Media Kit2012

Sydney Business Magazine Since 2005

BusinessResource&Lifestyle

Contents

Quality Business Content - Outstanding Business Opportunity . . . . . . . . . . . . . . . . . . . . . . . 3Quality Direction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4 Quality Creation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5

Quality and Committed Readership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Distribution Statistics/Readership Demographics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7Contribute Articles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8A Quality Online Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10Advertising/Publishing dates and deadlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

Contact Details . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

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Quality Business Content - Outstanding Business OpportunityBusiness Resource & Lifestyle is a publication committed to quality business content. For clients, we deliver an outstanding business opportunity.

Business Resource & Lifestyle started in April 2005, initially as a small-format booklet. It quickly gained momentum, and by 2006 was firmly established as a bi-monthly magazine with a loyal and growing readership.

Today, Business Resource & Lifestyle is the leading business publication dedicated to the fast-growing Sydney B2B market.

Our magazine features quality articles by professionals who are experts in their field. With a strong distribution network, we are Sydney’s most readable business publication.

Business Resource & Lifestyle magazine provides the opportunity for small to medium businesses to engage with large corporations and multinationals. Our clients regularly attain an outstanding investment return of more than 300%.

“We have only advertised in two issues, but the response we have

received to date has provided us with business in excess of $50,000 and the promise of more to come which is still in the “pipeline” . If you

evaluate it by return on investment to date we have received a whopping

264% return - that is very exciting for us .”Stephanie DaleManaging Partner, DMC ADvertising

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Quality DirectionEditor and Publisher Dmitry Greku M.Sc.

In establishing Business Resource & Lifestyle in 2005, Dmitry Greku’s vision was to provide an effective and affordable way for small, medium and large businesses to reach out to the business community, to learn from others and to share their own expertise .

From a tiny initial investment of $36, Dmitry Greku has developed Business Resource & Lifestyle into a popular, quality business publication .

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Quality CreationBehind Business Resource & Lifestyle magazine is a winning team of dedicated, creative and experienced professionals .

Combined expertise ensures comprehensive and quality business coverage . From top end marketing campaigns to planning and execution, graphic design, copywriting, photography, publishing and printing, we deliver outstanding results every time .

In the seven years since Business Resource & Lifestyle magazine’s inception, we are proud to have

retained every original team member - a quality team behind a quality business publication .

“I have no hesitation in encouraging you to contact them in regards to any advertising needs that you might be considering .”Nicole Baines, Sydney Hills Business Chamber

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Quality and Committed Readership1,890,000 - Business people view our magazine every year

308,000 - Annual readership across twelve major Sydney business parks and nine satellite cities/LGAs

80 - Permanent magazine floor stands installed in Government offices and public areas, major bank branches, cafes and key venues in business parks

74% - The percentage of our readers who are decision makers

95% - The percentage of articles that are analytical and educational

“Your magazine “Rocks” . .had a great time doing the interveiw, . .may your success continue, . .passion, hardwork and commitment will always pay off and you are living proof of this, . .your friend, . . . Angry Anderson .”

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Professional Business Services

Manufacturing

Retail

Wholesale

Health & Community Services

Construction

Personal Other Services

Transport

Manufacturing-Wholesale-Retail

Finance/Insurance

Education

Manufacturing-Construction

Cultural Recreational Services

Accommodation Cafes Rest .

Government

Other

21171612755322211114

DISTRIBUTION STATISTICSGWP Business Resource & Lifestyle Magazine

Monthly Distribution breakdown by industry expressed in terms of percentage

Sydney, NSW 2005-2012

Distribution Statistics/Readership DemographicsBusiness Resource & Lifestyle magazine has a dedicated and expanding readership of Sydney business professionals .

Our audience are intelligent and engaged readers, looking for high-end content from business leaders .

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Contribute ArticlesArticle contribution into Business Resource & Lifestyle magazine is open to virtually any type and scale of business. Our contributors range from micro-businesses to global corporations.

Why contribute? Becoming a contributing author in Business Resource & Lifestyle magazine is an excellent way to regularly showcase your expertise, build recognition and directly attract clients from our vast reading audience. At the same time, our business readers can benefit from your expertise and learn how they can best use the products or services you offer to develop their enterprises or improve their efficiency.

Why publish in Business Resource & Lifestyle Magazine?Your article will be read by 1000s of business decision makers. We’re quite different to our competitors in that we offer our contributing clients the opportunity to create a structured campaign to generate genuine leads and sales. Content can be tailored to the current priorities and goals of your business.

“With articles we have had a great response from our clients and other business associates who we have relationships with .”Darryn FellowesPartner, Skeggs Goldstien

GWP Magazines®

SkeggsGoldstien

A Strong Business Partnership

Leadership, Vision and Badgerys Creek

Page 18

Turnaround your disTressed Business

Page 20

is your Business Making use of The funding

aVaiLaBLe for Training?Page 22

enTrepreneur profiLe:Ben FreemAnPrintworkS AuStrAliA

SYDNEY - ISSuE 42 | APRIL 2012

S y d n e y B u S i n e S S M a g a z i n e S i n c e 2 0 0 5

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Expert AdviceArticles offering expert advice are the most common type of article published in our magazine. Offering expert advice allows you to present yourself or your business as an expert in a particular field, for example: accounting, law or business coaching. The content is of purely educational. A photo of the contributor is always used to help build reputation and recognition in the business community.

We highly recommend this option for smaller businesses in the B2B service industries.

Business/Product ProfileBusiness/Product Profile articles are purely promotional. It is a format most commonly used by businesses selling tangible products and looking to showcase their merchandise. This type of article is usually accompanied by images of products. A two-page spread is often used to ensure a more thorough and visually attractive presentation.

Publisher’s GuestPublisher’s Guest is a feature article sometimes included in the Business Resource & Lifestyle Magazine. It features an interview with a politician or a prominent member of the business community. The subject for the Publisher’s Guest is chosen by the Editor on a case-by-case basis.

“The return on investment for both campaigns was well worth the money spent . . .”George MavrosDirector, Patent Solutions Pty Ltd

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A Quality Online PresenceBusiness Resource & Lifestyle has a strong online presence. Our contentis available in three ways:

Magazine Blog

Published articles are available in the Business Resource & Lifestyle magazine blog.

Flipbook

Each edition of the magazine can be viewed in full on an interactive flash flipbook viewer.

PDF

Each edition of the magazine can be downloaded as a PDF and saved for future reference. All of our formats are Google-friendly.

The website is optimised for high rankings in all major search engines, ensuring Business Resource & Lifestyle is within easy reach of the Sydney business sector.

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For Advertisers Artwork RequirementsArtwork should be supplied in any one of the following digital file formats:

PDF - a press-optimized pdf file (Acrobat-generated) with all fonts and high-res images embedded, not down-sampled . Full-page ads must have crop marks and bleed .

Open files (Adobe Illustrator or Photoshop):

all fonts and linked images must be supplied .

all text in vector images (Illustrator-generated) must be converted to ‘paths’.

scanned images should be in TIFF or EPS format at 300 dpi at the final print size.

Please ensure that all color documents (including embedded graphics) are generated for four color reproduction (CMYK), unless previously agreed with your account handler.

Files supplied as spot colors will be converted to CMYK.

Articles to be placed can be supplied by email as a single Microsoft Word document with images or logos as separate JPEG attachments .

All artwork fees apply if the client cancels their magazine placement after the deadline .

Advertising Space

ADvERTISEMENT SIzE - MM BLEED

Full Page 230 x 300 5mm

1/2 Page 202 x 134 -

1/4 Page 99 x 134 -

Spread 460 x 300 5mm

Article 600-900 words -

Publishing dates and deadlines

MONTH RELEASE DATE BOOKInG DEADlInE MATERIAL DEADLINE

Jan-Feb 10 25 November 2 December

March 1 27 January 3 February

April 1 24 February 2 March

May 1 23 March 6 April

June 1 24 April 4 May

July 1 25 May 1 June

August 1 25 June 6 July

September 1 25 July 3 August

October 1 24 August 7 September

November 1 24 September 5 October

December 1 24 October 2 November

Jan-Feb’13 10 23 November 7 December

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Contact Details

Advertising Enquiries:1300 889 132

info@gwpmagazine .com .au

Publisher and Editor:Dmitry Greku

editor@gwpmagazine .com .au

Art DirectorSvetlana Greku

sveta@gwpmagazine .com .au

Address:GWP Media

Unit 8, 5-7 Inglewood PlaceBaulkham Hills 2153 NSW

www .gwpmagazine .com .auwww .gwpmedia .com .au