9 myths of innovation

# innovation is a talent

no, it’s a muscle. it can be trained, but not the way you think

creative people do the innovation and they’re in R&D

no, everyone can innovate, because every-one gets frustrated - innovation is taking place right now across the organization - you just dont hear about it

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innovation is about growing, expanding and adding

no, this is “the problem of addition” the healthiest thing a person can do is not start exercising, but to stop smoking

strategic subtraction - growth follows

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innovation just requires creativity

no, primarily it’s a result of problem-solving skills

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it’s about generating ideas

no, it starts by asking challenging questions and seeing problems from a fresh perspective

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it requires lots of resources and freedom

no, innovation is born out of vexing problems, perspective shift and limited resources

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you need to reward people financially

no, this is one of the biggest killers of innovation, along with a sense of good/bad, right/wrong, which just lead to fear

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innovation must focus on the customer

no, it’s is also about saving money, saving time and making work more effective and meaningful

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innovations need to be wild and crazy, 100% new

no, the iphone was a slow innovation, coming out of ipods, touch screens and laptops, combining them was a small idea - all good ideas, big or small, should be acted on

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