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Integral Engineering
Ir. Marcel A.M. Grooten
Managing Director
FHI High Tech Equipment Engineering1 februari 2011
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Introduction
Market Trends
Integral Engineering
Examples
1-2-2011 2
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High Tech Market & Supply Chain• OEM companies tending to focus on their market & IP
• Lean organisation based on marketing & sales, product performance and distinctive technology.
• System Suppliers are focused on• Supply chain control • Assembly and system integration• Moving into Engineering and Module Development
• 2nd and 3rd Tier Suppliers are focused on• Manufacturing Technology & Niche Product Expertise
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Trends van OEM’erVisie OEM Argumenten
• OEM wil modules inkopen die ontwikkeld worden door toeleverancier
• Time to markt omlaag• Product levenscyclus korter• Gebruik maken van standaard
component of kennis die direct beschikbaar is
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Markt ontwikkelingenSoll voor OEM Ist situatie
• R&D, engineering wordt door engineering bureau uitgevoerd.
• Toeleveranciers voor serie productie moet capaciteit voor maken van proto’s nog opzetten. Testen van proto’s vindt niet plaats bij toeleverancier.
• Reliability en DFSS zijn trends die er voor zorgen dat het projectmanagement bij OEM verder professionaliseert.
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Rol OEM’er in de tijd
Wat wordt de positionering in de keten?
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* By courtesy of Daan Kersten Boer&Croon; lange termijn technologie investeringsroadmap, ontwikkelingen in de keten; nov 2010
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* By courtesy of Daan Kersten Boer&Croon; lange termijn technologie investeringsroadmap, ontwikkelingen in de keten; nov 2010
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* By courtesy of Daan Kersten Boer&Croon; lange termijn technologie investeringsroadmap, ontwikkelingen in de keten; nov 2010
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* By courtesy of Daan Kersten Boer&Croon; lange termijn technologie investeringsroadmap, ontwikkelingen in de keten; nov 2010
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* By courtesy of Daan Kersten Boer&Croon; lange termijn technologie investeringsroadmap, ontwikkelingen in de keten; nov 2010
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How to manage the chain?
• OEM - System Supplier
• Cross Competences
• Technology culture – Efficiency culture
• Management Development
• Innovation – Production
• Engineering?
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Basic business processes don’t change
TECHNOLOGY
DEVELOPMENT
PRODUCT ENG
ASSEMBLY CUSTOMER SUPPORT
SALES
MARKETING
MATERIALS MGT
FDSCRS
TDS
TPD
BUSINESS FULFILLMENT
BUSINESS CREATION
OPERATION
INNOVATION
POP
PROTO
PRODUCTION
PILOT CCB
IP
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TECHNOLOGY
DEVELOPMENT
PRODUCT ENG
ASSEMBLY CUSTOMER SUPPORT
SALES
MARKETING
MATERIALS MGT
FDSCRS
TDS
TPD
BUSINESS FULFILLMENT
BUSINESS CREATION
OPERATION
INNOVATION
POP
PROTO
PRODUCTION
PILOT CCB
IP
Roles & Responsibilities in the chain will
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Quality of
Innovation
Change• New concepts• New technology• Make it work• Functional• Physical model• Prototype• Perfect, on the edge• Effectiveness• Revenue
Control• Improve system• Improve Yield• Stable & reliable• Reproduction• Statistic reality• Robustness• Within specification• Efficiëncy• Gross Margin
Quality of
Operation
THINK ACT
THE ISSUEIS
CLASH OF
CULTURES
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Integral Engineering
As product lifecycles becomes shorter, industrialisation is more frequently the case.
Engineering competence is a necessity to connect the innovation- and value chain.
An integrated engineering approach supported by Project Management works:
- Application Engineering - Process Engineering- Production Engineering - Equipment Engineering
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Integrating engineering skills
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DRIVING INNOVATION INTO OPERATIONDRIVING INNOVATION INTO OPERATION
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Production technology is a business enabler:
The ability to reproduce volumes of products,
cost effectively and with controlled quality
Can we fix it?
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YES We Can!
Examples
OnStream• Tape-drive Production line in EU & Cartridge Production
line in USAProduction Engineering; Lean Manufacturing principles
(Value stream, OEE)
OTB Solar (by courtesy of OTB Solar)
• Production Equipment and Turnkey production lines for Solar Cell Manufacturing
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OnStream Tape Drive Production NL
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Data Cartridge Production USA
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Value Stream
Value Stream Customer Focus
PeopleDevelopment
WorkProcesses
InformationSystems
SupplyChain
Principles:• Customer defines value• Value Stream Delivers• Make value flow• Supply on demand• Continuously improve
Leadership, Business Strategy, Management Systems & Infrastructure
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Lean Manufacturing
OperationAll energy and creativity focussed on optimizing product quality at lowest cost.No driving force for innovation or application of new revolutionairy technology.
Not competitive at the end of the day for highly developed countries against low labor regions
Innovation
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Driving Innovation into Operation
POP
Phase
Pilot
Phase
Proto
Phase
Production
Phase
Industrial
Printer
Fast SiNx Deposition equipment
Polymer Oled production
machine
* By courtesy of OTB Solar
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PRINTER A
PRINTER B
T4A*DEPX-1000 CCW*
T4B*
DEPX-1000 CW*
RENA INTEXCLEAN DESPATCH DCF-3640
RENA INOXCLEAN
CENTROTHERM FURNACE
* OTB SOLAR
*
*
**
***
*
Solar Cell Turn Key Production System
* By courtesy of OTB Solar
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PE-CVD Production Tool OTB Solar
* By courtesy of OTB Solar
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Screen Printer OTB SolarProto 2008 Pilot 2009PoP 2007
* By courtesy of OTB Solar
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‘Professionals in integral engineering
Concept Prototype
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Operate in Innovation:
Sell first, develop afterwards!
Market driven, application driven Develop & engineer based on needs Committment to get solutions Plan backwards from target Drive and put pressure on decision making
Control the Change
Driving Innovation into OperationDriving Innovation into Operation
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Move steady state, no rush, no stall Plan B in parallel Risc managment ‘factor pi’. (3x time and
costs to close the case) Study and focus on process variation
Change the Control
Innovate in Operation:
No Flaws!
Driving Innovation into OperationDriving Innovation into Operation
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Greentech Engineering is balancing ‘Change & Control’
Managing industrialization by finding middle ground, mixing
attitudes and applying the right mix of push & pull between
Innovation and Operation.
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Greentech Engineering Organization
- Decades of experience and knowledge in innovation and manufacturing.
- Connected to a competent specialists
- Related to ‘Holland Innovative’, supporting innovation competence
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StrategyInnovationInnovation
EngineeringEngineering
ProductionProduction
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* By courtesy of Daan Kersten Boer&Croon; lange termijn technologie investeringsroadmap, ontwikkelingen in de keten; nov 2010
Network
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Industrialization
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DeliveringEngineering services, Project realization, Specific production equipment Turnkey commissioned production solutions.
Market ApproachSupporting OEM’s and Suppliers Manufacturing technologyProcess orientedProject controlFixed price commitment
Company profile
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