Go to Market Strategy Web 100524015407 Phpapp02

8/6/2019 Go to Market Strategy Web 100524015407 Phpapp02

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InnovationCatalystSeminar


Developing an innovative go-to-market strategy

An Innovation CatalystSeminar

Prepared and Presented byMarcus Tarrant

Managing Director

Mission HQ Pty. Ltd. ATF the Innovate Trust


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Mission HQ Pty. Ltd. All Rights Reserved2InnovationCatalystSeminar


Contact Details

Marcus Tarrant Managing Director Mission HQ Pty. Ltd. ATF the Innovate Trust [email protected] + 61 3 9005 9710 www.missionhq.com.au
mailto:[email protected]://www.missionhq.com.au/http://www.missionhq.com.au/mailto:[email protected]


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Copyright 2010 Mission HQ.

The content, format, structure and communication technique utilised in this document are the intellectual property ofMission HQ Pty. Ltd.

This document is strict ly classified as Comm ercial in Confidence and intended only for recipients expressly authorisedby Mission HQ. Any m odification or distribut ion under altered expression, by any m eans, in its entirety or in part s, to anyperson without writt en approval from Mission HQ is expressly prohibited.

Natural Persons or bodies corporate may not copy, retransmit, distribute, publish or otherwise transfer any copyrightedmat erial to t hird parties or contract ors without the express permission of Mission HQ.

This documen t is int ended t o reflect MISSION HQs high-level overview of th e a Go-To-Market Strat egy. It doe s notconstitute formal professional advice or a recommendation to potential licensors, tax advisors, inventors or other third

parties as to a course of action in respect of the processes addressed, and should not be relied on as such. All care istaken in the preparation of this document but MISSION HQ bears no responsibility as to the contents of this documentand disclaims any liability wit h respect to its use or misuse.

Intellectual Property & Disclaimer


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Seminar Agenda

Agenda Item TimeIntroduction 10 mins

Where Does the Go-To-Market Process fit? 10 mins

A framework to assist in selecting the ideal go-to market strategy 40 mins

Facilitated discussion/Questions 20 Mins

Conclusion 5 Mins


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Quote

There are three kinds of companies, those that make newthings happen, those that watch new things happen, and thosethat wonder what happened

Anonymous


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About Mission HQ Pty. Ltd.

S o m e re ce n t p a st clie n ts o f M issio n H Q a n d

:the team
http://www.reh-plc.com/default.asphttp://www.audinate.com/index.phphttp://www.commerce.wa.gov.au/


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Why does a Go-To-Market Strategy Matter?


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The future of your organisation depends onit

Reduce tim e to m arket

Reduce cost associated w ith failed go-to-marketattempts

Reduce reputat ion risk

Reduce risk of product success

Increase ability to adapt quickly

Ensure regulatory compliance

Enhance customer experience Manage innovation adoption issues


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But why today more than ever?

Channels to market more complex than ever

Access to channels more compet itive than ever

Path to market is now not always clear

Business demand for quick results meanschoosing the wrong path to market can meanpremature death of a great product or service

More regulation and compliance

Many channels to market for innovative productshave the potent ial to cause channel conflictwith existing products.


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So What is a Go-To-Market St rategy?


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So what is a Go-To-Market Strategy?

N e w

T h in g

C u stom ers


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Whats so hard about that?

N e w

T h in g

C u stom ers

W e b siteM o b ile A ffilia tes

Jo in t

Ventures

C olla b o ra to rs D istrib u tors

C h a n n e l

Pa rtn e rs

Tech no log y

Pa rtn e rs

Product

Pa rtn e rs


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how do we get from here...

N e w

T h in g

C u stom ers

W e b siteM o b ile A ffilia tes

Jo in t

Ventures

C olla b o ra to rs D istrib u tors

C h a n n e l

Pa rtn e rs

Tech no log y

Pa rtn e rs

Product

Pa rtn e rs


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To here...

N e w

T h in g

C u stom ers

W e b site A ffilia te s

C h a n n e l

Pa rtn e rs

Tech no log y

Pa rtn e rs


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Without this


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Or this,...


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we need a map...


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...and a process.

- .Refining your go to market strategy


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But, after searching


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We concluded


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That none existed


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So we built one


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And tested it


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Developing Your Go-To Market

Strategy


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The Map


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Mission HQ Pty. Ltd. All Rights Reserved29



The Process

Details of the Go-To-Market St rategy developm entprocess have been removed from thispresentation.

For further in format ion contact Mission HQ at

www.missionhq.com.au
http://www.missionhq.com.au/http://www.missionhq.com.au/


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Mission HQ Pty Ltd All Rights Reserved30

InnovationCatalystInnovationCatalyst

How can we help?

Providing t raining for your t eam on the Go-to-m arket process

Running go-to market workshops to assist inspecifying your st rategy

Support ing execut ion of your go-to m arketst rategy through a st ructured approach.

Mission HQ undertakes consult ing act ivit ies forgovernm ent and business to assist in realising

value from innovat ion.

Thank You for your at tendance.

Documents

Go to Market Strategy Web 100524015407 Phpapp02