Pokemon go-wi fi-strategy-handouts

AppsMotion 2016 www.AppsMotion.com /www.ConnetWiFi.com 1

How to Profit from Pokémon Go Using Proximity Marketing

If you haven’t already heard,

a new game has been recently released that has already

amassed a very active and

engaged following.


TO CAPITALIZE ON THIS LATEST TREND

IN ORDER TO:

Boost revenue and

sales for local

business!


THE MOBILE

LANDSCAPE IS

CHANGING….


By 2020, there will be 34 billion devices connected to the internet.

(Source: BI Intelligence)

That's more than 4 devices for every

human on earth! (Source: BI Intelligence)

And with half the world connected to the internet by

2018…..


THE BEST WAY TO CONNECT WITH

CONSUMERS IS STILL…

With the power of

mobile marketing!


SO LET ME ASK YOU….

What do you think is the

future of mobile

marketing???


Proximity

Marketing


Connecting with consumers…

At the right place…

At the right time…

To provide them the information they need…

In the moment...

In order to…


Personalize the mobile

experience! AppsMotion 2016 www.AppsMotion.com /www.ConnetWiFi.com 1

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CHANGE THE WAY BUSINESS CONNECT WITH

CONSUMERS


84% of shoppers engage with a

mobile device before or while shopping (Source: Marketing Land)

Approximately 57% of shoppers

engage with location-based ads (Source: Marketing Land)


THIS LATEST TREND IS:


What is Pokémon GO?


WHAT IS POKÉMON GO?

Pokémon was first released on the Game Boy in 1996 as an RPG and has since grown into the Pokémon Universe

Games, movies, TV shows, Anima, trading cards, manga, comics, and all types of collectibles

Billions of people around the world, from kids to adults, play Pokémon

The first release of any official Pokémon game for mobile


HOW IT WORKS - POKÉMON GO

Players use the game’s geo-location

feature and their smartphone camera to

find virtual Pokémon (fictional animated

creatures) – in various locations in their

area in real time

The game runs off an augmented reality

HUD, or heads-up display, of the real world.


HOW IT WORKS - POKÉMON GO

Relies on Google Maps data to give a

real-world feeling to the game

Landmarks, or key areas in the real

world have become Gyms (where you

can battle your pocket monsters) or

PokéStops (where players can replenish

their supplies)


IN-GAME OFFERS

Like other mobile games, Pokémon go has an in-game offer

One offer specifically is the ‘Lure Module’

This is used to “lure” Pokémon to specific locations and are purchased within the game

These locations become Pokémon GO hotspots

Users then visit these locations to find rare items and creatures


Why is this game important to mobile

marketers?


BIG IMPACT!

In the US, the game has been downloaded more than 25 million times on

iOS devices (Source: Sensor Tower Data)


BIG IMPACT!

Pokémon GO is being used more than WhatsApp and Instagram (Source: SimilarWeb)

US players are spending 43 minutes each day playing Pokémon GO, compared with 30 minutes for WhatsApp and 25 minutes for Instagram (Source: SimilarWeb)

Across both iOS and Android, there have been more than 7.5 million downloads in the US alone (Source: Sensor Tower Data)


Pokémon GO is now

affecting consumer

behavior!



Consumers are HIGHLY ENGAGED!

As marketers, we need to take advantage

of this trend and monetize it!


How Pokémon GO can help

local businesses

right now!


BUT FIRST, I WANT TO TELL YOU:

The ability of the game has to drive real-world foot traffic to locations should not be ignored!


Like all other trends, the

popularity WILL fade!


So it’s important to take

advantage of this opportunity

RIGHT NOW and capture as

many leads as possible.


Here’s how to develop a

strategy for monetizing

Pokémon GO!


PROBLEM Remember this?


PROBLEM

People are flocking to local businesses

for Pokemon, but they aren’t sticking

around! AppsMotion 2016 www.AppsMotion.com /www.ConnetWiFi.com 3

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THE

SOLUTION AppsMotion 2016 www.AppsMotion.com /www.ConnetWiFi.com 3

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SOCIAL POWERED WI-FI + POKÉMON GO

• The game uses increased amount of data

• Visiting customers aren’t loyal without a strategy

• This is a perfect opportunity to attract new customers

(users of the game) to your location by promoting free Wi-Fi.


http://www.connetwifi.com/

THE STRATEGY

Offer Social Powered Wi-Fi and leverage the real-world

foot traffic and engagement of Pokémon GO for local

business in order to:

• Attract new customers

• Build email lists

• Collect customer data (name, email address) for

remarketing

• Grow Social Media Presence

• Increase customer loyalty

• Boost sales




OFFER FREE WI-FI IN EXCHANGE

FOR...



The User

Experience AppsMotion 2016 www.AppsMotion.com /www.ConnetWiFi.com 3

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THE USER EXPERIENCE

Customer walks by or into location and see’s

signage/posters with powerful calls-to-action to

entice customers to come in and connect to Wi-Fi

“Don’t let data get you down. Come in and connect to

our Free Wi-Fi to earn discounts AND catch your

newest Pokémon”


Step 1

Step 2

Step 3

Step 4

STEP 1: CONNECT TO YOUR WI-FI NETWORK


Step 1

Step 2

Step 3

Step 4

STEP 2: LOGIN USING SOCIAL MEDIA


THE USER EXPERIENCE

Once customer connects using social login

method of choice, they are greeted with a custom

thank you page which promotes:

• Discounts/Sales/Coupons

• E.g. “Catch a Pokémon at our location and save

$1 off your next drink purchase”

• Mobile Wallet Loyalty Program

• E.g. “Earn rewards while you play - Tap here to

download our loyalty card NOW”


GAIN MORE FACEBOOK LIKES & KNOW YOUR CUSTOMER

Step 1

Step 2

Step 3

Step 4

STEP 3: ENJOY FREE WIFI AND PROMOTIONS


REMARKET TO USERS ONLINE AND CREATE AUTOMATED

ENGAGEMENT CAMPAIGNS AFTER THEY HAVE LEFT YOUR VENUE

Step 1

Step 2

Step 3

Step 4

STEP 4: POST ENGAGEMENT & REMARKETING


CAPTURE THEIR

VALID EMAIL ADDRESS


ADVERTISE TO

CUSTOMERS WHO HAVE

PHYSICALLY BEEN TO

YOUR LOCATION


COLLECT INCREDIBLE SOCIAL DATA…


THE USER EXPERIENCE

After customers leaves the location, you can use the data collected to remarket to

this list and entice them to visit again with specials, offers or discounts

You can use the Social Data collected to retarget using Facebook Ads


AFTER THEY VISIT, RETARGET THEM ON…


AND

TARGET

THEIR

FRIENDS!


What you need to know


FIND OUT IF YOUR BUSINESS

IS POKÉSTOP

Pokéstops attract foot traffic without any

effort – players want the rewards

If your business is a PokéStop, use the

purchasable in-game Lure Module to

attract Pokémon players to your location

for 30 minutes

Use this to increase foot-traffic to your

location


THROW DOWN A LURE!

Here are some quotes from Reddit about the

recent experience of local businesses

“We did this last night (college town), and within minutes of

dropping the lure, 30 people walked in. Hoooly s#&@.”

“I own a pizzeria that's a Pokestop and I literally did this all

day. I had a ton of kids and adults (mostly adults) come in for

a slice of pizza and a drink until the lure ran out.”


4

AFFORDABLE FOOT-TRAFFIC

In-app purchase of virtual money (Pokécoins)

With $100 netting you 14,500 Pokécoins and an eight-pack of Lures costing 680 Pokécoins:

14,500 Pokécoins / 680 = 21 eight-packs of lures (21 * 8)/2 = 84 hours

For a little more than a dollar an hour, you can bring guaranteed

crowds to your business location!


What if your

business isn’t a

Pokéstop?


CURRENTLY, POKÉSTOPS ARE

PREDETERMINED BY THE DEVELOPER.

Therefore, the strategy

to use LURE MODULES

to drive extra traffic is

only effective if the

business is currently a

Pokéstop.


BUT DON’T WORRY!

You can request for your

business to become a Pokéstop

by:

• Visiting the official Pokémon GO

support page

• Fill out their form


Real-World

Examples


According to Business Insider:

In Sydney, Australia, high-end Chinese

restaurant Tanghui announced that it would be

activating one of the Lure Modules at lunch and

dinner times, attracting Pokémon Go enthusiasts

to the establishment.



PIZZA SHOP IN NEW YORK

“The amount of people has been

astonishing,” said Tom Lattanzio, the owner

of L’inizio Pizza Bar in Long Island City,

Queens. “All day long, from afternoon to

evening this past weekend.”

L’inizio’s manager, Sean Benedetti, says he

paid $10 to have a dozen of the Pokémon

characters lured to the store. It drew in so

many players, the shop’s business went up

75 percent.


POKÉMON GO

IS EVEN BEING

USED TO

PROMOTE

SAFETY!



Contact us for more

information on ConnetWiFi.

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