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“Economic Environmentalism” Greystone DeSalle Consulting Group Business Development | Management Consulting Competitive Analysis Market Opportunity Assessment Business Development Acquisition Analysis and Due Diligence Senior Management Advice and Counsel Interim Management Services Market Research concerning: Product Development Acquisition or Investments Clients Target Marketing Sales & Marketing Strategy Assessments Evaluating the "Value Proposition“ Developing Strategic Partnerships Shared-Value Deal Structuring Top-Down Sales Strategy Development Energy and Environmental Experience Greystone has undertaken numerous projects in the energy and utility sectors around the world. Our experience extends across the entire energy value chain and builds on insights developed by our senior team through our Energy & Environmental practice. This experience combined with motivated client management teams has developed proprietary insights that unlock significant value for our clients. At the corporate level, our strategy work focuses on the most important sources of business value based on a keen understanding of emerging technologies and regulatory and competitive environments. At the business-unit level, Greystone helps clients retain and grow their customer bases, improve operating performance by increasing the effectiveness and efficiency of each of the key elements of the value chain, deploy assets and IT investments for maximum return, and instill a high-performance culture throughout the organization. Clients include power and gas utilities; large multi-fuel, multi-utility conglomerates; water and waste utilities; and diversified global energy leaders. Greystone Consulting Group’s Energy & Utilities practice is active in the Americas, Europe and Asia. We help all kinds of companies - from distressed businesses to market leaders - craft both corporate and business unit strategy. Often, that starts with choosing arenas to compete in and metrics that will determine success. Getting there takes sharp strategy tools. Alongside corporate t t t l tt t d t t i l i bi l t i ki strategy tools, statements and strategicplanning, we bring our long, strong experience working with private equity firms to help companies focus resources on the right portfolio strategy and build shareholder value. Companies have responded with a variety of growth and defensive strategies: vertical (dis)integration; separating production from refining, distribution and downstream marketing activities; investments in alternative and renewable energy production; geographic expansion; acquisitions in new markets; and deeper, more insightful customer segmentation. This turmoil is acquisitions in new markets; and deeper, more insightful customer segmentation. This turmoil is painful, and the results of these efforts have been mixed. Companies that have been successful in increasing revenue and profits have followed similar patterns, focusing on the development of core businesses to their full potential and disciplined expansion into attractive adjacencies.

Greystone DeSalle Consulting - VFMiddleton Profile

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Page 1: Greystone DeSalle Consulting - VFMiddleton Profile

“Economic Environmentalism”

Greystone DeSalle Consulting GroupBusiness Development | Management Consulting

Competitive Analysis Market Opportunity Assessment Business Development

Acquisition Analysis and Due Diligence Senior Management Advice and Counsel Interim Management

Services

p Market Research concerning:

Product Development Acquisition or Investments Clients Target Marketing

g Sales & Marketing Strategy Assessments

Evaluating the "Value Proposition“ Developing Strategic Partnerships Shared-Value Deal Structuring Top-Down Sales Strategy Development

Energy and Environmental ExperienceGreystone has undertaken numerous projects in the energy and utility sectors around the world.Our experience extends across the entire energy value chain and builds on insights developed byour senior team through our Energy & Environmental practice. This experience combined withmotivated client management teams has developed proprietary insights that unlock significantvalue for our clients.

At the corporate level, our strategy work focuses on the most important sources of business valuebased on a keen understanding of emerging technologies and regulatory and competitiveenvironments. At the business-unit level, Greystone helps clients retain and grow their customerbases, improve operating performance by increasing the effectiveness and efficiency of each of thekey elements of the value chain, deploy assets and IT investments for maximum return, andinstill a high-performance culture throughout the organization.

Clients include power and gas utilities; large multi-fuel, multi-utility conglomerates; water andwaste utilities; and diversified global energy leaders. Greystone Consulting Group’s Energy &Utilities practice is active in the Americas, Europe and Asia.

We help all kinds of companies - from distressed businesses to market leaders - craft bothcorporate and business unit strategy. Often, that starts with choosing arenas to compete in andmetrics that will determine success. Getting there takes sharp strategy tools. Alongside corporatet t t l t t t d t t i l i b i l t i kistrategy tools, statements and strategic planning, we bring our long, strong experience working

with private equity firms to help companies focus resources on the right portfolio strategy andbuild shareholder value.

Companies have responded with a variety of growth and defensive strategies: vertical(dis)integration; separating production from refining, distribution and downstream marketingactivities; investments in alternative and renewable energy production; geographic expansion;acquisitions in new markets; and deeper, more insightful customer segmentation. This turmoil isacquisitions in new markets; and deeper, more insightful customer segmentation. This turmoil ispainful, and the results of these efforts have been mixed. Companies that have been successful inincreasing revenue and profits have followed similar patterns, focusing on the development of corebusinesses to their full potential and disciplined expansion into attractive adjacencies.

Page 2: Greystone DeSalle Consulting - VFMiddleton Profile

“Economic Environmentalism”

Greystone DeSalle Consulting GroupBusiness Development | Management Consulting

Vincent F. Middleton, MBA, PE, LEED AP1864 Greystone Rd NW, Atlanta, GA 30318-2621

404.355.9996 Office | 678.428.9222 [email protected] | skype:vincent.f.middleton

Summary of QualificationsBUSINESS DEVELOPMENT | t E Gl b l M k t T h V t & E Cl EBUSINESS DEVELOPMENT | at Enron Global Markets Tech Ventures & Enron Clean EnergySolutions; acquired bench scale technology and originating over $300mm in novel shared-value contractswith Fortune 500 clients. | at $78mm Engineering, Consulting & OEM Company developed andimplemented marketing plan that built Revenues 38% annually, and market share close to 50%.

STRATEGIC REVENUE GROWTH | at $260 mm Group of Design-Build OEMs built Revenues 16%annually; increased New Orders 62%, and built Market Share from 10% to 17%. | at ENR 200Engineering & Consulting Company revamped marketing, proposal and project management systems,

d it d t t tti th t f 12 f 20% d thand recruited new management team, setting the stage for 12 years of 20% compound growth.

STRATEGIC ACCOUNT MANAGEMENT | managed all Business Development activities, includingSales, Marketing and Strategic Planning at two public companies: Air & Water Technologies (AMEXAWT) and Sempra Energy subsidiary, Wahlco Environmental Systems (NYSE: WES).

PROFIT ORIENTED | at $260 mm Group, built Operating Income 25% annually over 5 years. ROSincreased from 2% to 10%. At $78 mm Division, increased Operating Income 69% annually, ROS at 10%.

PARTNERSHIPS & TEAMING AGREEMENTS | ti t d d d lti ti lPARTNERSHIPS & TEAMING AGREEMENTS | negotiated and managed numerous multinationaljoint ventures, partnerships and teaming arrangements | developed strong and sustainable marketshares in the US, Europe, the ex-Soviet States, the PRC and the Pacific Rim.

MERGERS & ACQUISITIONS | primary M&A responsibility at two public companies; managed theacquisition of five corporate groups, including six domestic and two European operating companies.

INDUSTRY LEADERSHIP | served on the Clinton Administration’s Environmental Technology ExportCouncil as a member of the business committee and liaison between the U.S. Government Laboratory

Energy and Environmental Experience25 years experience managing public and private companies providing market leading energy &

ySystem and the U.S. Environmental Community; served as one of two industry representatives on theEPA’s Acid Rain Advisory Council during implementation of the Clean Air Act of 1990; and served as aDirector & Officer of the Institute of Clean Air Companies, representing the global APC industry.

y p g g p p p p g g gyenvironmental offerings to a broad range of end markets on six continents. Business Developmentexperience includes leading Sales, Marketing, Strategic Planning & M&A activities at $1.2 billion Air &Water Technologies (AMEX: AWT); $800 million Doosan Babcock Energy Limited; and $12 billion SempraEnergy’s (NYSE: SRE) unregulated businesses. Management experience includes serving as COO of the$260 million Hamon Research-Cottrell Companies; President & CEO of Sempra's $70 million ProcessSystems Group; VP/GM of $78 million Ecodyne Cooling Products; and COO of the ENR 200 Cardno TBE.

EDUCATION | BS Engineering from the SMU Institute of Technology (1st in Class, Outstanding Seniorg g gy ( , gStudent, Graduate Fellowship); MBA Management from GGU (Bechtel Management Program); HarvardLaw School’, Program on Negotiation; the Wharton School, Programs on Strategic Alliances andCorporate Venturing; and post-graduate studies with Peter Drucker at Claremont among many others.