Love The OutdoorsBy Kelly Cook480-389-3017Founder of Kelly Cook Real Estate GroupCo-Host of Money Radio’s Weekly Hit Show “Laws of Real Estate”

W H Y M C D O W E L L M O U N TA I N R A N C H?

McDowell Mountain Ranch is a sprawling, master-planned community, nestled in the foothills of the McDowell Mountains of north Scottsdale, Arizona. McDowell Mountain Ranch captures the serenity of the mountains and the natural beauty of the Sonoran desert. This 3,200-acre development, which opened in 1995, consists of 26 neighborhoods, with everything from townhomes to exquisite, luxury custom homes. It has been a model for other residential developments throughout Arizona.

McDowell Mountain Ranch incorporates all the amenities of an active lifestyle, while ensuring the preservation of the natural landscaping. The McDowell Sonoran preserve, just blocks north of McDowell Mountain Ranch, provides the residents with a 900-acre hiking and outdoor recreation area.

McDowell Mountain Ranch residents enjoy two community centers, two heated pools and spas, paved and natural walking trails, children’s playgrounds, picnic and green space areas, and tennis and basketball courts. There is an extensive social calendar with children’s activities, community-wide events, and clubs encompassing many diff erent interests. Acclaimed course architect Randy Heckenkemper designed the original Sanctuary Golf Course, and was recently hired by new owners Phil Mickelson and Steve Loy to design the $1.2 Million dollar makeover into the new highly acclaimed McDowell Mountain Golf Club.

W H Y S I LV E R L E A F ?

Silverleaf off ers a premium level of privacy, elegance and lifestyle, with ready access to the amenities of city life, adjacent to a world-class Tom Weiskopf-designed 18-hole course. Silverleaf is one of the most prestigious addresses in the Phoenix Metro area, with stun-ning views of city lights and high desert canyons accompanying homes of all sizes in a 2,000-acre community.

Incredible views from this rare home situated on a spectacular lot with inviting pool in back yard

located on the east side of Mummy Mountain. Fantastic views of Four Peaks, McDowell Mountains,

city lights and surrounding mountains. Vaulted ceilings in foyer and living room. Marble � oors in kitchen

that open to family room with � replace. Putting green and a Zen like garden for an entertainer’s delight!

M A R K E T S N A P S H O T - M cD owe ll M ount ain R anch*

Active Listings 44 Average Sold (s/f price) $216

Sold Listings 35 Average Sold Price $531,800

Active Listings (s/f price) $240 ARMLS 3/12/2013

*Single Family Detached

M A R K E T S N A P S H O T - Si lve r leaf *


Sold Listings 6 Average Sold Price $1,751,667



M A R K E T S N A P S H O T - Pima Acres*


Sold Listings 1 Average Sold Price $750,000



W H Y P I M A AC R E S?

Pima Acres is a community of custom-built homes on lots, 1.5 acres and larger, in North Scottsdale. The community has spectacular views of the McDowell Mountains, city lights, and is surrounded by desert and open space. Pima Acres consists of 140 homes, ranging in size from 2,500 to 8,000 square feet, built between 1993 and 2008. Pima Acres is conveniently located near the Loop 101 freeway, shopping, dining, golf, schools and the Scottsdale Airpark.

T R E N D S I N M C D O W E L L M O U N TA I N R A N C H /S I LV E R L E A F/ P I M A AC R E S

As in other areas of the East Valley, the sellers’ market has returned. With low inventory and the diminishing availability, prices are starting to climb and appraisals are supporting the price increases, which are creating greater appreciation for current homeowners.

Mortgage rates jumped this week as the job market improved, consumer spending increased and the economy gained momentum. One year ago, the mortgage index stood at 4.15 percent; four weeks ago, it was 3.79 percent. It’s the highest the 30-year fi xed has reached since August. These areas are desirable markets to buy or sell, as some homeowners are still underwater and looking to sell, while there are cash buyers ready to enter the bidding wars.

J U S T L I S T E D

2005 Tuscan boasts the fi nest of fi nishes! It is perfect for casual, as well as formal entertaining. The ultimate family home in a prestigious privately gated Scottsdale community with the best of schools. Grand courtyard with cobblestone walk way, cobblestone paver drive way, enormous gourmet kitchen, massive granite slab island, pendant lighting, stainless steel appliances, Viking cook top, decor ovens, subzero refrigerator. The kitchen opens to the family room to create a great room eff ect with a large stone fi replace.

Extensive use of 19" tile throughout this exquisite home. The backyard is an oasis with a fabulous pool with waterfalls and a grassy area. A must see!

Incredible views from this rare home situated on a spectacular lot with inviting pool in back yard located on the east side of Mummy Mountain.

Fantastic views of Four Peaks, McDowell Mountains, city lights and surrounding mountains. Vaulted ceilings in foyer and living room. Marble fl oors in kitchen that open to family room with fi replace.

Putting green and a Zen like garden for an entertainer’s delight!

FABULOUS FINISHES. Lots of stack stone inside and out. Large-scale travertine including bathroom surrounds. Quality neutral carpets, white plantation shutters, brushed nickel hardware and closet organizers. Multiple fi replaces, volume windows and French exits.

Dream kitchen with wrap around island, six burner gas cook station, slab granite counters, cherry cabinets and stainless steel appliances. This is defi nitely a knock-your-socks-off home!

Scottsdale

9841 E Sharon Drive | MLS #4888217 | $879,000

5849 E Hummingbird Lane | MLS #4767590 | $1,135,000

9938 E Celtic Drive | Coming Soon | $839,000

As seen on: Co-Host ofMoney Radio’s

Hit Show“Laws of Real Estate”

Scottsdale

Stunning Views

We GUARANTEE we will sell your home in 90 DAYS or Less or we will buy it!

Kelly CookReal Estate Group

“Helping others is our success”

[email protected] 480-389-3017 w w w . K e l l y C o o k H o m e s . c o m

M A R K E T S N A P S H O T | P a r a d i s e V a l l e y

Now is a Great Time toBuy/Sell in Paradise ValleyBy Scott Grigg#1 Realty Executive Producer

W H Y PA R A D I S E VA L L E Y ?

This small, affl uent town is relatively new, just having been incorporated in 1961. Throughout its short history, it is noted as a proud and independent community, which has sought to maintain residential zoning in a quiet and country-like setting. The result is 16 square miles of “paradise,” with homes on large, beautifully land-scaped lots with unobstructed views of the Phoenix Mountain Preserve, Camelback and Mummy Mountains and the Indian Bend Wash.

M A R K E T T R E N D

In Paradise Valley, home values continue to appreciate and the bidding wars have returned, as inventory remains low. The current interest rates are the lowest we have seen in 50 years. So buyers need to take advantage of the currently available rates now, as they may be ticking up this year. If you have thought about buying or selling now could be a great time. Give me a call to discuss your options.

W H AT ’ S H O T I N PA R A D I S E VA L L E Y T H I S M O N T H?

The Village at Paradise Reserve is the fastest selling community in Paradise Valley. There has been a huge jump in sales this month. In 10 days, Grigg’s Group put six homes under contract, at an average selling price of $532.00 per square foot! We invite everyone to come out and see what all the hype is about. We have a few opportunities left. You still have a chance to get your own “piece of paradise.”

6865 E Bronco Drive, Paradise Valley, AZ 85253 • Listed for $1,999,999

Looking for privacy & elegance in a home? Then you have found it! This 5 bed 4 bath estate located at the end

of a cul-de-sac in a prime location of Paradise Valley. Call Scott for more info or to set up a private showing.

M A R K E T S N A P S H O T *

Homes for Sale 296 New Listings 51

Homes Under Contract 58 Average List Price $2,200,000

Average Days on Market 220 Closed Sales Last 30 days 23

*Single Family Detached, MLS 3/1/13

A B O U T S CO T T G R I G G

Realtor and Paradise Valley Market Expert

Scott Grigg is a native Arizonan, who grew up in Scottsdale. He got into real estate shortly after graduating from ASU. He main-tains a stellar reputation among high-end clientele, including high-ranking CEOs and professional athletes. Most of his busi-

ness comes in the form of referrals from satisfi ed customers. “Real estate has always been my passion, and helping people, with the biggest investment they will be mak-ing in their lifetimes, is an honor,” he says.

Grigg and his Group have been featured in: the Arizona Republic, Phoenix Business Journal, Arizona Business Gazette, Scottsdale Republic, 35/Under 35 Local Entrepre-neurs, Top Agent Magazine, Real Trends’ and the Wall Street Journal’s Top Real Estate Professionals, Top 60 in Commissions Earned Among Realty Executives International, and Diamond Award Winner for Realty Executives International.

Readers can visit the website www.ArizonaFineProperty.com or contact Scott Grigg directly at 480-540-5479 or e-mail azfi [email protected]

Realty Executives/The GRIGG’s Group, 3950 Lincoln Drive, Paradise Valley, AZ 85253

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Thinking of Buying or Selling in theScottsdale, Greater Arcadia or Paradise Valley Markets?

Call or Text me Today for a Free Home Valuation and/or Home Search480 -540 - 8591

As Seen On:Jason C Mitchell, REALTOR®

Ranked Top 1% in the Nation10 Years | $240 Million Closed

Host of The Real Estate Round Up on Money Radio 1510amNBC Market Expert Arcadia | Paradise Valley

Partner Desert Bridge Capital – Real Estate Investments

10 6 07 N . Hayden Road, Suite F-10 0, Scot t sdale, A Z 8526 0 | w w w. Mitchel l GroupA Z .com

As Seen OnJason C Mitchell, REALTOR®Ranked Top 1% in the Nation10 Years Experience | $220 Million ClosedHost of “The Real Estate Round Up” on Money Radio 1510 amPartner | Desert Bridge Capital – Real Estate Investments

10607 N. Hayden Road, Sui te F-100, Scot tsdale, A Z 85260 | www.Mitchel lGroupA Z.com

Would You Like to Sell Your Home Fast...for Up to 50% More than Its Current Market Value? Think you can’t sell because your property needs remodeling

and you may not have the time or cash to do so?

If this sounds like a position you are in, we may be able to help you remodel and sell your home fast for up to 50% more than its current value. We offer Home Owners several “Win Win” options including:

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Help you sell your remodeled home fast for top dollar

“I was wanting to sell my home in Paradise Valley for a while but didn’t want to just give it away. I had Jason and his team find financing so I could remodel my home and get top dollar. From top to bottom he was able to put the right pieces in

place. It took about 70 days for the remodel work and I was able to sell for a much higher price. Very happy client.“ – Jackson H.

Check out home our team recently remodeled and sold fast for top dollar:

Call me Today for More Information(480) 540-8591

BEFOREBEFORE AFTERAFTER

M A R K E T S N A P S H O T | D C R a n c h | T r o o n | G r a y h a w k

Thinking about Selling?Now Could Be the Perfect TimeBy James Wexler(480) 221-8080 Associate Broker

W H Y D C R A N C H , G R AY H AW K O R T R O O N

DC Ranch, Grayhawk and Troon off er an outstanding quality of life, beautiful land-

scapes, access to great golf, freedom from commercial or industrial development,

top class shopping and restaurants, and excellent schools. These neighborhoods ap-

peal to a variety of homeowners, whether they are a family, empty-nester or seasonal

homeowner; there is a lot to off er for everyone.

M A R K E T T R E N D S

As in the rest of the Valley, home values and sales prices are increasing in DC Ranch,

Silverleaf , Grayhawk and Troon. Although the trend in home prices is moving up-

ward, I am still fi nding great opportunities for buyers who have the conviction and

fi nancial wherewithal to make a timely buying decision. If you read the market statis-

tics, you will see that in many luxury home areas in North Scottsdale inventory is very

low. So now is the time for those interested in selling to take advantage of premium

pricing with homes selling in just days on market. Call me if you want to know more.

L O C A L N E W S U P DAT E – Pinnacle Pointe in Troon

The eagerly awaited Pinnacle Pointe luxury home community in the exclusive Troon

North area of Scottsdale began selling 11 new homes this January, starting in the

mid-$300s.

Nestled in the foothills of North Scottsdale, Pinnacle Pointe off ers luxury living with

convenient access to all the shopping, golf, and amenities that make this resort area

famous. This high-end, gated community off ers the very best location, plus fi ne living

all at an outstanding price.

S E L L I N G T I P – Ask your Realtor how they advertise your home online

When choosing a listing agent, I encourage sellers to ask where the Realtor is going

to advertise the client’s home for sale. Maximum exposure of your ‘New Listing’ is

the key to fi nding a buyer quickly and getting the best price. Sellers often choose

an agent due to colorful magazine advertising and overlook powerful & eff ective

internet marketing. A common misconception is that print media alone is the most

eff ective tool to advertise your home; the reason is that there is as much as a 30-day

lag time for the magazine to print and be mailed. Thus, sellers are missing the most

crucial fi rst two weeks on market where they now have only the MLS to expose your

home to buyers. In contrast, Internet advertising is live online the moment you list!

Ask your agent what they do to advertise online. Are they spending their marketing

budget on sites like Zillow, Trulia, Realtor.com and own key search phrases like ‘Scott-

sdale Real Estate’, ‘DC Ranch homes for sale’, etc? If they are not doing this for your

house, you could be missing out on optimum exposure of your home.

M A R K E T S N A P S H O T - D C R anch*

Active Listings (under $2M) 31 Average Sold (s/f price) $254

Sold Listings YTD 19 Average Sold Price 2013 $936,350



M A R K E T S N A P S H O T - G ray haw k *





M A R K E T S N A P S H O T - Tro on*

Active Listings (under $2M) 60 Average Sold (s/f price) $197




A B O U T JA M E S W E X L E R

James Wexler has been one of the top agents in the Valley for many

years and has built a reputation for client satisfaction. He is devoted

to making the process as easy as possible. He notes, “listing your

home for sale or fi nding the right property is only the beginning. I

will assist you every step of the way to ensure your interests are protected throughout

the entire process.” If you have any questions, please don’t hesitate to contact James

Wexler at (480) 221-8080 or [email protected].

J U S T L I S T E D

Luxury Custom Estate in North Scottsdale on premium 1.25 Acre lot with resort backyard including gas fi re pit, built-in barbecue with swim-up bar from a large pebble-tec pool and large grassy play area for the kids. Custom home includes Grand master suite, three additional bedrooms, all ensuite, 13x20 playroom/poolroom, offi ce, formal dining room, eat-in kitchen and full bar all opening to a magnifi cent chef’s kitchen. The expansive 4,000+ sq. ft. home has every upgrade imaginable including imported wide plank wood fl oors, custom stone inlay, custom cabinetry, knotty alder doors, granite counters, surround sound and 3 HVAC units to keep the home energy effi cient.

Lowest Price Per Sq. Ft. in Community!! Open, great room fl oor plan with upgrades including travertine fl oors, neutral paint throughout, granite counters in the large kitchen and formal dining room. Plantation shutters, 3 car garage. Sun screens on south side and security door. Heated pool with spa jets, auto sunscreens on Butt Glass windows, storage cabinets in garage. Built in BBQ, stone facing on front, and more. Enjoy Legend Trail’s community center with fi tness, swimming pools and tennis courts. Bring All Off ers!

Remodeled home on 9th Green of Grayhawk Golf Course with unobstructed views of the McDowell Mountains. Rare detached guest casita model. Custom detailing, wide 2-Way Fireplace, large formal dining room, custom windows, built-in cabinetry in master bedroom, expansive chef’s kitchen opening to the family room all of which overlooks the lush back yard, water feature, built-in barbeque and peaceful sitting area with outdoor fi replace. Model Home perfection makes this a must-see!

5847 E Quail Track | MLS #4876923 | Listed for $849,000

9407 E Calvary Drive | MLS #4856536 | Listed for $425,000

20829 N 83rd Place | MLS #4887140 | Listed for $924,900

Grayhawk

North Scottsdale

Scottsdale

SOLD in Only 2 Days!

Call James Wexler at(480) 221-8080

to Schedule a Private Viewingwww.JamesWexler.com

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Homes & Lifestyle Media Issue 3