Green Technology Services

Social Media

Social Media

Twitter- @GreenTech_Srv- Active Since Late October

- Number of Tweets: 476- Following: 260- Followers: 150

- Lists:- Cyber Security- Philly, NJ, South Jersey News- Business- Social Media- Career- Marketing- IT- Tech

Facebook- Follower Growth

- From 530 to 573 in 4 months

- Average Total Reach:- 1273.44

- Average Post Reach:- 1159.44

- Followers Most Active:- Between 8-9 PM

LinkedIn- 42 Followers- Average Reach

- 914- (The number of people

seeing our posts)- Average Page Views:

- 12.6

Google+- Not Much to Report

- Established in Feb 2014- I took over updates in

Jan 2016- Benefits of G+:

- Updated Location Info- Updated Photos- Improves Search

Results

Plans for 2016• Start Using Buffer to Schedule SM Posts

• Would be able to house more accounts• Schedule posts on behalf of employees/clients

• More Videos to LinkedIn• Videos receive 2x engagement• GreenTech Commercial

• More LinkedIn Growth• Follow Green Technology Services• Share Content

• Expand Reputation Management• Yext

• Service is $40/month, but will allow us to quickly and easily update all of our listings online (Yahoo!, Bing, Etc.)

• Can work price into SM client contracts

(Reputation Management part of plans)

• Twitter Posting Schedule• Types of posts/when

• Local/Client-Related Content • Facebook Ads

• Target specific areas with ads• GreenTech Content

• Blogs/News• Case Studies• Client Acquisition• Services/Case Studies• PR Mentions (HARO)

Engage!Follow Green Technology Services on social media

• Invite FriendsRetweet, Like, & Share contentInvite friends

• Like or follow various pagesSend suggestions for other sources of relevant content

• IT/Tech video channels• IT Blogs

Public Relations• Responding to HARO queries

are a great way to get free publicity for a company or individual. Responding to these can lead to:• Interviews (televised, radio, or

podcasts)• Being featured in blogs, online

journals, magazines, books, articles, etc.

• Contacts

• **Help A Reporter Out (HARO) provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage. **

Social Monitoring• Talkwalker – Social

Data Intelligence platform for optimal decision-making through listening and analytics. Official Twitter partner

• Mention – Service monitors where you brand is mentioned online in real-time. Monitors blogs, social media, and other news sources.

Currently using Talkwalker and Mention to monitor if we’re mentioned in any articles, posts, tweets, etc.

Awards

Small Business ExpoIn March 2016, we will be attending the Small Business Expo in Philadelphia. In preparation for the event, we are/have:• Creating new marketing

materials• Brochures, giveaways, etc.

• Designing a tradeshow booth

• Obtained our 10x20 booth space

NJAC Annual Conference• Looking into

attending the 66th NJAC Annual Conference • Details for the event

will be available after January 31st

Employee Bios• Employee Bios Included in

Proposals• Humanizes us

• Employee Bios in Emails• Highlighting an employee in

a monthly newsletter• Updated Team Page• Added credibility of team,

company, and search results

Tools• Website Grader• Hootsuite • Buffer• Talkwalker• Mention• HARO

Thank You!- Green Technology Services