Graphic Design for non graphics designers

8/10/2019 Graphic Design for non graphics designers

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GRAPHIC DESIGNfor

NON-GRAPHICDESIGNERS

Suman Poudel Upadhaya Sikkim Manipal UniversityDepartment of Education Management

PRESENTED BY


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Before You Begin toDesign TARGET AUDIENCE

Decide Who Your Aud ience is. The moreyou know about your audience, the better

equipped you are to attract their attention

and communicate your message. Knowing

who the audience is will help youdetermine the best format in which to

communicate with them.


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Before You Begin toDesign CONTENT

What do you want to convey? It helps toknow exactly what words you want to use

(or have to use) on the page to convey

your message, because the amount of

words and the message will affect howyou design your layout. Be ready

to edit or cut text.


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Before You Begin toDesign IMAGE AREA

Consider the size, shape, and function ofyour layout.

Draw a mock-up showing where artwork,

photos, etc should be placed relative to

copy.


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Before You Begin toDesign COLOR

Spot color vs. process Use color for emphasis

Computer-screen coloris not necessarily printed

color Paper color affects ink

color

PMS - Pantone

Matching System


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Before You Begin toDesign PRINTING

What printing processesto use.

Communicate with yourprinter

Make sure materials areavailable

Spell out everythingleave nothing to

guesswork.


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Before You Begin toDesign Consider these five things before you

begin to design: TARGET AUDIENCE

CONTENT

IMAGE AREA

COLOR

PRINTING


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Say What?

bleed typeface serif bi-

fold

pica font san serif tri-fold

widow leading rag

saddle stitch

orphan kerning justified RGB

PDF PMS CMYK


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Good Graphic DesignUtilizes:Simpl ic i ty

Emphasis

Wh ite Space


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Simplicity KISS

Have a good reason for everything youadd, and take away

anything that you dont need

Keep headlines and lead paragraphs short

Have a purpose for everything - when indoubt, leave it out

Stick to three or fewer fonts in a layout Contras

t -

Balanc

e -

Alignme

nt -

Repetitio

n -

Flo

w


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Emphasis The most important element on the

page should be the most prominent

Emphasis Techniques: Make it the biggest

Make it the boldest

Placing the element in a

shape that is different fromothers on the page

Making it full intensity wheneverything else is faded

Adding a border around theelement

Changing its color so it is

different Surrounding the element

with lots of white space

Tilting it at an angle whenother elements arehorizontal


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White Space Allows the eye to rest

Makes type easier andfaster to read

Resist the urge to fill

entire space with words,

pictures, charts andgraphics

Avoid gray pages

White space createsem hasis


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Photographs Resolution - low vs. high

ppi (display) and dpi

(printer)

Size - too big or too small

Croppingwhen and

how Photo-editing programs

(Paint)

Formatsjpg, gif, tiff


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Logos Less is more

Convey the idea assimply as possible.

Few words and colors.

Create logos in a

vector programnotPaint, PowerPoint or

Publisher.

Here are some

examples:


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Top 12 Graphic DesignDonts1.Use low resolution photos for print

2.Use too many different fonts in one design3.Use every color in the rainbow just because

you can

4.Put a box around everything

5.Center everything on the page

6.Forget to check for widows and orphans

LO-RES (web) = 72

dpi HI-RES

(print) = 300 dpi


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7.Forget white space is your friendavoid

gray pages

8.Use fonts that are too small5, 6, 7 point

9.Use double spaces after punctuation

10.Underline or use all caps instead of

italicizing

11.Justify typecreates too many hyphens and

rivers

12.Rely on the computer for everythingit is

Top 12 Graphic DesignDonts


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Right and wrong do not

exist in graphic design.

There is only effective andnon-effective

communication.

Documents

Graphic Design for non graphics designers