Groomer to Groomer April 2016

THE GROOMING INDUSTRYS TRADE MAGAZINE!

VOL. 35 ED. 4 APRIL 2016 WWW.GROOMERTOGROOMER.COM

CHOOSING THE RIGHT SCISSORS FLEAS &

TICKSRISKY

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GROOM EXPO WEST 2016REVIEW & RESULTS

Sandy Hartness, winner of the Bass Brush Creative Styling Peoples Choice Award at

Groom Expo West 2016 Photo by Animal Photography.

GroomertoGroomer.com

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Copyright April 2016. Groomer to Groomer is published monthly by Barkleigh Productions, Inc, 970 West Trindle Road, Mechanicsburg PA 17055. Postmaster: Send change of address to Groomer to Groomer c/o Barkleigh Productions, Inc., 970 West Trindle Road, Mechanicsburg PA 17055. Annual U.S. subscription rate $25. Outside U.S. $79. year, surface rates. Groomer to Groomer is free to current Barkleigh Productions, Inc. customers. No part of this publication may be reproduced without written permission of the publisher. Editorial offices: 970 West Trindle Road, Mechanicsburg PA 17055. (717) 6913388 FAX: (717) 6913381 Email: [email protected]

ALSO INSIDEHappy Kidneys, Happy Clients 10

Groom Expo West Review & Results 16

Omboy: Dying to Get a Furever Home 20

Hosler: Fleas & Ticks: Risky Business 24

Ask The Grooming Tutor: 36Adding Dental Services

Conner: Choosing the Right Scissors for You 40

Birkenstock Betty 48

Groomer Stories: Aubrey Birds Story 54

Rose: Yorkie-Poo 60 Pet Boarding & Daycare Expo West Preview 66 Product News 67

Classifieds 68

Calendar of Events 70

CONTENTS | APRIL 2016

by Mary Oquendo

PAGE 30

ON THE COVER: Sandy Hartness, winner of the Bass Brush Creative Styling Peoples Choice Award at Groom Expo West 2016.

Photo by Animal Photography.

THE GROOMING INDUSTRYS TRADE MAGAZINE!

VOL. 35 ED. 4 APRIL 2016 WWW.GROOMERTOGROOMER.COM

CHOOSING THE RIGHT SCISSORS FLEAS &

TICKSRISKY

BUSINESS

GROOM EXPO WEST 2016REVIEW & RESULTS

Sandy Hartness, winner of the Bass Brush Creative Styling Peoples Choice Award at

Groom Expo West 2016 Photo by Animal Photography.

EDITORIAL STAFF

COLUMNISTS

Kathy Rose

Teri DiMarino

Kathy Hosler

Dawn Omboy

Gary Wilkes

Mary Oquendo

Daryl Conner

EDITOR/PRESIDENT

Todd Shelly [email protected]

ASSISTANT EDITOR Gwen Shelly [email protected]

CHIEF OPERATIONS OFFICER

Adam Lohr [email protected]

MANAGING EDITOR Rebecca Shipman [email protected]

ART DIRECTOR

Laura Pennington [email protected]

GRAPHIC DESIGNER

Jennifer Barraclough [email protected]

WEB DESIGNERS Lance Williams [email protected]

Luke Dumberth [email protected]

DIRECTOR OF SALES & MARKETING James Severs [email protected]

6 by Khris Batts

DEFINING BEST PRACTICESFOR YOUR SALON

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GroomertoGroomer.com6 Groomer to Groomer Vol 35 Ed 4 March 2016

Best Practices for your salon are defined as a set of guidelines that you practice to complete your services in the highest manner for your clients and their pets. For many groomers, they are already in place yet not written or defined. You may have a certain way you greet your client, a particular way you like to complete a nail trim, or even a preferred style for your pet Bichon heads. These are called Best Practices and every groomer and salon owner should seek to identify their own to help elevate the professionalism in their salon.

Whether you work alone or in a bustling shop with many groomers, defining Best Practices for your salon

will help you have a basic standard on which to build a grooming business. Your clients will appreciate the consistency and uniformity in their pets finished grooming. Additionally, when they recommend friends to your salon, they can be assured that their friends will enjoy a similar experience. Identifying Best Practices helps reduce both client turnover and increase client/groomer conversation.

One such example is the hot topic of ear-plucking during the grooming process. In recent years, many veterinarians are beginning to suggest that ear hair should be left in a natural state in the ear canal. On the other side, many veterinarians still counsel the hair should be

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removed and instruct their clients to ask their groomer to complete the service during each grooming appointment. We, as groomers, stand between these opinions.

This is an excellent opportunity to define a Best Practice guideline for your own salon. You can use it to educate clients, instruct them to have a conversation with their vet, and proceed as necessary based upon their wishes. In our own salons, we

advise clients that the veterinarian community is divided on their recommendation and we do not pluck ears unless instructed by the client or their vet. Therefore, we are meeting the needs of the client, their medical professional, and ultimately the pet. This is how a Best Practices statement works to protect you and offers the opportunity for client education.

Defining and discussing your Best Practices offers you an opportunity to provide your client with a professional

and educated approach to their grooming service. You can gather your information and begin to formulate your own Best Practices by discussing your services with other groomers, attending educational seminars, your own experiences, and speaking with other pet service providers. Your individual Best Practices will be as unique as your business and should reflect your desire to offer the client and their pet the best pet grooming experience you can provide.

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HAPPYKIDNEYS,

HAPPY CLIENTSA GROOMERS ROLE IN SPOTTING SIGNS OF KIDNEY DISEASE

D id you know that more than 1 in 3 cats1 and 1 in 10 dogs2 will be impacted by kidney disease in their lifetimes? Recent studies suggest numbers might be even higher, with more than half of cats over 15 years old being afflicted.3 So, what does this mean for groomers? Its another opportunity for you to add value to your clients and keep them coming back for the high-quality care and compassion you provide.

LOOK OUT FOR SIGNS OF TROUBLE NOSE TO TAIL

As groomers, you give pets a thorough once-over. Subtle signs of

trouble may be more obvious to you, whereas small changes may be harder for your clients to notice since they see their pet every day.

Be sure to keep an eye out for the following. If you spot any of these signs, let your client know, as a trip to the vet might be called for to test for things like kidney disease, thyroid disorders, and diabetes.

SKIN ELASTICITY, DRY GUMS & DEHYDRATION

Dehydration can be a sign of moderate to severe kidney disease. It can also make existing kidney disease worse in both dogs and cats. Common signs of dehydration to

watch for include: Reduced Skin Elasticity: the skin

doesnt snap back into place as fast as it should when gently pulled.

Dry Gums: you might notice the lip sticking to the gums when you check the teeth.

COAT LUSTRE & CLEANLINESS

More so in cats than dogs, you might notice an unkempt appearance. As kidney disease worsens, cats will often have trouble keeping up with regular grooming. Any cat whose grooming habits have changed significantly should be seen by a vet to rule out issues like dental disease, kidney problems and more.

E by Jane Harrell e

E Photos By IDEXX Laboratories e

1 Lulich JP, Osborne CA, OBrien TD, Polzin DJ. Feline renal failure: questions, answers, questions. Compend Contin Educ Pract Vet. 1992;14(2):1271532 Brown SA. Renal dysfunction in small animals. The Merck Veterinary Manual website. www.merckmanuals.com/vet/urinary_system/noninfectious_diseases_of_the_urinary_system_in_small_animals/renal_dysfunction_in_small_animals.html. Updated October 2013. Accessed February 12, 2016.

3 Marino CL, Lascelles BD, Vaden SL, Gruen ME, Marks SL. The prevalence and classification of chronic kidney disease in cats randomly selected from four age groups and in cats recruited for degenerative joint disease studies. J Feline Med Surg. 2014;16(6):465472.


SALIVA STAINS & URINE SCALDINGAccording to Celeste Clements,

DVM, DACVIM, the increased thirst and urination associated with chronic kidney disease in dogs and cats may unmask signs of urinary incontinence, especially in female dogs, or pets with lower urinary issues. This could show up during your nose-to-tail assessment as:

Over-grooming of the perineal (rectogenital) or preputial area

Saliva stains in the areas Urine scalding around the areas

OVERGROOMING & BROKEN HAIRSPets who are experiencing

discomfort around their kidneys or bladder may begin over-grooming and breaking off fur in the areas of discomfort. Of course, your clients might not understand the possible

connection right away. Gently help your clients understand the relationship and recommend a vet visit if you notice these signs.

CONSTIPATION & MATTED FECES Hair matted with feces around

the anus and perineum can be a sign of many things, including unhealthy kidneys. The root goes back to dehydration as pets become dehydrated, they may also become constipated or produce more pasty feces that cling to the fur. This ones easiest to see in long-haired dogs and cats, but it can impact any dog or cat.

SUDDEN OR PROLONGED WEIGHT LOSS

With some pets, a trip to the groomer happens much more often than a trip to the vet. Similarly, some

pets may have extreme coats that hide weight loss from your clients. (This goes for weight gain, too!) If you notice that one of your regulars is starting to feel a little more boney than usual, speak up. While Fluffy may just be on a diet, your clients will appreciate that you noticed, and if no diet, a trip to the vet may be in order.

CHANGES IN VISIONHas one of your trickiest clients

gotten less accurate in their nips or swats? Check out their eyes (carefully) as you groom around their face and let their owner know if you notice any changes. Funny-looking red eyes or dilated pupils could be a sign of hypertension caused by kidney disease.

WHAT IS KIDNEY DISEASEKidney disease can be caused

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by an array of conditions, and the success of treatment depends on a number of factors. In general, two types of kidney disease are common in pets:

1) CHRONIC KIDNEY DISEASE (CKD) CKD is more likely to be the type

of kidney disease that you might see signs of during your nose-to-tail assessment. Defined by a slow decline of kidney function, CKD can be notoriously hard to spot. However, if you notice signs, it may help in catching CKD as early as possible to give pet parents and their veterinarians the best shot at slowing or stopping the decline

2) ACUTE KIDNEY DISEASE Acute kidney disease moves

much faster and is more likely to

be noticed by your client. Typically caused by a sudden or acute injury to the kidneys, this form usually means a sick pet who may have stopped producing urine altogether and needs emergency treatment.

HOW CAN WE HELP CLIENTS?Recognizing, identifying and

(hopefully) treating the underlying cause of kidney disease as early as possible gives pets the best chance at happy, long lives. During your nose-to-tail assessment, be sure to help your clients understand how external things you see might flag internal issues, like kidney disease, that require a trip to the vet. By discussing this with your clients and pointing out concerning signs, you are helping them take the best care of their pets and will likely keep them coming back for years of special attention.

As Editor-in-Chief of Pet Health Network and Head of Pet Owner Communication for IDEXX Laboratories, Inc,Jane Harrellworks to help pets and those who love them stay together. Janes worked with leading brands for over 14 years to make a difference for pets through education, advocacy and marketing. IDEXX is a leader in pet healthcare innovation, serving veterinarians around the world with a range of diagnostic and information technology-based products and services to help them provide advanced medical care, improve staff efficiency and build more economically successful practices. Headquartered in Maine, IDEXX offers products to customers in more than 175 countries.

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Groom Expo West, the worlds second largest grooming show (behind only its sister show, Groom Expo in Hershey, PA), was held February 4-7 at the Pasadena Convention Center.

The show featured an all-star speaker line-up, a huge selection of products from grooming industry vendors and GroomTeam USA sanctioned contests. In addition, the Groomer to Groomer Rescue Roundup competition showcasing adoptable dogs and the Bass Brush Creative Grooming Contests were also featured.

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Today we were not too busy at the salon to play with some dogs who are fortunate enough to be temporarily housed at one of my favorite no kill shelters. A volunteer brought these two by to get a bath and a touch of color before they were off to an adoption event.

I decided on simple designs that would get these two noticed and draw more people to the adoption event. One of the dogs is an older bully breed and the other a young and spunky mix with a short coat. On the younger dog I chose to do a colorful design that I hand painted on. And for the bully, I did a simpler paw print design using sponge stamps. I will share both

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Fig 1) First begin by covering your grooming table for protection against spilled coloring product. As you can see in the picture, it is waterproof on the back and will keep dyes off your table top.

Fig 2) For the younger mixed breed, I carded out any excess soft undercoat and then used a paintbrush to dab on random spots of one color up the front leg, continuing over the back and down the back leg on the opposite side from where I began.

Fig 3) Then I added a second color to the spots to make it a bit more dramatic.

Fig 4) I then finished it off with black outlines to really make the whole

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thing pop and to resemble a funky sort of animal print.

Fig 5) On the bully breed, I decided on paw prints just done randomly on his coat. I used different sized foam stamps to create the shape. Simply dip the stamp into the dye and press it onto the smooth coat.

Fig 6) I am showing you on paper because we did it so quickly in the shop that I wasnt able to get good photos. Stamp the coat 3 times, overlapping to create the paw pad.

Fig 7) Then use a smaller foam stamp to create the toes. Let the dye sit on the dogs for about 25 minutes then bath thoroughly.

Fig 8) The results are traffic stopping and will help bring people in to see these beautiful souls who are looking for their furever homes.

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FIG. 5 FIG. 8

FIG. 6 FIG. 7

GroomertoGroomer.com 23Groomer to Groomer Vol 35 Ed 4 April 2016


I ts a rare groomer indeed who has never had to deal with fleas or ticks. For most of us, finding fleas and ticks on a clients pet is an all too common occurrence. Unfortunately, many pet parents seem oblivious to the fact that their pets need protection from these nasty blood-sucking, disease-carrying creatures.

FLEASSome people think that if their

pet has fleas or ticks - its no big deal - but they are wrong, maybe dead wrong. Fleas and ticks may carry diseases that can sicken or even cause death in both pets and

humans. Thats one reason that more and more grooming establishments require that their clients pets must be on flea and tick preventatives.

It seems like fleas have been around forever. Fossilized fleas have been found, so you know that they are pretty good at surviving - and at causing widespread devastation. In the 14th century, more than one fourth of the European population died of the black plague, a disease that was carried and spread by fleas. Epidemics have occurred in many other areas of the world since then, and it is estimated that the plague has killed more people than have died in all the wars in history.

Even today, a few cases of the Bubonic Plague occur every year in the United States. Another serious disease that is transmitted by fleas is Murine Typhus. Flea or tick bites can transmit the Bartonella parasite that can infect dogs, cats, humans, and rodents. It causes Cat Scratch Fever in humans.

Scratching pets are the source of a lot of headaches for groomers, especially if the owner denies that their pet could have fleas. Usually you can find fleas or flea dirt on the pet and that will confirm that fleas are the culprit - and the source of their itching.

Although it is not a disease, flea

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bite allergy dermatitis can cause a pet to experience intense itching, inflamed raw skin, and hair loss. Most groomers have had a flea bite or two and know just how painful and itchy even one bite can be. Its easy to understand why pets infested with fleas can scratch, lick, and bite themselves non-stop.

In a pet that is truly allergic to flea bites, even a single flea bite may trigger intense and prolonged itching and biting, and yet - you may never see any evidence of the flea. Hot spots and lick granulomas can be the

result of a pets constant licking and chewing.

Another parasite that can be transmitted by fleas is the tapeworm. This doesnt happen by the flea biting the pet - but rather by the pet ingesting the flea when the pet is biting or licking itself. Pets that have tapeworms sometimes drag their bottoms. Dried tapeworm segments that resemble grains of rice may be found in the hair around the pets anus. Often fresh tapeworm segments can be observed crawling out of the anus. Heads up groomers...people can

also get tapeworms! If all of this information about the

problems fleas can cause doesnt scare you - heres the lowdown on some of the things that ticks can transmit.

TICKSThese gruesome pests can

transmit disease causing bacteria, virus, parasitic worms, fungi, and protozoa. Toxins released by ticks can also cause tick paralysis.

Lyme Disease is one of the most frequently diagnosed and well-known tick-borne diseases in dogs.

Most groomers have had a flea bite

or two and know just how painful and

itchy even one bite can be.

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Humans can also get Lyme Disease if they are bitten by an infected tick. Its often identified by a bulls-eye rash that develops around the site of the bite.

Another tick-borne disease, Rocky Mountain Spotted Fever, is not confined to the Rocky Mountain region. It has been found in almost all of the continental United States.

Anaplasmosis, Ehrichiosis, Babesiosis, and also Meningoencephalitis are potentially serious diseases that can be acquired by the bite of a tick. Dogs can be infected with Canine Hepatozoonosis if they ingest an infected tick.

Impress on your clients the importance of carefully inspecting their pets for ticks daily. When you find a tick on a pet (or human) quick and proper tick removal is

very important. Use a tool made specifically for removing ticks. If one is not available, a pair of tweezers will work. Grasp the tick where it is attached to the skin, then carefully pull it out. Make sure that you have extracted the entire tick, then cleanse the site. Do not use a hot match, fingernail polish, or alcohol as a method of removal. Do not crush the tick, place it in a sealed bag and then put it in the trash.

Who could imagine that something so small as a flea or a tick could cause so much death and destruction? And, did you ever think that your health and life could be in jeopardy because of these nasty creatures?

If you havent already done so, its time for you to educate your clients about how dangerous fleas

and ticks can be. Most of them will be astounded to learn about all of the diseases that can be transmitted to pets and to their family. Provide them with handouts like the Barkleigh Pet Series brochures, GroomOGrams, or even make your own client newsletter. Display a poster about the importance of flea and tick prevention. And, even though you are not a veterinarian, you could highlight a disease of the month under the poster to reinforce the seriousness of these parasitic creatures. Stock your retail area with a full line of tick and flea products and preventatives. Make sure that you have products that effectively treat the pets, home, and outdoor premises. Not every flea or tick that bites a pet or human will infect them with a disease - but even one bite is one too many. Dont risk it!

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I remember the first time I went to the Westminster Kennel Club Dog Show. I was a baby groomer and the school took us on a field trip. I was absolutely floored by the grooming. And I had never seen so many well-behaved dogs at one time. That is until the min pins entered the ring. It was, in two words, awe inspiring. I think the only thing that could top attending Westminster would be to be invited as an entry.

I am not a breeder, nor do I have any plans to do so, but a good friend of mine, Leah Shirokoff is and she graciously allowed me to shadow her

and Grand Champion Parson Russell Terrier, Gaitway Hes Finnomenal (AKA Finn.)

Leahs interest in grooming was piqued as a teenager reading the mystery book Green Poodles and realized it was possible to earn a living in the pet industry. Then, a high school English teacher mentioned his wife owned a Poodle kennel. A 17-year-old Leah convinced this breeder to let her show one of their Poodles and has not looked back since. Leah learned to breed and show before she was out of high school. By 19, she was co-owner of a grooming shop.

On her own, Leah showed and

bred Poodles, then added Black and Tan Coonhounds, Irish Setters, and Brittanys. Leah currently breeds and shows Parson Russell Terriers. The love of her life is Finn. What does it take to get invited to the 140th Westminster Kennel Club Dog Show?

Finn was qualified for entry as he is a Champion. Grand Champion is simply icing on the cake. Leah has spent many weekends at dog shows where Finn was evaluated on a point system according to breed standard. When he acquired enough points, Finn finished his championship.

E by Mary Oquendo e

Behind the Scenes:The 140th Westminster Kennel Club Dog Show


However, it is very important to follow the rules to the letter when mailing your application, as it does not take much to scratch an entry. How did Leah know Finn was the one?

Like many good breeders, Leah puts her heart and soul into her program. Its more than choosing a good looking dog and bitch. There is health testing and extensive knowledge of the breed. When the pups are about 8 weeks of age, the evaluation process begins. Some are chosen for pet homes, while others are designated for show and future breeding. Just like Indiana Jones and the Last Crusade, they hope to choose wisely.

Making sure Finn does well and is comfortable in the show ring involves lots of socialization, practice classes

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Leah has spent many weekends at dog shows where Finn was evaluated on a point system

according to breed standard. When he acquired enough points, Finn finished his championship.


Making sure Finn does well and is comfortable in the show ring involves lots of socialization, practice classes with training, exposure

to shows, and ensuring that Finn enjoys his time in the show ring.

with training, exposure to shows, and ensuring that Finn enjoys his time in the show ring. Finns coat must be perfect. His pre-grooming and the day of show bath include last minute combing, scissoring, and stripping. What does Finn do for fun?

Finn loves dog shows. He wouldnt show well if he didnt. A dogs show career can average between 1 to 6 years, depending if they are just going for a championship, or being specialed. Specialed involves going for more wins and increasing breed

point statistics, which lengthens their time being shown.

Finn lives in the mountains of CA. In addition to being a lap dog, Finn passes his time with other Parson Russell Terriers and a Brittany hunting various wildlife that dare show up in his fenced yard. Finn is not just a pretty face. He excels at the job he was bred for. Finn is one leg away from a Barn Hunt Title. So how did Finn pass the time at Westminster?

He arrived by plane and is small

enough to fit under the seat. Leah packed his favorite ball. Westminster is much larger and louder than most shows. In addition to burning off some excess energy, the ball has the smells of home. It is his comfort item.

Leah and Finn arrived late on Saturday and missed the Meet the Breeds festivities. They did, however, participate in the Take Your Dog To Brunch to benefit the AKC Humane Fund. This worthwhile fund offers financial assistance to womens shelters so that they can accept pets. Too many women do not leave

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Leah enjoyed a lovely brunch and Finn received an awesome swag bag of goodies.

The night before, Finn was bathed, along with some minor tidy up as the breed standard calls for a natural, working field coat.

On Tuesday morning, we took the shuttle to Pier 92. Pier 94 was for the larger dogs. We shared our ride with a Miniature Schnauzer, Standard Schnauzer, Giant Schnauzer, Golden Retriever, two Siberian Huskies, two Labrador Retrievers, a Cane Corso, and two Australian Terriers. Oh, and their people as well. Finn was shown at 9am in Ring 2 where he went Select

and has the pretty ribbon to take home with him.

I would like to thank Leah for allowing me the opportunity to be behind the scenes with Finn. It was fun watching the skill and technique of the groomers and Lisa Leady still managed to teach me something new! Thanks Lisa.

I marveled over how well behaved the other breeds were. That is, except the min pins. They were still naughty. It was, in two words, awe inspiring.

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SERVICES

There are many add-on services that can improve the dogs oral health and your income! Some salons offer a service as basic as a minty mouth spray and a dental chew sold as a breath freshening treatment.

Others have a business arrangement with an anesthesia-free teeth cleaning company to see patients periodically at the salon and some offer tooth scaling. These are just a few examples. There are many options.

Know your laws. Some states and countries do not allow tooth

scaling. Do not use human tooth paste because dogs do not spit, and human toothpaste is not edible.

Remember that you are not providing a service that replaces veterinary care. With even the best tools, products and skills, issues with the dogs enamel, tarter build-up under the gum line, periodontal disease, broken teeth and abscessed teeth, to name a few, must betreated by a veterinarian. The owner needs to be especially diligent about having the dogs mouth examined thoroughly at all veterinary visits.

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Canine Tartar

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ELIZABETH M.

Hi Michell. I am considering asking my boss to add a teeth brushing service so that I can improve my income. I would like to feel confident that the service I am providing is healthy for the dogs and worth charging for. Do you have any suggestions?


Your oral hygiene services may actually help to mask a problem.

Educate yourself on canine oral anatomy. Learn how to recognize loose teeth, abscessed teeth, mouth tumors and periodontal disease. Please know how many teeth there are and what they are called. If you search the internet for chart of dog teeth there are many to print out and study. Consider offering a dental report card with a chart of the teeth. Barkleigh offers Pet Dental Kards complete with a dental chart and space for the pets dental history and comments. This way you can circle the effected tooth, teeth, or area. The owner might use that to inform the veterinarian of potential problems. Try to foster a good working relationship with the local veterinarians. We all want to have healthy companions.

Know that there are viruses that can be transmitted orally from dog to dog. Be sure to disinfect all tools and your hands between dogs. Canine Oral Papilloma Virus, more commonly referred to as dog warts,

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is one that can be transmitted orally. These warts often have a fleshy, cauliflower-like appearance and can be transmitted on your hands and tools as well as bowls and dog toys. If the dog has an obvious case you can reject it in the lobby. If you do not discover the virus until you are already working in the mouth, be sure to disinfect everything and inform the owner.

In this case you may only find one or two warts. Dog Flu and Bordetella are transmitted through the air but also from infected objects, such as tooth brushes.

There are a wide variety of tools and products to choose from. You can choose anything from liver flavored toothpaste and a piece of gauze wrapped around your finger to ultrasonic teeth cleaning machines.

An internet search for dog dental care products finds over fifty options.

Choosing a product or product line to start your service is important. The client needs to understand what they are paying for. Product lines that offer pamphlets add legitimacy to your service and can be informative. Try to choose a product line that offers follow-up home care and sell it to the client

These warts often have a fleshy, cauliflower-like appearance and can be

transmitted on your hands and tools as well as bowls

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for added revenue! Examples of follow-up home care might be a daily anti-bacterial spray to freshen breath and help periodontal disease and/or dental chews.

Developing the skills to work in a dogs mouth takes time and practice just like every other aspect of grooming that you have conquered so far. Brushing the outsides of the teeth is not so hard with the exception of the bottom molars. The inside takes a bit more practice and dog training. The good news is that the insides of the teeth tend to stay cleaner naturally. But this does not mean they can be ignored; just that they are typically less work to

maintain. Try rolling up a wash-rag or hand towel, and let them bite on one side while you work on the other.

When deciding what to charge, consider what you currently charge per hour for grooming. Make sure that you are making more or at least the same amount as you do for any other aspect of grooming. You will regret undercharging for the service. No one gains from an add-on service that actually pays less than simply grooming the dog. Choose the time you are willing and able to spend on the service and charge accordingly. Also remember to account for supplies and education when choosing your price.

The good news is Elizabeth, no matter what service you choose, the oral exam alone, is worth charging for! Any information about oral health is valuable to the owners of our clients!

Michell is a multi-Best-In-Show and Best-All-Around groomer. She is the recipient of many Barkleigh Honors Awards. She is a Silver and Gold medalist for GroomTeam USA. She is the winner of Show Dog Groomer of the Year. She is an educator for Andis Clipper Company. She has been teaching as The Grooming Tutor since 2000.

And she grooms to make a living, just like you. Please send questions to [email protected]

Read Groomer to Groomer Online!www.GroomertoGroomer.com

www.MrGroom.com; E-mail [email protected]/MrGroomPetSupplies

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Recent conversations where groomers gather to share their thoughts found me reading about how frustrated stylists can be with pet owners who do not understand our work. It made me think about other service providers who must sometimes find their customers to be vexing. Then it occurred to me that I bet the folks that sharpen our scissors can find we groomers a bit annoying. For instance, I work my scissors hard and probably do not maintain them the way I should. Then I send them off to be sharpened and adjusted, expecting them to be returned to me good as new. And it better not be too expensive!

The parallel between pet owners that bring us dirty, matted pets, with coats that have not been properly cared for and expecting magic at a reasonable price was not lost on me. I also know, from talking to groomers over the span of my career, that many of us dont really have a clue how to buy scissors. What kinds work best for what jobs? What is the difference between styles, shapes, shanks and metal types?

I called my friend Randy Lowe at Precision Sharp (Mt. Wolf, PA). I asked him, What kind of scissors are must haves for groomers? He said, For a great basic scissor, the must have is a wide blade, Filipino, 88 style. These are for bulk work, cutting through

mats, removing a lot of hair fast. They are strong, because of the wide blade. The blades are serrated on one side, and both edges are beveled. One edge is micro serrated. The serrations grab on to the hair and hold it in place while the groomer cuts. If you could only have one shear, this one can do it all.

But what about those serrations? I have had cases, in the past, where I sent my serrated edge shears off to be sharpened by the local guy who also did lawn mower blades, and the scissors came back with the serrations removed.

Randy says, The correct term for what happened there is that your scissors received an incorrect surface finish. Groomers should ask their

GROOMING MATTERSby Daryl Conner

CHOOSING THE RIGHT

FOR


sharpener if they know how to put a serrated edge on the shear and if they know what a micro serration is. Serrations are coarser, micro serrations are finer. These are all about the ability to hold hair, to keep it from bending or slipping as you cut.

I learned my lesson the hard way. A sharpener that is not familiar with working on grooming shears can ruin an expensive pair of scissors.

Next I asked, What about convex blades? I see so many scissors advertised that have this style blade. Randy said, Groomers love convex blades. They are razor sharp, and cut very smoothly. The problem is that very fine, sharp edge does not last. It gets dull very quickly. Think about the edge on a razor blade. When it is new, is it super sharp. But it does not keep that sharp edge long after being used,

and has to be replaced often. The same is true with the sharp,

un-serrated edge of the convex shear. It is especially vulnerable to dirty coats. Use your convex edge on a clean coat, as a finish shear, Randy advises.

How about thinning shears? Randy says the premise of a must have is the same. For a general work horse, Id suggest a German style 42-46 tooth thinner with a beveled edge. Use this thinner for 80% of the work, then switch to a Japanese style

convex edge thinner for finish work. This will prolong the cutting edge of the convex shear.

Metal types confuse me. Randy kindly explained, There are two basic types of metal in grooming shears. 420 stainless steel is a bit softer, and more flexible. They are made this way on purpose, and you will find this type of metal mostly in the German style shear with a beveled edge. 440c is a stainless steel alloy with carbon. This is a harder metal and is used often in

I learned my lesson the hard way. A sharpener that is not familiar with

working on grooming shears can ruin an expensive pair of scissors.


shears with a convex style blade. Here is something else that

is confusing; when shopping for scissors you will find the prices are all over the map. Some of my favorite scissors were purchased for less than $100, but I also have some very nice shears that cost $400 or more.

Carol Visser, grooming industry expert and owner of Two Canines Pet Services, (Montville, ME) said, Cost is not always a good indicator of a shears value or its value to you. Scissors are tools, and individual preference will vary from groomer to groomer. Part of that preference will be how the shears fit in your hand.

Sharpener Stephen Toth, (Shear Mobility, North Tonowanda, NY) says, The biggest problem I see is improperly fitting shears. This causes so many problems. I tell

groomers all the time, The good Lord has made us all different, just because your friend likes a certain shear doesnt mean it will work for you. So many groomers think they need to buy a real expensive shear, but that is not the case at all. You can buy a $30 shear, have it fitted properly, and have the proper tension and you will do just fine.

Having shears fit to your individual hand is one great reason to go to trade shows. A good scissor vendor will help you find the best shear for the job, as well as one that will fit your hand. If your hands are small, chances are good that a shear with a short shank will fit you better than one with a more traditional, long shank. Weight and balance come into play when choosing shears, too, and that is why a knowledgeable

Having shears fit to your individual hand is one great

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vendor is invaluable when shopping for this important tool.

Chris Bear Anthony, a representative for Evolution Shears, (Murrells Inlet, SC) said, The theory behind our shears, which have either single or double swivel holes, is that shears should fit your hand. One size does not fit all. Our shears are designed so that they can be adjusted to give a custom fit to your hand. This creates a more natural movement as you are scissoring, and keeps your hand and wrist in a neutral position.

Shears should be stored carefully when not being used. Ideally, they should be tucked into a leather holder that will keep them dry and safe. They should also be oiled after being used each day, with oil made for scissors. Place a drop or two where the blades meet, open and close the

shears several times, then gently wipe the blade to remove any excess oil. Keeping your shears clean, oiled, and properly stored will help prolong the time between visits with your sharpener, and, hopefully, make that indispensible service provider feel kindly about you when they receive your tools in for sharpening.

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It takes more than great service to retain clients in todays competitive pet grooming industry. More than ever, its important to build credibility and trust with your own client base so they know that not only are you a grooming expert, but that you care about your customers, too. Email Marketing Campaigns are the easiest ways to keep your business in front of your customers and ensure they continue to use your services rather than a competitors.

Email marketing is a fast and cost effective way to keep in touch with your clients and remind them why youre the best choice to keep their pet healthy and looking great. Sending

a monthly newsletter to your clients keeps your business top of mind, so that the next time their pet needs a haircut, youre the first company that pops into their head.

Here are a few things youll need to get started with Email Marketing for your business. Start with Your Email List

To send out an email newsletter to your clients, you will of course need their email addresses. Include a link to sign up for your newsletter on your website, social media page, or even your email signature. If you have a business location, set up a sign up sheet at your reception desk so that all of your clients can stay up to date on

the latest from your company. Find an Email Marketing Provider (No, Not Outlook!)

In order to send out customized newsletters each month to a large number of people, youll need to find an Email Marketing provider. Make sure you go with someone who knows the pet grooming industry well. Theyll likely be providing content for your emails (Hint: See the next section), so you need to be confident that they know what theyre talking about as it pertains to the pet grooming industry. After all, the newsletters will be coming from your name and business, and you want to show your customers that youre a leading expert!

E by Ali Getz e

With An

How to Retain More Clients

EMAILMARKETINGCAMPAIGN

CheckMark CommunicationsGroomer To GroomerFebruary 2016Ad code: NPPL15BENATA32Ad size: 8.5W x 11D + bleed 745538

Purina trademarks are owned by Socit des Produits Nestl S.A.Any other marks are property of their respective owners. Printed in the USA.

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NO

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B:11.25 in

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T:11 in

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S:8.25 in


CheckMark CommunicationsGroomer To GroomerFebruary 2016Ad code: NPPL15BENATA32Ad size: 8.5W x 11D + bleed 745538

Purina trademarks are owned by Socit des Produits Nestl S.A.Any other marks are property of their respective owners. Printed in the USA.

SELECT INGREDIENTS. OUTSTANDING NUTRITION.

Available exclusively at Pet Specialty Retailers

MADE WITHChicken, Duck, Turkey, Tuna or Lamb As The First Ingredient

Omega-6 Fatty Acids

Easily Digestible Formulation

Corn, Wheat, or Soy

Poultry By-Product Meal

Added Artificial Colors, Flavors, Or Preservatives

NO

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B:11.25 in

B:8.75 inT

:11 in

T:8.5 inS:10.75 in

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If youre planning on writing your own content, its important to understand what makes an email clickable. After all, theres no point in sending out an

email every month if no one is taking the time to open and read it.

Have a Balanced Content PlanThe provider you select should be

able to provide you with great custom content to keep your clients reading, but if you choose to provide your own content, there are a few things to keep in mind. We try to stick to the 90/10 rule, where 90% of the information you present is educational and only 10% promotional. Yes, your newsletter should sell your company and services, but it should first and foremost remind your client base why theyve chosen you in the past. Provide them with interesting and educational

content to help build your credibility and develop even more trust with your customers. Write Engaging Content

Youve compiled an email list of your clients, youve found a reputable provider who knows the pet grooming industry well, now its time to create content. If youre planning on writing your own content, its important to understand what makes an email clickable. After all, theres no point in sending out an email every month if no one is taking the time to open and

read it. Make sure your emails arent getting lost among advertisements and spam messages with some of our content suggestions below. Dont cut and paste rehashed old news. Be seasonal and make it personal. Trust us it works best.

As we mentioned, the main goal of your newsletter should be to educate your customers. A great and entertaining way to do this is to include a few quick and easy tips that you would want your friends and family to know about proper grooming techniques, pet healthcare,


It never hurts to

include a coupon or

special offer to all of

your loyal customers

who have taken the

time to open and read

your email newsletter.

This is a great place

to include that 10%

promotional content

we mentioned earlier.

etc. Things like: How Often To Brush Your Dog:

Brushing your dog every few days will help to detangle their coat, distribute natural oils, and remove dead skin and hair. Its also a great opportunity to spend some quality time with your pooch.

Fear Of Baths : If your dog isnt a fan of the bathtub, dont force it. Gradually get them used to it by first introducing them to the bathroom, then the bathtub, then finally adding water once they are comfortable.

It never hurts to include a coupon or special offer to all of your loyal customers who have taken the time to open and read your email newsletter. This is a great place to include that 10% promotional content we mentioned earlier. Try something like:

Call us today to schedule your

furry friends next grooming session. Mention this email when you call and well include a free dental cleaning.

Email Marketing is the easiest way to reach your entire client base in a matter of seconds. Think of all the emails you send out every month to your friends, family, clients, etc. Shouldnt one of those emails be specifically focused on growing your business? If youre not utilizing Email Marketing, youre missing out on an affordable and effective way to retain your clients. Ali Getz is the Email Marketing Consultant for Market Hardware, Inc., which helps pet care professionals compete on the Internet. For more information, visitmarkethardware.com, email Ali [email protected] call 888-381-6925.

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On particular mornings, the sun beams, a choir of birds serenade, and my soul is full of boundless optimism and goodwill toward my fellow

earthly inhabitants. Then there are those mornings. Those mornings, which more often than not, fall on Saturdays. Mornings where I emerge already depleted over a work week

and just pray to get through this last day as smoothly as possible. And of course in this less than Zen state, the universe in all its humorous glory, decides to test my verbal fortitude.

Birkenstock Betty is one of these epic tests in character and compassion. Now, Im all about new age, holistic healing, and am a practicing Buddhist. Although, Im by no means enlightened; I attempt to live with gratitude and patience as much as possible. So when Betty first strolled into the shop, I was not judgmental whatsoever.

Without waiting for personal boundaries to lower or familiarity to set in, she instantly issued speeches on her spiritual nature, holistic demands, and her ability to speak to her animals. One of which is a Ritalin Bichon, whom apparently with her high pitched chimpanzee like speech forgets to tell her mother to brush her. Initially, while as a shop we might

E by Emily Rupe e

BIRKENSTOCK

BETTY


not all prescribe to the same outlooks, we assumed that at least we would have the pleasure of a gentle soul that embodied the love and gratitude that the majority of new agers embrace. It didnt take long until the desperate need for holy water, sage, and all manner of negativity banishment became apparent.

Without fail, this self-proclaimed Sage enters with the most negative, hateful aura about her. Perhaps mentally purging the numerous

times we catered to her whims, she either harps on one of our perceived shortcomings or goes into a personal tirade about the many injustices she has fallen privy too. Her step daughter is a horrid, nasty, witch that she continually must impart lessons to. Thus, by her own grace and divine providence is allowed to exist, and yet wonders why the teenager is pleading to live with her biological mother.

As if she has not been burdened enough by her blended family, her

health has garnered some issues and finances are not always to her likings. In the years weve groomed her white monkey, I have not once heard a positive word, thankful blessing, or any cognizance that perhaps, just perhaps there are others in this universe that suffer just as much if not more than herself.

On one of THOSE mornings, of course a Saturday, she once again reinforced the narcissistic nature of her persona. Thirty minutes prior to official opening (we get there early to set up and prepare) she hurriedly rushes in with her full crew of dogs; a white monkey, an unaltered possessed Schnauzer, and an arthritic but dear Dachshund. In typical fashion, the monkey has kept its mouth shut about its coat upkeep and is a matted mess.

Before I could even issue a pleasant, although superficial greeting, Birkenstock Betty spouts off about how we dare not shave her chimp. Money is not an issue and we shall follow her wishes at any expense. Trying to be good little Buddhist, I took a few deep breaths through a tense smile and found my happy place. A happy, tranquil place, that of course was far away from the black hole of negativity that stood before me. Then just when, mentally, I was hearing the birds sing and feeding my koi, she jolts me back with another inquiry.

My children arent going to have to be here all day, am I right? Because, last time they were here far too long, and on this day I have a

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In the years weve groomed her white monkey, I have

not once heard a positive word, thankful blessing, or any

cognizance that perhaps, just perhaps there are others in this

universe that suffer just as much if not more than herself.

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GroomertoGroomer.com52 Groomer to Groomer Vol 35 Ed 2 February 2016

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hair appointment and must chauffer someone to the airport. Now granted I am aging, but I am by no means senile and clearly remember the last time we had the pleasure of rendering her grooming services. Yes, the crew stayed longer than planned, but due in great part to the monkey needing ample de-matting and her inability to return to claim them.

Despite my vivid recollection of the previous visit, I merely smiled and assured her they would all three be ready before lunchtime. Then as an extra reassurance, I promised to call

the moment she could pick them up, so that she could go about her burden laden, stressful day, unhindered.

Good to our word, and after a groomer spent more than should be required effort de-matting a Bichon, we called a good hour and a half premature to the promised time. However, the greeting on the other end of the line was less than welcoming as we were bitch buttoned to voicemail. Not trusting that our responsibility for any late departure was evaded, we then texted Betty to forfeit any possibility of liability. And then we sat and

waited and watched. Hours passed and no Betty

to claim her precious pups. We continued to tackle the other clients, who too had made appointments, but were moved back in the queue to placate her demands. The verbal agreement hour eventually passed as well, and yet the trio still remained in their kennels. Personally, I was beginning to wonder if this all day was some form of measuring time in another dimension, because obviously she wasnt grasping our schedule.

Then without explanation or guilt, waltzed in Birkenstock Betty midafternoon, whom promptly paid and continued her silence. We of course went to fetch her children, and sighed a breath of relief that the Bichon, thanks to nothing short of a miracle, embodied the visual aesthetic she required. Falling prey to curiosity, I could not resist the urge to mention wed attempted to reach her earlier since we understood the deep concerns about the amount of time her babies spent in our care.

Oh yeah, I got your messages, but I had things to do. However, I just like knowing I am able to get them when its convenient to me. With that kind, compassionate response, I just gratefully watched her walk out the door. It was going to take a lot of meditating, incense burning, crystal energy, and praying to atone for the thoughts she provoked in my psyche.

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Not trusting that our responsibility for any late departure was evaded, we then texted Betty to forfeit any possibility

of liability. And then we sat and waited and watched.

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GroomertoGroomer.com54 Groomer to Groomer Vol 35 Ed 4 March 20162016 Sunbeam Products, Inc. doing business as Jarden Consumer Solutions. All rights reserved. SPR021916-065P

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Everyday heroes dont dress up or write the word hero after their name, but even in their everyday-person-disguises, heroes are making a difference in the lives of the people - and animals - that they meet. A hero (or heroine) is a person with courage. We think of heroes as people with strong, brave qualities that we want to emulate, but those traits come in many forms. We walk amongst, and work beside heroes every day; and in our own unique ways, we are all heroic.

For 32-year-old Aubrey Bird, a career grooming pets, in many ways, is a heroic one.Bird is a busy and ambitious dog and cat groomer. When she is not busy fulfilling her role as grooming manager at Bayside

Pet Resort in Florida, a full-service grooming, lodging, and training business with three Southwest Florida locations, Bird also owns and operates a business making bows and accessories for dogs. Birds handmade bow company, The Little Bird Stop, allows her to embrace her creativity while making accessories for groomers and everyday pet owners, including bows, bow streamers, bow ties, and more.

Before she found herself in the wildly rewarding grooming industry, Bird was working as a chemist. I worked at a plant that manufactured steel alloys for anything from guns to jet engines, says Bird. Depending on the use, their chemistries had to be very, very specific (you dont want

your jet engine melting on you), she explains. The lab Bird worked in used OES (optical emission spectroscopy), and X-ray instrumentation to check for impurities while the plant was making the alloy.

When Bird moved from Pennsylvania to Florida, leaving her job behind, she could not find any positions in labs for her previous work, which was very specialized. In college, Bird had worked in a kennel and as a vet tech, so when she was offered a job as a dog bather in Florida, it sounded like the perfect fit. Bird took the job, and soon found herself learning to groom.

For Bird, that first year learning to groom was tough, but she didnt give up. I remember the instructor telling

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me I had a natural talent for scissoring, and while my first year grooming was rough, really rough, I became more confident and started to really develop my own style, says Bird. Bird enjoys grooming both dogs and cats, but it is the fluffy ones that are her specialty. Bichons are my bread-and-butter grooms. I could do them all day, every day, says Bird.I love a giant fluffy head and cute, round bichon buns.

Helping dogs look adorable

through grooming is a fun part of a groomers job, but Bird also believes it is important that the haircuts are practical, and last until the pets next visit. My goal is to make sure the dog is going to look great one, two, or even six weeks later. If one of my grooms comes in six weeks later for their next appointment, and the dog can still see, there are no random long hairs sticking out, and in general, looks good, then thats exactly what I want, says Bird.

Groomers can, and very often do, play a very important role in the lives of the animals that find themselves on their table, and for Bird, being able to help the animals that need her most makes her feel like a real hero.

We play a small part in pet parents lives, but sometimes it can be very big, says Bird. Bird enjoys being able to give back, and like many groomers, she offers free services to pets in need. Recently there was a heartbreaking seizure of

Groomers can, and very often do, play a very important role in the lives of the animals that find themselves on their table, and for Bird, being able to help the animals that need

her most makes her feel like a real hero.

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over two hundred dogs in Florida, and Bird donated grooming services to 13 of them who will be adopted out by the Humane Society. It is the best part of my job, Bird confirms.

Finding a lump, skin discoloration, or anything else unusual on a pet can be scary. Bird emphasizes the importance of being observant as a pet groomer. Every groomer I meet has a story about a time that they found a health issue with a pet, and brought it to a clients attention, only to find out it was a serious issue, Bird explains.

When Bird found a small spot where the skin was discolored on a dog she was grooming she told the owner who immediately took the dog to the veterinarian. Birds concerns were unfortunately validated when it was found out that the dog had a rare, and aggressive form of can

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Groomer to Groomer April 2016